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Employees (those who are going)

Employees (those who are staying behind)

Distribution Centres

Suppliers

Clients

Delivery company

Board of Directors

Shareholders

Loyal Customers

Media

manage the impression and people management

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SHAREHOLDERS

!"#!$SE % $B&EC'E* 'o inform and win bac+ trust

,E- MESS./E*

01 E2plain situation31 !lan 4 Direction51 !roposed growth (bac+ up the claim with statistics 6 performance)71 8ope for continued con9dence

$C.B"L.#- "S./E*

.fter much deliberation

Ma2imise pro9ts

Emphasis on pro9ts

#edirect resources

M$DE $: C$MM";C.'$; * Email to the shareholders

'M;/* .fter informing the employees 6 board of directors

perhaps can include how you handle the people on the ground

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EMPLOYEES (STAYING)

!"#!$SE % $B&EC'E* 'o inform and reassure

,E- MESS./E*

01 Show appreciation31 E2plain the situation 4 future direction51 #estore con9dence and +eep morale71 .ddress concerns %% formulate plans for them

$C.B"L.#- "S./E

.ppreciation

alue your s+ill sets (be generic and not on speci9c things li+e

hardwor+ing)

#etraining

More opportunities and platforms E2plore potential

Continue to be an asset to our company

alue your contributions

Loo+ing forward to wor+ together

M$DE $: C$MM";C.'$;* /eneral speech and one to one

'M;/* the general one as a whole and then address them individually< must be

immediately right after the general meeting

!# bac+lash

people might not want to stay on 6 fear breeds

concrete plans for them individually => what is going to happen from now on

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EMPLOYEES (GOING)

!"#!$SE % $B&EC'E* 'o inform and reassure

,E- MESS./E*

01 Show appreciation31 E2plain the situation (whereby we do not really have a choice)

$C.B"L.#- "S./E

#egret

#estructure

!ossibility

.ppreciate

Contribution

#etrenchment pac+age

M$DE $: C$MM";C.'$;* 8andwritten letter

'M;/* .t the start of the wee+< preferable on Monday1

#etrenchment pac+age usually only shows the industry as a whole

#ecommendation letter to aide in future employment

Sincerity of the letter ? we do not have a choice

$pen door policy@ Managing the media and !# s+ills

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LOYAL CUSTOMERS

!"#!$SE % $B&EC'E* 'o inform

,E- MESS./E*

01 'o inform the discontinuation of their service31 'o inform of alternative platforms

$C.B"L.#- "S./E

.ppreciate

Streamline the consumer e2perience

mprove your consumer e2perience

M$DE $: C$MM";C.'$;* Snail Mail 6 Email

'M;/* .fter announcing to the shareholders1

gratitude and appreciation => than+-ou for being with us for all this while 6 for

being part of the success of this company

want you to come along with us< help you to move along with us =>

guideboo+s< customer service hotlines to e2plain the whole process for you

to+en of appreciate % discount

insert it into the last copy of the boo+

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MEDIA

!"#!$SE % $B&EC'E* 'o public

,E- MESS./E*

01 'o inform the shift to e=commerce division31 'o inform of alternative platforms

$C.B"L.#- "S./E

$ptimising

Ma2imising

M$DE $: C$MM";C.'$;* :ace=to=face

'M;/* .fter announcing to the whole company

remorse and regret having to do this action< as a last means

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