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MU S I C F O R MANK I ND

R O N D O C L A S S I C I N B R I E F

C L A S S I C A L M U S I C M A G A Z I N E

MEDIA PACK1 /2020

• Rondo Classic is the largest classical music magazine in theNordic countries, and the only one in Finland.

• Published since 1963, the magazine’s readership mainly includesmusic enthusiasts and professionals.

• Rondo Classic’s print run is 7,000, with some 25,000 readers.The magazine is also published as a digital replica edition and as anonline magazine at www.rondolehti.fi.

• The magazine focuses on classical music, but also naturally ventures in tomusical theatre, ethnic music, jazz, and popular music.

• The content consists of interviews, profiles, music-related feature stories, backgroundarticles that analyse phenomena in the world of music, and articles that explore thehistory, composition, and performance of music. The magazine also includes columns,CD and performance reviews, and radio and TV listings for music programmes.

• Subscribers to Rondo Classic will also have the option of receiving six exclusivelycompiled CDs per year.

• Rondo Classic is published by Classicus Oy.

• On our Rondolehti.fi website you can listen to our three online radio stations.

Rondo Classic readers are enthusiastic consumers of culture.

When looking for an affluent, quality-oriented target group for

your campaign, Rondo Classic is an excellent choice!

CLASSIC

Age %

18–24 3,8 % 25–34 7,3 %35–44 11,2 %45–54 23 %55–64 31,5 %65– 23,2 %

Rondo Classic readers are:

C L A S S I C A L M U S I C M A G A Z I N E | M E D I A I N F O 2 0 2 0 / 1

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Age

Education %

Basic education 8,2 % Upper secondary education 19,4 %Higher education 42,6 %Unknown 29,8 %

Education

Employment status %

Entrepreneurs 0,7 % Retired 2,3 %Students 6,8 %Manual workers 7,5 %Others 11,2 %Administrative/clerical workers 13,4 %Senior/managerial employees 58,1 %

Employment status

Place of residence %

Åland Islands 0,1 % Lapland 1,6 %Oulu Region 5,5 %Eastern Finland 7,9 %Western Finland 26,0 %Southern Finland 58,9 %

Place of residence

Household size %

1 person 29,3 %2 people 43,4 %3–5 people 21,8 %5+ people 5,4 %

Household size

• adults (age roughly 45+)• highly educated• active urbanites (2/3 of readers live in the Helsinki metropolitan area)• often people in high-level positions or retirees with the time and money to enjoy life• high-income, quality-oriented consumers.

Highlight your brand in the distinguished media environment of classical music and reach a target group with excellent purchasing power.

Åland Islands Lapland Oulu Region Eastern Finland Western Finland Southern Finland

1 person 2 people 3–5 people 5+ people

Entrepre

neurs

Retired

Student

s

Manual w

orkers

Othe

rs

Adminis

trative

/clerica

l workers

Senior/m

anager

ial em

ployee

s

Basic education Upper secondary education Higher education Unknown

Publication schedule 2020Issue Published NB.

1 02.01.2020 29.11.19 05.12.19 2 31.01.2020 10.01.20 10.01.20 3 28.02.2020 03.02. 10.02. 4 01.04.2020 02.03. 10.03. Summer camp issue

5 30.04.2020 02.04. 09.04. Theme: festivals30.04. 08.05. 6–7 29.05.2020

8 24.08.2020 27.07. 03.08. 9 09.10.2020 04.09. 18.09. 10 13.11.2020 12.10. 23.10.

1/2021 31 .12.2020 23.11. 04.12.

Advertising ratesSize Price

2/1 page (aukeama) 3.800 €1/1 page 2.250 €1/2 page 1.260 €1/3 page 950 € 1/4 page 780 € 1/8 page 450 €Back cover 2.600 € Service directory 285 € / 3 kk The prices are without 24 % VAT.

InsertsInsert options:

• stapled insert• spot-glued insert• loose insert within the magazine• loose insert at the back of plastic-wrapped magazine

Advertisement sizes

Technical specificationsPublication size: 230 x 297 mmPrinted by: AS Printall, Tallinn, Estonia; heatset rotationBinding: usually adhesive bindingScreen ruling: 300 dpiAcceptable formats: PDF, TIFF, EPS. Please include a proof and details of software used.Image processing: Adobe PhotoShop. Colours must always be specified as process colours (CMYK). Fonts need to be converted to outlines.

2/1

With margins430 x 263 mmFor bleeds460 x 297 mm

Margins

For bleeds

1/1 With margins194 x 263 mmFor bleeds230 x 297 mm

1/2vertical

With margins 94 x 263 mmFor bleeds110 x 297 mm

With margins 194 x 127 mmFor bleeds230 x 146 mm

1/4 2-column page

With margins 60 x 263 mmFor bleeds76 x 297 mm

With margins94 x 127 mm1/3 vertical

3-column page

1/4horizontal

1/4vertical

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1/2horizontal

Servicedirectory

With margins 43 x 127 mm

With margins 94 x 62 mm

For bleeds230 x 297 mm

The top of a back cover ad must include a 30-mm white or light area without text.

andback cover

1/8 vertical

1/8 horizontal

If the advertisement is to be trimmed, the material must include 5 mm bleeds on all sides.

Service directory 43 x 60 mm

double-page spread

With margins 43 x 263 mmFor bleeds60 x 297 mm

With margins 194 x 62 mmFor bleeds230 x 71 mm

Contact detailsMatti Tuomisto +358 400 823 695Harri Valkonen (MD) +358 50 538 6875Jeanne Ihander +358 46 810 1060 jeanne.ihander@vivaclassica.fiE-mail:

Classicus Oy

firstname.lastname@classicus.fi Väinö Auerin katu 10, 00560 Helsinki, FINLAND

Print-ready materials: ilmoitusaineisto@rondolehti.fi

PLEASE NOTE! When printing a distilled PDF, the pages need to be printed as separate files, not as a spread!

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Materials deadline

Ad booking deadline

Web banner ads

1068 x 250(in pixels)Price per week:210,00 €

C L A S S I C A L M U S I C M A G A Z I N E | M E D I A I N F O 2 0 2 0 / 1

Full-width banner

325 x 175(in pixels)Price per week:165,00 €

Side banner

695 x 165(in pixels)Price per week:165,00 €

Bannerwithin an article

1068 x 250(in pixels)Price per week:210,00 €

Full-width banner

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MU S I C F O R MANK I ND