CLASSIC ROCK FORMAT COVER - Radio - RAB. · PDF fileClassic Rock Adults 18+ with Any Children...

CLASSIC ROCK FORMAT

2017 Edition

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC ROCK FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index

Total Adults 18+ 100 100

1 Radio formats: Rock 100 291

2 MTV Classic (measured as Vh1 Classic in Waves 73-76) (watched/past 7 days) 100 264

3 Radio formats: Adult Hits 100 257

4 Radio formats (Terrestrial listening): AAA (subset of Alternative format) 100 256

5 Radio formats: Classic Hits 100 244

6 Ice hockey-NHL playoffs & Stanley Cup Finals, listen to on the radio 100 230

7 reads Motorcycle magazines 100 230

8 Velocity (watched/past 7 days) 100 225

9 Radio formats: Alternative 100 225

10 MTV Live (measured as Palladia HD in Waves 73-75) (watched/past 7 days) 100 211

11 Ice hockey-NHL reg season, listen to on the radio 100 207

12 Own Hockey equip. 100 203

13 Transportation method used on an avg wkend: motorcycle 100 192

14 Radio formats: Oldies 100 190

15 American Heroes Channel (watched/past 7 days) 100 188

16 Basketball-college, listen to on the radio 100 186

17 IFC TV (watched/past 7 days) 100 186

18 Transportation method used on an avg wkday: motorcycle 100 185

19 Football-NFL weekend games, listen to on the radio 100 183

20 Primary Motorcycle Rider: Yourself 100 178

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com


Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


21 Motorcycling, participate 100 178

22 Auto racing NASCAR, listen to on the radio 100 177

23 Have loan from 401k or 403b 100 175

24 Attend rock music performances 100 174

25 HH owns power boat 100 174

26 Radio formats: Sports 100 174

27 reads Fishing/Hunting magazines 100 173

28 ordered anything from Sears.com/last 12 mos 100 173

29 Baseball MLB regular season, listen to on the radio 100 173

30 Types of music listened to/purchased in last 6 mos: Hard Rock 100 172

31 Union member 100 171

32 Types of music listened to/purchased in last 6 mos: Classic Rock 100 169

33 Smithsonian Channel (watched/past 7 days) 100 168

34 Own Factory-loaded ammunition 100 168

35 Radio formats: Soft Adult Contemporary 100 168

36 SPORTS Websites/apps visited or used in last 30 days: NASCAR 100 167

37 Own Outdoor/pocket knife 100 166

38 Hunting w/shotgun, participate 100 166

39 Radio formats: Adult Contemporary 100 165

40 Own Bowling balls 100 165




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


41 Own $75,000-$149,999 in stocks 100 163

42 Own Rifle 100 163

43 Own Cross-country ski boots 100 163

44 Own Other fishing equip. 100 163

45 Hobbies: collecting sports trading cards 100 162

46 Chewing & Smokeless Tobacco 100 161

47 SCI (watched/past 7 days) 100 161

48 Own Cross-country skis 100 161

49 Ice hockey-NHL playoffs & Stanley Cup Finals, watch on tv 100 160

50 Internet Service Providers (to HH): Optimum (measured as Cablevision (Optimum) in Waves 73-76) 100 160

51 HH owns boat trailer 100 160

52 Baseball MLB playoffs/World Series, listen to on the radio 100 160

53 Football-NFL weekend games, attend 100 159

54 reads Automotive magazines 100 159

55 Adult Swim (watched/past 7 days) 100 158

56 Hunting w/handgun, participate 100 158

57 Hunting w/rifle, participate 100 157

58 Own Fishing lures/hooks 100 157

59 Radio formats: Hot AC (subset of Adult Contemporary format) 100 157

60 Own Mountain bicycle 100 157




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


61 Owns Compact Pick-up 100 156

62 Football-NFL Mon or Thurs night games, listen to on the radio 100 156

63 Mixed Martial Arts, watch on tv 100 155

64 Comedy Central (watched/past 7 days) 100 155

65 Own Bow 100 155

66 used smoking cessation product/last 12 mos 100 154

67 Hobbies: collecting dolls/action figures 100 154

68 Ice hockey-NHL reg season, watch on tv 100 154

69 Have 529 Plan 100 154

70 Own Shotgun 100 154

71 Ice hockey-NHL reg season, attend 100 154

72 Own Racquetball racquet 100 153

73 Types of music listened to/purchased in last 6 mos: Soft Rock 100 153

74 Own Downhill ski boots 100 153

75 Fishing-freshwater, participate 100 153

76 Destination America (watched/past 7 days) 100 153

77 reads Outdoor Recreation magazines 100 153

78 Basketball-NCAA tournament, listen to on the radio 100 153

79 Own Fishing rod/reel 100 152

80 Attend auto shows 100 152




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


81 Own Baseball gloves 100 151

82 reads Science/Technology magazines 100 151

83 Hobbies: collecting comic books 100 151

84 Boat owners insurance 100 151

85 3+ round trips by plane outside continental U.S./last 12 mos 100 150

86 Own Downhill skis 100 150

87 E-Cigarettes/Vaporizers/last 12 mos 100 150

88 Listen to any sports event on radio 100 150

89 Have 2nd mortgage (equity loan) 100 150

90 Chiller (watched/past 7 days) 100 149

91 Own Racquetball balls 100 149

92 Own Golf balls 100 149

93 Sundance TV (watched/past 7 days) 100 149

94 Hobbies: collecting coins 100 149

95 SPORTS Websites/apps visited or used in last 30 days: MLB.com/MLB At Bat 100 148

96 Own Binoculars 100 148

97 Own Football 100 148

98 Cat Treats 100 148

99 Frisbee, participate 100 148

100 Own common/prefrd. stock in your company 100 147




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


101 Harbor Freight Tools, shopped/last 12 mos 100 147

102 Football-NFL playoffs/Super Bowl, listen to on the radio 100 147

103 HH owns canoe 100 147

104 Own Sportswatch/chronograph 100 147

105 HH owns kayak 100 147

106 Poker tournament, watch on tv 100 146

107 HH owns bass/fishing boat 100 146

108 Own Softball/baseball bats 100 146

109 HH owns 1+ cats 100 146

110 Spike TV (watched/past 7 days) 100 146

111 Own Weight lifting equip. 100 146

112 Own Roller blades/In-Line skates 100 146

113 Packaged Dry Cat Food 100 145

114 ordered anything from Hotwire.com/last 12 mos 100 145

115 Own Hand gun 100 145

116 Cat Litter 100 145

117 Premium Channels/Watched/past 7 days: The Movie Channel 100 145

118 Woodworking 100 145

119 Used for financial services/advice: newspaper/magazine 100 145

120 HH owns outboard motor 100 144




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


121 SPORTS Websites/apps visited or used in last 30 days: Yahoo! Sports 100 144

122 HH owns vacuum sealer 100 143

123 Own Other exercise equip. 100 143

124 Own Elbow/knee pads 100 143

125 Own Fishing finder 100 143

126 History Channel (watched/past 7 days) 100 143

127 Outdoor Channel (watched/past 7 days) 100 143

128 HH owns electric wok 100 143

129 Spent $301+ at family restaurants/last 6 mos 100 143

130 Own Golf clubs 100 143

131 Auto racing NASCAR, watch on tv 100 143

132 AMC (watched/past 7 days) 100 142

133 Premium Channels/Watched/past 7 days: EPIX 100 142

134 smoked cigarettes/1+ packs in last 7 days 100 141

135 used cigarette rolling papers/last 6 mos 100 141

136 ESPN Classic (watched/past 7 days) 100 141

137 went camping/past 12 mos 100 141

138 FX (watched/past 7 days) 100 141

139 Fantasy sports league, participate 100 141

140 TV Land (watched/past 7 days) 100 141




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


141 Irish Whiskey 100 141

142 Own Treadmill 100 140

143 BBC America (watched/past 7 days) 100 140

144 HH owns portable generator 100 140

145 Hobbies: Tropical fish 100 140

146 HH owns any Motorcycle 100 140

147 Syfy (watched/past 7 days) 100 140

148 Spent $2,000-2,999 on domestic vacations past 12 mos 100 139

149 Golf, participate 100 139

150 Premium Channels/Watched/past 7 days: Starz Encore (measured as Encore in Wave 73-75) 100 139

151 Radio formats: All News 100 139

152 NFL Network (watched/past 7 days) 100 139

153 heavy radio listener [34] 100 138

154 TECHNOLOGY Websites/apps visited or used in last 30 days: CNET 100 138

155 Baseball-MLB reg season, attend 100 138

156 home remodeling/last 12 mos: self or other HH member did the work 100 138

157 Discovery Channel (watched/past 7 days) 100 138

158 Have Personal line of credit 100 138

159 smoked cigarettes/last 12 mos 100 137

160 Bicycling-Mountain, participate 100 137




