CLC Preparing Your Employment Value Proposition

36
CLC Human Resources Preparing Your Employment Value Proposition for 2013 Three Strategies for Attracting and Retaining Talent

description

CLC

Transcript of CLC Preparing Your Employment Value Proposition

  • CLC Human Resources

    Preparing Your Employment Value Proposition for 2013Three Strategies for Attracting and Retaining Talent

  • A FrAmework For member ConversAtions

    The mission of The Corporate Executive Board Company and its affiliates (CEB) is to unlock the potential of organizations and leaders by advancing the science and practice of management. When we bring leaders together, it is crucial that our discussions neither restrict competition nor improperly share inside information. All other conversations are welcomed and encouraged.

    ConFidentiAlity And intelleCtuAl ProPerty

    These materials have been prepared by CEB for the exclusive and individual use of our member companies. These materials contain valuable confidential and proprietary information belonging to CEB and they may not be shared with any third party (including independent contractors and consultants) without the prior approval of CEB. CEB retains any and all intellectual property rights in these materials and requires retention of the copyright mark on all pages reproduced.

    legAl CAveAt

    CEB is not able to guarantee the accuracy of the information or analysis contained in these materials. Furthermore, CEB is not engaged in rendering legal, accounting, or any other professional services. CEB specifically disclaims liability for any damages, claims or losses that may arise from a) any errors or omissions in these materials, whether caused by CEB or its sources, or b) reliance upon any recommendation made by CEB.

  • 2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    3

    ROADMAP

    Three Winning EVPStrategies

    Current State of the EVP HR Resources

    Note: This report presents global EVP trends based primarily on analysis of CLC HRs Global Labor Market Survey, including EVP data from the following 28 developed and developing economies: Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, The Philippines, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, United Kingdom, and the United States.

  • 4

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    LABOR MARKET THAWINGFor the first time since 2006, the highly entrenched global workforce has started looking more actively fornew jobs.

    Organizations must increasingly build a forward-looking employment value proposition (EVP) strategy with offensive (attraction) and defensive (retention) elements to get ahead of cyclical workforce trends.

    CLC HR Resource

    Creating a Passive Candidate Recruiting Strategy

    Read this brief to develop a recruiting strategy that helps you locate, contact, and convert passive candidates.

    Q3 2012 Active or Passive Mix by Region

    Region Percentage Passive Percentage Active1

    Latin America 31% 35%

    APAC 43% 25%

    North America 44% 26%

    EMEA 47% 24%

    1 The remaining percentage for each region is neutral (i.e., neither highly passive nor active).

    Passive

    Neutral

    Active26%

    31%

    44%

    29%

    32%

    39%

    Advantages of Passive Candidates

    9% higher performing as new hires

    25% more likely to stay as new hires

    Q4 2009

    Q1 2012

    Q4 2011

    Q3 2011

    Q2 2011

    Q2 2012

    Q1 2011

    Q4 2010

    Q2 2010

    Percentage of Employees, by Degree of Job Search Behavior1

    Q3 2012

  • 5

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    A STRONG EVP IMPACTS THE BOTTOM LINEDelivering a strong EVP can result in positive financial firm impact.

    Organizations with a strong EVP experience a 50% decrease in the compensation premium required to attract employees and an 11 percentage point decrease in their annual turnover.

    These differences amount to real financial impacta strong EVP can save a moderately sized organization nearly $13million per year.

    CLC HR Resource

    Define the Vision for a Differentiated EVP

    Use this portal to assess your need for a differentiated EVP and better understand the preferences of current employees and top talent.

    Compensation Premium Required to Hire Employees

    Annual Turnover

    21%

    11%

    16%

    5%

    Poor EVP Delivery

    Poor EVP Delivery

    Strong EVP Delivery

    Strong EVP Delivery

    Attraction Savings

    $2,600,000 per YearThe amount an organization that hires 500 employees per year with an average salary of $50,000 would save in compensation premium due to their strong and attractive EVP

    Turnover Cost Savings

    $10,250,000 per YearThe amount an organization with 5,000 employees with an average salary of $50,000 would save on turnover costs due totheir strong EVP

    The Five EVP Categories

    Work

    Organization

    Opportunity

    People

    RewardsRewards Work

    People Organization

    Opportunity

  • 6

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    CONTINUED CHANGE CAUSING WORKFORCE MANAGEMENT PAIN

    Percentage of Employees Anticipating Substantial Change in the Next Six Months1

    Employees and their organizations continue to undergo major change, and executives are unsure whether or how to adapt their EVP strategy.

    Four years after the tumultuous global economic events of 2008, nearly half of employees globally still anticipate major organizational changes.

    Most organizations are under pressure to adapt their EVP strategies to better attract and retain employees.

    CLC HR Resource

    EVP Design Center 3.0

    Use this online data-based tool to determine which EVP attributes drive attraction and attrition for employees in a specific industry, region, or function.

    Organizational Volatility Is the New Normal Organizations Struggling to Adapt EVP toAttract and Retain Employees

    The world is changing. If you dont transform your company, youre stuck. You would be under-using your assets if you dont figure out a way to become more relevant as the world transforms.

    Ursula BurnsCEOXerox2

    Many business leaders have plans to add new employees to their organizations[but] they also have to consider how their decisions during the financial crisis have impacted job satisfaction and loyalty of their current staff.

