Christina J BareaPartial Portfolio

My Logos2012-2014

The Rising Lotus Qigong (2011)

lo

original concept

Blue Mountain Monastery (2012)

logo

Atlanta School of Oriental Medicine (2014)

Soluna Marketing (2014)

My Words

Award Winning Author

Scripture Translation & Cover Design

Articles

Marketing: Intentional vs Unintentional Communication

With the proliferation of mediums to advertise our wares, and everyone talking about social media, it’s easy to see how we can forget what marketing is. But at its essence, marketing is just about communication. It’s about finding the most effective way to clearly get your message across to the customer with the intention that it will generate a sale. The challenge for businesses is to craft messages and submit them in a way that captures the attention (and memory) of the audience. Therefore, great marketers are more than just graphic artists, strategists or eloquent speakers; they also deeply understand the effects of psychology and non-verbal communication.

Communication is the combination of various sensory stimuli, from actual words to the images, scents and related sounds that give the message context. We all know it’s not the same thing to say “Thank you” with a smile on our face as we face the person, as it is to say “Thanks” as you smirk and walk away. Our body language and the tone of our words make a huge difference in the way messages are received, as well as the many other components of context such as location, medium, etc. We can call this intentional vs. unintentional communication. When it comes to marketing, many novices spend a lot of time thinking about the intentional part of their message, but sometimes fail to spend enough time looking at the unintentional aspects.

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Service Providers: Grow your brand before you burnout

Individuals who provide services to their community have a unique challenge in terms of branding as they grow. For the majority, their business is based on their personal ability to satisfy the needs of clients or patients. In other words, their practice is a direct reflection of who they are and how they interact with their clients. Clients bond with the individual and then help the practitioner grow the business either through referrals or by sheer repetition. At the beginning, most of these service providers start out solo. With time, they become overwhelmed by being personally responsible for the influx of revenues, and doing what it takes to keep the doors open. However, for most of these individuals, eventually burnout becomes a problem.

The challenge lies in knowing how to grow the personal brand into one that is not dependent on the individual. It means knowing how and when to bring in products, and other people to represent the original person with the same great reputation, care and consistency. Timing is crucial and selecting the correct complimentary products or people is essential. While this may seem like common sense to the outsider, for the solo practitioner sometimes “it’s hard to see the forest because of the trees”.

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Mock Press Releases Press Release: Tesla MotorsSeptember 22, 2014

Tesla Supercharges into China

Palo Alto, CA – Tesla Motors (NASDAQ: TSLA) is speeding its way into China with skyrocketing sales and a new advertising campaign themed “I live Supercharged”. The opening of Tesla’s retail store in Shanghai is expected to generate more sales than the flagship outlet in Beijing. To launch this occasion, the eco-conscious automaker has partnered with top Chinese fashion designers to deliver a new advertising campaign that will undoubtedly garner the attention of Chinese glitterati.

The new print campaign opens with Chinese supermodel DuJuan dressed in white standing in front of her all white Model S. White is the color for Autumn and represents integrity and strength for the Asian culture, both are fundamental values of the company and of its brand identity. Timed perfectly with the launch of Shanghai’s Fashion Week, the lux car manufacturer aims to secure its presence in the eyes of Chinese socialites, business men and entrepreneurs. Ms. Christina Barea, Communications Manager, shares that follow up ads are based on the seasons and their related colors which are traditional to Chinese culture. She says “Speaking to the traditions which forged this country while introducing a new product shows respect to the community. And respect, can earn loyalty and cooperation from both consumers and government alike.”

Tesla plans to continue expanding its presence in Asia with new stores expected to open across the mainland as well as Taiwan and HongKong. With sales already exploding Europe and Japan, it looks like Tesla will supercharge its way into a global brand in record speed.

Mock Press ReleasePress Release: MOTASeptember 24, 2014

MOTA heats up the runway with sizzling new wearable technology line-up

Sunnyvale, CA – MOTA®, worldwide manufacturer of consumer electronics, is breaking into wearable technology in a highly visible way. SF Fashion Week kicked off on Monday with MOTA’s new line of smart sportswear from leading smart-technology companies like Apple, Nike, and Samsung. Paying homage to local talent, MOTA featured new designs from rising stars in the Bay Area like Billie Whitehouse and Zackees. Models wowed the audience with the newest styles of LED shoes for joggers and cyclists, as well as smart shirts designed to warn users when engaging in over strenuous activity. There was something for everybody, gloves, helmets, shirts, pants, and even glasses.

