Claire Smith

John Malloy- the writer of book Women Dress for Success in 1975

The Princess of Wales- she was a celebrity and women looked up to her for her classic yet modern look

Don Johnson Madonna- Pop icon that started many of the popular

trends Michael Jackson- pop icon that inspired the glove Bruce Oldfield-designer Rifat Ozbek-designer

A wide shoulder (extenuated by shoulder pads) that goes into a narrow waste (extenuated by a belt) that flared out to a wider hip- common in the woman’s work wardrobe because it commands respect and authority.

For a body that was heavy on the top but had skinny legs an oversized sweatshirt worn over a pair of legging- very casual.

LOTS OF COLOR!! Leg warmers- layered

and multicolored Acid wash jeans:

jackets and pants BIG hair Scrunches holding up

side pony tails and elastic head bands

Power Suits

Shoulder pads: suits, T-shirts, knit and sleep wear

Big jewelry: rubber bracelets, long bread necklaces, etc.

Cut off sweat shirts- Flash Dance style

Big belts Jelly shoes One glove

Vivienne Westwood Colin Swift Stevie Stewart David Holah Junichi Arai Issey Miyake's

fashions Karl Vogelsang's

Fortuna

Three-dementional and graphic designed or looking fabric was the newest technology in fashion.

Three-dementional and graphic designed or looking fabric was the newest technology in fashion

Acid wash denim Synthetic fabrics

◦ Polyester◦ Spandex◦ Look like pleated aluminum, black lacquer or marble ◦ three-dimensional effect achieved through printing,

puckering or pleating

After John Molloy wrote his novel, Women Dress For Success in 1975, which had great popularity and influence. Corporate women abandoned the two piece outfit for a jacketed, more masculine, suit – this suit was later called a power suit.

The Power Suit◦ Women in the work field strived to be

authoritative. By wearing a simple wool suit in a neutral navy or grey. Under the jacket women wore “non-sexual” blouses and work skirts were at least to the knee.

◦ They maintained a non colorful work wardrobe without bright colors or design to be taken more seriously.

Women wear in the corporate world with important jobs. Women started to see themselves as powerful, successful people and wanted that to be reflected in their work environment. This was the beginning of the power suit.

Women were mothers, wives, workers which is why casual fashion was denim and comfortable.

It was a bad year for national disasters which may have lead to the rise in man made fabrics being used in apparel

70s- had high wasted pants, small shoulder pads, big lapels on sports jackets for

both men and women, and high healed boots

90s- denim jackets and high wasted jeans were all the rage