    Matt FergusonCEOCareerbuilder.com3

    2009 2H 2010 1H 2011 2H 2011 1H 2012

    67%

    54%48% 47% 48%

    1 Percentage of employees anticipating at least one of the following events to occur over the next six months: layoff of team members, significant organizational restructuring, pay freeze, change of a senior leader, and change of direct manager.

    2 NPR Staff, Xerox CEO: If You Dont Transform, Youre Stuck, NPR, 23 May 2012, http://www.npr.org/2012/05/23/153302563/xerox-ceo-if-you-don-t-transform-you-re-stuck.

    3 Ferguson, Matt, Employers Preparing for Post-Recession Job Market, California State University, 2010, http://www.csustan.edu/cbassc/documents/BusinessNewsFA10-2.pdf.

  • 7

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    POTENTIAL CAUSES FOR LASTING EVP DISSATISFACTION

    Most Employees Still Dissatisfied with EVP DeliveryPercentage of Employees Satisfied with EVP Delivery in Their Organization

    Amid constant change, employers are still failing to effectively deliver on their EVP strategy.

    Since 2006, EVP delivery satisfaction has reduced by 24%.

    Given continued dissatisfaction with the EVP, CLC HR set out to determine the key trends in the EVP that HR professionals must deliver on to better attract and retain employees.

    CLC HR Resource

    Employment Value Proposition Topic Center

    Use this topic center to learn more about how to manage your EVP.

    Key Questions

    What are the key global trends in the EVP?

    How is the EVP different now due to the global financial downturn?

    What EVP trends have reverted to pre-downturn levels?

    What are the permanent shifts in the post-downturn EVP?

    2006 2009 2012

    51%

    37%

    39%

  • 2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    8

    KEY TRENDS IN THE TOP DRIVERS OF ATTRACTION AND RETENTION

    Top Half of EVP Attributes 2012 Attraction Drivers1

    2012 Attrition Drivers2

    Compensation 40% 36%

    Stability 34% 15%

    Respect 34% 29%

    WorkLife Balance 33% 30%

    Location 26% 15%

    Future Career Opportunity 25% 44%

    Development Opportunity 21% 26%

    Recognition 19% 31%

    EthicsIntegrity 18% 13%

    Vacation 16% 9%

    Health Benefits 15% 8%

    Collegial Work Environment 14% 6%

    Product-Service Quality 14% 7%

    Coworker Quality 14% 10%

    Job-Interests Alignment 12% 15%

    Retirement Benefits 12% 5%

    People Management 12% 36%

    Manager Quality 12% 31%

    Camaraderie 11% 5%

    3 PeopleNot ManagementIncreasingly Important

    The importance of peers to attracting and retaining employees has risen steadily since 2006

    2006

    2009

    2012

    whereas management has become relatively less important in recent years.

    2006

    2009

    2012

    2 Total Rewards Return toImportance

    2006

    2009

    2012

    Total rewards decreased in importance for attracting and retaining talent in 2009 but have recently seen an increase in importance.

    1 Percentage of employees who chose the attribute as one of the five most important when evaluating an employer.2 Percentage of former employees who chose the attribute as one of the five attributes with which they were most dissatisfied with their former employer.

    1 Career Paths (Still) Key to Attraction and Retention

    2006 2009 2012

    Career paths continue to be of great importance, as future career and development opportunities have consistently ranked as top attraction and retention drivers over the last several years.

  • 2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    9

    GET AHEAD OF THE TRENDS WITH THESE THREE WINNING EVP STRATEGIES

    1. Broken career paths are driving employee attrition.

    Instead of increasing promotion rates, realign career paths by providing a breadth of development opportunities that are valuablepost employment.

    2. Total rewards once again are important to the EVP.

    Rather than invest more capital in your benefits package, focus yourefforts on clearly communicating the options already available to your employees.

    3. Peersnot managersplay greater role in attraction and retention.

    Stop using management as the primary workforce management filter; instead empower peers to drive employee engagement and retention.

    Key Trends in the EVP Winning EVP Strategies

  • 2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    10

    ROADMAP

    Three Winning EVPStrategies

    Current State of the EVP HR Resources

    Rebuild Broken Career Paths

    Increase ROI of Total Rewards

    Build a People Brand

  • 11

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    37%

    23%

    I. REBUILD BROKEN CAREER PATHS TO AVOID TURNOVER

    Employers adapted their organizational structure and job responsibilities to cope with economic volatility in 2009, resulting in broken career paths.

    Nearly half of employees experienced significant organizational restructuring, change in job responsibilities, and change in direct manager in 2009, derailing previously defined career paths.

    Although these adjustments were necessary at the time, organizations failed to realign their employees career paths.

    Most organizations try to demonstrate upward mobility through fast promotion rates.

    Organizational Volatility Peaked in 2009Percentage of Employees Who Experienced Change Over the Last Year

    Most Organizations Responding by Increasing Promotion Rates

    Increased Change Connected to Greater Career Path DissatisfactionPercentage Satisfied with Future Career Opportunities

    CLC HR Resource

    Career Pathing Strategies

    Read this research brief to learn about how leading organizations position and execute career pathing strategies.

