New Game, New Language

How Technology Has Fundamentally Changed the Visual And Verbal Rules of

Engagement

The Digital Revolution has

changed everything…

The five new verbal rules of engagement

Personalisation is king

Dialogue not monologue

Tweets not text

Be dynamic, not static

Join the global conversation

The five new visual rules of engagement

Think content in context

Use predictive visuals

Cover the whole consumer

journey

Make it malleable

Make it rewarding

Think content in context

Use predictive visuals

Cover the whole consumer

journey

Make it malleable

Make it rewarding

Personalisation is king

Dialogue not monologue

Tweets not text

Be dynamic, not static

Join the global conversation

Any questions?