Mobilizing Your Journalism

Chip Mahaney, E.W. Scripps Company

3

Smartphone as Game Changer

4

The 3rd Screen is now the 1st Screen

• Current AM routine:– Check mobile

device • alerts, e-mail, social,

weather

– Turn on TV – Check traffic on TV,

online, radio, Twitter

– Plug in, reconnect at work via computer

5

Fast Facts

• About half of all adults get local news or information on a cell phone or tablet.

• 51% of mobile local news consumers use 6 or more sources/month (2x non-mobile users)

• Consumption increases with education and income.

• Tablet penetration 4-7%. iPad is king.(Pew Mobile Devices, March 2011)

6

The Web Bell Curve

Web pageviews, hour by hour (by pct)

(Omniture data, Sep 13-17, 2010 and Sep 12-16, 2011)

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

2010

2011

7

Mobile Morning Rush

Mobile pageviews, hour by hour (by pct)

(News Over Wireless data, Sep 13-17, 2010 and Sep 12-16, 2011)

0%

1%

2%

3%

4%

5%

6%

7%

8%

12a 2a 4a 6a 8a 10

a12

p 2p 4p 6p 8p 10p

2010

2011

8

More key trends

• Mobile redefines local.

• Mobile is being layered on top of other media.

• We are never alone, never bored, never out of touch.

• We’re so connected, we assume “if news is important, it will find me”.

9

Mobile Evangelists

• Tomi Ahonen – a “mobilist”– Mobile is the 7th mass medium– No medium replaces the one before it– Mobile is NOT the dumb PC!!!

10

Mobile’s unique attributes for news

• Cameras• Voice• GPS chip• Motion sensor• Touch screen• Keypad • Video• Wireless internet

• News-gathering

• Content distribution & consumption

• Data

• A social audience – community always there.

11

Mobile’s unique attributes for news

• Cameras• Voice• GPS chip• Motion sensor• Touch screen• Keypad • Video• Wireless internet

• News-gathering

• Content distribution & consumption

• Data

• A social audience – community always there.

Are we ready for a Mobile First Strategy?

12

Mobile Leadership

Use the tools to produce real-time

13

Mobile Leadership

Prize photograph

y(and train for it, too)

14

Mobile Leadership

Produce for the platform

15

Mobile Leadership

Play with apps.

16

Mobile Leadership

Push.

17

iOS Breaking News Push Alerts

18

Mobile Leadership

• Use the tools to produce real-time.

• Prize photography.

• Produce for the platform.

• Push.

19

The Leadership Challenge

Challenge the process

• Seek opportunities• Experiment • Take risks• Create small wins• Learn from the

experience

Mobilizing Your Journalism

Chip Mahaney, E.W. Scripps Company