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


161 Auto racing, participate 100 137

162 TBS (watched/past 7 days) 100 137

163 Used on-line gambling site/past 30 days 100 137

164 National Geographic Channel (watched/past 7 days) 100 137

165 Bourbon 100 137

166 HH owns electric popcorn maker 100 136

167 ordered anything from ProFlowers catalog or website/last 12 mos 100 136

168 HH owns camper 100 136

169 Other gambling 100 136

170 Canadian Whisky 100 136

171 SPORTS Websites/apps visited or used in last 30 days: NFL.com or NFL Mobile 100 136

172 Dick's Sporting Goods, shopped/last 3 mos 100 136

173 Accidental death/dismembrmt ins 100 136

174 Motorcycle racing, watch on tv 100 135

175 Types of music listened to/purchased in last 6 mos: 80's Pop 100 135

176 WEATHER Websites/apps visited or used in last 30 days: WeatherBug 100 135

177 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: eHow 100 135

178 FXM (FX Movie Channel) (watched/past 7 days) 100 135

179 HH owns smoker 100 135

180 Used for financial services/advice: tv or radio show 100 135




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


181 Basketball-NBA playoffs/finals, listen to on the radio 100 135

182 Advised about sightseeing/activities/last 12 mos by hotels.com 100 135

183 Tailgating 100 135

184 Obtained information for new/used car purchase online/past 30 days 100 135

185 Billiards/Pool 100 135

186 FINANCE Websites/apps visited or used in last 30 days: Yahoo! Finance 100 134

187 Devices used to use the Internet/last 30 days: Video game console 100 134

188 DIY Network (watched/past 7 days) 100 134

189 Raymour & Flanigan, shopped/last 12 mos 100 134

190 Own Soccer ball 100 134

191 ENTERTAINMENT Websites/apps visited or used in last 30 days: MSN Entertainment 100 134

192 Rum 100 134

193 Foreign travel business reasons (paid by firm) 100 134

194 Have 401K retirement savings 100 134

195 Fishing-saltwater, participate 100 134

196 Boating (power), participate 100 134

197 HH owns any camping equip 100 134

198 Fishing, watch on tv 100 133

199 Been an active member of any group that tries to influence public policy or government 100 133

200 Disability/Loss of income through medical cause insurance 100 133




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


201 HH owns pasta machine 100 133

202 WEATHER Websites/apps visited or used in last 30 days: AccuWeather 100 133

203 Canoeing/Kayaking, participate 100 133

204 Types of music listened to/purchased in last 6 mos: Blues 100 133

205 Animal Planet (watched/past 7 days) 100 132

206 Fox Sports 1 (watched/past 7 days) 100 132

207 Own Basketball 100 132

208 MeTV (watched/past 7 days) 100 132

209 ordered anything from StubHub.com/last 12 mos 100 132

210 Bght men's cologne for self/last 12 mos 100 132

211 Business club member 100 132

212 Go to bars/night clubs 100 131

213 Owns Compact Size Car 100 131

214 Target shooting, participate 100 131

215 Tractor Supply Company, shopped/last 12 mos 100 131

216 Types of music listened to/purchased in last 6 mos: Alternative 100 131

217 Auto racing Other (not NASCAR), watch on tv 100 131

218 Canned/Wet Cat Food 100 131

219 Own Tennis balls 100 131

220 FINANCE Websites/apps visited or used in last 30 days: MSN Money 100 131




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


221 Truck/tractor pull/mud racing, watch on tv 100 131

222 Radio formats: News/Talk 100 131

223 Wrestling-WWE, watch on tv 100 131

224 Advised about sightseeing/activities/last 12 mos by expedia.com 100 131

225 Owns 3 Door/Hatchback/Runabout 100 131

226 Own Bicycle Helmet 100 131

227 rented/purchased video: Science Fiction 100 131

228 HH owns gas grill 100 131

229 home improvements/last 12 mos: self or other HH member did the work 100 131

230 HH owns any ATV/UTV 100 130

231 Football-college, listen to on the radio 100 130

232 Advised about sightseeing/activities/last 12 mos by other general Internet travel site 100 130

233 GAC (Great American Country) (watched/past 7 days) 100 130

234 Own/bght Massaging shower head 100 130

235 Types of music listened to/purchased in last 6 mos: Folk 100 130

236 On the avg month, out of pocket cost for prescription drugs: <$10 100 130

237 Barbecuing 100 130

238 Types of music listened to/purchased in last 6 mos: Country 100 130

239 Used Fidelity/past 12 mos 100 130

240 Spent $100-299 for health & beauty aids (for men)/last 12 mos 100 130




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


241 Own $150,000+ in stocks 100 130

242 Own Tennis racquet 100 130

243 Radio formats: Country 100 130

244 Owns Full Pick-up 100 129

245 Bratwurst 100 129

246 Spent less than $100 for health & beauty aids (for men)/last 12 mos 100 129

247 ESPNEWS (watched/past 7 days) 100 129

248 Used domestic vehicle bght/leased past 12 mos 100 129

249 MLB Network (watched/past 7 days) 100 129

250 Football-NFL weekend games, watch on tv 100 129

251 Owns Digital camcorder 100 129

252 Aftershave Lotion & Cologne For Men 100 128

253 Football-college, attend 100 128

254 Wrote a letter to the editor of a newspaper or magazine or called a live radio or TV show to express an opinion 100 128

255 USA Network (watched/past 7 days) 100 128

256 Own Road bicycle 100 128

257 Signed a petition 100 128

258 Obtained sports news/information online/past 30 days 100 128

259 ESPN2 (watched/past 7 days) 100 128

260 Fox Sports 2 (watched/past 7 days) 100 128




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


261 Own Stationary bicycle 100 128

262 reads Men's magazines 100 128

263 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: Yahoo! News 100 128

264 Bght Wall-to-wall carpet 100 128

265 Baseball MLB regular season, watch on tv 100 128

266 Decision maker for any Tools 100 128

267 Own under $10,000 in stocks 100 128

268 Premium Channels/Watched/past 7 days: Cinemax 100 128

269 JOBS/CAREERS Websites/apps visited or used in last 30 days: Monster 100 128

270 Owns Digital point & shoot camera 100 127

271 True Value, shopped/last 12 mos 100 127

272 Trivia games 100 127

273 reads Boating magazines 100 127

274 Website or search engines used/last 30 days: Bing.com 100 127

275 Extreme sports-winter, watch on tv 100 127

276 HH owns water softener 100 127

277 CBS Sports Network (watched/past 7 days) 100 127

278 FXX (watched/past 7 days) 100 127

279 Basketball-college, attend 100 127

280 Political Affiliation/Ideology: Other 100 126




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


281 High school sports, attend 100 126

282 Have Home mortgage (1st) 100 126

283 Football-NFL Mon or Thurs night games, watch on tv 100 126

284 truTV (watched/past 7 days) 100 126

285 WEATHER Websites/apps visited or used in last 30 days: Weather Underground (wunderground.com) 100 126

286 Regular Domestic Beer/Ale (drank/last 6 mos) 100 126

287 Digital photo activities/last 12 mos: ordered photobook/calendar 100 126

288 Super Premium Domestic Beer/Ale (drank/last 6 mos) 100 126

289 Hunting w/bow & arrow, participate 100 126

290 Video/electronic games (console) 100 126

291 Baseball, participate 100 126

292 Used for financial services/advice: personal money manager 100 126

293 ordered anything from other dept/specialty store catalog or website/last 12 mos 100 126

294 Own any stock 100 126

295 Basketball-NBA reg season, listen to on the radio 100 126

296 Premium Channels/Watched/past 7 days: Starz 100 125

297 Attend any sports event 100 125

298 Kind of medical ins policy: EPO 100 125

299 Hockey, participate 100 125

300 Popular Domestic Beer/Ale (drank/last 6 mos) 100 125




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


301 Low Calorie Domestic Beer (drank/last 6 mos) 100 125

302 Owns Truck 100 125

303INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: YP (Yellowpages) [measured as

Yellowpages.com (YP.com) in Waves 73-75]100 125

304 Types of music listened to/purchased in last 6 mos: Oldies 100 125

305 Ace Hardware, shopped/last 12 mos 100 125

306 used any "green" products for home remodeling/home improvements/past 12 mos 100 125

