claRa apaRicio yoldi - Roma Artrooms Fair · claRa apaRicio yoldi . Video Artist . Website: ....

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1 claRa apaRicio yoldi Video Artist Website: www.aclaRaRte.com E-mail: [email protected] Phone number: +44 79 8461 6425 (London, United Kingdom)

Transcript of claRa apaRicio yoldi - Roma Artrooms Fair · claRa apaRicio yoldi . Video Artist . Website: ....

Page 1: claRa apaRicio yoldi - Roma Artrooms Fair · claRa apaRicio yoldi . Video Artist . Website: . E-mail: claRa@aclaRaRte.com Phone number: +44 79 8461 6425 (London, United Kingdom) 2

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claRa apaRicio yoldi Video Artist

Website: www.aclaRaRte.com

E-mail: [email protected]

Phone number: +44 79 8461 6425 (London, United Kingdom)

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Bio I was born in Madrid, Spain. I’ve been painting and drawing since I was a little girl, specializing in graffiti, which I practiced until my adolescence. Painting on walls in my neighbourhood and on paper, giving drawings to friends that asked for them.

I graduated in History of Art from the Complutense University of Madrid. During my degree I was interested mainly in contemporary painting, conceptual art, cinema and video art. While doing my university studies I attended an Academy where I studied classical painting. At the same time I started working in Graphic Design.

After graduating I moved to London. There I studied Digital Video and Animation at the London Metropolitan University and Programming for Artists at Goldsmiths University, and started experimenting with my first audiovisual pieces. In 2013 I started sending my pieces to international festivals.

So far I have received awards for most promising Video Artist at Madatac - Digital Audiovisual Art and Contemporary Technologies Exhibition, Madrid (Spain). I have also been awarded at FIVAC - International Video Art Festival of Camagüey (Cuba), and BANG - International Video Art Festival of Barcelona (Spain).

My videos have been screened in galleries, museums and cultural spaces around the world: in La Neomudéjar, Medialab Prado and Centro Conde Duque in Madrid, at the CCCB in Barcelona, at the International Art Fair in London, at the PPC Gallery in Berlin, at the Palais de Tokyo in Paris, in the Annex Art Social Space of Brooklyn, New York, and in the State Museum of Architecture of Shchusev in Moscow, among others.

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Artist's statement

I create my audiovisual pieces combining video and animation with painting, found footage, digital collages and code.

For me the new technologies suppose more expressive possibilities. What interests me is the creative process, whatever the technique or the format. As an artist I enjoy the freedom to experiment and discover other languages. The more tools I have within my reach, the better. I believe that learning new forms of expression broadens your vision of the world and the possibility of representing new realities.

In video and animation I have found my main means of expression. With video art I feel free from the limitations of the film industry and the narrative logic. I can mix real images with created or painted images, cut, paste, animate, add effects, repetitions, sounds, texts, etc. I like to mix different formats always at the service of the idea or concept that I want to express or communicate.

I am interested in the aesthetics of recycling, found footage and digital collages as typical of our time, in which we have an oversaturation of images and almost unlimited access to them. Loops and repetitions as a new way of thinking and understanding the world.

I use expressions (in After Effects) and programming (Processing) because with them I can create alternative systems to the linear edition of the traditional narrative. I am interested in unpredictability. When using randomness to create generative pieces, unexpected possibilities arise, and the videos that I create are just one of the infinite possible variants.

My videos are a play of seduction, image overload, repetition, flashy colours, advertising hypnosis, contradiction, incomplete messages, manipulation.

With my pieces I reflect on the importance of images in the construction of the collective imagination, the power of mass media and telecommunications, the marketing strategies and the brands and adverts ubiquity, interactivity and hyperlinks as an illusion of selection, the changes in contemporary culture with electronic distribution, the fragmentation of the narrative discourse, the information overload, surveillance control and the loss of privacy.

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Phoebus Single-channel video Genre: Video Art Technique: Video / Digital Collage / 3D Design / Animation / After Effects Year of production: 2017 Duration: 04’ 34” Music: Mally Harpaz

The Livermore Light Bulb is the oldest electric light bulb in the world, and has been alight since 1901. The Phoebus cartel was created in 1924 to control the manufacture and sale of bulbs. It served for the standardization of the procedure of sale and duration for which the lamps last. Nowadays, manufacturers who carry out programmed obsolescence practices, use raw materials from the Third World at very low prices and then return these materials in the form of hazardous waste. This endangers the sustainability of an already depleted planet. Every year, solar energy contributes to Earth the energy equivalent to several thousand times the amount needed by humanity. This and other renewable energies should be utilised in order to achieve an ecologically sustainable environment. Watch video: https://vimeo.com/aclararte/phoebus Password: aclararte

