April 27, 2015

CLASS PRESENTATION 8

Chief Food

Officers

Agenda

Hypothesis Forms – Revenue Streams2

Hypothesis Validated1

Free Marketing Channels3

Next steps4

Restaurants’ New Feedback

Restaurant and take-aways - _x000d_General

interest

Commission fee Delivery - _x000d_validated if it

should be done by YND

0%

20%

40%

60%

80%

100%

75

7

2

Validation of Hypotheses

# of positive answers # of negative answers Validated

New Insights Medium quality restaurants

are more interested in this business idea.

Some would only be able to pay the comission fee during week days

HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING

Overview of the HypothesesCustomer Segments: StudentsCS1

Customer Segments: ProfessionalsCS2

Value Propositions: No time to cookVP1

Value Propositions: No skills to cookVP2

Value Propositions: No quality food options VP3

Value Propositions: No want to CookVP4

Value Propositions: Fast delivery of oodVP5

Value Propositions: VarietyVP6

Channels: WebsiteCH1

Value Propositions: Convenience/UsabilityVP7

Key Partners: RestaurantsKP1

Revenue Streams: Delivery Fee from CustomersRS2

Revenue Streams: Comission Fee from restaurants RS1

Not Validated Validated

HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARK

Key Partners Key Activities Value Propositions Customer Relationships

Customer Segments

Revenue Streams

ChannelsKey Resources

Cost Structure

CS1

CS2

KA2KP

1

KP3

KA4

KA3

KA1

KR3

KR2

KR1

C04

CO3

CO2

CO1

KP2

VP1

VP3

VP5

VP7

VP6

VP4

VP2 CR

3

CR2

CR1

CH2

CH1

RS2

RS1

Business Model Canvas

HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING

Revenue Streams: KP1 + RS1

Hypothesis Restaurants will be able to pay a commission fee for the service provided.

Test 1 Interview 10 restaurants.

Validation 1

At least 60% of the respondents have to have a positive answer in order to validate the hypothesis.

HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING

Revenue Streams: CS1 + CS2 + RS2

Hypothesis Students and Professionals will be able to pay a delivery fee (either fixed or variable) for the service provided.

Test 1 A/B Testing: 1€ or 3€.

Validation 1

The landing page that get more answers will give us the amount that we will be able to charge to the customers.

HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING

Benchmarking

HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING

Company 

Coverage 

B2B B2C Notes

Set-up FeeSubscription

/ MonthAvg.

CommissionPremium Listings

Delivery Fee Annotations  

Delivery Hero / Hungryhouse.co.u

k

Global / UK

499 GBP 14.99 GBP 14,0% n.a. 0 GBPFree delivery on almost all

listings

Price guarantee, i.e. same prices as

in partner restaurant

Lieferando D n.a. n.a. 10,0% Yes 0 - 3 EUR

Set by restaurant

partner, free delivery above

a minimum order

-

JustEeat / JustEat.co.uk

Global / UK

approx. 500 GBP

n.a. 12,5% Yes 0 - 3 GBPFree delivery on almost all

listings-

Foodpanda Asia n.a. n.a. 17,5% n.a. 0 - 7 EUR

Strong dependence on

country characteristics

Delivery as well as pickup

NoMenu PT ? d Markup ? ? ? ?

Revenue Streams: Comission Fee from restaurants RS1 Revenue Streams: Delivery Fee from CustomersRS2

Thank you!Visit us at:catolicalisbonentrepreneurs.wordpress.com