307 HH owns handheld video game system 100 125

308 Atlantic City gambling 100 125

309 ordered anything from Lowes.com/last 12 mos 100 124

310 Tax preparation: used TaxACT 100 124

311 Own shares in money market funds 100 124

312 Devices used to use the Internet/last 30 days: iPod or other MP3 Player 100 124

313 Fishing on domestic vacation 100 124

314 Total time spent last Saturday using the Internet (does not include email or IM): 1-2 hours 100 124

315 Football-NFL playoffs/Super Bowl, watch on tv 100 124

316 Use at work:any PC/Non-Apple brand 100 124

317 Total Beer/Ale (drank/last 6 mos) 100 124

318 Electric Shavers 100 124

319 Internet Service Providers (to HH): CenturyLink 100 124

320 NBC Sports Network (watched/past 7 days) 100 124




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


321 Flea, Tick & Parasite Pdts For Dogs & Cats/last 12 mos 100 124

322 Spent $100+ last mo. at conv store 100 124

323 rented/purchased video: Horror 100 124

324 ordered anything from HomeDepot.com/last 12 mos 100 124

325 Hobbies: collecting stamps 100 123

326 Own common stock in other company 100 123

327 A&E (watched/past 7 days) 100 123

328 Spark Plugs/Bght in Last 12 Mos 100 123

329 HH owns a pet 100 123

330 Hobbies: collecting antiques 100 123

331 Flower shop, spent any $ past 6 mos 100 123

332 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: WhitePages 100 123

333 ordered anything from Ticketmaster.com/last 12 mos 100 123

334 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: USAToday.com 100 123

335 Basketball-NCAA tournament, watch on tv 100 123

336 Am't spent for software for home/past 12 mos: $200-$299 100 123

337 ENTERTAINMENT Websites/apps visited or used in last 30 days: IMDb 100 123

338 rented/purchased video: Westerns 100 123

339 Dinner Mixes And Kits 100 123

340 Tracked investments/Traded stocks, bonds or mutual funds online/past 30 days 100 123




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


341 Volleyball-pro beach, watch on tv 100 123

342 smoked cigars/last 6 mos 100 123

343 CMT (Country Music Television) (watched/past 7 days) 100 123

344 Backpacking, participate 100 123

345 Any casino gambling 100 123

346 Own $75,000-$149,999 in any other market instrument 100 123

347 ESPNU (watched/past 7 days) 100 123

348 bght any men's low-ticket clothing/past yr 100 122

349 Extreme sports-summer, watch on tv 100 122

350 Mortgage insurance 100 122

351 Bicycling-Road, participate 100 122

352 Tax preparation: used other online program/service 100 122


354 Football-college, watch on tv 100 122

355 Dog Biscuits Or Treats 100 122

356 Looked for employment online/past 30 days 100 122

357 Spent $201+ at fast food restaurants/last 6 mos 100 122

358 Premium Channels/Watched/past 7 days: Showtime 100 122

359 Types of music listened to/purchased in last 6 mos: New Age 100 122

360 Owns Sedan/Hard Top/2 Door 100 122




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


361 Golf-PGA, watch on tv 100 122

362 Meat Snacks 100 122

363 bght any men's clothing/past yr 100 122

364 Participated in online dating/past 30 days 100 122

365 Used for financial services/advice: stock rating service 100 122

366 Windshield Wipers/Bght in Last 12 Mos 100 122

367 contributed to other non-religious charitable organization 100 122

368 Kind of medical ins policy: POS 100 121

369 QVC (watched/past 7 days) 100 121

370 Used for financial services/advice: internet site 100 121

371 Eddie Bauer, shopped/last 3 mos 100 121

372 Taxes: Filed same day as the IRS deadline 100 121

373 Skiing Downhill, participate 100 121

374 Hobbies: Raising pets 100 121

375 Archery, participate 100 121


377 Heavy Duty Hand Cleaners 100 121

378 Own shares in mutual funds (stocks) 100 121

379 Visit Nat'l Park on domestic vacation 100 121

380 Bght Mechanical toys/last 12 mos 100 121




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


381 Vision care insurance 100 121

382 Video/electronic games (portable) 100 121

383 Baseball MLB playoffs/World Series, watch on tv 100 121

384 SHOPPING Websites/apps visited or used in last 30 days: eBay 100 121

385 SPORTS Websites/apps visited or used in last 30 days: BleacherReport.com 100 121

386 Obtained information about real estate online/past 30 days 100 121

387 Own Cedar chests 100 121

388 HH subscribes to Fiber Optic TV 100 121

389 Typically book trip 1 wk or less before traveling 100 121

390 Bght Lawn/porch furniture/last 12 mos 100 121

391 Watched any programs or events on Video-On-Demand/past 12 mos 100 121

392 Bght any tools/last 12 mos 100 120

393 HH owns rechargeable flashlight 100 120

394 Posted a comment or review on a blog, online forum, message or bulletin board/past 30 days 100 120

395 Football-NFL Mon or Thurs night games, attend 100 120

396 HH owns home fire extinguisher 100 120

397 Personally own MP3 player 100 120

398 HH owns garage door opener 100 120

399 Have Traditional IRA 100 120

400 Own under $10,000 in any other market instrument 100 120




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


401 Owns Convertible 100 120

402 Hiking, participate 100 120

403 HH owns electric indoor grill 100 120

404 Website or search engines used/last 30 days: Yahoo.com 100 120

405 HH owns attached to tv/computer video game system 100 120

406 Type of medical ins policy: Non-gov't 100 120

407 SPORTS Websites/apps visited or used in last 30 days: WWE 100 120

408 Own $25,000-$49,999 in stocks 100 120

409 Website or search engines used/last 30 days: AOL/AOL.com 100 120

410 Total time spent yesterday using the Internet (does not include email or IM): 1/2-1 hour 100 120

411 Lottery/bght in last 12 mos 100 120

412 TRAVEL/MAPS Websites/apps visited or used in last 30 days: MapQuest 100 120

413 Professional Pet Services/used in last 12 mos 100 120

414 Have Home equity line of credit 100 120

415 rented/purchased video: Comedy 100 120

416 Tax preparation: used H&R Block (on-site) 100 120

417 Go to beach on domestic vacation 100 120

418 Basketball, participate 100 120

419 Football, participate 100 120

420 Watched any programs or events on Pay Per-View/past 12 mos 100 120




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


421 HH owns any tools 100 120

422 Transportation method used on an avg wkend: walking 100 119

423 Looked at/used Internet /last 30 days: At work 100 119

424 Transportation method used on an avg wkday: bicycle 100 119

425 Tax preparation: used TurboTax 100 119

426 Domestic travel for business 100 119

427 Packaged Dry Dog Food 100 119

428 HH owns electric knife 100 119

429 Total time spent yesterday using the Internet (does not include email or IM): less than 1/2 hour 100 119

430 Sears Appliance & Hardware, shopped/last 12 mos 100 119

431INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Answers.com (measured as

