Clash of Clans: Secrets of Success
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Transcript of Clash of Clans: Secrets of Success
Michail Katkoff
[email protected]: @m_katkoffblog: deconstructoroffun.blogspot
Clash of Clans: Secrets of Success
Michail KatkoffMasters Degree in International Business
Born: Leningrad, USSR
Да, я говорю по-русски
2010 2012 2013
Topics
1. Our Games
2. Clash of Clans
3. From the Concept to the Launch
4. The Elixir of Success
Q&A
Supercell
Founded in June 2010 by a small team of game industry veterans
$15M of funding +70 people, offices in Helsinki and
San Francisco
Our Games
Tablet First Free-to-Play Social
7Confidential and Proprietary
Upgrade Barracks
Upgrade Town Hall
Upgrade Gold Storage
1 Days to Construct1 Days to for Gold
6 Days to Construct4 Days to for Gold
4 Days to Construct5 Days to for Gold
30min to Train
- Gold
an Interdependent Economy
Visual Progress
Pre production Production Soft LaunchGlobal Launch
& Rolling Updates
Pre Production
Benchmark Gameplay
Discover Vision & Theme
Fit to an iPad
Production
Soft Launch
2 MonthsStep 1 Step 2 Step 3 Step 4
First Time Flow
Economy
User Interface
Tools
Updates
Elixir for Success
Compact Teams
Game Artists
Programmers
Product Lead
Data Scientist
QA Specialist
1.
Empower the Team
2.
Community
Our own experience
Analytics
Play your game
3.
Listen to our players
Interact withyour Players
4.
Спасибо
Michail [email protected]: @m_katkoffblog: deconstructoroffun.blogspot
The Success Factors
1. Compact Team2. Empower the Team3. Play your Game4. Interact with your
Players