CLASSIC HITS FORMAT - RAB.com HITS FORMAT.pdf · 21 Radio formats: Oldies 100 159 ... 74 Baseball...

CLASSIC HITS FORMAT

2017 Edition

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO CLASSIC HITS FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Classic

Hits Format

Index

Total Adults 18+ 100 100

1 Radio formats: Adult Hits 100 253

2 Radio formats: Classic Rock 100 244

3 MTV Classic (measured as Vh1 Classic in Waves 73-76) (watched/past 7 days) 100 209

4 American Heroes Channel (watched/past 7 days) 100 191

5 Velocity (watched/past 7 days) 100 190

6 Smithsonian Channel (watched/past 7 days) 100 186

7 Radio formats: Rock 100 180

8 Flix (watched/past 7 days) 100 176

9 Radio formats: Adult Contemporary 100 175

10 Radio formats: Alternative 100 170

11 Destination America (watched/past 7 days) 100 169

12 reads Motorcycle magazines 100 167

13 Reelz Channel (watched/past 7 days) 100 165

14 MTV Live (measured as Palladia HD in Waves 73-75) (watched/past 7 days) 100 165

15 TV Land (watched/past 7 days) 100 163

16 SCI (watched/past 7 days) 100 162

17 Radio formats: Soft Adult Contemporary 100 161

18 Transportation method used on an avg wkend: motorcycle 100 160

19 Sundance TV (watched/past 7 days) 100 160

20 Motorcycling, participate 100 159

21 Radio formats: Oldies 100 159

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com


Total 18+

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Index


22 DIY Network (watched/past 7 days) 100 158

23 Radio formats: All Talk 100 156

24 On the avg month, out of pocket cost for prescription drugs: $100-149 100 155

25 SPORTS Websites/apps visited or used in last 30 days: NASCAR 100 153

26 HH owns kayak 100 153

27 Have loan from 401k or 403b 100 152

28 Radio formats (Terrestrial listening): AAA (subset of Alternative format) 100 152

29 wears transition lenses 100 152

30 ENTERTAINMENT Websites/apps visited or used in last 30 days: MSN Entertainment 100 151

31 IFC TV (watched/past 7 days) 100 151

32 Radio formats: Hot AC (subset of Adult Contemporary format) 100 149

33 Radio formats: Sports 100 149

34 Syfy (watched/past 7 days) 100 148

35 HH owns camper 100 148

36 Music Choice (watched/past 7 days) 100 148

37INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: YP (Yellowpages) [measured as

Yellowpages.com (YP.com) in Waves 73-75]100 148

38 truTV (watched/past 7 days) 100 148

39 MeTV (watched/past 7 days) 100 147

40 HLN (watched/past 7 days) 100 147

41 CMT (Country Music Television) (watched/past 7 days) 100 146

42 reads Fishing/Hunting magazines 100 145




Total 18+

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Index


43 Types of music listened to/purchased in last 6 mos: Classic Rock 100 145

44 ordered anything from 1800PetMeds catalog or website/last 12 mos 100 145

45 Fishing on domestic vacation 100 145

46 Harbor Freight Tools, shopped/last 12 mos 100 145

47 Auto racing NASCAR, watch on tv 100 145

48 Own Factory-loaded ammunition 100 144

49 Golf, participate 100 144

50 FX (watched/past 7 days) 100 144

51 Fraternal order member 100 144

52 Own Fishing finder 100 144

53 AMC (watched/past 7 days) 100 144

54 Own Elliptical 100 144

55 Premium Channels/Watched/past 7 days: The Movie Channel 100 144

56 HH owns outboard motor 100 143

57 Baseball-MLB reg season, attend 100 143

58 Auto racing Other (not NASCAR), watch on tv 100 142

59 HH owns boat trailer 100 142

60 TBS (watched/past 7 days) 100 142

61 Chiller (watched/past 7 days) 100 142

62 Charter/private plane (domestic travel) 100 142

63 Union member 100 142




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Index


64 Primary Motorcycle Rider: Yourself 100 141

65 Instant Messenger (IM) used/last 30 days: Yahoo! Messenger 100 141

66 Poker tournament, watch on tv 100 141

67 Discovery Channel (watched/past 7 days) 100 141

68 Own annuities 100 141

69 HH owns power boat 100 141

70 Own $150,000+ in stocks 100 141

71 National Geographic Channel (watched/past 7 days) 100 141

72 Own Golf clubs 100 140

73 Own Bowling balls 100 140

74 Baseball MLB playoffs/World Series, listen to on the radio 100 140

75 Hunting w/rifle, participate 100 140

76 heavy radio listener [34] 100 140

77 Types of music listened to/purchased in last 6 mos: Oldies 100 139

78 Tractor Supply Company, shopped/last 12 mos 100 139

79 History Channel (watched/past 7 days) 100 139

80 Types of music listened to/purchased in last 6 mos: Soft Rock 100 138

81 Own Golf balls 100 138

82 Have Home equity line of credit 100 138

83 Types of music listened to/purchased in last 6 mos: Hard Rock 100 138

84 Transportation method used on an avg wkday: motorcycle 100 138




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Index


85 Fishing-freshwater, participate 100 138

86 Own Outdoor/pocket knife 100 137

87 Internet Service Providers (to HH): CenturyLink 100 137

88 Nat Geo Wild (watched/past 7 days) 100 137

89 Cat Litter 100 137

90 TCM (Turner Classic Movies) (watched/past 7 days) 100 136

91 reads Automotive magazines 100 136

92 TRAVEL/MAPS Websites/apps visited or used in last 30 days: MapQuest 100 136

93 Football-NFL weekend games, attend 100 136

94 Identity theft insurance 100 136

95 Own $75,000-$149,999 in any other market instrument 100 136

96 Packaged Dry Cat Food 100 136

97 Mortgage insurance 100 135

98 reads Boating magazines 100 135

99 HH owns 1+ cats 100 135

100 Travel Channel (watched/past 7 days) 100 135

101 Golf-PGA, watch on tv 100 134

102 Am't spent for software for home/past 12 mos: $200-$299 100 134

103 Ice hockey-NHL reg season, attend 100 134

104 Hunting w/bow & arrow, participate 100 134

105 Owns Compact Pick-up 100 134




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Index


106 Football-college, listen to on the radio 100 134

107 Boat owners insurance 100 134

108 reads Outdoor Recreation magazines 100 133

109 USA Network (watched/past 7 days) 100 133

110 HH owns farm 100 133

111 Spike TV (watched/past 7 days) 100 133

112 Owns Convertible 100 133

113 Used on-line gambling site/past 30 days 100 133

114 Football-college, attend 100 133

115 Canned/Wet Cat Food 100 133

116 Owns Standard Size Car 100 132

117 Own $25,000-$49,999 in any other market instrument 100 132

118 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: WhitePages 100 132

119 Types of music listened to/purchased in last 6 mos: 80's Pop 100 132

120 Horse racing, watch on tv 100 132

121 Foreign travel by personal vehicle 100 132

122 ordered anything from Sears.com/last 12 mos 100 132

123 WEATHER Websites/apps visited or used in last 30 days: WeatherBug 100 132

124 Types of music listened to/purchased in last 6 mos: Easy Listening 100 132

125 Adult Swim (watched/past 7 days) 100 132

126 Hobbies: collecting coins 100 132




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Index


127 Cat Treats 100 132

128 home improvements/last 12 mos: self or other HH member did the work 100 132

129 Own Hockey equip. 100 132

130 CBS Sports Network (watched/past 7 days) 100 132

131 Baseball MLB playoffs/World Series, watch on tv 100 132

132 Animal Planet (watched/past 7 days) 100 132

133 Have Mortgage refinance/consolidation loan 100 132

134 Own Stationary bicycle 100 132

135 Outdoor Channel (watched/past 7 days) 100 131

136 Own Other fishing equip. 100 131

137 Website or search engines used/last 30 days: AOL/AOL.com 100 131

138 Have 2nd mortgage (equity loan) 100 131

139 Website or search engines used/last 30 days: Ask.com 100 131

140 Fox Sports 1 (watched/past 7 days) 100 131

141 BBC America (watched/past 7 days) 100 131

142 Own Rifle 100 131

143 Spent $1,500-1,999 on domestic vacations past 12 mos 100 131

144 Used Charles Schwab/past 12 mos 100 131

145 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: Yahoo! News 100 130

146 Ice hockey-NHL playoffs & Stanley Cup Finals, watch on tv 100 130

147 Popular Domestic Beer/Ale (drank/last 6 mos) 100 130




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148 A&E (watched/past 7 days) 100 130

