Class presentation 7

8
April 20, 2015 CLASS PRESENTATION 7 Chief Food Officers

Transcript of Class presentation 7

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April 20, 2015

CLASS PRESENTATION 7

Chief Food

Officers

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Agenda

Landing Pages Results2

Survey Results1

Free Marketing Channels3

Next steps4

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First Insights From The Survey

SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS

[61%] of the

respondents

would order at

least once a

month

Medium food

quality would

be preferred by

[78%]

[29%] of the

respondents find

the idea

excellent and

waited for it

[63%] would

prefer to order

online for

special

occasions

[77%] of the

respondents

would rather use

it at home

[34%] would

rather use it at

their workplace

or university

N=109

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Landing Pages: Overview

Subscribe Now Order Now

SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS

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Landing Pages: Results

Conversion rate

Total visitors

Total conversions

Conversion rate

Total visitors

Total conversions 2

5

12%

3

SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS

134

14,9%

20

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Free Marketing Channels

SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS

Blog

Website (Prototype)

Social Media: Facebook, Instagram, Youtube

Commmunities (Start-up communities on FB)

PR (Online blogs about start-ups and food)

Email marketing (after landing page data base collection)

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Next Steps

Contact Resto-in (share experience, logistics process)

Interview 10 more restaurants

Channels implementation

SURVEYS| LANDING PAGES | CHANNELS | NEXT STEPS

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