Answers.com/WikiAnswers in Waves 73-75)100 119

432 HH owns timeshare 100 119

433 Action taken/last 30 days, as a result of newspaper reading: purchased an advertised product 100 119

434 Nat Geo Wild (watched/past 7 days) 100 119

435 Dental insurance 100 119

436 Bght sports recreation equip./last 12 mos 100 119

437 Advised about fees/travel arrangements/last 12 mos by hotwire.com 100 119

438 HH owns electric food processor 100 119

439 Spent $500-999 for toys/games last 12 mos 100 119

440 Engaged in fundraising 100 119




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


441 Types of music listened to/purchased in last 6 mos: Pop/Top 40 100 119

442 rented/purchased video: TV Shows 100 119

443 Obtained financial information online/past 30 days 100 119

444 Participated in environmental groups/causes 100 119

445 Outdoor Gardening past 12 mos 100 119

446 Wrote or called any politician at the state, local, or national level 100 119

447 Nick at Nite (watched/past 7 days) 100 119

448 HH owns locks or lock sets 100 119

449 Travel Channel (watched/past 7 days) 100 118

450 amount spent on internet & catalog shopping/past 12 mos: $500-799 100 118

451 heavy outdoor/quintile I 100 118

452 Voting frequency: National Elections/sometimes 100 118

453 Voting frequency: Local Elections/sometimes 100 118

454 HH owns smoke/fire detector 100 118

455 TNT (watched/past 7 days) 100 118

456 Used for financial services/advice: other source 100 118

457 Have Roth IRA 100 118

458 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Wikipedia 100 118

459 ordered anything from QVC catalog or website/last 12 mos 100 118

460 Bght Girl action figures/last 12 mos 100 118




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


461 Hard Cider (drank/last 6 mos) 100 118

462 ordered anything from eBay.com/last 12 mos 100 118

463 PC/computer games (play offline w/software) 100 118

464 Vodka 100 118

465 Level of photographer: Amateur 100 118

466 HH owns any domestic vehicle 100 118

467 Transportation method used on an avg wkend: driving (not a carpool) 100 118

468 ESPN (watched/past 7 days) 100 118

469 Any premium channel viewing/past 30 days 100 118

470 HH owns 1+ dogs 100 118

471 Transportation method used on an avg wkend: bicycle 100 118

472 Own preferred stock in any other company 100 118

473 rented/purchased video: Musical 100 117

474 Rodeo, watch on tv 100 117

475 Digital photo activities/last 12 mos: ordered other customized photo pdt 100 117

476 Used vehicle bght/leased in past 12 mos 100 117


478 Other outdoor sport/recreation on domestic vacation 100 117

479 rented/purchased video: Classics 100 117

480 Sunburn Remedies 100 117




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


481 High school sports, watch on tv 100 117

482 Backpacking/Hiking on domestic vacation 100 117

483 Internet Service Providers (to HH): Verizon or Fios by Verizon (measured as Verizon Online in Waves 73-75) 100 117

484 HH owns electric slow cooker 100 117

485 Looked at/used Internet /last 30 days: Another place 100 117

486 Own any non-stock market instruments 100 117

487 Owns any type camera/camcorder 100 117

488 Paint/Stain/bght last 12 mos 100 117

489 HH owns battery flashlight 100 117

490 HH owns electric coffee grinder 100 117

491 Used grocery store loyalty card/last 30 days 100 117

492 Radio formats: Variety/Other 100 117

493 Shaving Creams Or Gels 100 117

494 ENTERTAINMENT Websites/apps visited or used in last 30 days: Ticketmaster 100 117

495 Voting frequency: Statewide Elections/sometimes 100 117

496 Attended a political rally, speech, or organized protest of any kind 100 117

497 ordered anything from Kohls.com/last 12 mos 100 117

498 Use at work: laptop/notebook 100 117

499 Total time spent last Sunday using the Internet (does not include email or IM): 1/2-1 hour 100 117





Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


501 Basketball-college, watch on tv 100 117

502 Use at work: Desktop PC 100 117

503 Rock climbing, participate 100 117

504 The Weather Channel (watched/past 7 days) 100 117

505 HH owns charcoal grill 100 117

506 Owns Compact Sport/Utility Vehicle 100 117

507 Oil Filters/Bght in Last 12 Mos 100 117

508 Radio formats: CHR 100 116

509 Radio formats: All Talk 100 116

510 Canned/Wet Dog Food 100 116

511 Barber shop, spent any $ past 6 mos 100 116

512 Own U.S. savings bonds 100 116

513 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Bings Maps 100 116

514 Own Elliptical 100 116

515 ordered anything from 1800flowers.com/last 12 mos 100 116

516 SPORTS Websites/apps visited or used in last 30 days: CBSSports 100 116

517 SPORTS Websites/apps visited or used in last 30 days: ESPN 100 116

518 Hobbies: Listen to music 100 116

519 Owns 35mm camera 100 116

520 Have homeowners insurance 100 116




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


521 Bght any kitchen cooking & serving products as a gift 100 116

522 Types of music listened to/purchased in last 6 mos: Easy Listening 100 116

523 Own $150,000+ in any other market instrument 100 116

524 Air Filters/Bght in Last 12 Mos 100 116

525 Have Auto loan 100 116

526 Activities done using social networking, photo or video-sharing site: Used IM/last 30 days 100 116

527 Swimming, participate 100 116

528 Types of music listened to/purchased in last 6 mos: Soundtracks 100 116

529 Owns Sport/Utility Vehicle 100 116

530 Total time spent last Sunday using the Internet (does not include email or IM): 1-2 hours 100 116

531 E-mail used/last 30 days: Outlook.com 100 116

532 Activities done using social networking, photo or video-sharing site: Posted a website link/last 30 days 100 116

533 ordered anything from Walgreens.com/last 12 mos 100 116

534 Advised about sightseeing/activities/last 12 mos by travel agent 100 116

535 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: HuffingtonPost.com/HuffPost 100 116

536 Reelz Channel (watched/past 7 days) 100 116

537 did any home improvements/last 12 mos 100 116

538 Bght Other toys/last 12 mos 100 116

539 bght any men's big-ticket clothing/past yr 100 116

540 Use a personal computer at work 100 116




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


541 Advised about fees/travel arrangements/last 12 mos by other general Internet travel site 100 115

542 Imported Beer/Ale (drank/last 6 mos) 100 115

543 Wart Removers 100 115

544 HH uses plastic pdts for recycling/refuse bins 100 115

545 Flowers by phone/wire, spent any $ past 6 mos 100 115

546 Bght Water toys/last 12 mos 100 115

547 reads Sports magazines 100 115

548 Premium Channels/Watched/past 7 days: HBO 100 115

549 Obtained the latest news/current events online/past 30 days 100 115

550 Music Choice (watched/past 7 days) 100 115

551 HH owns deep fryer 100 115

552 Digital photo activities/last 12 mos: edited photos another way 100 115

553 HH owns carpet steam cleaner 100 115

554 Owns Coupe/Sports Coupe/2 Door 100 115

555 Weight lifting, participate 100 115

556 Bght Model kits/sets/last 12 mos 100 115


558 Decision maker for large kitchen/cooking appliances 100 115

559 Kind of medical ins policy: PPO 100 115

560 HH owns washing machine - standard 100 115




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


561 Owns Digital SLR camera 100 115

562 3+ round trips by plane within continental U.S. for business/last 12 mos 100 115

