IP IN ASIA FORUM 2017

JUNE 8, 2017, PALO ALTO

FREE FOR

IN-HOUSE CO

UNSEL

W W W. M A N A G I N G I P. C O M

To register or for more information:Email: registrations@legalmediagroup.comCall Luba Jersova: +44 (0) 207 779 8740

For in-house speaking opportunities:Please contact Connor Hussey: +1 212 224 3417Email: connor.hussey@euromoneyny.com

5CLE POINTS

SUPPORTED BY SPONSORED BY

PALO ALTO

JUNE 8, 2017

I P IN AS IAFORUM 2017

INTRODUCTIONAs China continually ranks among the top worldwide filers of patent and trade-mark applications, professionals notice the importance, as well as the challengesfaced while maximizing a global portfolio spilling into Asian markets. The numberof patent and trademark applications in China is set to break records this year,accompanied by a cloudier and cloudier playing field within China’s surroundingcountries, it is more important than ever to have the proper knowledge and under-standing of Asia’s IP systems.

This year’s programme focuses on the major issues and changes currently under-way Asia, with a focus on how you, the IP and Trademark professional, can tailorthese changes to maximise your portfolios’ value and remain competitive throughcontinual change in the IP landscape. In addition, Managing IP continues its globaltradition of equipping multinational corporations with proper intelligence on thecurrent state of IP in Asia, while targeting effective ways of adapting to imminentchanges.

With a close focus on pharma, manufacturing and commercialisation of IP,Managing IP is bringing a tailor made forum to professionals who want to max-imise returns on their IP asset as well as important updates about the world’s fastestgrowing markets. The MIP IP in Asia Forum 2017 is designed to educate Americanin-house counsel doing business in Asia and help to establish valuable contactswith peers and leading counsel from Asia alike. Join us for an engaging day ofdiscussion and unique talking points while we dive into the most critical issues con-cerning IP in Asia.

Register your place today.

VASTNETWORKINGOPPORTUNITIESThe intention is to provide an inclusivediscussion around the talent pipelineas well as discussing the latest devel-opments in the Asian field. Aimed atjunior to senior professionals, bothfemale and male, the Forum willequally be of interest to all in-housecounsel as well as private practice.Those with an interest in successionplanning and recruitment are alsowelcome to attend.

• General counsel

• In-house counsel

• Litigation counsel

• Chief legal officers

• Compliance officers

• Corporate and legal affairs

• General prosecutors

• Private practice

• Judges

SPONSORSHIP OPPORTUNITIESWe will create a bespoke solution that will position your organization as a thought leader and ensure you engage withyour target audience. This will help you to meet and influence the people who are going to grow your business. Pleasecontact Matthew Siu on +852 2842 6937 or matthew.siu@euromoneyasia.com to discuss.

Join your peers to hear more about:• Networking opportunities with senior counsel and private practice counsel • The latest case studies and how to improve your global trademark practice• How to successfully expand your trademark practice across borders• Practical and authoritative advice from some of today’s top trademark counsel• Discuss how to advance your career and challenges faced in this industry

PALO ALTO

JUNE 8, 2017

I P IN AS IAFORUM 2017

PROGRAMME8.15 Registration

8.50 Opening remarks by James Nurton, managing editor, Managing IP

9.00 Protecting Business Methods and Software in China• Revised guidelines (effective April 1, 2017) to relax barrier to business methods and

software patents• Chinese cases on patent infringement of method, apparatus, or product claims relat-

ing to business software patents• Comparison to US practice

Qinghong Xu, partner, Lung TinYang Li, partner, Lung Tin

9.50 IP protection: Why low damages shouldn’t prevent you from registering IP• To what extend do damages deter infringement?• Re-defining IP as long-term investment and why you want to register your IP soon• IP as a valuation tool for investment in your company

Xiaolin Dang, partner, Beijing Sanyou Mia Chiu, general counsel, Ebates

10.40 Coffee break and networking

11.10 South Korea’s Innovation sector• Transformation before our eyes: what are they doing right?• Key takeaways from this success story• The unique case of competition in South Korea• Spillover effect: how this has caused other industries to prosper

Hyun Sil Lee, partner, FirstLaw Hyoun Ja Park, partner, FirstLaw

12.00 An overview of patent and trademark protection in China• Dealing with IP infringement – Supreme Court Interpretation• Civil actions v. administrative actions• Case study: Apple v GPNE Corp• Recent trademark legislation: key takeaways for strengthening enforcement

S. Sam Li, partner, Wanhuida (moderator)Brian Schar, general counsel, director of IP &

chief compliance officer, Dextera SurgicalJamie Rowlands, partner, Gowling WLGJason Yao, partner, Wanhuida

13.30 Lunch and networking

14.30 Japan in 2017: trends in patent prosecution and adversarial proceedings• New forms of compensation• Fighting the invalidity of patents• Infringement litigation vs. invalidation proceedings

Paul Tokeshi, attorney, Sonoda & Kobayashi(moderator)

Abraham Mertens, assistant general counsel,Arista Networks

Yoshitaka Sonoda, partner, Sonoda & Kobayashi

15.20 Patentability in China• Navigating uncertainty and frequent legal change in patentability matters• Best practises to patent innovation in China• What is patentable in China, and what is not?

Michelle Chen, partner, ChofnHui Wang, partner, Chofn

16.10 Close of conference

PALO ALTO

JUNE 8, 2017

I P IN AS IAFORUM 2017

Booking fee Advisers, consultants,private practitioners,service providers

In-house counsel atcorporates, patent counsel,academics and R&Dprofessionals

Early booking rate (before April 14)

$695 FREE

Standard booking rate (after April 14)

$895 FREE

Payment must be received before the conference date to guarantee your place.Please tick box to select payment method and sign agreement in box

Bank transfer quoting reference number£ Account – 01043191; Sort code – 30-00-02IBAN no – GB 97 LOYD 300002 01043191Lloyds Bank TSB Plc, City Office, PO Box 72, Bailey Drive,Gillingham Business Park, Gillingham, Kent, ME8 0LS, UK$ Account – 11512129; Sort code – 30-12-18IBAN no – GB 29 LOYD 301218 11512129€ Account – 59008833; Sort code – 30-12-18IBAN no – GB 25 LOYD 301218 59008833SWIFT address: LOYD GB2 LCTY

To make a payment by credit card, please register and pay online at:www.managingip.com or call +44 20 7779 8470

Please note that in completing this booking form you undertake to adhere to the cancellation andpayment terms listed below.

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CANCELLATION POLICY: If you cannot attend you mustcancel your registration in writing by 5 May 2017 toreceive a refund less a 10% administration charge.Cancellations received after 5 May 2017, or no shows,are liable for the full conference fee (where applicable).You may send a substitute to attend in your place at noextra charge, however we must know by 2 June 2017via email. We cannot accept verbal cancellations. If youmake your booking online, by email or via the telephone,you are automatically adhering to our terms and condi-tions.

REGISTRATION FEE: The registration fee includes partici-pation in the forum, documentation material, breakfast,coffee breaks and lunch. All delegates are responsible fortheir own accommodation and travel.

PAYMENT: All registration fees (where applicable) must bereceived in full prior to the event date.

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