Classroom Management App myly

In $56 bn Indian education market with 640 mn students, our USP is

a. FREE product b. Proven online & offline sales model c. Captive customer base

200,000Messages sent

20,000Students

200Institutes

Bi-directional Messaging

Assignments & Circulars

Attendance Notifications

Events & Calendar

Images & Videos

Online Fees Payment

Gaurav Mundra (CEO), BE, MBA, pursuing PhDTruworth, Cadence, TCS• 12 years experience; Strategy, Technology, Marketing• Managed multi-million $ deals; 4 offices in India & USA; Spear-headed

Truworth from 30 people to 600+

Madhup Bansal (COO), BE, MBA (IIT Delhi)McKinsey & Co, KritiKal (IITD incubated), Mahindra• 12 years experience; Product, Operations, Finance• Trained in McKinsey; VP (Ops & Mktg) in KritiKal, managed growth &

funding rounds; Customer Acquisition & Team Building in Mahindra

Khushant Dhingra (AVP Tech), MCAKDK software, Q3 Technologies, Truworth• 10 years experience; Tech architecture, Leading product development• Enterprise software development, technology architecture & planning.

InvestorMr. Rohit SuranaNewbie Promoters Pvt. Ltd.

AdvisorsMr. NK ShyamsukhaChairman, ICA Group

Mr. Surendra MohtaAssociate Director, Snapdeal

Key Team Members

Current Communication Problem

Info not available on demand

Delayed & missing info

Student photos & videos unavailable

Fees payment is not online

Costly & Time Consuming

Unstructured data management

Too much paperwork

Data Security concerns

EducatorStudent & Parent

School Diary Paper Circulars

SMS Phone calls

5% Mobile based communication

95% Conventional Communication

India Market Size ~3 mn institutes

~640 mn studentsRef: Kaizen Education Report 2014, E&Y K-12 report

myly has what educational institutes need

Institute branding

No expensive hardware/ software

Regular updates and upgrades

Easy to use solution with support

For non-smartphone users

Solution to grow with their needs

Yes

FREE

Yes, Free Updates

Yes, Free Support

Yes, Integrated SMS

Yes

Technology Stack

Web Browser

Mobile Hybrid

App

Mobile Native

App

Front End Web Tier App Tier Data Tier

HTML5, CSS3, Angular

Web Services

APIs

Analytics

App Server

Scheduling Services

APIs

Business Intelligence

RDBMS MS-SQL Server

Storage AWS S3

Analyzed Data

Data Mart

Marketing & Sales

Online

Digital Marketing

(SEO/SMM/PPC)

Contact Marketing

Proven acquisition

model

Very low cost of acquisition

Offline

Distribution agreement

with ICA

1,000+ feet-on-street

agents

Paid on success basis

Incentivizing SPOC to gain engagement

PRStrategy

National English dailies

Education sector

magazines

Online press releases

Trade fairs & conferences

Unit Economics

In App Advertisement,

58.3

Product affiliate

commission, 9.6

Service marketplace, 15

Per User Revenue

User acquisition + Engagement Cost Revenue

Assumptions: 1) Single Point of Contact (SPOC) in

each institution, shall be rewarded on increase in engagement

2) Sales commission to be paid to distribution partner on success basis

Assumptions: 1) Monetization begins on 50 K app downloads2) Advertisement revenue taken at $ 0.83 CPM,

however for hyper-targeted users, the monetization should happen at much higher value

3) Learning services marketplace 5% conversion; commission 10% on Rs 3,000/year average purchasing

4) Product marketplace 10% conversion; commission 8% on Rs 1,200/year average purchasing

Rs 20 per user on myly app+ Rs 5 per user (first year)

~ Rs 82.9 per user per year, which increases YoY

Competition• SMS Service Providers

• Many unorganized players in the market; limited functionality;

• Technology integration a big challenge

• ERP Software companies

• Fedena, EduNext etc.

• Making App as a me-too; expensive to buy and maintain

• Complicated solutions need training and handholding

• Only fit for large institutions

• Not growing quickly to meet diverse customer needs

• One-way messaging Apps

• Knit, d6 Communicator

• No branding for education institution; extremely limited use, only extending SMS size

• Communication only Apps

• Flinnt, mySkoolApp, ScooTalks, Rubix

• No payment facility; no app for educators; no support making it difficult to roll-out

• Mobile first approach

• App for educators, students & parents

• Bi-directional moderated communication

• Institute branding for higher adoption

• Financial Transaction enabled

• Account manager for each institution

• Institute SPOC incentivization

• Online marketing & Offline sales

EduCommerce Technologies Pvt Ltd incorporated

Sept’14 Apr’15

Mar’15

• Founders joined full time, Got relieved of existing commitments

• Sept – March’15 research, outsourced product development, infra set up

• Team set up started, • Started product

development in house

Jul’15

• Launched Ver. 1 of SchoolA2Z with mobile app

• Team Size : 8 • Signed-up 37 schools

Sept’15

• SEO, organic online marketing bringing online sign-ups of schools

• Team size: 12 People• Launched fees collection

module

Nov’15

• Continuous product enhancement• Team size: 17 people• Total 130 schools signed up• 36 Schools using mobile app solution• Proven Online school acquisition

model

Dec’15

• SchoolA2Z rebranding to myly• Expanding to colleges, hobby classes,

coaching etc• Launching Teacher mobile app: myly admin• Distribution agreement signed with ICA• RAISED FIRST ROUND FUNDING ($100K)

Milestones

• Aggressive Growth• Signed up next 70

institutions & 8,000+ students in Dec-15 alone

What our customers say

School reduces fee collection delays by half.

(School in Noida, UP)

Music academy can better communicate with its students about class schedule

(Music academy in Bangalore)

School now has secure storage & structured data, along with mobile app solution

(School in Ludhiana, Punjab)

School has been able to reduce cost of communication significantly

(School in Moranhat, Assam)

School now gets leave application from children via mobile app

(School in Jaipur, Rajasthan)

School now shares the school function images via mobile app with parents

(School in Ajmer, Rajasthan)

Contact Us

Gaurav Mundra, [email protected]+91-98284-28728

Madhup Bansal, [email protected]

+91-98290-37331

Jaipur | Bangalore

www.mylyapp.com | [email protected]

Classroom Management App myly

Education

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