    Q4 2009

    Q2 2011

    Q3 2011

    Q4 2011

    Q1 2012

    Q2 2012

    No Change High Degree of Change1

    0%

    50%

    0%

    50%

    REBUILD BROKEN CAREER PATHS INCREASE ROI OF TOTAL REWARDS DEVELOP A PEOPLE BRAND

    Employees today get frustrated easily with how long it takes to move up a career ladder. To keep our high-potential employees in house, we have increased promotion rates and even added levels within the organization to meet their needs for recognition.

    Chief HR OfficerGlobal Pharmaceutical Organization

    1 Employees who have experienced at least three high-magnitude organizational changes over the last six months (e.g., layoff of team members, significant organizational restructuring, pay freeze, change of a senior leader, and change of direct manager).

    = 38%

  • 12

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    PROMOTION EXPECTATIONS WANING

    Anticipated Time to Next Promotion RisingAverage Number of Years Expected Until Next Promotion

    Regional Breakdown of Anticipated Time-to-Promotion TrendsAverage Number of Years Expected Until Next Promotion

    Promotions are expensive and less likely in times of continued economic uncertainty.

    Employees have adjusted their promotion expectations globally due to the global economic slowdown, anticipating that their next promotion will take 26% longer than they did in 2009.

    In most major regions, employees expect promotions to take longer than they did in 2009.

    CLC HR Resource

    Maximizing On-the-Job Experiences for Development During Business Downturns

    Read this brief to learn how to, despite volatility, invest in development to retain and build the skills of key talent.

    REBUILD BROKEN CAREER PATHS INCREASE ROI OF TOTAL REWARDS DEVELOP A PEOPLE BRAND

    Latin America

    APAC

    North America

    EMEA

    Australia and New Zealand

    2.0

    2.5

    3.0

    3.5

    4.0

    4.5

    5.0

    Q4 2009 Q4 2010 Q4 2011

    3

    3.05

    3.43

    3.85

    Q4 2009 Q4 2010 Q4 20112

    4

  • 13

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    Drivers of Career Path SatisfactionMaximum Impact on Future Career Opportunities Satisfaction

    Percent Effective

    26%

    15% 14%

    8%

    5% 5% 5%

    0%

    Upskilling for Future

    Employment

    Organizational Support

    Structured Career Paths

    Strong Internal Labor Market

    Breadth of Opportunities

    Merit- Based

    Promotions

    Fast Promotion Trajectory

    Career Empowerment

    PROVIDE DEVELOPMENT, NOT JUST PROMOTIONSDevelopment opportunities satisfy employees desire for growth without spending more on title and pay increases.

    Employees are seeking opportunities that expand their skill set and enable them to be productive in future roles.

    Increased promotion trajectory has only an 8% impact on career path satisfaction.

    21% 16% 18% 19% 17% 21% 18% 21%

    REBUILD BROKEN CAREER PATHS INCREASE ROI OF TOTAL REWARDS DEVELOP A PEOPLE BRAND

  • 14

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    CHUBBS REALIzABLE CAREER PATHS Chubb creates realizable career paths for employees by basing job matches on roles and empowering employees to take advantage of opportunities along their career paths.

    Job matches are based on similarity with current role, rather than employee interests only, to ensure that matches are realistic and actionable.

    Success stories provide real examples of how other Chubb employees have achieved their career goals, building employee interest and confidence in role-based matches.

    Role availability updates put targeted information directly in the hands of employees, eliminating the need for employees to rely solely on their managers to pursue their goals.

    1. Assimilate Role-Based and Interest-Based Career Paths

    Role-based career paths provide employees with potential roles that are realistic and actionable by filtering matches based on similarity to and distance from an employees current role, rather than identifying career paths solely based on employees interests.

    2. Build Enthusiasm and Confidence Around Role-Based Opportunities Through Employee Success Stories

    Success stories provide real examples of how other Chubb employees have achieved their career goals, helping employees make better-informed career decisions and more clearly understand how to pursue different opportunities.

    3. Enable Employees to Independently Pursue Available Opportunities

    Automatic notifications provided directly to employees ensure that they can pursue identified opportunities independently without relying on their manager to facilitate the process.

    Source: CLC HR, Realizable Career Paths (The Chubb Corporation), Arlington: VA, The Corporate Executive Board Company, 2010.

    REBUILD BROKEN CAREER PATHS INCREASE ROI OF TOTAL REWARDS DEVELOP A PEOPLE BRAND

    DERF 10-6704

    Catalog # CLC7185310SYN

    Title

  • 15

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    II. REALIzE THE FULL VALUE OF TOTAL REWARDS INVESTMENTS

    Trends in Importance of Total Rewards to AttractionRanking of EVP Attribute in Importance as a Driver of Attraction

    Employees preferences for total rewards returned toand exceededpre-global downturn levels as satisfaction declined.

    Employees are more concerned with the employers benefits offerings now than they were in the heart of 2009s global economic turmoil.

    In response, many employers are looking to enhance their total rewards package; tight budgets, however, combined with inflated expectations globally for merit increases, hinder organizations ability to expand their total rewards packages.

    Employees Expect More Than Is Available in Merit IncreasesActual Merit Percentage Increase Budgets Versus Employee Expectations of Merit Increases

    CLC HR Resource

    Design Benefits Plans Topic Center

    Use this topic center to learn how to design, implement, andcommunicate your benefitsplan.

