Class 3 Retail General

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International Marketing

Class 3

3/12/2007


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Innovation

in international marketing1. Definition of innovation

2. What is the innovation in internationalmarketing?

Process

Finance

Technology

Business relation

3. Case studyIntroducing innovation in international business

1-3 pages for this topics

To be submitted at Dec 3rd 2007 (Next Class)


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International MarketingClass 4

3/12/2007

Visiting ProfessorFacultatea de Administratie si Afaceri

Shinji NARUO


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Time schedule on the class & seminartime Topics

CLASS 17:0017:50

Lecture 1

18:00

18:50

Lecture 2

SEMINAR


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Table of contents

1. Retail industry market (World top10 retail)

2. Retail model (Type of retail,

Business model)3. Criteria of retail model definition

4. Retail industry map

5. One point theory (Analysis toolsand method)


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1.Retail industry Market (World top 10 retail)

The year of 1975 The year of 1998

1 Sears Roebuck USA Wal-Mart USA2 Safeway Stores USA X Metro GER

3 JCPenny USA X Sears Roebuck USA

4 SS cresgeUSA X

REWE GroupGER

5 A&P USA X EDEKA Group GER

6 The Kroger USA X K mart USA

7 MarkoUSA X

CarrefourFRA

8 Woolworth Ltd USA X Tengelmann GER

9 Federated Dept USA X Ahold nv HLD

1

0American Stores USA X Dayton Hudson USA


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1.Retail industry Market (World top 10 retail) No.2

The year of 1998 The year of 2006

1 Wal-Mart USA Wal-Mart USA2 Metro GER Carrefour FRA

3 Sears Roebuck USA Home Depo,Inc USA

4 REWE GroupGER X

MetroGER

5 EDEKA Group GER X TESCO plc UK

6 K mart USA X Kroger USA

7 CarrefourFRA

Traget CorpUSA

8 Tengelmann GER X Costoco W/S corp USA

9 Ahold nv HLD X Sears Roebuck (K Mart) USA

1

0Dayton Hudson USA X Schwarz

Unternehmens

GER


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2.Retail model (Type of retail, Business model)

(Store Retail)

Department,

GMS (General Merchandising Sore) Supermarket, Hyper market, Combination store, Discount, Wholesale club, Factory outlet,

Specialty store (Fashion, Books &CD, Drag store,Toys, Office supply, Home Electric store, Cargoods)

CVS (Convenience store)

DIY ( o It ourself, Home center) Flat price store (99 cents, 100yen, 1$ shop)(Non- Store retail) Catalog, Internet, TV shopping,


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3.Criteria of Retail model definition

Business analysis for Retail industry

How to categorize Retail industry?

How to classify retail store?

What is the criteria for anal sizing the type of store?

Please apply some criteria for analyzing retail store.


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Criteria Description

1 Operationhour

2 Pricing

strategy

3 Product

assortment

4 Scale of

store5 Sales

presentation


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Criteria Description

1 Operationhour 24 hours (Non stop), 10:00-5:00,9:00-21:00 (12 hours)

2 Pricing

strategy

EDLP (Every Day Low Price), Lowest

price Guaranteed, Regular price sales,

Expensive only

3 Product

assortment

Food, Daily and Grocery, General

item, Specialty, Category killer, One

stop shopping (Mall, Center)4 Scale of

store

CVS (100-150sqm), Super

(25,000sqft), Hyper (200,000sqft)

5 Sales

presentation

Self service, Cash & Carry, Full services,

Face to Face, Web, TV, catalog


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4.Retail industry map

4.Scale of store

2.Price

B

Brand

Specialty

D

C

F

GMS

Department

G

H

A

What is this?


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4.Retail industry map

4.Scale of store

2.Price

CVS

Brand

Specialty

Regular

Specialty

Super

market

Flat price

store

GMS

Department

Hyper

marketDiscount

Store, Wholesale

club

Traditional

Papa-Mama

store

(Retail store integration)

Shopping center, Mall,Super center,

Combination store,,,


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One point theory

Life cycle of Retail Model

Demand and supply curve

Sellers market and buyers market


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3.Life cycle of Retail Model

1.Introduction

6.Dead

5.Revival

2.Growing

3.Matured

4.Declining

0.Emering


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Time

Scale of Business

18601940

(80 years)

Department

store

19701980

(10 years)

Warehouse

Store

Getting shorter and shorter

WHY???


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One point theory (Analysis tools and method)

PRICE

Sales Volume

(Quantity)

SUPPLYCurve

Demand

Curve

Balanced

Price (Market

Price)

1. DEMAD and SUPPLY curve


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1) Change of environment in the Market.

Please tell me some Product for the case.PRICE

Sales Volume

(Quantity)

SUPPLYCurve

Demand

Curve

Balanced

When and Why

When and Why

1)-Demand

1)-Supply


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2) Change of environment in the Market.Please tell me some Product for the case.

PRICE

Sales Volume

(Quantity)

SUPPLYCurve

Demand

Curve

Balanced

When andWhy

When andWhy

2)-Supply

2)-Demand


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2.Sellers Market & Buyers market

Buyer

(Consumer)

Seller

(Retailer)

Small

Market(Balanced)

BuyersMarket

Sellers

Market

Glowing Large

Market

(Balanced)

1

2

3

Very competitive

No competition


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Presentation

20-30 minutes for each presentation1. Introduction (Name, team)

2. References info. on this presentation

3. Reporting (Presentation with PowerPoint)Part 1: Common information

Part 2: Analysis report (Original

viewpoints, hypothesis and verification)4. Conclusion (Findings and /or leanings)

5. Q&A discussion


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Presentation 1:

Retail industry in Japan

Big name in Japan

Excellent company? What is the challenges?

What is the uniqueness?


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Evaluation sheet

Rank description

A Top quality of the presentation

B Very good presentation

C Satisfaction (OK)

D Need more study

E Not acceptable


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Guidance for next class

Japanese Retail company

Seven & I

AEON Group

Mitsukoshi

Class 3 Retail General

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