TRAINING PRODUCT KNOWLEDGECIRCLE K BALI

2012

26/07/2012

Annisa Nuraini

Background

•Knowledge is power and for retailers, product knowledge can mean more sales. It is difficult to effectively sell to a consumer if we cannot show how a particular product will address a shopper's needs.•GSK facilitate training product knowledge to deliver knowledge to customer (Circle K), and customer will able to apply what they got to consumers.

Objective

• Refreshing GSK product knowledge to customer (Circle K)• Circle K supervisor are able to deliver GSK product knowledge to consumer

(shoppers)• Circle K will have special attention to GSK product• participants learn to sell to potential buyers, troubleshoot problems with existing

customers or provide feedback to development teams on usage and satisfaction• All objectives of training product knowledge will make benefit by leading into

increasing sales

Flow Place

• Gedung Pronasindo• Jl Diponegoro 101 Denpasar

Time

• 26 July 2012• At 10.00-12.00

Presenter

• Dr. Maria Melisa

External Participant

• 160 people from 141 outlet CK in all Bali• Bu Nadi (Merchandiser Manager CK)• Pa Sudi (head of training CK)

Internal Participant

• KAE (Annisa), ASM(Susanto), MD(Gesa, Ami)

Yel-yel CK (video)

FLOW

Training Content

• GSK overview company• Sensodyne• Scott’s• Panadol

Matur Suksma