    Health Benefits

    Retirement Benefits

    Vacation

    Most Important

    Least Important 2006 2009 2012

    Employees Expected Base Salary Increase

    Actual Global Base Salary Increase Budget

    1 Percentage as of Q3 2012.

    REBUILD BROKEN CAREER PATHS INCREASE ROI OF TOTAL REWARDS DEVELOP A PEOPLE BRAND

    2011 20121

    4.4%

    3.3%

    4.8%

    3.4%

  • 16

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    TOTAL REWARDS TRANSPARENCY PAYS OFFGiven tight budgets, most cannot spend more on benefits; focus instead on clearly communicating the breadth of options available to employees.

    Employees are currently receiving too little information about their total rewards package from their employer.

    Those who receive adequate compensation information from their employer are 52% more likely to remain with the organization than those who receive too little compensation information.

    CLC HR Resource

    Implement and Communicate Pay and Benefits Plans

    Use this topic center to improve your total rewards communication strategy.

    64% Too Little

    Information

    Amount of Compensation Information Received from Employer

    Transparency IndexREBUILD BROKEN CAREER PATHS INCREASE ROI OF TOTAL REWARDS DEVELOP A PEOPLE BRAND

    = 52%

    36% Enough Information

    Pay Transparency Increases Retention

    Too Little Compensation

    Information

    Enough Compensation

    Information

    Inte

    nt t

    o S

    tay

    wit

    h th

    e O

    rgan

    izat

    ion

  • 17

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    ACHIEVE TRANSPARENCY THROUGH TARGETED COMMUNICATION

    Increase total rewards transparency through improved total rewards communication.

    Follow these top five communication principles to improve total rewards transparency and employees pay perceptions.

    1. Develop a total rewards brand.Only 41% of organizations have established a consistent brand for their total rewards communications.

    2. Prioritize source and content. Source and content account for almost 80% of communication's effect on employees' perceived compensation process fairness.

    3. Focus on the basics.

    Communications of basic topics, including linking compensation to future organizational strategy, describing performance criteria, and aligning performance with organizational goals, will improve perceived compensation process fairness.

    4. Quantify the value of intrinsic rewards.

    Organizations should emphasize intrinsic rewardssuch as vacationby describing, personalizing, and/or quantifying their value to employees.

    5. Highlight the organizations contribution.

    Using total rewards statements or other communications to outline employer contributions gives employees a fuller picture of your organization's EVP, which can increase appreciation of rewards.

    REBUILD BROKEN CAREER PATHS INCREASE ROI OF TOTAL REWARDS DEVELOP A PEOPLE BRAND

  • 18

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    III. DEVELOP A PEOPLENOT JUST MANAGEMENTBRAND

    Trends in Attraction Rankings: The People Category, 20092012

    Peers are now a key driver of all aspects of the EVP.

    Since 2006, the power of peers has risen as a driver of engagement and turnover.

    More recently, peer-related EVP drivers have also increased in importance to attracting candidates, whereas management-related EVP drivers have decreased in importance.

    Use the rising power of peers to attract and retain top talent in the new, increasingly networked workforce.

    Change in EVP Attraction Rank

    2009 Rank 2012 Rank

    Collegial Work Environment 3 15 12

    Coworker Quality 7 21 14

    Camaraderie 16 35 19

    People Management (5) 12 17

    Manager Quality (12) 6 18

    People

    CLC HR Resource

    The Power of Peers

    Read this study to learn how to drive peer interactions that enable effective completion of work and drive employee engagement.

    REBUILD BROKEN CAREER PATHS INCREASE ROI OF TOTAL REWARDS DEVELOP A PEOPLE BRAND

  • 19

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    CLC HR Resource

    Use Peers to Drive Engagement

    Use this topic center to better support peer efforts to engage employees.

    ENABLE EMPLOYEES THROUGH PEERS

    Maximum Impact of Peer Drivers on Employee Engagement

    To increase peer interactions in your organization, enable work through peer interactions instead of simply building camaraderie.

    The strongest peer-related drivers of employee engagement facilitate productivity and are more meaningful to employees and employers alike than camaraderie-building drivers.

    DERF 11-4748

    Catalog # CLC1830511SYN

    Title Power of Peers

    Least Important: Camaraderie Building

    Participating in social events

    Participating in work-sponsored volunteer activities

    Attending company celebrations

    Most Important: Work-Enabling Peer Interaction

    Translating goals into day-to-day work

    Providing informal feedback

    Providing career path information

    REBUILD BROKEN CAREER PATHS INCREASE ROI OF TOTAL REWARDS DEVELOP A PEOPLE BRAND

  • 20

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    HELP PEERS ENVISION THEIR ORGANIzATIONAL CONTRIBUTION

    Managers should provide this discussion guide to their teams to help them determine how to best support organizational goals through their day-to-day work.

    Managers may or may not choose to participate in the group discussion depending on their teams ability to collaborate.

    Although managers can help facilitate the discussion, they may opt not to attend and assign a team member to serve as facilitator so that the discussion is as open and honest as possible.

    Instructions

    Review the organizations goals. Then, discuss as a group how your team can best support those goals in your day-to-day work by considering the following questions:

    What are our expectations and concerns about how the organizations goals will impact our job roles?