563 HH owns electric can opener 100 115

564 Energy Drinks 100 115

565 Rye Or Blended Whiskey 100 115

566 Stuffing Mixes And Stuffing Products 100 115

567 Bght Family room furniture 100 115

568 bght Science Fiction 100 114

569 rented/purchased video: Action/Adventure 100 114

570 PC/computer games (play online) 100 114

571 Sports Drinks/Thirst Quenchers 100 114

572 Owns Station Wagon 100 114

573 Use credit card for business 100 114

574 Motor Oil/Bght in Last 12 Mos 100 114

575 heavy magazine reader 100 114

576 Own any mutual funds 100 114

577 Toaster Products 100 114

578 wears sunglasses (nonprescription) 100 114

579 HH owns separate freezer 100 114

580 Esquire Network (watched/past 7 days) 100 114




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


581 Anti-Freeze/Coolant/Bght in Last 12 Mos 100 114

582 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Reddit 100 114

583 Total time spent last Saturday using the Internet (does not include email or IM): less than 1/2 hour 100 114

584 Activites done w/cell phone/last 30 days: visited a website for sports 100 114

585 Methods used to pay bills: bills automatically deducted from bank account 100 114

586 Bght toy cars/last 12 mos 100 114

587 Sherwin Williams, shopped/last 12 mos 100 114

588 Tanning/last 6 mos 100 114

589 Spent $20-39 last 30 days at conv store 100 114

590 Activites done w/cell phone/last 30 days: visited a website for other local info 100 114

591 Advised about fees/travel arrangements/last 12 mos by hotels.com 100 114

592 Has a garden 100 114

593 Gasoline Additives/Bght in Last 12 Mos 100 114

594 Pretzels 100 114

595 Investigation Discovery (watched/past 7 days) 100 114

596 HH owns DVD or Blu-ray player 100 114

597 TLC (watched/past 7 days) 100 114

598 Frozen Pizza 100 114

599 HH owns investment real estate 100 114

600 Tax preparation: myself, manually/past 12 mos 100 114




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


601 HH spends $120-149 avg wk at food str 100 114

602 JOBS/CAREERS Websites/apps visited or used in last 30 days: CareerBuilder 100 113

603 Frozen Hot Snacks 100 113

604 Own 4+ TV sets 100 113

605 Have Non-interest checking account 100 113

606 Play golf on domestic vacation 100 113

607 Flavored & Seasoned Rice 100 113

608 Activites done w/cell phone/last 30 days: visited a search engine 100 113

609 Snorkeling/skin diving, participate 100 113

610 Personal vehicle (domestic travel) 100 113

611 Devices used to use the Internet/last 30 days: Television 100 113

612 Bank by online/internet 100 113

613 Softball, participate 100 113

614 Watch any sports event on TV 100 113

615 Played games online/past 30 days 100 113

616 Have 403B retirement savings 100 113

617 HH owns toaster 100 113

618 Attended a public meeting on town or school affairs 100 113

619 Political Affiliation/Ideology: Republican 100 113

620 Political outlook: middle of the road 100 113




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


621 Owns Luggage 100 113

622 wears eyeglasses (nonprescription) 100 113

623 Bght Builder sets/last 12 mos 100 113

624 Leather & Vinyl Protectants/Bght in Last 12 Mos 100 113

625 HH owns electric grill (outdoor) 100 113

626 Cartoon Network (watched/past 7 days) 100 113

627 Any homeowners or personal property ins. 100 113

628 Methods used to pay bills: pay by Internet/online 100 113

629 Cordials & Liqueurs 100 113

630 Type of fuel vehicle uses: diesel gasoline only 100 113

631 Have Personal loan for education only 100 113

632 HH owns hot water heater 100 113

633 HH owns clothes dryer 100 113

634 Tax preparation: used Internet/online program/service/past 12 mos 100 113

635 Spent <$1,000 on foreign vacation 100 113

636 Attend horse races 100 112

637 Direct deposit (of payroll check) 100 112

638 Looked at TV listings online/past 30 days 100 112

639 Have Overdraft protection 100 112

640 Bght Infant toys/last 12 mos 100 112




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


641 Personally played any video games/last 30 days 100 112

642 HH owns coffee maker - single cup/pod brewing 100 112

643 Owns any portable GPS navigation device 100 112

644 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: NBCNews 100 112

645 Activites done w/cell phone/last 30 days: text messaging to communicate w/friends/family 100 112

646 HH owns electric mixer - hand held 100 112

647 Activites done w/cell phone/last 30 days: visited any other website 100 112

648 Activites done w/cell phone/last 30 days: searched for info about a product 100 112

649 Digital photo activities/last 12 mos: ordered photo cards/stationery 100 112

650 Hobbies: collecting figurines 100 112

651 Activites done w/cell phone/last 30 days: visited a website for weather 100 112

652 Devices used to use the Internet/last 30 days: Desktop computer 100 112

653 Typically book trip more than 6 mos before traveling 100 112

654 Advised about sightseeing/activities/last 12 mos by other 100 112

655 Currently enrolled in any hotel rewards program 100 112

656 Vh1 (watched/past 7 days) 100 112

657 did any home remodeling/past 12 mos 100 112

658 amount spent on internet & catalog shopping/past 12 mos: $800+ 100 112

659 Sears, shopped/last 3 mos 100 112

660 Kind of medical ins policy: Other 100 112




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


661 Methods used to pay bills: pay by mail 100 112

662 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Yahoo! Answers 100 112

663 HH owns vacation/weekend home 100 112

664 Currently carry any life insurance 100 112

665 Suntan & Sunscreen Products 100 112

666 HH owns refrigerator 100 112

667 Types of music listened to/purchased in last 6 mos: Classical 100 111

668 Bowling, participate 100 111

669 Any sports participation in past yr. 100 111

670 Used agent to buy property/past 12 mos 100 111

671 Received any gift cards/last 6 mos 100 111

672 Recycled products 100 111

673 Decision maker for any Appliances for climate control 100 111

674 Tax preparation: used CPA or other tax professional 100 111

675 Used Vanguard Group/past 12 mos 100 111

676 WEATHER Websites/apps visited or used in last 30 days: The Weather Channel (weather.com) 100 111

677 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Shutterfly 100 111

678 Advised about fees/travel arrangements/last 12 mos by expedia.com 100 111

679 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: YouTube 100 111

680 Methods used to pay bills: pay by phone using credit card 100 111




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


681 Methods used to pay bills: pay by mobile device 100 111

682 Methods used to pay bills: other 100 111

683 Transportation method used on an avg wkday: driving (not a carpool) 100 111

684 Kohl's, shopped/last 3 mos 100 111

685 Discovery Life Channel (measured as Discovery fit&health in Wave 73) (watched/past 7 days) 100 111

686 English Muffins 100 111

687 Golf Channel (watched/past 7 days) 100 111

688 rented/purchased video: Family/Children Oriented 100 111

689 Own Piano 100 111

690 rented/purchased video: Drama 100 111

691 Advised about fees/travel arrangements/last 12 mos by other 100 111

692 Advised about sightseeing/activities/last 12 mos by travel guidebook 100 111

693 ordered anything from Lands' End catalog or website/last 12 mos 100 111

694 TeenNick (watched/past 7 days) 100 111

695 ordered anything from Home Shopping Network catalog or website/last 12 mos 100 111

696 use "whitening" toothpaste 100 111

697 Decision Maker for home PC 100 111

698 Packaged Dinners & Side Dishes 100 111

699 E-mail used/last 30 days: AOL Mail 100 111

700 ordered anything from Barnes&Noble.com/last 12 mos 100 111




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


701 Gravy/Sauce Mixes And Cooking Sauces 100 111

702 Frozen Breaded Chicken 100 111

703 Razor Blades 100 111

704 Activites done w/cell phone/last 30 days: visited a website for news 100 111

705 Activities done using social networking, photo or video-sharing site: Clicked on an advertisement/last 30 days 100 111

706 Activities done using social networking, photo or video-sharing site: Watched a video/last 30 days 100 111

707 Activites done w/cell phone/last 30 days: visited a website for maps/directions 100 111

708 HH owns electric mixer - stationary 100 111

709 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: FOX News 100 111

710 Owns any audio equipment & accessories 100 111

711 Have Interest checking account 100 111

712 HH owns bread making machine 100 111

713 Bank by ATM/cash machine 100 111

714 Owns Intermediate Size Car 100 111

715 Bicycle racing, watch on tv 100 111

716 HH owns dishwasher built-in/portable 100 111

717 HH owns washing machine - high efficiency 100 111

718 HH owns vacuum cleaner 100 111

719 HH owns air purifier 100 111

720 Play cards 100 111




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


721 Total time spent yesterday using the Internet (does not include email or IM): 2-5 hours 100 111

722 Cottage Cheese 100 111

723 Foreign travel by personal vehicle 100 110

724 HH owns electric fry pan 100 110

725 Made a purchase for personal use (on the Internet)/past 30 days 100 110

726 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Google Maps 100 110

727 Action taken/last 30 days, as a result of newspaper reading: shopped at advertised store 100 110

728 Brand Decision maker for TV set 100 110

729 Rented Truck/Trailer last 12mos 100 110


731 ordered anything from Walmart.com/last 12 mos 100 110

732 Advised about fees/travel arrangements/last 12 mos by travel guidebook 100 110

733 ENTERTAINMENT Websites/apps visited or used in last 30 days: Fox.com/FOX NOW 100 110

734 Lowe's, shopped/last 12 mos 100 110

735 WGN America (watched/past 7 days) 100 110

736 Birdwatching 100 110


738 Olympics-summer, watch on tv 100 110

739 Scotch Whisky 100 110

740 Mexican Foods 100 110




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


741 Activities done using Tablet/E-reader/last 30 days: Obtained information about sports 100 110

742 Cell phone activity/last 30 days: Used a mobile "App" 100 110

743 ordered anything from Expedia.com/last 12 mos 100 110

744 Methods used to pay bills: pay in person 100 110

745 Pickles 100 110

746 Used real estate agent in past 12 mos 100 110

747 Food Network (watched/past 7 days) 100 110

748 Own other sports & recreation equip. 100 110

749 Activites done w/cell phone/last 30 days: used an "app" 100 110

750 Gin 100 110

751 Wrestling-other professional, watch on tv 100 110

752 Have Money market account 100 110

753 CNBC (watched/past 7 days) 100 110

754 Baby Powder 100 110

755 HH owns hot tub/whirlpool spa 100 110

756 HH owns built in range 100 110

757 Used paperless statements (banking/financial services) 100 110

758 Cell phone activity/last 30 days: Sent or received text messages 100 110

759 Own shares in mutual funds (bonds) 100 110

760 Boxing, watch on tv 100 110




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


761 Ready To Serve Dips 100 110

762 Advised about sightseeing/activities/last 12 mos by TripAdvisor.com 100 109

763 Own/bght Electric ear thermometer 100 109

764 Activities done using Tablet/E-reader/last 30 days: Listened to/watched a podcast 100 109

765 Dining out 100 109

766 HH owns all-in-one computer printer (printer, copier, scanner) 100 109

767 HH owns electric juicer 100 109

768 Regularly listen to traffic reports on the radio 100 109

769 Devices used to use the Internet/last 30 days: Cellphone or Smartphone 100 109

770 HH owns electric blender 100 109

771 Banking on mobile device 100 109

772 Cotton Swabs 100 109

773 Cell phone activity/last 30 days: Took a picture 100 109

774 HH owns electric stove/range 100 109

775Activities done using social networking, photo or video-sharing site: Posted that you "like" something/last 30

days100 109

776 HH owns broom or mop 100 109

777 Packaged, Frozen, Refrigerated Pasta 100 109

778 Activities done using social networking, photo or video-sharing site: Visited a friend's profile or page/last 30 days 100 109

