CLASS SCHEDULE Week 1: Business Communication in the Digital Age Week 2: Teamwork & Meeting Week 3:...
-
Upload
ethel-cunningham -
Category
Documents
-
view
214 -
download
0
Transcript of CLASS SCHEDULE Week 1: Business Communication in the Digital Age Week 2: Teamwork & Meeting Week 3:...
CLASS SCHEDULE• Week 1: Business Communication in the Digital
Age• Week 2: Teamwork & Meeting• Week 3: Listening, Non-Verbal Communication,
and Etiquette Skills• Week 4: Business Presentation• Week 5: Intercultural Communication• Week 6: Business Messages• Week 7: Video Session• Week 8: Midterm Exam (Written Test)
• Week 9: Proposals, Business plans, and Special Reports
• Week 10: Short Workplace Messages and Digital Media
• Week 11: Guest Lecturer• Week 12: Positive, Negative, and Persuasive
Messages• Week 13: Employment Communication• Week 14: B-Plan Presentation• Week 15: Final Exam (B-Plan Proposal
Submission)
Books:Guffey, Mary Ellen,et al, 2015, Business Communication: Process & Product, 8th edition, Thompson, Canada
Williams, Krizan, Logan, Merrier, 2011, Communicating inBusiness, 8th Edition, South-Western
Grading Policy:
Midterm Exam : 20 %
Final Exam : 20 %
(10% B-Plan Proposal + 10% B-Plan Presentation)
Individual Performance : 10 %
Assignments : 50 %
Chapter 1Business Communication
in the Digital Age
Universitas Ciputra
Business
Communication
: Pocess &
Product, 8e
Guffey & Loewy
Business
Communication
Even Semester 2014/2015 International
Business
Management
Communication
Definition: comes from Latin word communis, means
common; process of establishing a common
understanding between the people within a certain
environment
Goals: Receiver understanding, Receiver response,
Favorable relationship, Organizational goodwill
The Communication ProcessFeedback travels to
sender
Sender hasidea
Receiver decodes message
Sender encodes message
Message travels over
channel
Possibility for additional
feedback toreceiver
Communication Skill: Ticket to Running Your Business
Traditional Abilities:
•Reading•Listening•Nonverbal•Speaking•Writing
New Requirements:
•Media Savvy•Good judgment online: maintaining positive image, protecting company’s reputation
Writing in the Digital Age
• Writing is more important than ever; online media require an improved set of writing skills
• Clear and effective communication• You are judged by how well you write
Trends in the Workplace
• Heightened global competition→ Dr Pepper ads in the UK: ‘I’m A Pepper!’
• Expanded team-based management• Innovative communication technologies
→ e-mails, chat messages, video messages, etc• New work environments
→ work at home• Increasingly diverse workforce
→ The White House is no longer one
• Flattened management structure
Advantages:• Cost-saving and efficiency• Fewer layers between managers and line
workers • Shorter lines of communication• Faster decision making • Quick response to market changes
Tools for Success in the 21st Century Market
● Industrial Age:Economy depended on raw materials andphysical labour.● Now:Less brawn and more brain. Workers are categorized as Knowledge and Information workers.
Social Media & The Change in Communication TechnologiesSavvy organizations use both old and new media:
– To connect with consumers– To invite feedback– To improve products and services– To announce promotions and events – To draw traffic to blogs, tweets, website, and online
communities– To respond to crisis
Anytime, Anywhere: 24/7/365 Availability
The challenges of relentless connectedness across time zones and distances:• Extra hours without compensation• Blurred line between work and personal life• A networked, information-driven workforce never
goes ‘off-duty’ in an organization that ‘never sleeps’
The Global Marketplace & Competition
Requirements for successful communicators in new markets:• Understanding different customs, lifestyles, and
business practices• Coping with challenges of multiple time zones,
vast distances, and different languages• Developing new skills and attitudes• Practicing cultural awareness, flexibility, and
patience
→ Nike ads in China
Growing Workforce Diversity
The benefits of workplace diversity:
• A diverse staff is more capable of responding to increasingly diverse customer base, locally and globally
• Team members with various experience are more likely to create products that consumers demand
• Consumers want to deal with companies respecting their values
Virtual & Non-territorial Offices
The Work Shifters:
• Mobile and decentralized workspaces
• Flexible work arrangements
Media RichnessWhat communication media to use in workplace?
•Face-to-face and telephone conversation •For complex issues, sensitive subjectsRICH•Written media (e-mail, letter, memo, note, report)•For routine, unambiguous messagesLEAN
Informal Communication Channels
Grapevine: gossip from the break room to the water cooler to social media• Carries unofficial messages• Flows haphazardly• Can be remarkably accurate• Is mostly disliked by management• Thrives where official information is limited
Goals of Ethical Business Communicators
• Abide by the law
→ respect copyrights• Be honest
Martha Stewart: selling stocks based on insider information
Patricia Dunn (CEO of HP): authorizing
Pretexting to investigate phone records
Goals of Ethical Business Communicators
• Separate facts from opinions• Be objective• Communicate clearly• Use inclusive language
→ flight attendants, business people• Give credit