    How might our roles and responsibilities need to change to best support the organizations goals?

    How should workloads be divided over the team to best support organizational goals?

    Which of our potential ideas and strategies can support the achievement of organizational goals?

    As a team, how can we overcome possible barriers to supporting the organizations goals?

    What are the unique strengths and weaknesses of our team, and how might those aff ect our ability to support organizational goals in our daily work?

    Do our teams goals confl ict with organizational goals in any way, and do they confl ict with goals in other parts of the business?

    DERF 10-6799

    Catalog # CLC7277510SYN

    Title ST: Building Engagement Capital

    REBUILD BROKEN CAREER PATHS INCREASE ROI OF TOTAL REWARDS DEVELOP A PEOPLE BRAND

  • 21

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    DEVELOP YOUR INTERNAL INFORMAL FEEDBACK MECHANISM

    Managers should provide this guide to their teams to help them provide informal feedback to each other.

    Note: Managers may want to conduct a brief conversation with their teams about appropriate feedback, distinguishing when formal managers should provide feedback and when it is appropriate for peers to do so.

    Opportunities to Provide Peer-to-Peer Feedback

    Positive Feedback Development Feedback

    Did my colleague go out of his or her way to support me or our team?

    Did my colleague demonstrate the organizations values?

    Did my colleague go above and beyond on a project we completed together?

    Did I see opportunities for improvement in my colleagues work on a project we completed together?

    Did I see behaviors from my colleague that reflect poorly on me or my team?

    Did my colleague fail to fulfill his or her role effectively on a project or task?

    Is my colleague struggling with a particular task orskill?

    Tips for Providing Effective Peer-to-Peer Feedback

    Provide Informal Feedback Avoid Informal Feedback

    That is fair and accurate

    That helps your colleague do his or her job better

    That is positive and refers to development areas

    That is specific

    In a timely manner, instead of long after an assignment is over or you observed the behavior

    That is relevant to your colleagues job role and level

    That focuses on personality weaknesses or flaws

    In front of others

    That is unrelated to projects in which you are involved

    That is inappropriate or unrealistic for your colleagues job role and level

    That is more appropriate for your colleagues manager to give

    Instructions: Use this guide to learn how to provide effective informal feedback to your peers and teammates.

    Source: CLC HR, Manager Guide: Identify Opportunities to Provide Informal Feedback, Arlington, VA: The Corporate Executive Board Company, 2010.

    DERF 10-6799

    Catalog # CLC7277510SYN

    Title ST: Building Engagement Capital

    REBUILD BROKEN CAREER PATHS INCREASE ROI OF TOTAL REWARDS DEVELOP A PEOPLE BRAND

  • 22

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    PROVIDE CAREER PATH SUPPORT TO PEERS

    Understand Your Peers Career Aspirations

    Providing career path guidance and support to peers can increase their engagement by as much as 13%.

    To provide valuable career path support to peers, it is critical to have an accurate understanding of their needs and interests.

    Note: Although career path support is not something youll constantly need to provide to peers, its important to be aware of the help you, as a peer, can provide to your colleagues when the opportunity arises.

    Identify Opportunities to Provide SupportThe Following Are Three Key Areas Where You May Be Able to Provide Valuable Career Support to Your Peers

    When considering what career path support or information you might be able to provide to your peers, consider the following questions to ensure you have an accurate understanding of their needs and interests.

    Is my peer:

    interested in a particular position at the organization?

    interested in progressing within his or her current function, or another function?

    interested in a move that requires diff erent skills, or a new application of existing skills? (i.e., a role that is diff erent in kind, or a similar role in a diff erent function or business unit)

    Contacts

    You can connect peers with members of your network who:

    Know of available opportunities;

    May be able to provide access to future opportunities;

    Have made the career step or transition your peer is considering; and

    Can provide coaching in key areas of development needed to.

    Guidance/Advice

    You can provide peers with:

    Information about available opportunities youve heard about;

    Advice based on your experiences, in areas such as:

    What opportunities are most valuable and

    Who is important to connect with; and

    Valuable guidance you have received from others.

    Coaching or Development

    You can provide peers with:

    Access to projects that will develop critical skills;

    Informal feedback on progress against development goals;

    Coaching in areas where you have experience or expertise; and

    Tools and resources that could help them develop critical skills.

    REBUILD BROKEN CAREER PATHS INCREASE ROI OF TOTAL REWARDS DEVELOP A PEOPLE BRAND

  • 2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    23

    What the Best Companies Know What the Best Companies Do How CLC Can Help

    For the first time since 2006, the percentage of entrenched employees is decreasing globally as more employees begin looking for new jobs.

    Prepare for a Reversal of Recent Multiyear Employee Entrenchment Through an Adaptive EVP Strategy

    Track activepassive trends by region using the Global Workforce Insights Report.

    Globally, employees core EVP preferences have not fundamentally changed since 2006, but EVP satisfaction remains 24% lower than pre-global downturn levels.

    Reassess Your EVP Delivery StrategyNot Employee Preferences

    Assess your departing employees EVP preferences or experiences using Departure View.

    Nearly one in two employees globally continue to experience major organizational change in 2012, and broken career paths are now the top driver of attrition.