149 Digital photo activities/last 12 mos: ordered other customized photo pdt 100 130

150 Wrote a letter to the editor of a newspaper or magazine or called a live radio or TV show to express an opinion 100 130

151 FXX (watched/past 7 days) 100 130

152 Accidental death/dismembrmt ins 100 130

153 Comedy Central (watched/past 7 days) 100 130

154 reads Men's magazines 100 130

155 GSN (Game Show Network) (watched/past 7 days) 100 130

156 ION (watched/past 7 days) 100 130

157 Veterans club member 100 130

158 HH owns hot tub/whirlpool spa 100 129

159 HH owns portable generator 100 129

160 Attend a specific event on domestic vacation 100 129

161 Own Softball/baseball bats 100 129

162 Instant Messenger (IM) used/last 30 days: AIM/AOL Instant Messenger 100 129

163 Discovery Family (watched/past 7 days) 100 129

164 Baseball MLB regular season, listen to on the radio 100 129

165 HH owns vacation/weekend home 100 129

166 TLC (watched/past 7 days) 100 129

167 Action taken/last 30 days, as a result of newspaper reading: purchased an advertised product 100 129

168 Own Bow 100 129




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Index


169 Advised about sightseeing/activities/last 12 mos by other 100 129

170 HH owns computer printer only 100 129

171 Bght Lawn/porch furniture/last 12 mos 100 129

172 Listen to any sports event on radio 100 129

173 Hobbies: Raising pets 100 129

174 MSNBC (measured as MSNBC News in Waves 73-76) (watched/past 7 days) 100 129

175 rented/purchased video: Westerns 100 128

176 Advised about fees/travel arrangements/last 12 mos by other 100 128

177 Golf-LPGA, watch on tv 100 128


179 Own Fishing lures/hooks 100 128

180 Own Shotgun 100 128

181 Own Hand gun 100 127

182 Own Baseball gloves 100 127

183 WGN America (watched/past 7 days) 100 127

184 TNT (watched/past 7 days) 100 127

185 Tax preparation: used TaxACT 100 127

186 Own Binoculars 100 127

187 Owns Coupe/Sports Coupe/2 Door 100 127

188 Used domestic vehicle bght/leased past 12 mos 100 127

189 Fishing, watch on tv 100 127




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Index


190 Typically book trip more than 6 mos before traveling 100 126

191 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: CBSNews 100 126

192 Fishing-saltwater, participate 100 126

193 Own shares in mutual funds (stocks) 100 126

194 Football-college, watch on tv 100 126

195 Canoeing/Kayaking, participate 100 126

196 Volleyball-pro beach, watch on tv 100 126

197 Visit Nat'l Park on domestic vacation 100 126

198 Investigation Discovery (watched/past 7 days) 100 126

199 Personally referred to Internet yellow pages/last 7 days 100 126

200 Own Fishing rod/reel 100 125

201 used any "green" products for home remodeling/home improvements/past 12 mos 100 125

202 Hallmark Channel (watched/past 7 days) 100 125

203 Ace Hardware, shopped/last 12 mos 100 125

204 wears eyeglasses (nonprescription) 100 125

205 reads Science/Technology magazines 100 125

206 Ice hockey-NHL reg season, watch on tv 100 125

207 NBC Sports Network (watched/past 7 days) 100 125

208 Fox Sports 2 (watched/past 7 days) 100 125

209 HH owns investment real estate 100 125

210 Hunting w/shotgun, participate 100 124




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211 Attend auto shows 100 124

212 Crossword puzzles 100 124

213 High school sports, attend 100 124

214 Own/bght Massaging shower head 100 124

215 The Weather Channel (watched/past 7 days) 100 124

216 Extreme sports-winter, watch on tv 100 124

217 Woodworking 100 124

218 Wrestling-WWE, watch on tv 100 124

219 HH owns smoker 100 124

220 Spent $100-299 for health & beauty aids (for men)/last 12 mos 100 124

221 ESPN2 (watched/past 7 days) 100 124

222 Flower shop, spent any $ past 6 mos 100 124

223 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Bings Maps 100 124

224 High school sports, watch on tv 100 124

225 Own Cedar chests 100 124

226 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: USAToday.com 100 124

227 Own Road bicycle 100 124

228 Disability/Loss of income through medical cause insurance 100 124

229 MLB Network (watched/past 7 days) 100 123

230 HH owns garage door opener 100 123

231 Internet Service Providers (to HH): Cox 100 123




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Hits Format

Index


232 Have Business checking account 100 123

233 Own Piano 100 123

234 Lottery/bght in last 12 mos 100 123

235 Own Weight lifting equip. 100 123

236 Boating (power), participate 100 123

237 Premium Channels/Watched/past 7 days: EPIX 100 123

238 Radio formats: Country 100 123

239 Baseball-college, watch on tv 100 123

240 Own Cross-country ski boots 100 123

241 HH owns timeshare 100 123

242 Own any mutual funds 100 123

243 Obtained information for new/used car purchase online/past 30 days 100 123

244 Decision maker for any Tools 100 122

245 heavy magazine reader 100 122

246 HH owns any Motorcycle 100 122

247 Digital photo activities/last 12 mos: edited photos another way 100 122

248 Website or search engines used/last 30 days: Yahoo.com 100 122

249 Owns Full Pick-up 100 122

250 Owns Compact Size Car 100 122

251 Used for financial services/advice: stock rating service 100 122

252 Used for financial services/advice: financial planner 100 122




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Index


253 Own common stock in other company 100 122

254 home remodeling/last 12 mos: self or other HH member did the work 100 122

255 Ice hockey-NHL reg season, listen to on the radio 100 122

256 Action taken/last 30 days, as a result of newspaper reading: shopped at advertised store 100 122

257 On the avg month, out of pocket cost for prescription drugs: <$10 100 122

258 Have 401K retirement savings 100 122

259 Have 403B retirement savings 100 122

260 Have Auto loan 100 122

261 Bght Girl action figures/last 12 mos 100 122

262 HH owns home fire extinguisher 100 122

263 HH owns charcoal grill 100 122

264 Own Other exercise equip. 100 122

265 Windshield Wipers/Bght in Last 12 Mos 100 122

266 Freeform (measured as ABC Family in Waves 73-74) (watched/past 7 days) 100 122

267 QVC (watched/past 7 days) 100 122

268 Attend any sports event 100 122

269 Own any stock 100 122

270 Radio formats: News/Talk 100 121

271 did any home improvements/last 12 mos 100 121

272 Spent $50-99 for toys/games last 12 mos 100 121

273 New domestic vehicle bght/leased past 12 mos 100 121




Total 18+

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Hits Format

Index


274 Own $150,000+ in any other market instrument 100 121

275 Have Roth IRA 100 121

276 Discovery Life Channel (measured as Discovery fit&health in Wave 73) (watched/past 7 days) 100 121

277 rented/purchased video: Horror 100 121

278 HH owns electric mixer - stationary 100 121

279 contributed to other non-religious charitable organization 100 121

280 Used Fidelity/past 12 mos 100 121

281 Football-NFL weekend games, listen to on the radio 100 121

282 Used other full service firm/past 12 mos 100 121

283 Low Calorie Domestic Beer (drank/last 6 mos) 100 121

284 Canned Chicken 100 121

285 Chewing & Smokeless Tobacco 100 121

286 reads Newspaper Distributed magazines 100 121

287 Have Home mortgage (1st) 100 121

288 HH owns carpet steam cleaner 100 120

289 SPORTS Websites/apps visited or used in last 30 days: Yahoo! Sports 100 120

290 Basketball-NCAA tournament, watch on tv 100 120

291 Have Personal loan (not for education) 100 120

292 Used vehicle bght/leased in past 12 mos 100 120

293 Have homeowners insurance 100 120

294 Olympics-winter, watch on tv 100 120




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296 ESPN (watched/past 7 days) 100 120

