Claudiu Fărcaș, Conversion - Affiliate Marketing (2014.12.11, Impact Hub Bucharest)
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Transcript of Claudiu Fărcaș, Conversion - Affiliate Marketing (2014.12.11, Impact Hub Bucharest)
![Page 1: Claudiu Fărcaș, Conversion - Affiliate Marketing (2014.12.11, Impact Hub Bucharest)](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a8525a1a28abbc4f8b474b/html5/thumbnails/1.jpg)
Affiliate MarketingLumea SEO PPC
Bucharest, 11.12.2014
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Profitshare clients
Currently there are about 400 advertisers in Romania that use affiliate marketing in their online marketing campaigns.
![Page 3: Claudiu Fărcaș, Conversion - Affiliate Marketing (2014.12.11, Impact Hub Bucharest)](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a8525a1a28abbc4f8b474b/html5/thumbnails/3.jpg)
Affiliate marketing performance indicators
New visitors
Average order value
Bounce rate
Customer lifetime value
Assisted conversions
Relevant KPIs
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Black Friday 2014 Objectives
2013 results
• 35 advertisers
• 25k sales
• 15M lei sales amount
• 46 affiliates with over 1.000 lei in commissions in one day
• 1319 affiliates with commissions registered in one day
2014 objectives
• 50k sales
• 30M sales amount
![Page 5: Claudiu Fărcaș, Conversion - Affiliate Marketing (2014.12.11, Impact Hub Bucharest)](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a8525a1a28abbc4f8b474b/html5/thumbnails/5.jpg)
Challenge
How to double the number of conversions and sales amount YoY?
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What motivates affiliates?
• Competition
• Reputation & Acknowledgement
![Page 7: Claudiu Fărcaș, Conversion - Affiliate Marketing (2014.12.11, Impact Hub Bucharest)](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a8525a1a28abbc4f8b474b/html5/thumbnails/7.jpg)
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paid
AdWords Display
Video
Bloggers
Facebook Ads owned
skin BF profitshare.ro
Social Networks
Page
affiliate & advertiser
account alert
Zendeskticketing service
signature
special logo
newsletter(adv &
affiliates)
Landing Page
How did we promote the campaign?
![Page 12: Claudiu Fărcaș, Conversion - Affiliate Marketing (2014.12.11, Impact Hub Bucharest)](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a8525a1a28abbc4f8b474b/html5/thumbnails/12.jpg)
Real-time ranking
• In order to keep affiliates motivated we created a real-time ranking system for the number of generated conversions, while showing affiliates their own rank
• Affiliates could adjust their strategy real-time
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Black Friday 2014 Results
2014 results
• 86.318 sales
• 40.000.000 LEI sales amount for Profitshare advertisers
• 51 affiliates with over 1.000 lei in commissions in one day
• 23 affiliates with over 1.000 sales in one day
• 1798 affiliates with commissions on 21.11
2014 objectives
• 50k sales (+100% YoY)
• 30M sales amount (+100% YoY)
• +10% affiliates with over 1.000 lei in commissions in one day
• +10% affiliates with commissions registered in one day
![Page 14: Claudiu Fărcaș, Conversion - Affiliate Marketing (2014.12.11, Impact Hub Bucharest)](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a8525a1a28abbc4f8b474b/html5/thumbnails/14.jpg)
Black Friday Top Categories
• Electro-IT & Gadgets
• Clothing, Shoes & Accessories
• Books
• Sports
• Kids & Family
• Other Categories
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Top affiliate website types for BF 2014
• Major publishing websites
• Black Friday EMD domains / offers aggregators
• Reviews & niche content
• Personal blogs
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Predictions for 2015
• Content & Social Media will be the main performance channels for affiliates
• There is still much to improve for PPC-type promotion methods
• Affiliates will use PPC more and more to promote their websites, as SEO becomes more difficult for affiliates with little experience
• Major advertisers will enter affiliate marketing (Banks, Tourism)
• 2015 will be the best year ever for affiliates. After that 2016
![Page 17: Claudiu Fărcaș, Conversion - Affiliate Marketing (2014.12.11, Impact Hub Bucharest)](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a8525a1a28abbc4f8b474b/html5/thumbnails/17.jpg)
Thank you!
Follow us on:
blog.profitshare.ro
facebook.com/Profitshare
facebook.com/conversion.ro
Contact me:[email protected]
claudiufarcas.ro