Clean Water Campaign 2012

Tony SzilagyeWater Committee Chair

Matt TrokanConservation Manager

Ben WickizerConservation Coordinator

Water Committee Organization

• How do we structure the Water Committee to be effective at both the local and State level?

• Where do you fit in to the Water Committee organizational structure?

Grass Roots Organization

• Driven by community• Natural and spontaneous• Local level• Many volunteers

What is our Grass roots structure?State Water Committee

Local Water Committee

Water Sentinels

IssuesWater Sentinels

Water Sentinels

Issues

Water Sentinels

Water Sentinels

Issues

Water Sentinels

Staff

Fellowship Students

Multiple Local Water Committees across Ohio

Victories and Accomplishments

• Ben– Annual Report– Fellowship– Water Sentinels– Lawsuit– Pipeline– But there are challenges that lie ahead…

Issue Update

• Tony• -lake Erie power point• -sewers

Strategy

• Ben, Matt, Tony• -I will put in some of our exsisting strategies

and targets but we really want people to participate in this part

Campaign Communication

• Ben, Matt, Tony– Messaging and slogans– What should our postcard be…

Tacitical Toolbox

• Ben, Tony, and Matt• -set time for monthly calls

Resource Managment

• Matt– Campaign Budget ($125,000)– Goal to raise $200,000 in 2012– Donor management Aveda Maps– Volunteer Requirment (Water Committee/ Water

Sentinels)

Clean Water Campaign Programs

Water Committee-Monthly Water Calls

-Programming planning and implementation

Generous Support from Aveda

-April is Earth Month

-Last year we raised over $100,000

Introduction Action AwarenessAdvocacy Programs

Social media and Water testing

Outline

• Google• Facebook • Water testing

Google

• Login• Gmail• Google Document• Google map• Google Alert

Login

Username: cleanwatersierraclub

Password:sierra311

Gmail-add contacts

Click to add new contacts

Gmail-create groupsClick to assign contact to a

particular group

Click to create new group

Google Document

This is where all the water

testing data is stored

Google Map

Click to go to google

map

Google Map-edit maps

Click on a map to

view/edit

Google alert

Add relevant keywords here

Facebook

• Login• Friend• Page• Event

Login

Username: cleanwatersierraclub@gmail.com

Password:sierra311

Facebook-add friend to lists

Click to create a new

list

Facebook-use as a page adminCurrently using as the person

Click to switch to

page admin

Facebook-create events as page adminCurrently using as

page admin

Click to create events

Facebook-create eventsMake sure you are creating the event as a page admin

instead of a person

Water Testing

• Probe (ExStikII) • Strips

Paper works

Website

1

2

Login

water

Website-report data

Click to go to

survey

Data reporting form

Data reported through the web survey will be

stored in cleanwatersierraclub’s google document with

the name ”water testing data entry”

Q&A