297 HH owns electric steam cooker 100 120

298 Barbecuing 100 120

299 Birdwatching 100 120

300 heavy tv viewer 100 120

301 Own Elbow/knee pads 100 120

302 Owns Truck 100 120

303 Owns Digital point & shoot camera 100 120

304 Own Mountain bicycle 100 120

305 Owns 35mm camera 100 120

306 Own Roller blades/In-Line skates 100 120

307 Used for financial services/advice: personal money manager 100 120

308 Nick at Nite (watched/past 7 days) 100 120

309 HH owns vacuum sealer 100 120

310 SPORTS Websites/apps visited or used in last 30 days: MLB.com/MLB At Bat 100 119

311 Bratwurst 100 119

312 WE tv (watched/past 7 days) 100 119

313 Owns Station Wagon 100 119

314 Las Vegas gambling 100 119





Total 18+

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Index


316 Redeemed freq. flyer miles/last 12 mos 100 119

317 HH owns electric indoor grill 100 119

318 DirecTV 100 119

319 Level of photographer: Amateur 100 119

320 Action taken/last 30 days, as a result of newspaper reading: cut out an ad 100 119

321 Canadian Whisky 100 119

322 HH owns water softener 100 119

323 HH owns electric slow cooker 100 119

324 HH owns locks or lock sets 100 119

325 Total time spent last Saturday using the Internet (does not include email or IM): less than 1/2 hour 100 119

326 Flea, Tick & Parasite Pdts For Dogs & Cats/last 12 mos 100 119

327 Pro bull riding, watch on tv 100 119

328 Types of music listened to/purchased in last 6 mos: Country 100 119

329 Own $25,000-$49,999 in stocks 100 119

330 FXM (FX Movie Channel) (watched/past 7 days) 100 119

331 Baseball MLB regular season, watch on tv 100 119

332 Hobbies: collecting antiques 100 118

333 The Disney Store, shopped/last 3 mos 100 118

334 ENTERTAINMENT Websites/apps visited or used in last 30 days: NBC 100 118

335 Bght any tools/last 12 mos 100 118

336 HH owns any tools 100 118




Total 18+

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Index


337 Sportsman Channel (watched/past 7 days) 100 118

338 Political Affiliation/Ideology: Republican 100 118

339 Spent $100+ last mo. at conv store 100 118

340 contributed to health charitable organization 100 118

341 Domestic vehicle bght/leased new 100 118

342 ESPN Classic (watched/past 7 days) 100 118

343 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Shutterfly 100 118

344 Lifetime (watched/past 7 days) 100 118

345 reads Travel magazines 100 118

346 HH owns electric food processor 100 118

347 reads Sports magazines 100 118

348 Total time spent yesterday using the Internet (does not include email or IM): 1/2-1 hour 100 118

349 Other gambling 100 118

350 HH owns gas grill 100 118

351 ordered anything from L.L. Bean catalog or website/last 12 mos 100 118

352 Vision care insurance 100 118

353 HH owns rangehood 100 118

354 HH owns rechargeable flashlight 100 118

355 HH owns washing machine - high efficiency 100 118

356 heavy outdoor/quintile I 100 118

357 Target shooting, participate 100 118




Total 18+

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358 HH owns smoke/fire detector 100 117

359 Own Cross-country skis 100 117

360 HH owns battery flashlight 100 117

361 Billiards/Pool 100 117

362 Premium Channels/Watched/past 7 days: Starz Encore (measured as Encore in Wave 73-75) 100 117

363 Signed a petition 100 117

364 Regularly listen to traffic reports on the radio 100 117

365 Owns other camera/camcorder 100 117

366 HH owns separate freezer 100 117

367 Air Filters/Bght in Last 12 Mos 100 117

368 Mufflers/Bght in Last 12 Mos 100 117

369 Owns Compact Sport/Utility Vehicle 100 117

370 Spent less than $100 for health & beauty aids (for men)/last 12 mos 100 117

371 Paint/Stain/bght last 12 mos 100 117

372 Bght men's cologne for self/last 12 mos 100 117

373 Jet skiing, participate 100 117

374 Visit relatives/friends on domestic vacation 100 117

375 Shopping on domestic vacation 100 117

376 Diet Cola Drinks 100 117

377 Spent <$11 last 30 days at conv store 100 117

378 Have 529 Plan 100 117




Total 18+

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Index


379 FYI (watched/past 7 days) 100 117

380 HH owns electric mixer - hand held 100 117

381 HH owns electric popcorn maker 100 117

382 Spent $40-50 last 30 days at conv store 100 117

383 smoked cigarettes/1+ packs in last 7 days 100 117

384 Dog Biscuits Or Treats 100 117

385 HH owns a pet 100 117

386 WEATHER Websites/apps visited or used in last 30 days: Weather Underground (wunderground.com) 100 116

387 Kohl's, shopped/last 3 mos 100 116

388 Types of music listened to/purchased in last 6 mos: Soundtracks 100 116

389 Car Wax & Polish/Bght in Last 12 Mos 100 116

390 Advised about fees/travel arrangements/last 12 mos by travel agent 100 116

391 HH owns deep fryer 100 116

392 Other outdoor sport/recreation on domestic vacation 100 116

393 Aftershave Lotion & Cologne For Men 100 116

394 Backpacking/Hiking on domestic vacation 100 116

395 Football-NFL weekend games, watch on tv 100 116

396 Own Racquetball racquet 100 116

397 Types of music listened to/purchased in last 6 mos: Light Classical 100 116

398 reads Home Service magazines 100 116

399 HH owns any camping equip 100 116




Total 18+

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400 HH owns hot water heater 100 116

401 Own common/prefrd. stock in your company 100 116

402 Own any non-stock market instruments 100 116

403 Food Network (watched/past 7 days) 100 116

404 wears bi-focals 100 116

405 Truck/tractor pull/mud racing, watch on tv 100 116

406 Dinner Mixes And Kits 100 116

407 ordered anything from other catalog or mail order service 100 116

408 CNBC (watched/past 7 days) 100 116

409 Hobbies: collecting sports trading cards 100 116

410 HH owns any domestic vehicle 100 116

411 Olympics-summer, watch on tv 100 116

412 Tax preparation: used CPA or other tax professional 100 116

413 Firelogs 100 115

414 Bicycle racing, watch on tv 100 115

415 Bght Scale(bathroom) 100 115

416 Hobbies: Indoor gardening & plants 100 115

417 HH owns answering machine 100 115

418 smoked cigarettes/last 12 mos 100 115

419 Equestrian Events, watch on tv 100 115

420 Basketball-college, watch on tv 100 115




Total 18+

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421 Internet Service Providers (to HH): Spectrum (measured as Charter and Time Warner Cable in Waves 73-76) 100 115

422 Cordials & Liqueurs 100 115

423 HH owns garbage disposer 100 115

424 Motor Oil/Bght in Last 12 Mos 100 115

425 Advised about sightseeing/activities/last 12 mos by travel agent 100 115

426 Fox News Channel (watched/past 7 days) 100 115

427 Any homeowners or personal property ins. 100 115

428 Extreme sports-summer, watch on tv 100 115

429 Tracked investments/Traded stocks, bonds or mutual funds online/past 30 days 100 115

430 HH owns continuous cleaning oven 100 115

431 Diet Control - Reasons for: Salt restriction 100 115

432 HH owns clothes dryer 100 115

433 Gen'l sightseeing on domestic vacation 100 115

434 Lowe's, shopped/last 12 mos 100 115

435 Figure skating, watch on tv 100 115

436 Football-NFL Mon or Thurs night games, watch on tv 100 115

437 E-mail used/last 30 days: Outlook.com 100 115

438 Attend rock music performances 100 115

439 Bicycling-Road, participate 100 115

440 Visited theme park/indoor water park in last 12 months 100 115

441 HH spends $120-149 avg wk at food str 100 115




Total 18+

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442 Mixed Martial Arts, watch on tv 100 115

443 Used for financial services/advice: other source 100 115

444 Dick's Sporting Goods, shopped/last 3 mos 100 115

445 Have Interest checking account 100 115

446 Heavy cable (includ premium channels) viewing/15+ hrs past wk 100 115

447 Total time spent last Sunday using the Internet (does not include email or IM): less than 1/2 hour 100 115

448 Packaged Dry Dog Food 100 115

449 Website or search engines used/last 30 days: Bing.com 100 115

450 Spent $3,000-5,999 on foreign vacation 100 115

451 Have Traditional IRA 100 115

452 Bourbon 100 115

453 contributed to environmental charitable organization 100 115

454 HH owns built in range 100 114

455 Long term care insurance 100 114

456 WEATHER Websites/apps visited or used in last 30 days: AccuWeather 100 114

457 Kind of medical ins policy: PPO 100 114

458 Engaged in fundraising 100 114

459 Own Football 100 114

460SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Google+ (Google

Plus)100 114

461 Outdoor Insecticides 100 114

462 HH owns sewing machine 100 114




Total 18+

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463 HH owns electric knife 100 114

