CLEAR ACROSS CANADA 2015 / 2016
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Transcript of CLEAR ACROSS CANADA 2015 / 2016
SMU MBAs / Enactus: Help build and market the
‘GoGreen’ event of the year.
IDLE-FREE DRIVE TO CLEAR THE AIR ON IDLE-MYTHS.
ü Canadians save $Millions fuel / emissions ü Reduce greenhouse gas
ü Improve air quality
IDLE-FREE GUY™ Creator, Canada’s Leading
IDLE-FREE Campaign
Ron Zima
MBAs: Get hands-on
experience.
Help plan, organize and control
'Clear Across Canada’.
SEE the 3 minute
video
Help develop the campaign (product), along with price, distribution and promotion.
Satisfy corporate sponsors while influencing public policy in cities
and towns across Canada.
The U.S. market will be watching
Clear Across Canada 2016.
It will be a template for Clear Across USA 2017.
Satisfy real-world customers and clients (sponsors), suppliers,
governments at all levels, as well as public interest groups in society at large.
Help manage the sponsor and marketing mix.
Learn from a cause with
roots as a non-profit that’s become a for-profit business
in sustainability.
Eco-friendly bamboo
toque
$200 savings ‘gas cap’
’Carbon Caps’
Design and manage a campaign levering social
and mass media.
This will include advertising, selling,
sales promotion, and PR strategies.
Understanding consumer behaviour on sustainability
then engaging and amplifying thru social media
will be central to this campaign.
Why people buy-in to sustainability because of
psychological and sociological influences
will be a learning outcome.
Thanks to the IDLE FREE app, PR, and social media elements,
marketing research design, sampling, data collection, analysis and presentation
will be required.
See the leading Slideshare
See HERALD WHEELS feature!
See GLOBAL TV
interview!