Claire stokoe linklove presentation 2013
description
Transcript of Claire stokoe linklove presentation 2013
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Out of 5,000,000 infographicsonly
1.3% will give you an orgasm
in 0.3 of a millisecond
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Who the f### am i?
@killer_bunnieClaire Stokoe
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BIG ISN’T IT!!
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Infographic 101
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Infographics are not a paradigm shift
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The processClients needs
Select Topic
Researching
Gathering Data
Planning aNarrative
Sketching ideas
Editing
Designing
Testing
Finish
PromotionHosting
Analysis
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Good vs Evil
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Good vs Evil
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The winning idea
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Types
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Statistical3.1k shares2.8 RT’s
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Geographical
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Training / Timelines
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14
Opinion piece
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Data sourced / sorted
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beingjamesbond.comwww.007magazine.co.ukhttp://thebondexperience.comwww.tjbd.co.uk
63,384 impressions – 382 clicks – 85 upvotes
Data to graphic
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Always have 3 targets
1. Film fan2. 007 fans3. Fashion bloggers4. Data junkie
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Find a highly sharable high PR site
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Out reach made easy
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Out reach made easy
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Out reach made easy
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This is what
a REALinfographic can do
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Promotion Example
232 reddit Votes59 comments from fans
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Promotion Example
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Holiday Promotion
314 RT’s
300 likes
188 Pins
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The competition!
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Hosting on PR7 site
2.4k RT’s
733 likes
208 Pins
207 shares
189 backlinks
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Holiday promotionReddit – 10 upvotes – 210,551 impressions – 532 clicks
Link from huffingtonpost.com PR 7
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Promotion Example
Link from huffingtonpost.com PR 7
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Promotion Example
298 RT’s
222 likes
PR – 7 – domain Auth - 89
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YOU DON’T
GET TO500 MILLION
FRIENDS
WITHOUT MAKING
A FEW ENEMIES
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How to save your creativity
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Experiment
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Experiment
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How to make anINFOGRAPHIC
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Header
BAD GOOD
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Hook
BAD GOOD
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Path
BAD GOOD
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Arty by simple
BAD GOOD
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Typography
BAD GOOD
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Icons over text
BAD GOOD
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Colour palette
BAD GOOD
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The references & Creative Commons
BAD GOOD
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Promotion
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“It’s easier to ask for forgiveness than to ask for permission”
Rear Admiral Grace Hopper