464 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Google Maps 100 114

465 HH has satellite dish 100 114

466 Bowling, participate 100 114

467 Any casino gambling 100 114

468 Oil Filters/Bght in Last 12 Mos 100 114

469 Diet Control - Reasons for: Maintain weight 100 114

470 Participate in any other sport/last 12 mos 100 114

471 SPORTS Websites/apps visited or used in last 30 days: CBSSports 100 114

472 Voting frequency: Statewide Elections/always 100 114

473 Own under $10,000 in stocks 100 114

474 Currently carry any life insurance 100 114

475 Bght Clock radio-electric 100 114

476 SPORTS Websites/apps visited or used in last 30 days: FOX Sports 100 114

477 Used imported vehicle bght/leased past 12 mos 100 114

478 Soccer-MLS, watch on tv 100 114

479 Owns Digital SLR camera 100 114

480 Salsa or Picante Sauce 100 114

481 Belong to auto club/roadside assistance program 100 114

482 Looked at TV listings online/past 30 days 100 114

483 Hobbies: collecting dolls/action figures 100 114




Total 18+

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Index


484 Owns any type camera/camcorder 100 114

485 Advised about sightseeing/activities/last 12 mos by travel magazine 100 114

486 HGTV (Home & Garden Television) (watched/past 7 days) 100 114

487 Spent $51-99 last 30 days at conv store 100 114

488 Types of music listened to/purchased in last 6 mos: Blues 100 114

489 Personal vehicle (domestic travel) 100 113

490 went camping/past 12 mos 100 113

491 Types of music/audio listened to/purchased in last 6 mos: Faith & Inspiration 100 113

492 Irish Whiskey 100 113

493 Shaving Creams Or Gels 100 113

494 Pretzels 100 113

495 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: FOX News 100 113

496 Political outlook: middle of the road 100 113

497 bght any men's clothing/past yr 100 113

498 HH uses plastic pdts for home organizing/storage 100 113


500 Advised about fees/travel arrangements/last 12 mos by other Internet site 100 113

501 Go to beach on domestic vacation 100 113

502 Type of medical ins policy: Non-gov't 100 113

503 Grated Cheese 100 113

504 E-mail used/last 30 days: AOL Mail 100 113




Total 18+

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505 Frisbee, participate 100 113

506 bght any men's low-ticket clothing/past yr 100 113

507 Decision maker for HH appliances 100 113

508 Tax preparation: used TurboTax 100 113

509 Transportation method used on an avg wkday: bicycle 100 113

510 HH owns coffee maker - automatic drip or electric perk or other electric 100 113

511 Snack Cakes 100 113

512 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Orbitz 100 113

513 Domestic travel for vacation or honeymoon 100 113

514 Shock Absorbers/Struts/Bght in Last 12 Mos 100 113

515 NFL Network (watched/past 7 days) 100 113

516 Taxes: Filed before IRS deadline 100 113

517 HH owns 1+ dogs 100 113

518 Regular Domestic Beer/Ale (drank/last 6 mos) 100 113

519 Voted in federal/state/local election 100 112

520 Own Racquetball balls 100 112

521 Prescription drug insurance 100 112

522 Cents Off Coupons 100 112

523 Leather & Vinyl Protectants/Bght in Last 12 Mos 100 112

524 Sunburn Remedies 100 112

525 ENTERTAINMENT Websites/apps visited or used in last 30 days: ABC 100 112




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526 Owns Sport/Utility Vehicle 100 112

527 HH owns electric fry pan 100 112

528 Football-NFL playoffs/Super Bowl, watch on tv 100 112

529 ENTERTAINMENT Websites/apps visited or used in last 30 days: Fox.com/FOX NOW 100 112

530 Cartoon Network (watched/past 7 days) 100 112

531 Owns any portable GPS navigation device 100 112

532 Dental insurance 100 112

533 Attend movies less than once a month 100 112

534 HH uses plastic pdts for kitchen gadgets 100 112

535 Waxed Paper 100 112

536 wears prescrip eyeglasses 100 112

537 HH owns washing machine - standard 100 112

538 rented/purchased video: News/Information/Documentary 100 112

539 Used agent to sell property/past 12 mos 100 112

540 SPORTS Websites/apps visited or used in last 30 days: BleacherReport.com 100 112

541 Bght custom made picture frames 100 112


543 Use at work: Desktop PC 100 112

544 Baseball, participate 100 112

545 ordered anything from other dept/specialty store catalog or website/last 12 mos 100 112

546 Tax preparation: other 100 112




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547 Activities done using social networking, photo or video-sharing site: Played a game/last 30 days 100 112

548 Devices used to use the Internet/last 30 days: Desktop computer 100 112

549 Decision maker for small kitchen appliances 100 112

550 Professional Exterminators 100 112

551 Anti-Freeze/Coolant/Bght in Last 12 Mos 100 112

552 HH owns refrigerator 100 112

553 Football-NFL Mon or Thurs night games, listen to on the radio 100 112

554 Hair color/highlights/last 6 mos 100 112

555 Charitable Organization member 100 112

556 Hiking, participate 100 112

557 Hobbies: Tropical fish 100 112

558 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: ABCNews 100 112

559 HH owns any ATV/UTV 100 111

560 Voting frequency: Local Elections/always 100 111

561 Looked up movie listings or showtimes online/past 30 days 100 111

562 Decision maker for large kitchen/cooking appliances 100 111

563 ordered anything from Expedia.com/last 12 mos 100 111

564 English Muffins 100 111

565 Diet Control - Reasons for: Regularity 100 111

566 Non-Dairy Cream Substitutes 100 111

567 Own Treadmill 100 111




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568 reads General Editorial magazines 100 111

569 Barber shop, spent any $ past 6 mos 100 111

570 Owns Mini Van 100 111

571 Pickle Relish 100 111

572 Own/bght Oral irrigation device 100 111

573 Disposable Razors 100 111

574 HH owns electric blender 100 111

575 Running/jogging on domestic vacation 100 111

576 HH owns electric coffee grinder 100 111

577 used cigarette rolling papers/last 6 mos 100 111

578 Watched any programs or events on Video-On-Demand/past 12 mos 100 111

579 Total Beer/Ale (drank/last 6 mos) 100 111

580 Nickelodeon (watched/past 7 days) 100 111

581 Puddings & Pie Fillings 100 111

582 Electric Shavers 100 111

583 Recycled products 100 111

584 Motorcycle racing, watch on tv 100 111

585 Own CD-more than 6 mos 100 111

586 Decision maker for any Appliances for climate control 100 111

587 Served on a committee for some local organization 100 111

588 Breakfast/Cereal/Granola Bars 100 111




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589 Voting frequency: National Elections/always 100 111

590 HH owns induction range/oven 100 111

591 Chico's, shopped/last 3 mos 100 111

592 Cooking Channel (watched/past 7 days) 100 111

593 HH owns dishwasher built-in/portable 100 111

594 Golf-other, watch on tv 100 111

595 E-mail used/last 30 days: Yahoo! Mail 100 111

596 HH owns ice cream machine 100 111

597 rented/purchased video: Classics 100 111

598 Own 4+ TV sets 100 111

599 clothing expenditures/past 12 mos: $100-299 100 111

600 HH owns electric grill (outdoor) 100 111

601 Go to live theater 100 111

602 Tax preparation: used H&R Block 100 110

603 Decision maker for any HH furnishing purchase/last 12 mos 100 110

604 Owns Luggage 100 110

605 Sherwin Williams, shopped/last 12 mos 100 110

606 Bght bedframe/headboard 100 110

607 HH owns Desktop PC 100 110

608 Gravy/Sauce Mixes And Cooking Sauces 100 110

609 HH owns electric can opener 100 110




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610 Weight lifting, participate 100 110