779 Personal Lubricants (Women)/last 6 mos 100 109

780 Decision maker for small kitchen appliances 100 109




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


781 HH owns microwave oven 100 109

782 Spent <$1,000 on domestic vacations past 12 mos 100 109

783 Puddings & Pie Fillings 100 109

784 Political Affiliation/Ideology: No party affiliation/Independent 100 109

785 Personal liability (not auto or homeowners) insurance 100 109

786 Brownie & Cookie Mixes 100 109

787 SPORTS Websites/apps visited or used in last 30 days: FOX Sports 100 109

788 Voted in federal/state/local election 100 109

789 Influentials 100 109

790 Baking Chips 100 109

791 E-mail used/last 30 days: Yahoo! Mail 100 109

792 Listened to/purchased in last 6 mos: Audiobooks 100 109

793 Home Depot, shopped/last 12 mos 100 109

794 Owns Standard Size Car 100 109

795 Watched other online video/past 30 days 100 109

796 Used Edward Jones/past 12 mos 100 109

797 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: LinkedIn 100 109

798 Salsa or Picante Sauce 100 109

799 Other Bread Products 100 109

800 Taxes: Filed before IRS deadline 100 109




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


801 Automatic Dishwasher Detergent 100 109

802 Bght Pre-school toys/last 12 mos 100 109

803 Shopping on domestic vacation 100 109

804 Devices used to use the Internet/last 30 days: Any computer 100 109


806 HH owns Roku 100 109

807 Cell phone activity/last 30 days: Played a game 100 108

808 Looked for recipes online/past 30 days 100 108

809 HH owns Desktop PC 100 108

810 HH owns any PC/Non-Apple brand 100 108

811 Activites done w/cell phone/last 30 days: Scanned a QR code or other "tag" 100 108

812 HH owns coffee maker - automatic drip or electric perk or other electric 100 108

813 ordered anything from Etsy.com/last 12 mos 100 108

814 Obtained information about entertainment or celebrities 100 108

815 Decision Maker for vehicle: You/You & Someone Else 100 108

816 Snack Mixes 100 108

817 Bght Plush dolls/animals/last 12 mos 100 108

818 Am't spent for software for home/past 12 mos: $1-99 100 108

819 Activities done using social networking, photo or video-sharing site: Played a game/last 30 days 100 108

820 HH owns electric steam cooker 100 108




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


821 Running/jogging on domestic vacation 100 108

822 Activites done w/cell phone/last 30 days: visited a social networking website 100 108

823 Sour Cream 100 108

824 Board games 100 108

825 spent 150+ on bedding/bath goods 100 108

826 clothing expenditures/past 12 mos: $300-499 100 108

827 HH owns espresso/cappuccino maker 100 108

828 Flavored Alcoholic Beverages/Coolers (drank/last 6 mos) 100 108

829 Dessert Toppings 100 108

830SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Visited or used in last 30 days: Any Social

Networking/Photos/Video-sharing services100 108

831 Action taken/last 30 days, as a result of newspaper reading: requested add'l info 100 108

832 Paid bills online/past 30 days 100 108

833 Frozen/Refrigerated Potato Products 100 108

834 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: CNN 100 108

835 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: WSJ.com 100 108

836 bght any sports clothing/past 12 mos 100 108

837 Tires/Bght in Last 12 Mos 100 108

838 Voting frequency: National Elections/never 100 108

839 Rite Aid, shopped/last 6 mos 100 108

840 Concerts on radio 100 108




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


841 Bank in person 100 108

842 HH spends $150+ avg wk at food str 100 108

843 HH owns convection oven 100 108

844 Salad Toppings 100 108

845 Snack Cakes 100 108

846 DirecTV 100 108

847 Ready To Eat Doughnuts 100 108

848 TCM (Turner Classic Movies) (watched/past 7 days) 100 108

849 Have Mortgage refinance/consolidation loan 100 108

850 Bread Crumbs & Coating Mixes 100 108

851 Heavy cable (includ premium channels) viewing/15+ hrs past wk 100 108

852 Activities done using social networking, photo or video-sharing site: Commented on a friend's post/last 30 days 100 108

853 Gen'l sightseeing on domestic vacation 100 108

854 Website or search engines used/last 30 days: Google.com 100 108

855 Activities done using Tablet/E-reader/last 30 days: Watched other video 100 108

856 Go to live theater 100 108

857 Made a speech 100 108

858 Bght Electronic games/last 12 mos 100 108

859 Used e-mail/past 30 days 100 108

860 Grated Cheese 100 107




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


861 Downloaded a video game/past 30 days 100 107

862 Bght men's cologne as a gift/last 12 mos 100 107

863 ordered anything from other catalog or mail order service 100 107

864 Voting frequency: Local Elections/never 100 107

865 Nickelodeon (watched/past 7 days) 100 107

866 Spent 1+ nights at hotel/motel/other lodging past 12 mos 100 107

867 Level of photographer: Advanced Amateur 100 107

868 Digital photo activities/last 12 mos: edited photos using software 100 107

869 Corn & Tortilla & Other Chips & Cheese Snacks 100 107

870 MSNBC (measured as MSNBC News in Waves 73-76) (watched/past 7 days) 100 107

871 Bght Vertical/Horizontal blinds (ready made) or Pleated shades/last 12 mos 100 107

872SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Google+ (Google

Plus)100 107

873 Owns Sub-Compact Size Car 100 107

874 Tennis, participate 100 107

875 Domestic travel for vacation or honeymoon 100 107

876 Sudoku puzzles 100 107

877 rented/purchased video: Romance 100 107

878 Attend movies less than once a month 100 107

879 Canned Beans w/Sauce 100 107

880 Devices used to use the Internet/last 30 days: Laptop or Netbook computer 100 107




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


881 Prescription drug insurance 100 107

882 Bght Action games/last 12 mos 100 107

883 Used Wi-Fi or wireless connection using a computer outside of home/last 30 days 100 107

884 Looked at/used Internet /last 30 days: Any Internet Usage 100 107

885 wears prescrip eyeglasses 100 107


887 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: NYTimes.com 100 107

888 Activites done w/cell phone/last 30 days: downloaded an "app" 100 107

889 Bght Boy action figures/last 12 mos 100 107

890 Have Savings account 100 107


892 HH owns rangehood 100 107

893 Famous Footwear, shopped/last 3 mos 100 107

894 Car Wax & Polish/Bght in Last 12 Mos 100 107

895 Mufflers/Bght in Last 12 Mos 100 107

896 Gasoline/Bght in Last 6 Mos 100 107

897 Instant Messenger (IM) used/last 30 days: Yahoo! Messenger 100 107

898 bght any athletic shoes/past 12 mos 100 107

899 HH uses plastic pdts for sinkware 100 107

900 Cell phone activity/last 30 days: Sent or received email 100 107




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


901 Transportation method used on an avg wkday: carpool 100 107

902 HH owns pressure cooker 100 107

903 HH owns sewing machine 100 107

904 Best Buy, shopped/last 12 mos 100 107

905 Total time spent yesterday using the Internet (does not include email or IM): 1-2 hours 100 107

906 Internet Service Providers (to HH): Spectrum (measured as Charter and Time Warner Cable in Waves 73-76) 100 107

907 Worked for a political party 100 107

908 Attend country music performances 100 107

909 HH owns all-in-one computer printer with fax (printer, copier, scanner, fax) 100 107

910 Total time spent last Sunday using the Internet (does not include email or IM): 2-5 hours 100 107

911 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Orbitz 100 107

912 Enter. friends or relatives at home 100 107

913 HSN (Home Shopping Network) (watched/past 7 days) 100 107

914 Painting,drawing 100 107

915 Frostings 100 106

916 Have any banking services 100 106

917 Used imported vehicle bght/leased past 12 mos 100 106

918 Batteries/bght in last 6 mos 100 106

919 Total time spent last Sunday using the Internet (does not include email or IM): less than 1/2 hour 100 106

920 Activites done w/cell phone/last 30 days: downloaded a game 100 106




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


921 Total time spent last Saturday using the Internet (does not include email or IM): 1/2-1 hour 100 106

922 Freeform (measured as ABC Family in Waves 73-74) (watched/past 7 days) 100 106

923 Beef Fresh/Frozen 100 106

924 Did any public activity/past 12 mos 100 106

925 Refrigerated/Frozen Bread & Dough Products 100 106

926 Dressbarn, shopped/last 3 mos 100 106

927 Type of fuel vehicle uses: gasoline (non-diesel) only 100 106

928 Cooking for fun 100 106

929 HH owns coffee maker - French press 100 106

930 Cold Cuts 100 106

931 Plastic/glass food storage containers 100 106

932 Waxed Paper 100 106

933Activities done using social networking, photo or video-sharing site: "Followed" or became a "fan of" something

