Claudias Kitchen Mr Jamaican Jerk Pork Scratchings

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CLAUDIA’S KITCHEN (UK) Seriously Nice Mr Jamaican Jerk Pork Crackling

Transcript of Claudias Kitchen Mr Jamaican Jerk Pork Scratchings

Page 1: Claudias Kitchen Mr Jamaican Jerk Pork Scratchings

CLAUDIA’S KITCHEN (UK)

Seriously NiceMr Jamaican Jerk Pork Crackling

Page 2: Claudias Kitchen Mr Jamaican Jerk Pork Scratchings

Claudia’s Kitchen UK is a range of traditional specialist foods. Claudia Yap, Chef and Innovator has developed the recipe in collaboration with a food producer. The new Jerk flavour has never been created on a pork rind and this is the first snack product that has been created with the sunshine flavours. Claudias Kitchen UK is a registered trademark in the UK and already developed Caribbean food ready meals and chilled soups ready for route to market. However Claudias Kitchen has recently launched their first product Mr Jamaican Jerk Pork Crackling in September 2015 and states once these products is successful in listing in stores they will introduce the other products to market . The legal status of the business is Claudias Kitchen UK Limited. The owner is Claudia Yap

Company Profile

www.claudiaskitchenuk.co.uk | [email protected]

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The market

The target market will be speciality fine food stores, convenience, and foodservice customers. We

intend to retail our products through fine food stores, farmers markets and independents.

Marketing & Distribution  

Retail Sectors  

Food Service Sectors

www.claudiaskitchenuk.co.uk | [email protected]

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Claudias Kitchen aim is to expand my business and grow Claudias

Kitchen brand to meet increasing demand adding new products such as

a range of Caribbean style chilled ready meals and Caribbean style

soups. These products have been developed ready for ready to market.

Future Plans ™

www.claudiaskitchenuk.co.uk | [email protected]

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Caribbean Foods sourced by Heart of England Fine Foods – Food & Drinks Insight.

Market Analysis

www.claudiaskitchenuk.co.uk | [email protected]

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In 2004, the emerging ethnic food markets was worth £156 million,

nearly double its 2000 level. Mintel estimated that reasonable growth in

2005 would take the value of the market to £173 million.

The Emerging Ethnic Food Market

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Pork Scratchings

This market is current market is estimated at

28 millionand there is room to even grow it

further.

Mr Jamaican Jerk Pork Crackling/Scratchings is a new unique flavour which is BRITISH PORK WITH A TWIST OF THE CARIBBEAN.

www.claudiaskitchenuk.co.uk | [email protected]

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Mr Jamaican Jerk Pork Crackling

1 box of 20 mr jamaican pork crackling @£1.10 per bag 50 G x 20 (min order 4 boxes)

1 box of 22 mr jamaican pork pork crackling @£1.00 per tub 35g x 22 (min order 4 cases)

• Carriage reorders less than 4 boxes incur carriage fees• Lead times dependable upon order 2-3 days dependable

on order• Refunds will only be accepted if notified within 24 hours

www.claudiaskitchenuk.co.uk | [email protected]

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Pork Crackling ™

www.claudiaskitchenuk.co.uk | [email protected]

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Competitors

Mr Posh Pork Crackling

www.claudiaskitchenuk.co.uk | [email protected]

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SERVICE DETAILS STAFFING LEGAL & OTHER CONSIDERATIONS

Resources ™

www.claudiaskitchenuk.co.uk | [email protected]

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The Market

Prospective customers are those in the looking for

reasonably priced cracklings that suits their palette. It is

anticipated that many will become repeat customers.

www.claudiaskitchenuk.co.uk | [email protected]

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Advertising and Methods of Attracting Customers

Posters Labels Social media

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A wider range of products

More outlets as demand increases

More distribution opportunities to build the brand.

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The FutureIn the future, the objectives are;

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The Future

The main threat is lack of growth in a competitive market,

although demographic changes suggest that there is a demand

for Caribbean food in the United Kingdom is likely to increase.

www.claudiaskitchenuk.co.uk | [email protected]

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2nd FLOOR QUAYSIDE TOWER 252 – 260 Broad Street Birmingham B1 2HF United kingdom

0121 698 2055 07716 323212

www.ClaudiasKitchenUK.co.uk

[email protected]

Claudias kitchen uk