611 did any home remodeling/past 12 mos 100 110

612 Rodeo, watch on tv 100 110

613 Tax preparation: used Internet/online program/service/past 12 mos 100 110

614 Toaster Products 100 110

615 HH owns toaster 100 110

616 HH owns cook top 100 110

617 Decision maker for kitchen cooking & serving products 100 110

618 Stuffing Mixes And Stuffing Products 100 110

619 BRAVO (watched/past 7 days) 100 110

620 Floor Cleaner, Wax & Polish 100 110

621 Methods used to pay bills: pay by mail 100 110

622 reads News and Entertainment Weekly magazines 100 110

623 HH owns all-in-one computer printer (printer, copier, scanner) 100 110

624 HH owns vacuum cleaner 100 110

625 Canned Tomatoes 100 110

626 Scouring Cleansers 100 110

627 heavy newspaper reader/quintile I 100 110

628 HSN (Home Shopping Network) (watched/past 7 days) 100 110

629 HH owns iron 100 110

630 Baking Chips 100 110




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631 HH owns microwave oven 100 110


633 Michaels, shopped/last 3 mos 100 110

634 Voting frequency: Local Elections/sometimes 100 110

635 Other Diet Soft Drinks, Not Colas 100 110

636 Canned Beans w/Sauce 100 110

637 filled 1+ prescriptions for self/last 30 days 100 110

638 HH uses caller ID 100 110

639 Methods used to pay bills: other 100 110

640 Decision maker for new/leased vehicle 100 110

641 Owns Digital camcorder 100 109

642 Purchased or refilled pre-paid calling card/last 12 mos 100 109

643 rented/purchased video: Other type 100 109

644 Have Overdraft protection 100 109

645 Dish Network 100 109

646 Baking 100 109

647 Watched any programs or events on Pay Per-View/past 12 mos 100 109

648 FINANCE Websites/apps visited or used in last 30 days: CNBC 100 109

649 Methods used to pay bills: bills automatically deducted from bank account 100 109

650 Total time spent yesterday using the Internet (does not include email or IM): less than 1/2 hour 100 109

651 Own Bicycle Helmet 100 109




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652 Frostings 100 109

653 Dry Cake Mixes 100 109

654 Transportation method used on an avg wkend: driving (not a carpool) 100 109

655 Advised about fees/travel arrangements/last 12 mos by other general Internet travel site 100 109

656 Corn & Tortilla & Other Chips & Cheese Snacks 100 109

657 Voting frequency: Local Elections/never 100 109

658 Salad Toppings 100 109

659 Diet Control - Reasons for: Weight loss 100 109

660 Owns any audio equipment & accessories 100 109

661 amount spent on internet & catalog shopping/past 12 mos: $50-99 100 109

662 Have Personal line of credit 100 109

663 Tax preparation: used software program/past 12 mos 100 109

664 Ground Coffee 100 109

665 contributed to social services charitable organization 100 109

666 Currently enrolled in any hotel rewards program 100 109

667 Direct deposit (of payroll check) 100 109

668 Owns Van/Minivan 100 109

669 Football, participate 100 109

670 contributed to educational charitable organization 100 109

671 ESPNEWS (watched/past 7 days) 100 109

672 Dining out 100 109




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673 Frozen/Refrigerated Potato Products 100 109

674 Carpet And Rug Cleaners 100 109

675 Own other sports & recreation equip. 100 109

676 New vehicle bght/leased in past 12 mos 100 109

677 Cottage Cheese 100 109

678 Word games 100 109

679 Greeting Cards/bght in last 6mos 100 109

680 Pickles 100 109

681 Frozen Main Courses 100 109

682 E! (Entertainment Television) (watched/past 7 days) 100 109

683 Watch any sports event on TV 100 109

684 HH owns Google Chromecast 100 109

685 Office Depot, shopped/last 12 mos 100 109

686 Own shares in money market funds 100 109

687 rented/purchased video: Action/Adventure 100 109

688 Decision Maker for vehicle: You/You & Someone Else 100 109

689 HH owns DVD or Blu-ray player 100 109

690 Obtained sports news/information online/past 30 days 100 109

691 Has a garden 100 109

692 Outdoor Gardening past 12 mos 100 109

693 Any Recycling/last 30 days 100 109




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694 Used property/garden maintenance/last 12 mos 100 109

695 HH owns coffee maker - single cup/pod brewing 100 109

696 HH owns espresso/cappuccino maker 100 109

697 Purchased any gift/prepaid cards/last 6 mos 100 109

698 Wrote or called any politician at the state, local, or national level 100 109

699 Types of music listened to/purchased in last 6 mos: Folk 100 109

700 Ready To Serve Dips 100 109

701 Any domestic travel past 12 mos 100 108

702 Gymnastics, watch on tv 100 108

703 Obtained information about entertainment or celebrities 100 108

704 Insect Repellents 100 108


706 Use credit card for business 100 108

707 Used paperless statements (banking/financial services) 100 108

708 Bank by online/internet 100 108

709 Soccer-World Cup, watch on tv 100 108

710 Indoor Plant Food 100 108

711 Voting frequency: Statewide Elections/never 100 108

712 Bght battery-type Clock 100 108

713 Political outlook: somewhat conservative 100 108

714 HH uses plastic pdts for cosmetics 100 108




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715 Typically book trip 3-6 mos before traveling 100 108

716 Furniture Polish 100 108

717 Total time spent last Saturday using the Internet (does not include email or IM): 1-2 hours 100 108

718 reads Epicurean magazines 100 108

719 Total time spent last Sunday using the Internet (does not include email or IM): 1-2 hours 100 108

720 HH has a Digital Video Recorder (DVR) 100 108

721 Any cable viewing/past wk 100 108

722 Brand Decision maker for TV set 100 108

723 HH owns pasta machine 100 108

724 Artificial & Lo-cal Sweeteners 100 108

725 Brownie & Cookie Mixes 100 108

726 Used Prof. carpet cleaning service last 12 mos 100 108

727 Have Savings account 100 108


729 Heartburn, indigestion, gas & diarrhea remedies 100 108

730 PC/computer games (play offline w/software) 100 108

731 ENTERTAINMENT Websites/apps visited or used in last 30 days: CBS 100 108

732 FINANCE Websites/apps visited or used in last 30 days: Yahoo! Finance 100 108

733 Radio formats: CHR 100 108

734 Hobbies: Listen to music 100 108

735 HH owns electric stove/range 100 108




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736 Radio formats: Classical 100 108

737 Types of music listened to/purchased in last 6 mos: Classical 100 108

738 Attended a public meeting on town or school affairs 100 108

739 bght mystery-type books 100 108

740 Walking for exercise, participate 100 108

741 Any sports participation in past yr. 100 108

742 Swimming, participate 100 108

743 Canned Or Jarred Soup/Broth 100 108

744 ordered anything from Kohls.com/last 12 mos 100 108

745 Use at work:any PC/Non-Apple brand 100 108

746 Hallmark Movie & Mysteries (watched/past 7 days) 100 108

747 ordered anything from HomeDepot.com/last 12 mos 100 108

748 Packaged Instant Potatoes 100 108

749 Vermouth 100 108

750 ordered anything from Gap.com/last 12 mos 100 108

751 Voting frequency: National Elections/never 100 108

752 Had home computer professionally serviced or upgraded/past 12 mos 100 107

753 HH owns in-home telephone 100 107

754 Bottled Barbecue & Seasoning Sauces 100 107

755 Adhesive Bandages 100 107

756 Bicycling-Mountain, participate 100 107




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757 Have any auto/other vehicle insurance 100 107

758 Digital photo activities/last 12 mos: edited photos using software 100 107

759 SHOPPING Websites/apps visited or used in last 30 days: eBay 100 107

760 rented/purchased video: Science Fiction 100 107

761 Attended a political rally, speech, or organized protest of any kind 100 107

762 Cooked Hams 100 107

763 Cold Cuts 100 107

764 Mustard 100 107

765 Meat Snacks 100 107

766 method used: other 100 107

767 Digital photo activities/last 12 mos: ordered photobook/calendar 100 107

768 American Pasteurized Processed Cheese 100 107

769 Transportation method used on an avg wkday: driving (not a carpool) 100 107

770 Peanut Butter & Other Nut Spreads 100 107

771 Frozen Breakfasts 100 107

772 Have any banking services 100 107

773 Used grocery store loyalty card/last 30 days 100 107

774 Own U.S. savings bonds 100 107

775 Have Certificate of Deposit (CD) 100 107

776 Type of fuel vehicle uses: gasoline (non-diesel) only 100 107

777 Baking Mixes (Excluding Cake Mixes) 100 107




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778 Own shares in mutual funds (bonds) 100 107

