CLAUDIA GARBER DIRECTOR, MARKET OUTREACH NORTH … · this. Do that. Don't do this. Don't do that....

© Harley-Davidson Motor Company, 2014

CLAUDIA GARBER

DIRECTOR, MARKET OUTREACH

NORTH AMERICA

2014 GLOBAL SUMMIT OF WOMEN


Motorcycles are for men.

https://www.google.com/url?q=http://www.clker.com/clipart-mens-room1.html&sa=U&ei=RtFfU_DjKqP0yQHfj4GYCg&ved=0CDAQ9QEwAQ&usg=AFQjCNHIb0iWd2uR6cPPNj9yncwDFyJotA


We Fulfill Dreams

of Personal Freedom.


http://www.adbranch.com/advertising-campaign-live-by-it-2006/harley-davidson_leave_behind_shoes_2006/


”I don’t know how

to ride or how to

get started.”

“I don’t think I’ll

be respected in

a Harley

dealership.” “I don’t think I could

handle a Harley.”

“People like me

don’t ride Harleys.”


H-D.com/women Garage Party Events

Harley-Davidson #1 Seller of

Motorcycles to Women in the U.S.

CLAUDIA GARBER DIRECTOR, MARKET OUTREACH NORTH … · this. Do that. Don't do this. Don't do that....

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