    Restart Career Paths to Avoid Turnover Costs Optimize your Learning and Development Strategy.

    After a brief decline in 2009, the importance of total rewards for attracting talent rebounded sharply in 2012, but employee satisfaction with benefits declined by 24 percentage points since 2006 amid rising costs and slow (wage) growth.

    Extract the Full Value of (Rising) Total Rewards Investments Through Improved Communications

    Develop a Total Rewards Statement.

    Employees preference for high-quality peers rose steadily since 2006, whereas the importance they place in management declined considerably.

    Build a PeopleNot Just a ManagementBrand Enable peer-driven engagement and productivity through our Employee Resource Portal.

    KEY TAKEAWAYS

  • 24

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    DESIGN YOUR CORE EVP TO ATTRACT AND RETAIN TALENT GLOBALLY

    Prioritize the high-impact EVP attributes that will attract and retain talent in todays market.

    Stability

    Health Benefits

    EthicsIntegrity

    Manager Quality

    People Management

    Organizational Growth Rate

    Core EVP Attributes

    Future Career Opportunities

    Development Opportunities

    Respect

    Compensation

    WorkLife Balance

    Location

    Recognition

    Top 10 Global Drivers of AttritionTop 10 Global Drivers of Attraction

    CLC HR Resource

    Deliver on the EVP Promise Topic Center

    Use this topic center to learn about specific strategies that will help you deliver your organizations EVP.

  • 2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    25

    ROADMAP

    Three Winning EVPStrategies

    Current State of the EVP HR Resources

  • 2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    26

    BOOST YOUR FUNCTIONS PERFORMANCE IN THE MOST CRITICAL AREAS

    DERF 10-5874

    Catalog #

    Title

    DERF 10-6706

    Catalog # CLC7184810SYN

    Title

    HR Transformation Employee Engagement EVP

    Assess HR capabilities. Build HR team. Structure HR function. Execute priorities.

    Assess employee engagement. Create and execute an action plan. Build manager, peer, and organizational

    capabilities.

    Assess your EVP. Design a compelling EVP. Communicate EVP attributes. Deliver on EVP promises.

    Performance Management Succession Management High-Potential Employees

    Design a performance strategy. Set standards and goals. Provide reviews and feedback. Recognize and reward high performance.

    Build a succession-management strategy. Assess and identify top talent. Develop and transition successors. Evaluate effectiveness of succession efforts.

    Identify your high-potential employees. Develop your high-potential employees. Measure the success of your high-potential

    program.

    Key Areas of Additional Focus

    Sample Action Toolkit: Create a High-Impact Succession Plan

    Sample Action Toolkit: Design a HIPO Mentoring Program

    Organization Design Social Media Diversity and Inclusion Change Management HR Strategic Planning Workforce Planning HR Metrics

    DERF 12-4370

    Catalog # CLC3585812SYN

    Title HO: Perf_NYC 09 19 AER

  • 2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    27

    SUPPORT FOR THE CHRO, THE TEAM, AND THE LINE

    Supporting HR from Strategy to Execution

    QUALITY INSIGHT IMPLEMENTATION SUPPORT TRAINING AND TOOLKITS

    TOOLS AND TEMPLATES

    IMPLEMENTATION SUPPORT

    ADVISORY SERVICES

    WEB-BASED TRAININGISSUE DIAGNOSIS

    STRATEGIC INSIGHTS

    Make Better-Informed Decisions

    Executive Briefings and Retreats

    Executive Advisor Consultations

    Webinars

    Identify Proven Solutions

    Best Practices

    Quantitative Analysis

    Weekly Top Ten Briefings

    Save Time and Reduce Risk

    EVP Design Center

    HR Business Alignment Tool

    Execute Faster

    HR Business Partner Portal

    Research and Practitioner Webinars

    Online Decision Support Portals

    Frame and Train

    Virtual Briefings

    E-Learning Modules

    On-Demand Webinars

    Get Answers Quickly

    Manager Guidebooks

    Checklists for Performance Management

    Templates for Assessing Key Employees

    FOR THE CHRO FOR THE HR TEAM FOR THE LINE

    DERF 10-5874

    Catalog #

    Title

    DERF 10-6706

    Catalog # CLC7184810SYN

    Title

    DERF 12-4370

    Catalog # CLC3585812SYN

    Title HO: Perf_NYC 09 19 AER

  • 28

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    DEDICATED SUPPORT WITH CEB VALTERA

    CEB Valteras Framework to Solving EVP Challenges

    CEB Valtera, our sister consulting practice, provides implementation support to solve your unique EVP challenges.

    Assess Your Current EVP

    Survey employees, globally or in critical populations, to pinpoint the strengths and weaknesses of your unique EVP drivers.

    Robust Capabilities for Driving Change

    CEB Valtera is the global leader for workforce surveys and analytics. With over 40 years of survey experience, CEB Valtera is positioned to support progressive HR organizations solve EVP challenges with:

    An extensive global database of employee needs and values to help firms understand what matters most in employee career decisions;

    Diagnostic tools that enable firms to assess values of key employee segments and employee perceptions of firm strength and weaknesses; and

    Proven methodologies to hone your brand to distinguish against competitors while centering on attracting and retaining top talent.

    Redesign Your Unique EVP

    Engage key stakeholders to design a compelling and credible EVP that showcases the employment brand.

