benjamin Boczulak DEsign & Marketing Portfolio

CLEAR

SOLUTIONS

BEGIN

WITH

COMPLEX

QUESTIONS

Web Development - Personal & Portfolio Website

How do I showcase

my work in an

accessible

and responsive

enviroment?

I was tasked to build a website that

showcases my photography. A challenge

was building a site that would respond to different device types and

be accessible to all different users. I accomplished

this by using CSS Flexbox, Responsive Design, and

Accessible Design Practices.

Tools Used:

HTML5, CSS, Google Analytics, Google Search Console, CLOUDFLARE CDN,

GITHUB, ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR

HANDS-ON EXPERIENCE - PWC CASE COMPETITION

HOW DO WE DERIVE

BUSINESS INSIGHTS

FROM INTERNAL

AND EXTERNAL

FINANCIAL DATA?

My team and I were tasked with assessing the feasibility

of an aquisition. We used data from the case materials such

as income statments, balance sheets, and company profiles

as well as material from external sources to come to our conclusion.

We presented our findings in a presentation to a board of current

PwC partners.

Tools Used:

Powerpoint, Tableau, Excel, Teamwork, problem solving, collaboration

financial analysis, swot analysis

HANDS-ON EXPERIENCE - Fifth Third Bank

Client Challenge

How do we make

banking more

welcoming for

hispanic-

Americans?

My team and I were tasked with helping fifth third bank

become closer and more intimate with their hispanic-American

customer base. We spent 2 week interviewing people, researching,

and processing consumer data to pull insights that

will help Fifth Third Bank become closer with their Hispanic-American

customer base. THen, we informally pitched our ideas with fifth third

exexecuitives. We then delivered our findings in a presentation.

Tools Used:

POWerpoint, ORACLE SQL, Head and Heart Research, Interviews, Excel,

SLack,

Print Publishing - Sights - Barnes&Noble

How do I create

A place where my

photography

will be beautifully

displayed?

Over the past 4 years i have built up an extensive collection of

photography. THis work needed a place to live and be on display.

I designed, formated, and published a Photo book “sights” which

showcases my collection of landscape and architectural photography.

It is sold at the largest bookseller in the country.

Tools Used:

Microsoft WorD, Adobe Photoshop, Adobe Lightroom, Typesetting,

Publishing,

Marketing Project - Lunchables - Kraft HEINZ

How Can We adapt

AN Existing Brand

to better serve

a diverse customer

base?

My team and I were tasked to choose an

existing consumer product from a major manufacturer and adapt the

marketing strategy and positioning to a diverse group of customers.

My team chose to modify Lunchables to better suit Asian American

customers, since this group was least likely to purchase Lunchables.

We introduced Asian flavors to the product and changed the market

ppositioning to better align with the demographic data. We

designed packaging and a marketing campaign and presented

our findings in a presentation.

Tools Used:

Microsoft WorD, Microsoft Powerpoint, Adobe Photoshop, Mediamark

Database, Nielsen Customer Data

Benjamin Boczulak

ben@bbocz.com

(440) 579-8536

In a room

Full

of

Questions

I Bring

Answers