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Don Quijote Single-channel video Genre: Video Art Technique: Video / Digital Collage / 3D Design / Animation / After Effects Year of production: 2016 Duration: 03’ 10” Music: Mally Harpaz

Postdigital Road movie. Visual poem of Castilian landscapes where the mills and the bull, typical elements of the Spanish roads, are transformed and distorted in the mind of a contemporary Don Quixote. “Fortune is arranging matters for us better than we could have shaped our desires ourselves, for look there, friend Sancho Panza, where thirty or more monstrous giants present themselves, all of whom I mean to engage in battle and slay, and with whose spoils we shall begin to make our fortunes; for this is righteous warfare, and it is God's good service to sweep so evil a breed from off the face of the earth”. – Miguel de Cervantes, Don Quijote de la Mancha – Watch video: https://vimeo.com/aclararte/donquijote Password: aclararte

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Efficient Story Single-channel video Genre: Video Art Technique: Video / Painting / Found footage / Digital Collage / 3D Design / Code / Animation / After Effects Year of production: 2016 Duration: 03’ 36” Music: Mally Harpaz

A camera slowly follows the figure of a woman walking, with continuous travelling. On both sides, in an impossible space, hang framed pictures with recognizable images from the history of Western painting, in which the great geniuses, men, have represented the figure of women over centuries. Towards the end of her journey she begins to be reflected in these paintings, which are now mirrors that return her image. Then she will pass through the painting and will now end up being the spectator, to take a position, and create her own representative modes. Efficient Story reflects on the power of the prevailing perspective and what this means in relation to the viewer. The gaze controls everything. In the art world, as in other fields, that perspective, that point of view, it is primarily masculine. Most representations of women that we find in museums and galleries, are made by men. This changes with the gazes of women that question this "Almighty" position and the perspective itself. Following the theory of gender and feminist studies, it is the responsibility of the History of Art to review the system of representation. We need alternative views, unheard spaces, to put into question that imposed look that manipulates us.

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Watch video: http://vimeo.com/aclaRaRte/efficientstory Password: aclararte

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Iconosfera Single-channel video Genre: Video Art Technique: Video / Painting / Found footage / Digital Collage / 3D Design / Code / Animation / After Effects Year of production: 2015 Duration: 04’ 45” Music: Mally Harpaz

Most Promising Video Artist Award MADATAC 07 - Contemporary Audio-Visual & New Media Arts Festival. Madrid, Spain. 2016. This video reflects on the importance of images in the construction of the collective imagination. Both what is shown and what is hidden. From the Christian iconography to the saturation of images of the current iconosphere and media manipulation. Based on the paintings that covered the walls of Romanesque churches, use to indoctrinate the faithful in a time when most people could not read, this video reflects on interactivity and the apparent freedom we have today to choose between various options. New marketing strategies are based on dynamic content that claims to give us a choice and that apparently suits our needs, tastes, ideologies... "Infinite" products, services, ideas ... are we offered to choose "freely" between them. But all these possibilities are finite and have already been chosen in advance, thus defining a space and setting limits.

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The images projected on the walls of this "interactive church" have been preselected and stored in a database. I created a program with Processing that distributes them randomly along the screen, creating the illusion of over-abundance. Hands, as a symbol of the capacity for action and participation, no longer serve to create, build, fight... only to select between the many options that are offered to them. They all float on the surface of the walls but don’t exit the building to see what's outside. Watch video: http://vimeo.com/aclaRaRte/iconosfera

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Zoom in Single-channel video Genre: Video Art Technique: Video / Painting / Digital Collage / 3D Design / Animation / After Effects Year of production: 2015 Duration: 03’ 19” Music: Mally Harpaz

Second part in the series “Zooming”. The first video, “Zoom out” is based on the painting by Caspar David Friedrich “Wanderer above the Sea of Fog”. The camera moves away expanding the boundaries of the original painting, diminishing the importance of man in the larger scale of life. In “Zoom in” the camera moves through collages of animated paintings from the far reaches of the universe to within the human mind. The greatness of introspection, inspiration, fantasy, dreams, the subconscious, compared to the insignificance of everything else. It is a reflection on Solipsism. The only thing one could be sure of is the existence of oneself. The external world cannot be known and might not exist at all outside of the mind. Watch video: http://vimeo.com/aclaRaRte/zoomin

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Zoom Out Single-channel video Genre: Video Art Technique: Video / Painting / Found footage / Digital Collage / 3D Design / Animation / After Effects Year of production: 2014 Duration: 03’ 06” Music: Mally Harpaz

Video based on Caspar David Friedrich’s painting “The wanderer above the sea of fog”, one of the icons of the XIX century Romanticism Painting, where a man stands upon a rocky precipice with his back to the viewer. The screen is a frame. It establishes the limits of what is inside and what is outside, what is shown and what is hidden. In this video, the original painting has augmented its limits and expanded its frame in height, width and depth. Around the original painting, the landscape has been reconstructed digitally to cover the surface. The cracks of the original painting have been restored and the colour balance altered. “Zoom out” expresses spirituality through the contemplation of nature and diminishes the strength of man in the larger scale of life. Compared to contemporary iconography, based on fragmented images and contradictory messages, “Zoom out” looks to nature at its finest, and makes ordinary life small and insignificant compared to the grandeur of that nature.

