Clasic Presentation 10 23 09
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Welcome! Networking in a 2.0 World Kristina Sanchez, Assistant Director, Employer Relations Sarah Yoo, Internship Coordinator
description
How to teach students to use Twitter and LinkedIn for their job/internship search.
Transcript of Clasic Presentation 10 23 09
Welcome!
Networking in a 2.0 World
Kristina Sanchez, Assistant Director, Employer Relations
Sarah Yoo, Internship Coordinator
Agenda
•Review Twitter/Linked In•Discuss reasons behind lack of student use•Show tools and tips•Provide advice for increasing usage at your school
TwitterWhat is it?
A service for friends, family, co-workers, and organizations to stay in touch with others through the exchange of short frequent messages
People write short updates called “tweets” of 140 characters or less
These messages are posted to your profile and sent to your followers; your message is also accessible by a keyword search for all users
“It’s one of the fastest growing phenomena on the internet”-New York Times
Why aren’t students using Twitter?
TwitterWhy are employers using it?
Cheaper alternative to big online job boards
Small organizations that don’t have a careers section of their web and can’t afford a job board will advertise here.
Provides a screening tool for positions that receive a high yield of candidates (i.e. entry-level positions)
Target social-media-savvy job hunters and convey an innovative image
TwitterWhy should students care?
Offers the chance to interact one-on-one with recruiters
Stay up-to-the minute with new job notifications
You know for sure that the organization is actively recruiting for this position
Offers students the chance to research what is happening and what is being said about an organization
TwitterThings students should consider:
They should pick a name that is professional
Tweet with care! (Example from Recruiter: “Hey dude, you got any jobs in California?”)
Have a separate personal and professional twitter account and be careful about what you tweet
Students that are using Twitter to build a brand/presence on the web should especially be careful of their posts
TwitterHow students can maximize the site
Follow organizations that interest them
Organize your feeds with an application
Use the block and security features
Utilize Peoplebrowsr to find feeds to follow
Twitter HandlesStudentJobs
SummerJob
GreenBizJobs
GreenCollarJob
SoCalLawCareers
HireBioMedical
IdealistJobsCA
Doscareers
journalism_jobs
GetGraDesigJobs
Artsjobs
Publishingjobs
WorkInSports
jobs_NY_film
GetMarReseaJobs
SocialMediaJob
What is LinkedIn?
Professional online network of over 50 million people
Members create a profile with a virtual resume of education, employment history, group affiliations, etc.
Members can explore connections of their connections
Tool for job seekers
"The number one way you find a job is through referral and LinkedIn is the biggest referral network out there,” said Charlene Li, founder of the research outfit Altimeter Group.
Why aren’t students using LinkedIn?
Who is using LinkedIn?Employers and Professionals
Has professional credibility and format
FREE (for basic tools, premium use is not)
Easy way for recruiters to find potential candidates
Way to stay connected with past colleagues and contacts
Benefits for StudentsResearch an employer/organization
Research how staff members got to a certain company
Network with other students (past internship sites)
Gain industry knowledge through discussions, events, alumni contacts, and news articles
Build your personal brand, have employers search for you
How to Maximize LinkedIn
Complete their profile (show)
Join professional associations and groups
Participate in discussions around topics of interest
Post your email address on LinkedIn Profile.
Create a customized LinkedIn URL on your Profile, business cards, and email signature block.
Target companies of interest on LinkedIn
Informational interview leads
Marketing LinkedInIncorporate it into a workshop presentation
Included on your career center website
Articles posted on Facebook
Post link on Symplicity homepage
Build into programming Internship programCareer Week: Get Connected
Resources for Career Services Professionals
Lawrence College – Great Tips for Students on Completing their LinkedIn Profile
http://blogs.lawrence.edu/careercenter/2009/01/im_linkedin_now_what_tip_1.html
Tips from a KPMG Recruiter
http://thesjsucareercenter.wordpress.com/2009/03/25/linkedin-tips-from-kpmg-recruiter-sarah-peacey/
LinkedIn Applications
http://learn.linkedin.com/apps/
Jobs Insider – Allows you to find positions and contacts who work for those companies
Article: Recession lifts social networking site LinkedIn
http://money.cnn.com/2009/03/24/technology/hempel_linkedin.fortune/index.htm
Lawrence College – Great Tips for Students on Completing their LinkedIn Profile
http://blogs.lawrence.edu/careercenter/2009/01/im_linkedin_now_what_tip_1.html
Tips from a KPMG Recruiter
http://thesjsucareercenter.wordpress.com/2009/03/25/linkedin-tips-from-kpmg-recruiter-sarah-peacey/
LinkedIn Applications
http://learn.linkedin.com/apps/
Jobs Insider – Allows you to find positions and contacts who work for those companies
Article: Recession lifts social networking site LinkedIn
http://money.cnn.com/2009/03/24/technology/hempel_linkedin.fortune/index.htm
Questions?
Contact:
Kristina Sanchez: [email protected]
Sarah Yoo: [email protected]
Phone: 909-621-8144
