Clay Hebert - Marketing Lessons from Kickstarter
-
Upload
social-fresh-conference -
Category
Marketing
-
view
4.907 -
download
2
Transcript of Clay Hebert - Marketing Lessons from Kickstarter
![Page 1: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/1.jpg)
MARKETING LESSONS FROM
CROWDFUNDING !
Clay Hebert
W W W. C R O W D F U N D I N G H A C K S . C O M@ C L AY H E B E R T # S O C I A L F R E S H
![Page 2: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/2.jpg)
![Page 3: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/3.jpg)
![Page 4: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/4.jpg)
PLATFORM
![Page 5: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/5.jpg)
![Page 6: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/6.jpg)
STORY
![Page 7: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/7.jpg)
“Let us not wait for the millionaires to give this money.
!
It is NOT a gift from the millionaires of France to the
millionaires of America, but a gift of the whole people of France to the whole people of America.”
![Page 8: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/8.jpg)
COMPELLING OFFER
![Page 9: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/9.jpg)
STORYPLATFORM
COMPELLING OFFER
![Page 10: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/10.jpg)
![Page 11: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/11.jpg)
![Page 12: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/12.jpg)
“Crowdfunding is the ultimate mixing board for
smart marketers.”
#socialfresh
![Page 13: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/13.jpg)
![Page 14: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/14.jpg)
![Page 15: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/15.jpg)
![Page 16: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/16.jpg)
Lee had no
PLATFORM
![Page 17: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/17.jpg)
“If your product is amazing, sometimes the best way
to build a platform… is to borrow a platform."
#socialfresh
![Page 18: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/18.jpg)
![Page 19: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/19.jpg)
40%
![Page 20: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/20.jpg)
![Page 21: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/21.jpg)
![Page 22: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/22.jpg)
“Landing pages can have high ROI because they allow you to only pay
the advertising tax once.”
#socialfresh
![Page 23: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/23.jpg)
STORY
![Page 24: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/24.jpg)
![Page 25: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/25.jpg)
COMPELLING OFFER
![Page 26: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/26.jpg)
![Page 27: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/27.jpg)
RESULTS?
![Page 28: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/28.jpg)
![Page 29: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/29.jpg)
![Page 30: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/30.jpg)
![Page 31: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/31.jpg)
PLATFORM
![Page 32: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/32.jpg)
![Page 33: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/33.jpg)
STORY
![Page 34: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/34.jpg)
![Page 35: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/35.jpg)
COMPELLING OFFER
![Page 36: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/36.jpg)
![Page 37: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/37.jpg)
RESULTS?
![Page 38: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/38.jpg)
![Page 39: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/39.jpg)
![Page 40: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/40.jpg)
STORY
![Page 41: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/41.jpg)
OFFER
![Page 42: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/42.jpg)
RESULTS?
![Page 43: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/43.jpg)
![Page 44: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/44.jpg)
SO WHAT NOW?
![Page 45: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/45.jpg)
1. RESEARCH
![Page 46: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/46.jpg)
2. EXPERIMENT
![Page 47: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/47.jpg)
3. FAIL
![Page 48: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/48.jpg)
![Page 49: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/49.jpg)
“You can’t innovate with both hands clutching a fire
extinguisher.”
#socialfresh
![Page 50: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/50.jpg)
“Crowdfunding is bringing the cost of failure to zero.”
#socialfresh
![Page 51: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/51.jpg)
![Page 52: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/52.jpg)
![Page 53: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/53.jpg)
![Page 54: Clay Hebert - Marketing Lessons from Kickstarter](https://reader036.fdocuments.in/reader036/viewer/2022062319/55830362d8b42a5b468b493a/html5/thumbnails/54.jpg)