CLASS SCHEDULE Week 1: Business Communication in the Digital Age Week 2: Teamwork & Meeting Week 3:...

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CLASS SCHEDULE Week 1: Business Communication in the Digital Age Week 2: Teamwork & Meeting Week 3: Listening, Non-Verbal Communication, and Etiquette Skills Week 4: Business Presentation Week 5: Intercultural Communication Week 6: Business Messages Week 7: Video Session Week 8: Midterm Exam (Written Test)

Transcript of CLASS SCHEDULE Week 1: Business Communication in the Digital Age Week 2: Teamwork & Meeting Week 3:...

CLASS SCHEDULE• Week 1: Business Communication in the Digital

Age• Week 2: Teamwork & Meeting• Week 3: Listening, Non-Verbal Communication,

and Etiquette Skills• Week 4: Business Presentation• Week 5: Intercultural Communication• Week 6: Business Messages• Week 7: Video Session• Week 8: Midterm Exam (Written Test)

• Week 9: Proposals, Business plans, and Special Reports

• Week 10: Short Workplace Messages and Digital Media

• Week 11: Guest Lecturer• Week 12: Positive, Negative, and Persuasive

Messages• Week 13: Employment Communication• Week 14: B-Plan Presentation• Week 15: Final Exam (B-Plan Proposal

Submission)

Books:Guffey, Mary Ellen,et al, 2015, Business Communication: Process & Product, 8th edition, Thompson, Canada

Williams, Krizan, Logan, Merrier, 2011, Communicating inBusiness, 8th Edition, South-Western

Grading Policy:

Midterm Exam : 20 %

Final Exam : 20 %

(10% B-Plan Proposal + 10% B-Plan Presentation)

Individual Performance : 10 %

Assignments : 50 %

Chapter 1Business Communication

in the Digital Age

Universitas Ciputra

Business

Communication

: Pocess &

Product, 8e

Guffey & Loewy

Business

Communication

Even Semester 2014/2015 International

Business

Management

Communication

Definition: comes from Latin word communis, means

common; process of establishing a common

understanding between the people within a certain

environment

Goals: Receiver understanding, Receiver response,

Favorable relationship, Organizational goodwill

Citizens must register for electronic Identification Card

as soon as possible

The Communication ProcessFeedback travels to

sender

Sender hasidea

Receiver decodes message

Sender encodes message

Message travels over

channel

Possibility for additional

feedback toreceiver

Communication Skill: Ticket to Running Your Business

Traditional Abilities:

•Reading•Listening•Nonverbal•Speaking•Writing

New Requirements:

•Media Savvy•Good judgment online: maintaining positive image, protecting company’s reputation

Writing in the Digital Age

• Writing is more important than ever; online media require an improved set of writing skills

• Clear and effective communication• You are judged by how well you write

Trends in the Workplace

• Heightened global competition→ Dr Pepper ads in the UK: ‘I’m A Pepper!’

• Expanded team-based management• Innovative communication technologies

→ e-mails, chat messages, video messages, etc• New work environments

→ work at home• Increasingly diverse workforce

→ The White House is no longer one

• Flattened management structure

Advantages:• Cost-saving and efficiency• Fewer layers between managers and line

workers • Shorter lines of communication• Faster decision making • Quick response to market changes

Tools for Success in the 21st Century Market

● Industrial Age:Economy depended on raw materials andphysical labour.● Now:Less brawn and more brain. Workers are categorized as Knowledge and Information workers.

Social Media & The Change in Communication TechnologiesSavvy organizations use both old and new media:

– To connect with consumers– To invite feedback– To improve products and services– To announce promotions and events – To draw traffic to blogs, tweets, website, and online

communities– To respond to crisis

Anytime, Anywhere: 24/7/365 Availability

The challenges of relentless connectedness across time zones and distances:• Extra hours without compensation• Blurred line between work and personal life• A networked, information-driven workforce never

goes ‘off-duty’ in an organization that ‘never sleeps’

The Global Marketplace & Competition

Requirements for successful communicators in new markets:• Understanding different customs, lifestyles, and

business practices• Coping with challenges of multiple time zones,

vast distances, and different languages• Developing new skills and attitudes• Practicing cultural awareness, flexibility, and

patience

→ Nike ads in China

Growing Workforce Diversity

The benefits of workplace diversity:

• A diverse staff is more capable of responding to increasingly diverse customer base, locally and globally

• Team members with various experience are more likely to create products that consumers demand

• Consumers want to deal with companies respecting their values

Virtual & Non-territorial Offices

The Work Shifters:

• Mobile and decentralized workspaces

• Flexible work arrangements

Media RichnessWhat communication media to use in workplace?

•Face-to-face and telephone conversation •For complex issues, sensitive subjectsRICH•Written media (e-mail, letter, memo, note, report)•For routine, unambiguous messagesLEAN

Informal Communication Channels

Grapevine: gossip from the break room to the water cooler to social media• Carries unofficial messages• Flows haphazardly• Can be remarkably accurate• Is mostly disliked by management• Thrives where official information is limited

Goals of Ethical Business Communicators

• Abide by the law

→ respect copyrights• Be honest

Martha Stewart: selling stocks based on insider information

Patricia Dunn (CEO of HP): authorizing

Pretexting to investigate phone records

Goals of Ethical Business Communicators

• Separate facts from opinions• Be objective• Communicate clearly• Use inclusive language

→ flight attendants, business people• Give credit