Class13-PostMortemMarketingComm-2Oct (1)

8/13/2019 Class13-PostMortemMarketingComm-2Oct (1)

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Post-Mortem + Marketing

Communication + Job Descriptions

MGMT 211


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Agenda

Recap of Individual Presentations

Post-Mortem Papers

Brand Pyramids

Writing a Job Description


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Request

Please do not take breaks in the middle of

class


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Recap of Individual Presentations

Compare individual presentations to what you

have observed in the past:

What do you feel students did well?

Where do you feel there is room for

improvement?


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Fundamental Errors

Positioning relative to screen

Focus on laptop/screen

Facing the audience

Not using hands at all


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Advanced Skills

Supplementing content on your slides

Transitioning between slides Stating headings versus explaining them

Variety of tones Some words should be emphasized

Variety in speed and expression


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Preparing for Final Presentation

Make sure you are very strong on the

fundamentals

Practice exactly what you want to say and how

you would like to say it

Focus on the most impactful lines and how you

will deliver them

Be critical of your team member while practicing


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Post Mortem Paper

What is meant by a post-mortem?

Why do organizations conduct post-mortems?

What is the value of emphasizing both the positives andnegatives?

Have you conducted any formal post-mortems on any ofyour projects/society work?

How did you conduct a post-mortem to generate thecontent for your individual assignment?


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Post Mortem Paper

Individual Writing Assignment

Marks = 10

Hard copy to be submitted in last class:Wednesday 3rdDecember

Page Limit = 3

Paper is meant to be reflective in nature


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Content of Paper

The paper should cover 3 topics:

Analyze your performance in the course as a whole:what part did you do extremely well?

Analyze your performance in the course as a whole:what part left the most room for improvement?

Analyze the course as a whole: suggest one majorimprovement to the course

The weightage given to all 3 sections will becomparable


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Analyzing your performance

There is no limit on how many points you maydiscuss in each section

But it will be very difficult to explain morethan 1 point well

The basic assumption is that you will discuss 1or 2 points for each of the two sections onwhich you analyze your performance


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Analyzing your performance

Focus on:

How you know this is your strength/weakness

Its significance to you:

For a strength, how will you take advantage of it?

For a weakness, how will you work on improving?


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Suggesting an improvement to the

course

Suggest one change you would make to the course

It should be a significance change. It could relate to:

Course Content Grading Instruments

Regular in-class activities

A suggestion that involves adding one specific class isnot acceptable. At the bare minimum, your suggestionshould affect two class sessions.


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Suggesting an improvement to the

course

You should be able to convince me that:

Your suggestion is practical to implement

It will actually improve the learning value of the

course


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Grading Criteria

Content, Language, Formatting

For Formatting: No cover page required (but make sure you are

identified on the paper)

Make judicious use of headings/sub-

headings/bullet points


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Structure of the paper

Do not need an elaborate

introduction/conclusion

You may address the 3 points in any logical

sequence

Will be penalized for irrelevant material


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Sample Post- Mortem Paper

Lets review the writing style of sample post-

mortem papers from last year


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Marketing Communications - Brand

Pyramids

What is the value of a brand?

How is the meaning of a brand communicatedto the public?

How is the meaning of a brand communicatedinternally?


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Brand Pyramid for dlight (solar lantern)


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Key information about the product

It is targeted at low income demographics

It is targeted at those without reliable access to

electricity

It is expected to be used by people to

study/engage in entrepreneurial activity

It is seen as a major investment in the future


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Developing Brand Pyramids

Lets develop one for a common brand:

Nestle Fruita Vitals Orange Juice


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Brand Pyramid Exercise

Lets attempt to build brand pyramids for the

brand you are developing for your business

plan


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Job Description

What are the sections of a job description?

What tone should a job description adopt?

Where are job descriptions circulated?


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Sample Job Descriptions

Focus on:

Content

Language

Ability to motivate the desired candidates to apply


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Job Descriptions Exercise

Pick a society at LUMS

Assume you need to recruit a student tomanage a major event

What kind of job description might you craft?

Class13-PostMortemMarketingComm-2Oct (1)

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