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Watch video: http://vimeo.com/aclaRaRte/zoomout

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RAM_city (1000 screens) Single-channel video Genre: Video Art Technique: Video / Found footage / Digital Collage / 3D Design / Animation / After Effects Year of production: 2014 Duration: 06’ 20” Music: DubRoot & Ciara Clifford

Second Prize at BANG VIII - International Video Art Festival Barcelona, Spain. 2015. Video based on a text by José Luis Brea: RAM_city (1000 screens), part of the book cultura_RAM. Mutations of culture in the age of electronic distribution. It is the transition from a city with “Read-only memory” (ROM) to a city with “Random-access memory”: RAM_city. From a “file based memory” to a “network memory”. From a “storage memory” to a “factory memory”. In this new city there are no monuments or heroes to commemorate. The history of this city is not made up of individual moments despotically imposed, ensuring their presence into the present. Here, nothing crystallizes as a fixed memory. It is a continuous exchange, a permanent awakening. Culture is not marked by tradition and inheritance rules, nor by the need to follow the same canon. In RAM_city everything is disagreement, there is nothing to be concluded as real. The formation of the imaginary is a continuos and open negotiation. Not between individuals and the state, but among the units of work, performance and exchange.

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In the words of Brea: “There is no other “sociality” than this one: occasion and leakage, drift and flow, meeting and rapid dispersion– continuous Big Bang “. Watch video: http://vimeo.com/aclaRaRte/ramcity

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Starry Starry Night Single-channel video Genre: Video Art Technique: Video / Animation / After Effects Year of production: 2014 Duration: 02’ 30” Music: Mally Harpaz

An abstract painting in movement based on Vincent Van Gogh’s painting Starry Night. Defined by lines and dots, it is a play of audiovisual rhythms, colours and shapes, light and darkness. Van Gogh painted his Starry Night in June 1889. Unlike the earlier Starry Night Over the Rhone, the new night scene was painted in daylight, from memory. He wrote in a letter to Émile Bernard: "The imagination is certainly a faculty which we must develop and it alone can bring us to creation of a more exalting and consoling nature ... A star-spangled sky, for instance, that’s a thing I would like to try to do ... But how can I manage unless I make up my mind to work ... from imagination?". Watch video: https://vimeo.com/aclararte/starrystarrynight

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Fragment edMemory Single-channel video Genre: Video Art Technique: Video / Digital Collage / Animation / After Effects Year of production: 2013 Duration: 03’ 04” Music: Ciara Clifford

Honorable Mention at FIVAC - International Video Art Festival Camagüey, Cuba, 2015. In post-industrial society we are witnessing information overload. This occurs when the amount of input in a system exceeds its processing capacity. We have fairly limited cognitive processing capacity, so when information overload occurs, it is likely that a reduction in decision quality will occur. Traditionally, text encoded human knowledge and memory, the printed word was linked to the art of rhetoric. The popularity of hyperlink illustrates the continuing decline in the field of rhetoric and the mistrust of contemporary culture in hierarchies. The two sources connected through a hyperlink have equal weight, without any having priority over the other. In the different mediums of expression (literature, cinema, visual arts...), we are assisting to the fragmentation of the narrative discourse. We are questioning the traditional narrative resources with the juxtaposition of images, texts, copy-paste collages and a schizophrenic nature.

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In cyberspace, documents combine musical fragments with other sounds, texts, images...etc. It is this combination of concrete elements that produces the abstract meaning. Hypertext is a new kind of montage, a return to Eisenstein’s intellectual montage. Watch video: http://vimeo.com/aclaRaRte/fragmentedmemory

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July 1890 Single-channel video Genre: Video Art Technique: Video / Painting / Found footage / Animation / After Effects Year of production: 2013 Duration: 01’ 13” Music: Ciara Clifford

A healthy mind is the one capable of creative thinking, of creating new realities instead of just imitating. Art is the way to express and transmit new aspects of reality. The artist discovers and perfects new languages that more directly correspond with our experiences. Visual poem homage to Vincent Van Gogh. Watch video: http://vimeo.com/aclaRaRte/july1890

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