Classical August 28, 2008. Rhetoric Analytic → Analysis Heuristic → Production.
Transcript of Classical August 28, 2008. Rhetoric Analytic → Analysis Heuristic → Production.
Classical
August 28, 2008
Rhetoric
Analytic → Analysis
Heuristic → Production
Definitions
Aristotle: Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion.“
Cicero: "Rhetoric is one great art comprised of five lesser arts: inventio, dispositio, elocutio, memoria, and pronunciatio." Rhetoric is "speech designed to persuade.“
Quintilian: "Rhetoric is the art of speaking well" or "...a good man speaking well."
Definitions
Kenneth Burke: "The most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends....the basic function of rhetoric [is] the use of words by human agents to form attitudes or to induce actions in other human agents.“
Lloyd Bitzer: "...rhetoric is a mode of altering reality, not by the direct application of energy to objects, but by the creation of discourse which changes reality through the mediation of thought and action.“
Gerard A. Hauser: "Rhetoric is communication that attempts to coordinate social action. For this reason, rhetorical communication is explicitly pragmatic. Its goal is to influence human choices on specific matters that require immediate attention."
Classical Rhetoric: The Sophists
Corax and TisiasTisias contracts to pay Corax for instruction in rhetoric on the condition that he winshis first lawsuit.
•Corax instructs Tisias in rhetoric.•Tisias refuses to pay.•Corax sues Tisias in court for payment.
Classical Rhetoric: The Sophists
Tisias's argument•If I win, I do not need to pay.•If I lose, I should not have to pay. For if I lose, it proves that Corax's instruction is worthless.
Corax's argument•If I win, Tisias must pay.•If I lose, Tisias should have to pay. For if I lose, it proves that I have taught Tisias well.
Classical Rhetoric: The Sophists
•Language is ambiguous.•Knowledge is constructed by human beings.•There are at least two sides in every case—often more.•Persuasion does not deal in certainties but rather probabilities.•The need for action obviates the need for absolute truth.
Classical Rhetoric: The Sophists450 – 400 BC•Intensely disliked by Plato•Seen as “subjectivists” by Hegel•Were the postmodernists of their day
“…the sophists agree in an anti-idealistic concreteness which does not tread the ways of skepticism, but rather those of a realism and a phenomenalism which do not confine reality within a single dogmatic scheme but allow it to rage in all its contradictions, in all its tragic intensity” (Mario Untersteiner, I sofisti, 1949)
Classical Rhetoric: The Sophists
Philosophers Rhetoricians
Object of Study Nature/Natural Science
Men (in Society)
Methods Deduction from “First Principles”
Empirical, Evidenced-Based
Aim Discovery of Truth Successful Argument
Classical Rhetoric: Aristotle
Ars Rhetorica, The Rhetoric
Classical Rhetoric: Aristotle Aristotle named three rhetorical appeals
Logos: logical appeal
Pathos: emotional appeal
Ethos: ethical appeal
Classical Rhetoric: Aristotle
Classical Rhetoric: Aristotle
The Rhetorical Canon
Invention
Arrangement
Style
Memory
Delivery
Classical Rhetoric: Aristotle
Encompassing Terms
Kairos
Audience
Decorum
Classical Rhetoric: Aristotle
“Branches” of Oratory
Judicial
Deliberative
Epideictic
Classical Rhetoric: Aristotle
Branch Time Purposes Topics
Judicial Past accuse or defend justice/injustice
Deliberative Future exhort or dissuade
good/unworthy
Epideictic Present praise or blame virtue/vice