Cleansing · cleanser will work to clear away impurities and prevent future breakouts. With...
Transcript of Cleansing · cleanser will work to clear away impurities and prevent future breakouts. With...
ACTIVE CLEANSING
Much more than a simple skin cleansing, today with the active cleansing care market there is something for everyone, every color with more and more claims Japanese consumers show a particular passion for intricate techniques and indicates strong interest in the compositions of each solution. Growth in searches for enzyme, carbonated and water cleansing indicate demand for techniques that are gentler by nature, but still powerful.
https://webcache.googleusercontent.com/search?q=cache:dT_SYlFWgRcJ:https://www.thinkwithgoogle.com/_qs/documents/344/skin-care-trends-2017-beauty-marketing.pdf+&cd=8&hl=fr&ct=clnk&gl=fr&client=firefox-b-ab
The Market
Trends like carbonated face masks that started in Japan have already hit the us, and carbonated cleansers may be next.
Today consumers across the US, France and Japan are searching for terms related to cleansing and pores.
https://www.yahoo.com/lifestyle/japanese-cleansing-trend-huge-203000126.html
Press review
https://www.thebeautifuledit.com/new-facial-cleansing-trends-from-asia/
http://www.beautifulskin.com/cleansing-sticks-the-newest-beauty-trend-to-obsess-over,923.asp
Cleansing Milk
Cleansing Balm
Cleansing Carbonated
Cleansing Oil Cleansing Gel
Cleansing Hot
Cleansing Lotion
Cleansing Stick
Cleansing Foam
Micellar water Double Cleansing
Multi step cleansing
One cleansing
ACTIVE CLEANSING WHAT’S NEW? MARKET REVIEW & CODIF SOLUTIONS
Purifying Cleansing Gel
On the market
For oily skin
Our solutions
The Cleansing Gel works to remove excess sebum without irritating, drying or stripping the skin. This cleanser will work to clear away impurities and prevent future breakouts. With rinsing.
PHYCOSACCHARIDE AP WHAT IT IS? An oligosaccharide characterised by a high degree of polymerisation to affect the skin’s surface. HOW DOES IT ACTS? Used to cleanse your skin it removes more PM2.5 particles than conventional cleansing.
Pore Minimizig Lotion
On the market
For dry or mature skin
To get rid of impurities without damaging skin. A cleanser that will also nourish mature skin. Without rinsing.
Our solutions
EARTH MARINE WATER WHAT IT IS? An unique type of water enriched with minerals, coming from the island of Noirmoutier, in France HOW DOES IT ACTS? This water re-mineralises the skin, reduces skin oxidation and protects against the damaging effects of external influences and against the inflammation. The result is a detoxified, brighter skin with less visble pores.
Cleansing Foam
On the market
For oily skin
To deeply cleanse the skin, its aqueous texture will dissolve makeup, purify the skin and get rid of excess sebum. With rinsing.
Our solutions
PHYCOSACCHARIDE AC WHAT IT IS? A marine sugar polymer that regulates sebum, heals and reduces inflammation, combined with zinc for better control of bacterial growth. HOW DOES IT ACTS? Phycosaccharide AC treats acne-related skin disorders, including excess sebum production, bacterial spots, acne lesions, inflammation and scarring.
Micellar water
On the market
For sensitive skin
Perfect for sensitive skin. It contains no soap, often no perfume and is pH neutral. It works as both a cleanser and toner, it’s ball-shaped surfactants that attract and dissolve grime, makeup and sebum. Without rinsing.
Our solutions
AREAUMAT PERPETUA WHAT IT IS? A floral water of Helichrysum italicum obtained by low temperature vacuum hydrodistillation. HOW DOES IT ACTS? It stimulates the release of a neuro-mediator with relaxing effects: ß-endorphin, for an immediate calming effect, then rebuilds the skin barrier. Better armed, sensitive skins are less reactive and show less redness.
Cleansing Balm
On the market
For dry skin
If your skin normally feels dry after washing, a cleansing balm will help restore moisture and keep you hydrated, smooth and glowy. Most cleansing balms are warmed up in your hand, then applied to dry skin. You can add a bit of water as you massage it on your skin. With rinsing.
Our solutions
HYDRASALINOL WHAT IT IS? Supercritical CO2 oil of Salicornia herbacea with strong nourishing properties HOW DOES IT ACTS? Stimulates the expression of AQP8 and AGP3 in the skin and acts on all causes of skin dryness by improving urea production, natural moisturising factors, cellular cohesion and the lipid matrix.
Cleansing Stick
On the market
For acne skin
A solid cleanser and exfoliator in one that shift the dirt, remove the day’s stubborn residual makeup, get down and deep with pore. With rinsing.
Our solutions
SKINPERF LWG WHAT IT IS? SKINPERF LWG (Lamelar Water Gel) is made of a multi-layered biomaterial and a cocktail of AHAs adsorbed into the structure. LWG technology allows cosmetics formulas to use low concentrations of AHAs and eliminates problems of burning and inflammation. HOW DOES IT ACTS? Offers the same level of exfoliation as classic AHAs after 2 weeks. After 4 weeks of application, skin is more radiant and dark spots, blackheads and acne scars disappear.
Cleansing Carbonated
On the market
For acne/oily skin
Contains carbonic acid, an ingredient that penetrates the skin and helps the cells work faster and better by increasing the blood flow. With rinsing.
Our solutions
EARLY BOOST WHAT IT IS? Early Boost combines vegetable taurine extracted from Jania Rubens with an oligofurcellaran obtained by a unique and patented technology: HTAC. HOW DOES IT ACTS? This “supercomplex” then becomes a fibroblast bodybuilder. For an hydrating flash, anti-fatigue, restructuring and anti-wrinkle effect. Stimulates ATP synthesis by + 50%*** ***p<0.001 Student test