    CommunicateYour New EVP

    Prioritize effective communication channels for streamlined messaging that impacts all major touchpoints.

    Deliver and Measure the

    Impact of Your New EVP

    Establish and track performance metrics to proactively manage the EVP and measure ROI.

    1 2 3 4

    DERF 10-5161

    Catalog # CLC6444910SYN

    Title Rebuilding EVP Brief_vAug

    Contact Us

    Website: www.cebvaltera.com

    E-Mail: [email protected]

  • 2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    29

    GET QUICK ACCESS TO BEST PRACTICE RESOURCES

    Gateway to all Research, Resources, Tools, and Events

    DERF 10-4767

    Catalog #

    Title

    DERF 10-6706

    Catalog # CLC7184810SYN

    Title

    DERF 12-4370

    Catalog # CLC3585812SYN

    Title HO: Perf_NYC 09 19 AER

  • 2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    30

    DERF 10-5972

    Catalog #

    Title

    SURVEY TOOLS AVAILABLE THROUGH CLC HR

    Assess and Benchmark Performance

    HR Business Alignment Tool

    Purpose: Gather internal customer feedback on HR functional effectiveness and the performance of individual HR business partners, and prioritize areas for functional and individual HRBP improvement.

    Mechanisms: Ability to deploy up to three survey modules: a line survey on the HR function, a line evaluation of individual HRBPs, and an HR function self-assessment

    Number of Questions: Approximately 40

    Departure ViewCLC HRs Exit Survey

    Purpose: Survey your departing employees to receive detailed feedback on their reasons for leaving, new job status, areas of dissatisfaction, and likelihood to recommend the organization.

    Mechanisms: Organizations use either a universal link for all departing staff or a portal allowing HR staff to send individual survey links to each exiting employee. The survey is always on to collect data continuously from departing employees; CLC HR provides reports to participating organizations quarterly.

    Number of Questions: 20

    DERF 10-6706

    Catalog # CLC7184810SYN

    Title

    DERF 11-4220

    Catalog # CLC1500911SYN

    Title HO: GL_1019 SanFran AER

    DERF 12-4370

    Catalog # CLC3585812SYN

    Title HO: Perf_NYC 09 19 AER

  • 31

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    RECRUITING EFFECTIVENESS DASHBOARDThe Recruiting Effectiveness Dashboard (RED) is a business intelligence solution that collects information on quality of hire and recruiting effectiveness by surveying key players in the recruiting process on an ongoing basis.

    Participation is included in your membership with CLC Recruiting.

    Online survey results from new hires, hiring managers, and internal transfers support better decision making in your recruiting function.

    RED eliminates guesswork by identifying areas for improvement with key hire quality and process metrics, global benchmarks, and RED Score, saving your team time and money.

    Customized Recruiting Analytics Advanced segmentation allows you

    to isolate and analyze subsets of your data. Create, save, and edit custom charts. Share charts by exporting to Excel

    or PowerPoint.

    New Hire Metrics

    New hire fit with the job

    Satisfaction with the recruiting process

    EVP

    Internal Transfer Metrics

    Engagement with new role and the organization

    Recruiting effectiveness

    Hiring Manager Metrics

    Quality of hire

    Quality of candidate pool

    DERF

    Catalog # RR6838310SY

    Title

    DERF 12-3792

    Catalog # RR3592212SYN

    Title HO: RGE_NYC 09 13 AER

    DERF

    Catalog # RR1426211SYN

    Title

    Data at Your Fingertips Eliminate the guesswork from your recruiting

    data with RED Score and Key RED Indicators, our high-level view of the most important metrics tracking hire quality and recruiting process quality.

    View side-by-side comparisons of your respondent groups (hiring managers, new hires, and internal transfers).

    Compare overall and segment performance relative to four benchmarks (overall, custom, industry, and your organization).

    Analyze results over time to monitor progress.

  • 32

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    RED includes our proprietary RED Scorean overall indicator of recruiting performance.

    The RED Score analyzes data from throughout the RED metrics to provide you with one overall key performance indicator, helping you quickly understand the health of your recruiting process and the critical metrics influencing it.

    RECRUITING EFFECTIVENESS DASHBOARD: RED SCORE

    RED allows you to quickly identify and drill down into the underperforming areas of the recruitment process and their impact on quality of hire.

    DERF

    Catalog # RR6838310SY

    Title

    DERF

    Catalog # RR1426211SYN

    Title

    RED Score provides you with the one number that illustrates the overall health of your recruitment process and how it compares to your peers.

    DERF 12-3792

    Catalog # RR3592212SYN

    Title HO: RGE_NYC 09 13 AER

  • 2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    33

    RECRUITER PERFORMANCE SCORECARD

    For a demo, please contact your account management team.

    DERF

    Catalog # RR6656610SYN

    Title

    DERF

    Catalog # RR0760011SYN

    Title

    +

    +

    Hiring Manager

    +Recruiting Manager

    Recruiter New Hire

    Internal Transfer

    Client Feedback Surveys Team Feedback Surveys

    Ongoing surveys deployed 30 to 90 days post hire

    Quarterly and monthly distribution options

    Brief fi ve- to seven-minute surveys

    Annual self and downward surveys

    Brief 7- to 10-minute surveys

    Survey results enable your organization to: Gather and report feedback and metrics from hiring managers,

    new hires, internal transfers, recruiter managers, and recruiters; Promote systematic development and application of strategic

    recruiting competencies for individual recruiters; Benchmark your recruiting team against CLC Recruitings global

    benchmark; and Identify and prioritize improvements to recruiter L&D programs.