or someone/last 30 days100 106

934 HH owns a personal computer 100 106

935 Have any auto/other vehicle insurance 100 106

936 Brandy 100 106

937 Car cleaner wash/wipes/Bght in Last 12 Mos 100 106

938 Whipped Topping 100 106

939 BRAVO (watched/past 7 days) 100 106

940 Bght box spring/mattress 100 106




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


941 Baking Mixes (Excluding Cake Mixes) 100 106

942 Photography 100 106

943 Packaged Instant Potatoes 100 106

944 Dry Cake Mixes 100 106

945 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: WebMD 100 106

946 Tax preparation: used software program/past 12 mos 100 106

947 Owns other camera/camcorder 100 106

948 Cents Off Coupons 100 106

949 Bght product after using sample/last 6 mos 100 106

950 Looked at/used Internet /last 30 days: At home 100 106

951 ordered anything from Staples catalog or website/last 12 mos 100 106

952 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: ABCNews 100 106

953 HH uses plastic pdts for kitchen gadgets 100 106

954 HH has a Digital Video Recorder (DVR) 100 106

955 Decision maker for HH appliances 100 106

956 Staples, shopped/last 12 mos 100 106

957 ordered anything from Gap.com/last 12 mos 100 106

958 Peanut Butter & Other Nut Spreads 100 106

959 Jogging/running, participate 100 106

960 Disposable Razors 100 106




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


961 Activities done using social networking, photo or video-sharing site: Sent a message or e-mail/last 30 days 100 106

962 HH owns iron 100 106

963 Have any Credit/Debit Card 100 106

964 Canned Or Jarred Soup/Broth 100 106

965 ordered anything from LiveNation.com/last 12 mos 100 106

966 HH owns answering machine 100 106

967 PacSun, shopped/last 3 mos 100 106

968 Any Leisure Activity 100 106

969 Contact Lens Cleaning/Wetting Solutions 100 105

970 Any domestic travel past 12 mos 100 105

971 Personally has a smartphone 100 105

972 Activities done using social networking, photo or video-sharing site: Updated status/last 30 days 100 105

973 HH owns ice cream machine 100 105

974 Other Regular Carbonated Soft Drinks 100 105

975 reads Travel magazines 100 105

976 Carpet And Rug Cleaners 100 105

977 Play musical instrument 100 105

978 Kind of medical ins policy: HMO 100 105

979 Owns Sedan/Hard Top/4 Door 100 105

980 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Facebook 100 105




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


981 Have any medical/hospital/accident insurance 100 105

982 Domestic vehicle bght/leased new 100 105

983 Cream Cheese 100 105

984 Tax preparation: used other tax preparation service (on-site) 100 105

985 HH uses caller ID 100 105

986 Ground Coffee 100 105

987 Bagels 100 105

988 American Pasteurized Processed Cheese 100 105

989 Wired or send money another way 100 105

990 reads News and Entertainment Weekly magazines 100 105

991 Bght Construction toys/last 12 mos 100 105

992 Methods used to pay bills: bills automatically charged to credit card 100 105

993 Transportation method used on an avg wkday: walking 100 105

994 Bght Educational toys/last 12 mos 100 105

995 Visited a TV network or TV show's website/past 30 days 100 105

996 Basketball-NBA playoffs/finals, watch on tv 100 105

997 Personally referred to Internet yellow pages/last 7 days 100 105

998 Activities done using Tablet/E-reader/last 30 days: Obtained information on news or current events 100 105

999 Tomato & Vegetable Juices 100 105

1000 Have Other banking services 100 105




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1001 Activites done w/cell phone/last 30 days: Purchased a product 100 105

1002 Belong to auto club/roadside assistance program 100 105

1003 Advised about fees/travel arrangements/last 12 mos by other Internet site 100 105

1004 Own/bght Hand-held massagers 100 105

1005 Ashley Furniture HomeStore, shopped/last 12 mos 100 105

1006 Typically book trip less than 3 mos, but more than 1 week before traveling 100 105

1007 Product samples/used in last 6 mos 100 105

1008 HGTV (Home & Garden Television) (watched/past 7 days) 100 105

1009 Insect Repellents 100 105

1010 Mustard 100 105

1011 Frozen Main Courses 100 105

1012 Voting frequency: Statewide Elections/never 100 105

1013 Voting frequency: Statewide Elections/always 100 105

1014 Voting frequency: National Elections/always 100 105


1016 Bank by phone 100 105

1017 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Expedia 100 105

1018 HH uses plastic pdts for home organizing/storage 100 105

1019 Activites done w/cell phone/last 30 days: visited a website for financial info 100 105

1020 Baking 100 105




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1021 ordered anything from Amazon.com/last 12 mos 100 105

1022 Political outlook: somewhat conservative 100 105

1023 Removable Self-Stick Notes 100 105

1024 HH owns garbage disposer 100 105

1025 Instant Messenger (IM) used/last 30 days: Facebook Messenger 100 104

1026 Motor Oil Additives/Bght in Last 12 Mos 100 104

1027 Salad Dressing 100 104

1028 HH spends $100-119 avg wk at food str 100 104

1029 heavy tv viewer 100 104

1030 Activities done using Tablet/E-reader/last 30 days: Obtained local information 100 104

1031 Any Recycling/last 30 days 100 104

1032 ION (watched/past 7 days) 100 104

1033 Owns Luxury Size Car 100 104

1034 HH owns farm 100 104

1035 Plastic-Type Kitchen Wrap 100 104


1037 Owns Full Sport/Utility Vehicle 100 104

1038 Used for financial services/advice: friends/family 100 104

1039 Soccer-World Cup, watch on tv 100 104

1040 HH owns computer printer only 100 104




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1041 HH owns laptop/notebook 100 104

1042 Breakfast/Cereal/Granola Bars 100 104

1043 Bght car/other vehicle battery/last 12 mos 100 104

1044 Canned or Jarred Spaghetti & Macaroni 100 104

1045 On the avg month, out of pocket cost for prescription drugs: $20-29 100 104

1046 Member of any freq. flyer program 100 104

1047 Own CD-more than 6 mos 100 104

1048 Used for financial services/advice: financial planner 100 104

1049 Types of music listened to/purchased in last 6 mos: Reggae 100 104

1050 Frankfurters & Hot Dogs 100 104

1051 Canned or Jarred Vegetables 100 104

1052 Activites done w/cell phone/last 30 days: received a text message "alert" 100 104

1053 spent $101+ on table settings/last 12 mos 100 104

1054 Food Prepared From Scratch 100 104

1055 Instant Breakfast 100 104

1056 Chili 100 104

1057 Basketball-NBA reg season, attend 100 104

1058 Other Meat Fresh/Frozen 100 104

1059 Natural Or Imported Cheese 100 104

1060 ordered anything from iTunes.com/last 12 mos 100 104




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1061 Soy Sauce 100 104

1062 Watched a TV program online/past 30 days 100 104

1063 FINANCE Websites/apps visited or used in last 30 days: CNBC 100 104

1064 Have any Store Credit Card 100 104

1065 Bottled Barbecue & Seasoning Sauces 100 104

1066 wears contact lenses 100 104

1067 Use credit card for personal 100 104

1068 Activites done w/cell phone/last 30 days: visited a website for entertainment info 100 104

1069 Used agent to sell property/past 12 mos 100 103

1070 Cold sores/fever blisters 100 103

1071 Walking for exercise, participate 100 103

1072 Attend movies once a month 100 103

1073 HH owns any imported vehicle 100 103

1074 Pizza Shells/Crusts 100 103

1075 Purchased or refilled pre-paid calling card/last 12 mos 100 103

1076 Purchased any gift/prepaid cards/last 6 mos 100 103

1077 Butter 100 103

1078 Bght Bicycles/last 12 mos 100 103

1079 Spray Non-Stick Cooking Products 100 103

1080 HH owns any TV set 100 103




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1081 SHOPPING Websites/apps visited or used in last 30 days: Amazon 100 103

1082 HH owns gas stove/range 100 103

1083 rented/purchased video: Exercise/Fitness 100 103

1084 bght any shoes/past 12 mos 100 103

1085 Had car brakes serviced/last 12 mos 100 103

1086 Ice Cream Bars, Sandwiches & Bon Bons 100 103

1087 Political outlook: somewhat liberal 100 103

1088 HH uses plastic pdts for food storage 100 103

1089 Seasonings & Spices 100 103

1090 Packaged Pie Crust 100 103

1091 Kmart, shopped/last 3 mos 100 103

1092 Typically book trip 3-6 mos before traveling 100 103

1093 Frozen Waffles 100 103

1094 HH owns kitchen cooking & serving products 100 103

1095 Microwave Usage 100 103

1096 Table Syrup, Molasses & Agave 100 103

1097 Jams & Jellies 100 103

1098 ordered anything from L.L. Bean catalog or website/last 12 mos 100 103

1099 Used instant messenger/past 30 days 100 103

1100 HH uses call waiting 100 103




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1101 ordered anything from Zappos.com/last 12 mos 100 103

1102 HH owns telephone headset 100 103

1103 Popping Corn & Popcorn Snacks 100 103

1104 HH owns in-home telephone 100 103

1105 Kind of medical ins policy: Traditional Indemnity/Fee-for Service 100 103

1106 Activities done using social networking, photo or video-sharing site: Posted your current location/last 30 days 100 103

1107 Website or search engines used/last 30 days: Ask.com 100 103

1108 Deodorants/antiperspirants 100 103

1109 Canned Tomatoes 100 103

1110 Identity theft insurance 100 103

1111 Powdered Fruit & Soft Drinks 100 103

1112 Cell phone activity/last 30 days: Played music 100 103

1113 Canned Tuna 100 103

1114 Cell phone activity/last 30 days: Sent or received Instant Messages 100 103

1115 Advised about fees/travel arrangements/last 12 mos by orbitz.com 100 103

1116 Internet Service Providers (to HH): Any Service 100 103

1117 Mayonnaise & Mayonnaise Type Salad Dressing 100 103

1118 Cell phone activity/last 30 days: Made/received phone calls 100 103

1119 Go to beach 100 103

1120 Vegetarian Frozen Burgers 100 103




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1121 Chess 100 103

1122 Advised about sightseeing/activities/last 12 mos by friends/family 100 103

1123 reads Newspaper Distributed magazines 100 103

1124 Crossword puzzles 100 103

1125 Advised about sightseeing/activities/last 12 mos by travel magazine 100 103

1126 Am't spent for software for home/past 12 mos: $100-$199 100 103

1127 Have Internet access at home 100 103

1128 Canned Chicken 100 103

1129 Regular Cola Drinks, Not Diet 100 103

1130 Chicken & Turkey Fresh Or Frozen 100 102

1131 Other Diet Soft Drinks, Not Colas 100 102

1132 Bght Tricycles/last 12 mos 100 102

1133 Personally has working cell phone 100 102

1134 Plastic Sandwich/Food Storage/Freezer Bags 100 102

1135 Visit relatives/friends on domestic vacation 100 102

1136 Internet Service Providers (to HH): Cox 100 102

1137 Total time spent last Saturday using the Internet (does not include email or IM): 5-10 hours 100 102

1138 Bght Any children's toys & games/last 12 mos 100 102

1139 Looked up movie listings or showtimes online/past 30 days 100 102

1140 Bacon And Breakfast Strips 100 102




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1141 Activities done using Tablet/E-reader/last 30 days: Listened to music 100 102