779 Enter. friends or relatives at home 100 107

780 Plastic-Type Kitchen Wrap 100 107

781 Baking Coconut 100 107

782 Plastic/glass food storage containers 100 107

783 bght any athletic shoes/past 12 mos 100 107

784 Heavy Duty Hand Cleaners 100 107

785 Bank in person 100 107

786 Wearable Tech: personally own wristband fitness tracker 100 107

787 Scouring Pads 100 107

788 Wrestling-other professional, watch on tv 100 107

789 bght any men's big-ticket clothing/past yr 100 107

790 Baby Powder 100 107

791 Cotton Swabs 100 107

792 Diet Control - Reasons for: Physical fitness 100 107

793 Sour Cream 100 107

794 Own/bght Electric ear thermometer 100 107

795 HH owns canoe 100 107

796 Obtained the latest news/current events online/past 30 days 100 107

797 HH owns broom or mop 100 107

798 Activities done using Tablet/E-reader/last 30 days: Obtained information on news or current events 100 107




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799 Jo-Ann Fabric & Craft, shopped/last 3 mos 100 107

800 method used: Weight Watchers 100 107

801 Looked for recipes online/past 30 days 100 107

802 Spark Plugs/Bght in Last 12 Mos 100 107

803 Packaged Dinners & Side Dishes 100 107

804 Hemorrhoid Remedies 100 106

805 Canned or Jarred Vegetables 100 106

806 Pizza Mixes And Sauces 100 106

807 Dry Soup & Bouillon 100 106

808 Total time spent yesterday using the Internet (does not include email or IM): 1-2 hours 100 106

809 Dressbarn, shopped/last 3 mos 100 106

810 Packaged, Frozen, Refrigerated Pasta 100 106

811 Environmentally friendly light bulbs 100 106

812 Bread Crumbs & Coating Mixes 100 106

813 HH owns electric juicer 100 106

814 Member of AARP 100 106

815 HH owns Roku 100 106

816 Activities done using Tablet/E-reader/last 30 days: Obtained local information 100 106

817 Devices used to use the Internet/last 30 days: Any computer 100 106

818 Devices used to use the Internet/last 30 days: E-reader 100 106

819 contributed $100+ to charitable organizations/last 12 mos 100 106




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820 Frozen Vegetables 100 106

821 Rented Truck/Trailer last 12mos 100 106

822 Cookies (Ready To Eat) 100 106

823 Packaged Pie Crust 100 106

824 Salad Dressing 100 106

825 Own Sportswatch/chronograph 100 106

826 bght Science Fiction 100 106

827 Play cards 100 106

828 Transportation method used on an avg wkend: walking 100 106

829 Gasoline/Bght in Last 6 Mos 100 106

830 Used for financial services/advice: financial advisor/broker 100 106

831 ordered anything from Lowes.com/last 12 mos 100 106

832 Any premium channel viewing/past 30 days 100 106

833 HH owns any PC/Non-Apple brand 100 106

834 Facial Tissues 100 106

835 Bleach 100 106

836 Summary: HH subscribes to Cable, Satellite or Fiber Optic TV 100 106

837 Had car brakes serviced/last 12 mos 100 106

838 Use a personal computer at work 100 106

839 ordered anything from Home Shopping Network catalog or website/last 12 mos 100 106

840 Car cleaner wash/wipes/Bght in Last 12 Mos 100 106




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842 Activities done using social networking, photo or video-sharing site: Sent a message or e-mail/last 30 days 100 106

843 Frozen Hot Snacks 100 106

844 Whipped Topping 100 106

845 Obtained financial information online/past 30 days 100 106

846 HH owns all-in-one computer printer with fax (printer, copier, scanner, fax) 100 106

847 Rental vehicle (domestic travel) 100 106

848 Frankfurters & Hot Dogs 100 106

849 Did any public activity/past 12 mos 100 106

850 Batteries/bght in last 6 mos 100 106

851 HH owns burglar alarm/home security system 100 106

852 Received any gift cards/last 6 mos 100 106

853 Bacon And Breakfast Strips 100 106

854 Transparent Tape 100 106

855 Refrigerated/Frozen Bread & Dough Products 100 106

856 Member of any freq. flyer program 100 106

857 bght any sports clothing/past 12 mos 100 106

858 Fish & Seafood Fresh Or Frozen 100 106

859 Bank by mail 100 106

860 Activites done w/cell phone/last 30 days: text messaging to communicate w/friends/family 100 106

861 Spray Non-Stick Cooking Products 100 106




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862 Home Depot, shopped/last 12 mos 100 106

863 Been an active member of any group that tries to influence public policy or government 100 106

864 SPORTS Websites/apps visited or used in last 30 days: NFL.com or NFL Mobile 100 106

865 Bank by ATM/cash machine 100 105

866 Glue 100 105

867 Methods used to pay bills: pay by phone using credit card 100 105

868 Bank by phone 100 105

869 Bght any pdts at salon/dayspa/last 6 mos 100 105

870 Big Lots, shopped/last 3 mos 100 105

871 Wired or send money another way 100 105

872 Sausage 100 105

873 Premium Channels/Watched/past 7 days: HBO 100 105

874 HH subscribes to cable 100 105

875 Laundry Pre-Treatments & Stain Removers 100 105

876 Tires/Bght in Last 12 Mos 100 105

877 Use credit card for personal 100 105

878 Dessert Toppings 100 105

879 Owns Sub-Compact Size Car 100 105

880 Spent 1+ nights at hotel/motel/other lodging past 12 mos 100 105

881 Gasoline Additives/Bght in Last 12 Mos 100 105

882 Activites done w/cell phone/last 30 days: visited a website for sports 100 105




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883 Have any medical/hospital/accident insurance 100 105

884 Packaged Fresh Salad 100 105

885 Spent $100-299 for health & beauty aids (for women)/last 12 mos 100 105

886 Personal Lubricants (Women)/last 6 mos 100 105

887 Bloomberg Television (watched/past 7 days) 100 105

888 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Yahoo! Answers 100 105

889 Flavored & Seasoned Rice 100 105

890 HH owns bread making machine 100 105

891 rented/purchased video: Comedy 100 105


893 Plastic Sandwich/Food Storage/Freezer Bags 100 105

894 In-Bowl Toilet Bowl Cleaners 100 105

895 Automatic Dishwasher Detergent 100 105

896 Suntan & Sunscreen Products 100 105

897 Air Fresheners, Carpet & Room Deodorizers 100 105

898 Spent $1,000-2,999 on foreign vacation 100 105

899 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Wikipedia 100 105

900 At home: Regular exercise prgm (2+x's/wk) 100 105

901 Cream Cheese 100 105

902 Crackers 100 105

903 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: WebMD 100 105




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904 Contact Lens Cleaning/Wetting Solutions 100 105


906 HH owns kitchen cooking & serving products 100 105

907 Cocoa Powder (For Baking) 100 105

908 Glass & Surface Cleaners 100 105

909 ENTERTAINMENT Websites/apps visited or used in last 30 days: Yahoo! Movies 100 105

910 Advised about fees/travel arrangements/last 12 mos by travelocity.com 100 105

911 Advised about fees/travel arrangements/last 12 mos by travel guidebook 100 105

912 Spent <$1,000 on domestic vacations past 12 mos 100 105

913 Soy Sauce 100 104

914 Owns Sedan/Hard Top/4 Door 100 104

915 Canned Or Jarred Fruit 100 104

916 Cell phone activity/last 30 days: Took a picture 100 104

917 Owns Sedan/Hard Top/2 Door 100 104

918 Ketchup/Catsup 100 104

919 Decision Maker for home PC 100 104

920 Spaghetti/Pasta Sauce 100 104

921 Fox Business Network (watched/past 7 days) 100 104

922 Canned Tuna 100 104

923 Personally taken a cruise/last 3 yrs 100 104

924 Advised about sightseeing/activities/last 12 mos by other Internet site 100 104




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925 ordered anything from Hotels.com/last 12 mos 100 104

