Clase 1 verano iteso
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Transcript of Clase 1 verano iteso
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ESTRATEGIAS DE MARKETING DIGITAL
Cristian Waitman / Gustavo Murillo
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Lic en Publicidad @ UE Siglo 21 (arg)Digital Media Marketing (@NYU)Estrategia Digital Aivo (arg)Co Founder Speed Wagon y Presstame
@CristianWaitman
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Co Founder @Speed Wagon Online Marketing Worked at @DD172 Media Collective, @Blakroc Studied at @NYU, @Tec de MonterreyCo Founder Presstame
@GUSTAVOMKT@GustavoMKT
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• - Estrategia digital es un MUST en plan de marketing
• - cada vez estamos más interconectados
- las empresas necesitan conocer más a sus consumidores
- La opinión de conocidos influyen en decisiones de compra
- Penetración de dispositivos móviles y RS se consolidará
• - El contenido seguirá siendo el rey
• - Nos exigen Retorno de Inversión
¿Porqué pensar en digital?
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Ya tengo mi cliente…
¿¿Y AHORA QUE??
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Conócelo, sedúceloPregunta, pregunta, preguntaSu mercadoCual es su dolorHazlo parte del equipo
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¿Quien es tu usuario?
Que le gusta?Cuales son sus necesidades?Donde interactua?
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Como obtengo su atención?
• llegar donde estan interactuando• Hablar como ellos• Ofrecerle algo interesante
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CONOCE LAS HERRAMIENTAS
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¿Donde invito a mis usuarios?
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Elige un tono de comunicación
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El contenido es lo que importa
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Genera tu propio contenido
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Calendariza
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ESTEN ATENTOS!
MantenteALERTA
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Se constante
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Se honesto!
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Tiros de precisión
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Prueba los limites
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HAS QUE LOS DEMAS HABLEN DE TI
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MIDE / APRENDE / MEJORA
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Nuestro Caso:
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En resumen…
• Conmutador Virtual para emprendedores• No pierdes llamadas de clientes• Suenas profesional• Ahorras dinero
FONTACTO
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Not sexy
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Para que nos contrataron
• Difundir la existencia de la solución• Promocionar la marca• Generar nuevos clientes
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STATUS:
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Conoce el mercado
• Alguien ya lo logró?• Como lo hizo?
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A meterle onda
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De 6 a 1500 me gusta¿Que funciona más?
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Promociona tus contenidos
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Que otros hablen de ti!
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RESULTADOS
• 20.000 ME GUSTA EN FACEBOOK• + DE 200 BLOG POST CONSEGUIDOS• 30.000 VISITAS AL SITIO• 4.000 NUEVOS CLIENTES
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GRACIAS