1142 Packaged Fresh Salad 100 102

1143 Refrigerated Meals, Entrees, Snacks & Sides 100 102

1144 Olympics-winter, watch on tv 100 102

1145 Disposable Plates 100 102

1146 Summary: HH subscribes to Cable, Satellite or Fiber Optic TV 100 102

1147 Activities done using Tablet/E-reader/last 30 days: Read a book 100 102

1148 Alpine skiing/ski jumping, watch on tv 100 102

1149 HH owns toaster oven 100 102

1150 On the avg month, out of pocket cost for prescription drugs: $100-149 100 102

1151 Any cable viewing/past wk 100 102

1152 Activities done using social networking, photo or video-sharing site: Updated profile/last 30 days 100 102

1153 Adhesive Bandages 100 102

1154 Shared photos through Internet website/past 30 days 100 102

1155 Cooking Channel (watched/past 7 days) 100 102

1156 Activites done w/cell phone/last 30 days: downloaded a ringtone 100 102

1157 Fast Food & Drive-In Restaurants 100 102

1158 Family Restaurants & Steak Houses 100 102

1159 HH owns cook top 100 102

1160 Voting frequency: Local Elections/always 100 102




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1161 Activities done using Tablet/E-reader/last 30 days: Visited a search engine 100 102

1162 Dry Soup & Bouillon 100 102

1163 used cold turkey method to quit smoking 100 102

1164 Greeting Cards/bght in last 6mos 100 102

1165 Headache Remedies And Pain Relievers (Nonprescr.) 100 102

1166 E-mail used/last 30 days: Gmail 100 102

1167 Dom travel for personal reasons 100 102

1168 Decision maker for new/leased vehicle 100 102


1170 Crackers 100 102

1171 Owns Compact System camera/camcorder 100 102

1172 Used other full service firm/past 12 mos 100 102

1173 HH uses voice messaging/voice mail 100 102

1174 Light Bulbs 100 102

1175 Activites done w/cell phone/last 30 days: listened to music 100 102

1176 Honey 100 102

1177 Drink Additives & Hot Cocoa (Add Milk Or Water) 100 102

1178 bght novels 100 102

1179 Diet Control - Reasons for: Weight loss 100 102

1180 Dry cleaning, spent any $ past 6 mos 100 102




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1181 bght history books 100 102

1182 Bght Table/floor lamps/last 12 mos 100 102

1183 Baking Powder And Soda 100 102

1184 Personally referred to paper yellow pages/last 7 days 100 102

1185 Glass & Surface Cleaners 100 102

1186 Diet Control - Reasons for: Maintain weight 100 102

1187 Hair cut/last 6 mos 100 102

1188 Bght Sofa/sectional 100 102

1189 Bght Board games/last 12 mos 100 102


1191 Visited theme park/indoor water park in last 12 months 100 101

1192 Breakfast Cereals (Cold) 100 101

1193 Attended movies/last 6 mos 100 101

1194 Yogurt 100 101

1195 Bght Sound games/last 12 mos 100 101

1196 GSN (Game Show Network) (watched/past 7 days) 100 101

1197 HH uses plastic pdts 100 101

1198 HH uses plastic pdts for bath 100 101

1199 Yeast 100 101

1200 Salt 100 101




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1201 Spread Cheese/Cheese Sauce 100 101

1202 Heartburn, indigestion, gas & diarrhea remedies 100 101

1203 volunteered for a charitable organization/last 12 mos 100 101

1204 Bread 100 101

1205 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: CBSNews 100 101

1206 HH uses plastic pdts for tabletop 100 101

1207 contributed to educational charitable organization 100 101

1208 E! (Entertainment Television) (watched/past 7 days) 100 101

1209 ordered anything from Overstock.com/last 12 mos 100 101

1210 Basketball-NBA reg season, watch on tv 100 101

1211 Devices used to use the Internet/last 30 days: iPad or other Tablet 100 101

1212 Ketchup/Catsup 100 101

1213 Activities done using Tablet/E-reader/last 30 days: Visited other website 100 101

1214 Made a phone call online/past 30 days 100 101

1215 Shampoo 100 101

1216 Radio formats: Classical 100 101

1217 On the avg month, out of pocket cost for prescription drugs: $150+ 100 101

1218 Activites done w/cell phone/last 30 days: text messaging to vote in a contest, make a choice, or give opinion 100 101

1219 Advised about fees/travel arrangements/last 12 mos by kayak.com 100 101

1220 ordered anything from BestBuy.com/last 12 mos 100 101




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1221 HH owns water filter 100 101

1222 Frozen Vegetables 100 101

1223 Reading comic books 100 101

1224 Soap & Detergents For Regular Laundry 100 101

1225 Fraternal order member 100 101

1226 Environmentally friendly light bulbs 100 101

1227 Pro bull riding, watch on tv 100 101

1228 HH owns any Apple/Mac brand 100 101

1229 Advised about fees/travel arrangements/last 12 mos by TripAdvisor.com 100 101

1230 Car Rental - Business Use 100 101

1231 Fresh Fruit & Vegetables 100 101

1232 HH has satellite dish 100 101

1233 Plastic Garbage Bags & Trash Can Liners 100 101

1234 Decision maker for any HH furnishing purchase/last 12 mos 100 101

1235 Dental Floss 100 101

1236 Walmart, shopped/last 3 mos 100 101

1237 Have Personal loan (not for education) 100 101

1238 Sausage 100 101

1239 Obtained medical information online/past 30 days 100 101

1240 Fresh Milk 100 101




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1241 HH owns any Internet Video Devices for TV 100 101

1242 Pickle Relish 100 100

1243 Internet Service Providers (to HH): Comcast/Xfinity 100 100

1244 Floor Cleaner, Wax & Polish 100 100

1245 Attend a specific event on domestic vacation 100 100

1246 Fish & Seafood Fresh Or Frozen 100 100

1247 reads Fraternal magazines 100 100

1248 reads Business/Finance magazines 100 100

1249 Spaghetti/Pasta Sauce 100 100

1250 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Yahoo! Maps 100 100

1251 At club: Regular exercise prgm (2+x's/wk) 100 100

1252 Potato Chips 100 100

1253 Hemorrhoid Remedies 100 100

1254 Waffle Or Pancake Mix 100 100

1255 Dishwashing Liquid 100 100

1256 Decision maker for kitchen cooking & serving products 100 100

1257 Transparent Tape 100 100

1258 Activities done using social networking, photo or video-sharing site: Posted a video/last 30 days 100 100

1259 Shortening 100 100

1260 Regular Tea 100 100




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1261 HLN (watched/past 7 days) 100 100

1262 Eggs 100 100

1263 method used: other 100 100

1264 Made a purchase for business use (on the Internet)/past 30 days 100 100

1265 Fox News Channel (watched/past 7 days) 100 100

1266 contributed to health charitable organization 100 100

1267 Used any overnight packages/letter delivery service/last 12 mos 100 100

1268 contributed to environmental charitable organization 100 100

1269 Personal Care Soaps - Bar 100 100

1270 Activities done using social networking, photo or video-sharing site: Posted a picture/last 30 days 100 100

1271 Discovery Family (watched/past 7 days) 100 100

1272 Toilet paper 100 100

1273 Facial Tissues 100 100

1274 Paper Towels 100 100

1275 HH owns Google Chromecast 100 100

1276 Candy (Regular or King Size) 100 100

1277 Packages Of Miniature/Loose Candy 100 100

1278 Toothbrushes 100 100

1279 SPORTS Websites/apps visited or used in last 30 days: NBCSports.com 100 100

1280 Ready To Drink Iced Tea 100 100




Total 18+

Index

A18+ Listen

to Classic

Rock

Format

Index


1281 Prepared Mixed Drinks With Liquor 100 100

1282 Walgreens, shopped/last 6 mos 100 100

1283 Massage/last 6 mos 100 100



CLASSIC ROCK FORMAT COVER - Radio - RAB. · PDF fileClassic Rock Adults 18+ with Any Children...

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Transcript of CLASSIC ROCK FORMAT COVER - Radio - RAB. · PDF fileClassic Rock Adults 18+ with Any Children...