926 Am't spent for software for home/past 12 mos: $1-99 100 104

927 Looked at/used Internet /last 30 days: At work 100 104

928 Used Wi-Fi or wireless connection using a computer outside of home/last 30 days 100 104

929 Typically book trip less than 3 mos, but more than 1 week before traveling 100 104

930 Ready To Eat Doughnuts 100 104

931 Devices used to use the Internet/last 30 days: Television 100 104

932 Frozen Pizza 100 104

933 Played games online/past 30 days 100 104

934 Activities done using social networking, photo or video-sharing site: Commented on a friend's post/last 30 days 100 104

935 Vitamin And Dietary Supplements 100 104

936 Premium Channels/Watched/past 7 days: Starz 100 104

937 HH uses plastic pdts for sinkware 100 104

938 HH owns a personal computer 100 104

939 Frozen Complete Dinners 100 104

940 Diet Control - Reasons for: Cholesterol level 100 104

941 HH uses plastic pdts for food storage 100 104

942 Fine dining on domestic vacation 100 104

943 HH uses plastic pdts 100 104

944 Premium Channels/Watched/past 7 days: Showtime 100 104

945 Methods used to pay bills: pay by Internet/online 100 104




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946 Other Bread Products 100 104

947 Frozen Breaded Chicken 100 104

948 Disposable Plates 100 104

949 Beef Fresh/Frozen 100 104

950 Bagels 100 104

951 ordered anything from Walmart.com/last 12 mos 100 104

952 Canned Meats 100 104

953 Alpine skiing/ski jumping, watch on tv 100 104

954 Light Bulbs 100 104

955 Boxing, watch on tv 100 104

956 HH spends $150+ avg wk at food str 100 104

957 Nick Jr. (watched/past 7 days) 100 104

958 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: NBCNews 100 104

959 Had car transmission serviced/last 12 mos 100 104

960 Dry Disposable Wipes & Dusters 100 104

961 Have any Store Credit Card 100 104

962 Pre-Moistened Household Wipes 100 104

963 Have any Credit/Debit Card 100 104

964 Own Basketball 100 104


966 Sudoku puzzles 100 104




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967 Own Tennis balls 100 104

968 Own Tennis racquet 100 104

969 JOBS/CAREERS Websites/apps visited or used in last 30 days: Monster 100 104

970 Walmart, shopped/last 3 mos 100 104

971 Own Downhill skis 100 104

972 Dollar General, shopped/last 3 mos 100 104

973 Used Edward Jones/past 12 mos 100 104

974 Activities done using Tablet/E-reader/last 30 days: Listened to/watched a podcast 100 104

975 HH owns toaster oven 100 104

976 Fabric Softeners/Scent Boosters 100 104

977 Obtained medical information online/past 30 days 100 104

978 Voting frequency: Statewide Elections/sometimes 100 104

979 PC/computer games (play online) 100 104

980 Cold sores/fever blisters 100 104

981 Professional Pet Services/used in last 12 mos 100 104

982 Mayonnaise & Mayonnaise Type Salad Dressing 100 103

983 Hair cut/last 6 mos 100 103

984 Salad or Cooking Oil 100 103

985 Owns Intermediate Size Car 100 103

986 Vh1 (watched/past 7 days) 100 103

987 Oxygen (watched/past 7 days) 100 103




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988 Kind of medical ins policy: EPO 100 103

989 Kind of medical ins policy: HMO 100 103

990 Kind of medical ins policy: Other 100 103

991 Served as an officer for some club or organization 100 103

992 Participated in environmental groups/causes 100 103

993 Archery, participate 100 103

994 Aluminum Foil 100 103

995 Use at work: laptop/notebook 100 103

996 Total time spent last Sunday using the Internet (does not include email or IM): 1/2-1 hour 100 103

997 reads Airline magazines 100 103

998 Cell phone activity/last 30 days: Sent or received text messages 100 103

999 Personally own MP3 player 100 103

1000 Golf Channel (watched/past 7 days) 100 103

1001 Attend other music performances 100 103

1002 Any Leisure Activity 100 103

1003 Mexican Foods 100 103

1004 Potato Chips 100 103

1005 Disney Junior (watched/past 7 days) 100 103

1006 Disney Channel (watched/past 7 days) 100 103

1007 HH owns any TV set 100 103

1008 Jams & Jellies 100 103




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1009 Looked at/used Internet /last 30 days: At home 100 103

1010 Table Syrup, Molasses & Agave 100 103

1011 Looked at/used Internet /last 30 days: Any Internet Usage 100 103

1012 HH owns any imported vehicle 100 103

1013 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Travelocity 100 103

1014 Breakfast Cereals (Hot) 100 103

1015 WEATHER Websites/apps visited or used in last 30 days: The Weather Channel (weather.com) 100 103

1016 Gelatin And Gelatin Desserts 100 103

1017 use "whitening" toothpaste 100 103

1018 HH owns attached to tv/computer video game system 100 103

1019 Own/bght Home blood pressure monitor 100 103

1020 Activites done w/cell phone/last 30 days: visited a website for news 100 103

1021 Seasonings & Spices 100 103

1022 Have Non-interest checking account 100 103

1023 Frozen Snacks (Not Frozen Yogurt Or Ice Cream) 100 103

1024 Ice cream, gelato, sherbet 100 103

1025 Activities done using social networking, photo or video-sharing site: Clicked on an advertisement/last 30 days 100 103

1026 Activites done w/cell phone/last 30 days: visited a website for weather 100 103

1027 Methods used to pay bills: bills automatically charged to credit card 100 103

1028 Shortening 100 103

1029 Baking Powder And Soda 100 103




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1030 Butter 100 103

1031 Used any overnight packages/letter delivery service/last 12 mos 100 103

1032 Taxes: Filed after IRS deadline 100 103

1033 Family Restaurants & Steak Houses 100 103

1034 Dom travel for personal reasons 100 103

1035 Bght car/other vehicle battery/last 12 mos 100 103

1036 Bght sports recreation equip./last 12 mos 100 103

1037 Car Rental - Personal Use 100 103

1038 HH owns gas stove/range 100 103

1039 HH owns water filter 100 103

1040 bght cookbooks 100 103

1041 rented/purchased video: Drama 100 103

1042 Super Premium Domestic Beer/Ale (drank/last 6 mos) 100 103

1043 HH owns pressure cooker 100 103

1044 Bght toy cars/last 12 mos 100 103

1045 Spent $100-199 for toys/games last 12 mos 100 103

1046 Sleeping aids & snore relief 100 103

1047 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: eHow 100 103

1048 Bght any kitchen cooking & serving products as a gift 100 102

1049 Spent less than $100 for health & beauty aids (for women)/last 12 mos 100 102

1050 Razor Blades 100 102




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1051 bght biography books 100 102

1052 Owns Luxury Size Car 100 102

1053 Used any housekpng/professional cleaning services/past 12 mos 100 102

1054 Wrote something that has been published 100 102

1055 Backpacking, participate 100 102

1056 Activities done using Tablet/E-reader/last 30 days: Purchased a product or service 100 102

1057 Candy (Regular or King Size) 100 102

1058 Bar Baking Chocolate 100 102

1059 Activities done using Tablet/E-reader/last 30 days: Obtained information on travel 100 102

1060 Total Candy/Bght any last 6 mos 100 102

1061 Premium Channels/Watched/past 7 days: Cinemax 100 102

1062 Kmart, shopped/last 3 mos 100 102

1063 Fruit Snacks 100 102

1064 Types of music listened to/purchased in last 6 mos: New Age 100 102

1065 Types of music listened to/purchased in last 6 mos: Pop/Top 40 100 102

1066Activities done using social networking, photo or video-sharing site: Posted that you "like" something/last 30

days100 102

1067 Bght box spring/mattress 100 102

1068 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Yahoo! Maps 100 102

1069 Go to bars/night clubs 100 102

1070 Natural Or Imported Cheese 100 102

1071 Activities done using Tablet/E-reader/last 30 days: Visited facebook 100 102




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1072 reads Health magazines 100 102