MOTA’s jump into fashion follows its amazing success at SF’s Wear Tech Con that took place in July 2014. Given the markets insatiable appetite for wearable technology and fashion, MOTA expects sales to soar into uncharted territory in record time. Michael and Kevin Faro, founders of MOTA are elated and gave the following comment at the event “We are looking forward to expanding our product base to meet the demand of the market. Investors have been influential in connecting us with the resources to evolve at the same pace as the technology; therefore, we intend to stay at the leading edge of the market.” With MOTA’s plans to go public in the near future, its solid reputation and astute thinking are sure to garner interest from the stock market.

SF Fashion week is still underway and MOTA has the audience on the edge of its seat in anticipation of the next flashing light or chiming bell. PR specialist for the company, Ms. Barea says “the grand finale will be at our exclusive VIP event on Friday night. Our strategic partnership with a well-known technology designer has produced a new exciting product never seen before. We expect that this will catapult the company into higher market awareness and build the brand into a strong global presence.” MOTA current products include: MOTA SmartWatch with Bluetooth, MOTA SmartPhone Anti-Lost Bluetooth Companion and Remote Camera Trigger, and a wide range of accessories for iPhone, iPad and Samsung Galaxy products.

Qigong Continues to Gain Popularity in the US

 

Martial artists share their studios, the general public is now interested in this Eastern healing art. 

Barely heard of 5 years ago, the Chinese art of Qigong is enjoying a revival around the World. Interest continues to

gain momentum in the United States as an increasing number of studios, practitioners and teachers hang their signs up

for business. And the community is responding. Classes formerly limited to martial artists trying to discover the

hidden power of qi are now joined by the ex-yoga crowd looking for a less contorted approach to fitness. Progressive

minded oncologists are prescribing qigong to patients to help manage the dramatic side-effects of western cancer

therapies. And “big-name” grants are funding research into the benefits of qigong. People are finding relief from

symptoms and ailments ranging from respiratory, cardiovascular, surgery, stress, depression and more. Research

performed in 2002 revealed that about 5 million Americans (2.5%) have practiced Tai Chi (a moving form of qigong),

and half of them did so in the past 12 months. With an estimated growth rate of 40% per year, there are currently

about 18.8 million Tai Chi/Qigong practitioners in the US with a forecast of about 26 million by the end of 2009(1).

(excerpt)

Animal Spirits Within The 8 Silk Brocadepublished in Qi Journal Summer 2014

By Christina Barea-Young & Peyton YoungConnecting to the hidden energetics of the ba duan jin through the use of the 8 trigrams of the prenatal bagua

The Eight Silk Brocade (Ba Duan Jin, 八段锦 ) is a beautiful compilation of 8 movements that stretch and relax the body’s tissues and meridians promoting smooth circulation of qi and Blood throughout the entire body. It is a routine based on slow stretching movements which place more emphasis how the body moves than other types of qigong which require focusing on breath control or focused visualization. The simplicity of the 8 movements allows it to be quickly learned and easily practiced.

The 8 pieces of brocade has traditionally been thought of as a set of stretching and callisthenic exercises. For the most part, it’s not really a set of qigong exercises that most people bring to mind when they think of martial skill or the energetics of neigong. However, an alternative interpretation of the set can be found by linking each movement to the energetics of the bagua zhang animal forms, the internal alignment of the tendons as found in xing yi, and the prenatal arrangement of the bagua trigrams. When these three components are added to the basic physical movements, the brocade evolves into a vibrant metaphor about the joyous celebration of life; expressed through the Three Treasures of jing, qi and shen. This article is an introduction to the energetics of the movements only. Due to space and functional considerations, the martial principles must be learned through an actual kinesthetic experience.

Recitation of Scripture: Preserving the Tradition of DaojiaoBY CHRISTINA J BAREA, DP, MMQ

 6th International Conference on Daoism

Loyola Marymount UniversityLos Angeles, California, USA

June 5th, 2010  

Abstract: The role of ritual and daily recitation of scripture holds an important place

in the teachings of daojiao lineages, known in English as “religious Daoism.” Yet, as

Daoism in general continues to adapt to a wider audience in a multitude of languages

and cultural contexts this structured tradition runs the risk of evolving into its more

free-flowing counterpart daojia known in English as “philosophical Daoism.” This paper

will briefly discuss the benefits of daily recitation of scripture for Daoist practitioners.

(excerpt)

Countless Flyers, Ads, Newsletters, Articles, labels, graphics, banners, memes

Photograhpy

Mock Ads

Branding for Apparel

Concepts for Bali Companycirca 2001

Wonderbra by Christina, 2000

Champion™ Brand Re-Launch

Champion Re-Brand Concepts circa 2000

General Inspiration

General Inspiration

I’d love to work with you!

Christina J Barea