    Alpha Company

    Benchmark

    Alpha Company

    Benchmark

    The recruiter performance scorecard is a multi-rater assessment of your recruiters competencies against CLC recruitings talent advisor capability model. organizations base individual recruiters talent advisor capabilities scores on feedback from hiring managers, new hires, internal transfers, recruiting managers, and the recruiters themselves.

    DERF 12-3792

    Catalog # RR3592212SYN

    Title HO: RGE_NYC 09 13 AER

  • 34

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    ANALYSIS AND BEST PRACTICES

    CLC Compensation Analysis, Best Practices, and On-Demand Services

    CLC Compensation provides quantitative insight, best practices, and on-demand services targeting memberidentified challenges.

    Quantitative insight enables better-informed decisions on compensation design and implementation that drive attraction, retention, and performance.

    Practical, peer-company best practice profiles and tools address pitfalls and other challenges in compensation design, implementation, and measurement.

    A dedicated team provides on-demand services, such as custom research, to support a members immediate project needs.

    Quantitative Analysis

    Example Insight

    Relationship Between Commitment, Pay Fairness, and Pay Satisfaction

    Best Practices

    Example Best Practice

    Business Case Differentiation Criteria

    On-Demand Services

    Example Member Questions

    Questions Answered by On-Demand Services

    Recent Member Questions How are organizations changing STI targets?

    What is the optimal mix of incentives and base pay in a pay package?

    How do organizations approach job levelling?

    How do organizations link incentives to organizational performance?

    How have organizations globalized their approach to compensation?

    LowMetric

    High

    Pay Fairness Perception

    Pay Satisfaction

    100.0

    50.0

    0.0

    Ave

    rag

    e E

    mp

    loye

    e C

    om

    mit

    men

    t Sc

    ore

    Larger Effect on Commitment

    Employee perception of pay fairness is a much stronger predictor of employee commitment and performance than pay satisfaction.

    Case Differentiation Criteria

    Stakeholder

    Executive Committee

    Vice Presidents Frontline Managers

    What are the stakeholders key concerns?

    Cost of

    implementation Impact on

    employee engagement and performance

    Who controls

    implementation Disruption of

    business

    Handling

    difficult conversations

    Own

    understanding of pay plan

    What outcome do they care most about?

    Improvement in employee productivity

    Seamless business and talent management operations

    Good relations with direct reports

    In what form will they want to see results?

    Dollars and impact on employee outcomes

    Business unit performance

    Ease of performance and pay conversations

    What do I need from them?

    Approval for change in pay structure and philosophy

    Be a champion for the plan and its rollout

    Roll out in one-on-one pay conversations with employees

    DERF 12-2553

    Catalog # CR3093512PRO

    Title HO: Innov_NYC 06 19 Preview AER

  • 35

    2012 The Corporate Executive Board Company. All Rights Reserved.CLC2620212PRO

    Pay Plan Design Benchmarks

    Example Pay Plan Design Benchmarks

    Online Pay Plan Benchmarks

    Plan Segmentation

    Base Pay

    Short-Term Incentives

    Long-Term Incentives

    Reward and Recognition

    Spot Awards

    Urgent Issue Benchmarks

    Example Incentive Benchmarks

    Short-Term IncentivesHow do you expect to average 2012 STI payouts to compare to 2011 STI payouts? (December 2011 results)

    CompWatch: Benchmarking data on total compensation presented in a time series to show trends in responses

    Base Pay

    Short-Term Incentives

    Regional Merit Budgets

    Pay Communication Benchmarks

    Example Pay Communication Benchmarks

    Online Pay Communications BenchmarksTopics CommunicatedTotal Pay

    Pay Information Currently Communicated

    Role in Communicating Pay

    Time Spent Communicating

    Measuring Pay Communication Effectiveness

    BENCHMARKING AND DATA

    CLC Compensation Benchmarks for Pay Plan Design, Urgent Issues, and Pay Communication

    Members can benchmark the design of the pay system, urgent issues for the head of Compensation, and pay communication activities or request additional benchmarks.

    Benchmark your organizations pay plan design or compare two benchmarked segments for structure, spend, targets, payout, range, and frequency.

    Ensure your decisions are informed by the latest changes your peers are making to Compensation, with benchmarks that are updated biweekly.

    Benchmark your organizations pay communications against peers for content, timing, source, frequency, channel, manager involvement, and effectiveness.

    Submit a RequestCLC Compensation benchmarking is member driven. Please advise us of your specific benchmarking needs either directly through our website or by contacting your account manager.

    0.3%

    3.2%

    9.6%

    Poor Performers

    Total Average Performers

    Average Performers

    Top Performers

    Top Performers

    60% Same as 2011

    20% Higher Than 2011

    20% Lower

    Than 2011

    48%

    15% 18%

    DERF 12-2553

    Catalog # CR3093512PRO

    Title HO: Innov_NYC 06 19 Preview AER

  • CLC Human Resources