1073 Activities done using Tablet/E-reader/last 30 days: Read or sent an email 100 102

1074 Have Internet access at home 100 102

1075 Popping Corn & Popcorn Snacks 100 102

1076 Internet Service Providers (to HH): Any Service 100 102

1077 HH uses repeat dialing 100 102

1078 Devices used to use the Internet/last 30 days: Laptop or Netbook computer 100 102

1079 have/had any ailments/last 12 mos 100 102

1080 Used e-mail/past 30 days 100 102

1081 Snack Mixes 100 102

1082 Blusher (Women) 100 102

1083 HH uses plastic pdts for recycling/refuse bins 100 102

1084 Fresh Milk 100 102

1085 Refrigerated Meals, Entrees, Snacks & Sides 100 102

1086 Vinegar 100 102

1087 wears contact lenses 100 102

1088 Charcoal 100 102

1089 Activites done w/cell phone/last 30 days: visited a website for maps/directions 100 102

1090 wears sunglasses (nonprescription) 100 102

1091 Soap & Detergents For Regular Laundry 100 102

1092 Rite Aid, shopped/last 6 mos 100 102




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Index


1093 Drink Additives & Hot Cocoa (Add Milk Or Water) 100 102

1094 Methods used to pay bills: pay in person 100 102

1095 Total time spent last Saturday using the Internet (does not include email or IM): 2-5 hours 100 102

1096 Have Money market account 100 102

1097 Food Prepared From Scratch 100 102

1098 Household Cleaners 100 102

1099 Microwave Usage 100 102

1100 Total time spent last Sunday using the Internet (does not include email or IM): 2-5 hours 100 102

1101 Scheduled plane (domestic travel) 100 102

1102 Deodorants/antiperspirants 100 102

1103 Personal Care Soaps - Bar 100 102

1104 Fast Food & Drive-In Restaurants 100 102

1105 Have Other banking services 100 102

1106 Nuts For Cooking 100 102

1107 Best Buy, shopped/last 12 mos 100 102

1108 Paper Towels 100 102

1109 Personal liability (not auto or homeowners) insurance 100 102

1110 bght any shoes/past 12 mos 100 102

1111 method used: Cooking Light diet 100 101


1113 Plastic Garbage Bags & Trash Can Liners 100 101




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Index


1114 Drain/Septic Tank Cleaners 100 101

1115 Bread 100 101

1116 Activites done w/cell phone/last 30 days: visited a search engine 100 101

1117 OfficeMax, shopped/last 12 mos 100 101

1118 Salt 100 101

1119 Dishwashing Liquid 100 101

1120 clothing expenditures/past 12 mos: under $100 100 101

1121 ENTERTAINMENT Websites/apps visited or used in last 30 days: IMDb 100 101

1122 Pain relieving rubs, liquids & patches (Nonprescr.) 100 101

1123 Headache Remedies And Pain Relievers (Nonprescr.) 100 101

1124 Total time spent yesterday using the Internet (does not include email or IM): 2-5 hours 100 101

1125 method used: exercise program 100 101

1126 Canned/Wet Dog Food 100 101

1127 rented/purchased video: Musical 100 101

1128 Basketball-WNBA, watch on tv 100 101

1129 Have any Major Credit/Debit Card 100 101

1130 Eggs 100 101

1131 Fresh Fruit & Vegetables 100 101

1132 HH owns bass/fishing boat 100 101

1133 Imported vehicle bght/leased new 100 101

1134 Indoor Insecticides 100 101




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Index


1135 Other Meat Fresh/Frozen 100 101

1136 Chicken & Turkey Fresh Or Frozen 100 101

1137 visited doctor/last 12 mos 100 101

1138 Removable Self-Stick Notes 100 101

1139 Charcoal Lighter Fluid 100 101

1140 Personally own a valid passport 100 101

1141 Canned Stews 100 101

1142 Personally has working cell phone 100 101

1143 reads Fraternal magazines 100 101

1144 Yogurt 100 101

1145 reads Business/Finance magazines 100 101

1146 Bght Kitchen furniture 100 101

1147 Breakfast Cereals (Cold) 100 101

1148 Cell phone activity/last 30 days: Made/received phone calls 100 101

1149 ordered anything from eBay.com/last 12 mos 100 101

1150 Personal Foot Care Products 100 101

1151 Bght men's cologne as a gift/last 12 mos 100 101

1152 Activities done using Tablet/E-reader/last 30 days: Obtained information about sports 100 101

1153 LMN (Lifetime Movie Network) (watched/past 7 days) 100 101

1154 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Pinterest 100 101

1155 Dental Floss 100 101




Total 18+

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1156 Activities done using Tablet/E-reader/last 30 days: Downloaded music 100 101

1157 Took action as a result of healthcare advertising 100 101

1158 Hobbies: collecting figurines 100 101

1159 Activities done using Tablet/E-reader/last 30 days: Uploaded photos 100 101

1160 Attended movies/last 6 mos 100 101

1161 Types of music listened to/purchased in last 6 mos: Contemporary Christian 100 101

1162 contributed to religious organization 100 101

1163 Paper Napkins 100 101

1164 Political Affiliation/Ideology: No party affiliation/Independent 100 101

1165Activities done using social networking, photo or video-sharing site: Rated or reviewed a product or service/last

30 days100 101

1166 Activities done using social networking, photo or video-sharing site: Visited a friend's profile or page/last 30 days 100 100

1167 Activities done using social networking, photo or video-sharing site: Used IM/last 30 days 100 100

1168 Voting frequency: National Elections/sometimes 100 100

1169SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Visited or used in last 30 days: Any Social

Networking/Photos/Video-sharing services100 100

1170 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: YouTube 100 100

1171 Bght Water toys/last 12 mos 100 100

1172 Type of fuel vehicle uses: diesel gasoline only 100 100

1173 Ready To Eat Sweet Rolls & Pastries 100 100

1174 Waffle Or Pancake Mix 100 100

1175 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Hotels.com 100 100

1176 Vegetarian Frozen Burgers 100 100




Total 18+

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to Classic

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Index


1177 Radio formats: Religion/Christian 100 100

1178 Beauty parlor, spent any $ past 6 mos 100 100

1179 Bowling, watch on tv 100 100

1180 Tax preparation: used friend or family member 100 100

1181 Basketball-NBA playoffs/finals, watch on tv 100 100

1182 Powdered Fruit & Soft Drinks 100 100

1183 Own/bght Hand-held massagers 100 100

1184 Domestic travel for business 100 100

1185 Football-NFL playoffs/Super Bowl, listen to on the radio 100 100

1186 Sugar 100 100

1187 Staples, shopped/last 12 mos 100 100

1188 Wired or send money w/Bank Wire Transfer 100 100

1189 Shampoo 100 100

1190 Product samples/used in last 6 mos 100 100

1191 Tire Care/Bght in Last 12 Mos 100 100

1192 Toilet paper 100 100

1193 Liquid Soaps/Hand Sanitizers 100 100

1194 True Value, shopped/last 12 mos 100 100

1195 Body Wash/Shower Gel 100 100

1196 Website or search engines used/last 30 days: Google.com 100 100





Total 18+

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to Classic

Hits Format

Index


1198 method used: doctor's care/diet 100 100

1199 HH owns laptop/notebook 100 100

1200 Posted a comment or review on a blog, online forum, message or bulletin board/past 30 days 100 100

1201 rented/purchased video: TV Shows 100 100

1202 Foreign travel for vacation or honeymoon 100 100

1203 CNN (watched/past 7 days) 100 100

1204 Foreign travel by bus 100 100

1205 Scotch Whisky 100 100

1206 HH owns any Internet Video Devices for TV 100 100

1207 Disney XD (watched/past 7 days) 100 100

1208 smoked pipe tobacco/last 6 mos 100 100

1209 Imported Beer/Ale (drank/last 6 mos) 100 100

1210 Nuts 100 100

1211 Made a purchase for personal use (on the Internet)/past 30 days 100 100

1212 Sears, shopped/last 3 mos 100 100

1213 Devices used to use the Internet/last 30 days: Cellphone or Smartphone 100 100

1214 Looked at/used Internet /last 30 days: Another place 100 100

1215 Softball, participate 100 100

1216 Go to beach 100 100

1217 Toothbrushes 100 100

1218 JCPenney, shopped/last 3 mos 100 100




Total 18+

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to Classic

Hits Format

Index


1219 Hallmark Gold Crown, shopped/last 3 mos 100 100

1220 Tailgating 100 100

1221 Tax preparation: myself, manually/past 12 mos 100 100

1222 Activities done using Tablet/E-reader/last 30 days: Made/received a video call 100 100



CLASSIC HITS FORMAT - RAB.com HITS FORMAT.pdf · 21 Radio formats: Oldies 100 159 ... 74 Baseball...

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Transcript of CLASSIC HITS FORMAT - RAB.com HITS FORMAT.pdf · 21 Radio formats: Oldies 100 159 ... 74 Baseball...