Class Notes, October 22, 2010
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Transcript of Class Notes, October 22, 2010
Newspapers, including online,
saw ad revenue fall 26% during the year, which brings
the total loss over the last
three years to 41%.
What’s Behind the Fall?
• Craigslist
• Distribution
• Unions
• Stale content
• Lack of innovation
• Culture shift
• Terrible newspaper management
General News/Niche Markets
It is no longer viable to produce a single news product for a
diversified marketplace that expects information to be
personalized and available on demand.
What does a world without newspapers look like?
• End of long-form journalism
• Even less accountability for politicians and corporations
• The end of the shared, “communal news experience”
• A major shift in the “news ecosystem”
The painful conclusion
A newspaper will be the equivalent of 78 rpm record for my 1 year old
son.
A medium that had its time but no longer exists.