Class 8 - accountability and measuring success
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Accountability and Measuring Success IS 430 (UCLA) Sarah Clark Monday, November 25, 2013
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What does it mean to have a successful library collection? How can that success be measured in terms of community benefit? How do you communicate those benefits to your users and stakeholders?
Transcript of Class 8 - accountability and measuring success
Accountability and Measuring SuccessIS 430 (UCLA)Sarah ClarkMonday, November 25, 2013
Overview of Today
1. Measuring Success and Communicating Benefits (60 min)
2. Group-led discussion of readings (30 min)3. Field Trip and Guest Speaker:
Julia Glassman, UCLA College Library (70-90 min)
Next Week
● Bring the following:○ Your library’s mission + Your community profile
and needs assessment○ Your collection policy○ Your website/flyer/artifact to connect your users to
your resources
Final Project
● Due: Friday, December 13th (sorry!)
● Submit via email: [email protected]
● You can pick it up from the GSEIS office after break.
Credit: Clear Guitar
Measuring Success...… and demonstrating your success to your stakeholders and community.
Flickr CC @martapiqs
Evaluation and Measuring Success
● How do you determine what “success” means in terms of a library collection?
● What are ways to measure success of our collections?
● What are the benefits and drawbacks to those methods?
Flickr CC @SalFalko
The Logic Model
Source: KnowHowNonProfit.org
Outcomes
Outcome = the impact your collections and services have on your user community.
Ask yourself: What is the big purpose? What impact do I want my collections to have on my user community? How will I measure that impact?
Outputs
Outputs = Activities and what is produced through activities.
Libraries tend to be good at measuring outputs: #of participants, #circulations, etc.
Source: QuantumLeap.com
University of Wisconsin - Extension, Cooperative Extension, Program Development and EvaluationUniversity of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Everyday example
HEADACHE
Feel betterGet pills Take pills
Situation INPUTS OUTPUTS OUTCOMES
Source: University of Wisconsin
University of Wisconsin - Extension, Cooperative Extension, Program Development and EvaluationUniversity of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Family Members
Budget
Car
Camping Equipment
Drive to state park
Set up camp
Cook, play, talk, laugh, hike
Family members learn about each
other; family bonds; family has
a good time
Everyday logic model – Family Vacation
INPUTS OUTPUTS OUTCOMES
Source: University of Wisconsin
University of Wisconsin - Extension, Cooperative Extension, Program Development and EvaluationUniversity of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
A bit more detail
INPUTS OUTPUTS OUTCOMES
Program investments
Activities Participation Short Medium
What we
invest
What we do
Who we
reach
What results
SO WHAT??
What is the VALUE?
Long-
term
Source: University of Wisconsin
University of Wisconsin - Extension, Cooperative Extension, Program Development and EvaluationUniversity of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Fully detailed logic model
Source: University of Wisconsin
University of Wisconsin - Extension, Cooperative Extension, Program Development and EvaluationUniversity of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Source: University of Wisconsin
University of Wisconsin - Extension, Cooperative Extension, Program Development and EvaluationUniversity of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
OUTPUTS What we do Who we reach
ACTIVITIES
•Train, teach•Deliver services•Develop products and resources•Network with others•Build partnerships•Assess•Facilitate•Work with the media•…
PARTICIPATION
•Participants•Clients•Customers•Agencies•Decision makers•Policy makers
Satisfaction
Source: University of Wisconsin
University of Wisconsin - Extension, Cooperative Extension, Program Development and EvaluationUniversity of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
OUTCOMESWhat results for individuals, families, communities..…
SHORTLearning
Changes in
● Awareness● Knowledge● Attitudes● Skills● Opinion● Aspirations● Motivation● Behavioral
intent
MEDIUMAction
Changes in
● Behavior ● Decision-making● Policies● Social action
LONG-TERMConditions
Changes in
● Conditions● Social (well-
being)● Health● Economic● Civic● Environmental
C H A I N OF O U T C O M E S
Source: University of Wisconsin
Work Backwards from Your Goal
Example Outcome at Windward
● Collection: Grab and Read● Target Group: High School
students too busy for pleasure reading
● Outcome: Students who otherwise would not read for fun will take breaks from the rigor of school to reignite their imaginations and rediscover the love of learning independently and with friends.
What Are Your Outcomes?
● Identify a target community.● Create a specific outcome connected to
your collection.
What Are Your Outcomes?
OUTCOMESWhat results for individuals, families, communities..…
SHORTLearning
Changes in
● Awareness● Knowledge● Attitudes● Skills● Opinion● Aspirations● Motivation● Behavioral
intent
MEDIUMAction
Changes in
● Behavior ● Decision-making● Policies● Social action
LONG-TERMConditions
Changes in
● Conditions● Social (well-
being)● Health● Economic● Civic● Environmental
Demonstrating Successcommunicating your successes with your community and with stakeholders
Flickr CC @Enokson
Turning Data into Stories
● Show the problem (and how you plan to make a difference).
● Show your impact.
● Make your data beautiful.
● Return to the story.
Source: Daniel Melbye
Storytelling in Presentations
Nancy Duarte
Elevator Speech
Flickr CC @daryl_mitchell
So, what is it that you are doing here?
Flickr CC @daryl_mitchell
Flickr CC @daryl_mitchell
Elevator Speech should ...
● … be simple and memorable.● … be ready at any time for a chance
encounter.● … show what your collection contributes to
the community and why it matters.● … create curiosity.
Step 1: Imagine Success
Imagine success.
What does it look like? Invent the results you want.
What impact does your collection have on your community?
Flickr CC @Fairfax Library Foundation
Step 2: Who is Your Audience?
How will you modify your message for different stakeholders?
Librarian Peers
Organizational Head Patrons
Speed Elevator Speeches -- Round 1
1. Find a partner.2. One person gives his/her elevator speech as
if the partner is a key stakeholder. (30 sec)3. Partners switch roles. (30 sec)4. Rotate to a new partner.5. Repeat.
Speed Elevator Speeches -- Round 2
1. Find a partner.2. One person gives his/her elevator speech as
if the partner is a library patron curious about the collection and its purpose. (30 sec)
3. Partners switch roles. (30 sec)4. Rotate to a new partner.5. Repeat.
Parting Words
● Begin with your purpose. Know what outcomes you want.
● Consider how you will measure your success from the beginning.
Flickr CC Local Studies NSW
● Embrace the power of storytelling.
