CJ Jackson and Lauren Girard: The Power of YouTube
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Transcript of CJ Jackson and Lauren Girard: The Power of YouTube
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+THE POWER OF
YOUTUBE!
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+OUTLINE:PART 1- INTRODUCTIONS
PART 2- TRAINING A STAR
PART 3- TOOLS AND TECHNOLOGY- HOW TO CREATE A POPULAR YOUTUBE VIDEO
PART 4- HOW TO MARKET YOUR VIDEO AND ESTABLISH A FANBASE
PART 5- FINDING OPPORTUNITIES FOR YOUR PET
PART 6- Q & A
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+ Who Are We?
Lauren CJ
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+INTRODUCTIONS TO:
PAIGE JASMINE
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+PAIGE- BACKGROUND/ HISTORY:
READER’S DIGEST “AMAZING PETS”
DAVID LETTERMAN’S STUPID PET TRICKS
ANIMAL PLANET “AMERICA’S CUTEST DOG”
FEATURED WEBSITES/BLOGS- PawNation.com, FARK.com
COMMERCIALS Best Friends Pet Care SPCA Baltimore, Maryland 1800-PetMeds (National)
NYLABONE VIDEOS
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PAIGE’S ACCOMPLISHMENTS:
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PAIGE’S ACCOMPLISHMENTS:
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+JASMINE- BACKGROUND/HISTORY NATIONAL APPEARNCES:
GOOD MORNING AMERICA ANDERSON COOPER ANIMAL PLANET’S “WHO LET THE DOGS OUT” RIGHT THIS MINUTE
COMMERCIALS Mighty Dog Petsmart
2012 DOG FANCY CALENDAR
DAVID LETTERMAN AUDITION
INTERNATIONAL TV- “TOKUDANE” SHOW (JAPAN) “WHO LET THE DOGS OUT?” (ENGLAND)
FEATURED WEBSITE- icanhascheezburger.com
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JASMINE’S ACCOMPLISHMENTS:
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TV Appearances
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+PAIGE’S AMAZING DOG TRICKS http://www.youtube.com/watch?v=0atefssLylM
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+JASMINE’S AWESOME DOG TRICKS
http://www.youtube.com/watch?v=yTcv9e2aMvc
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You can’t have a popular video without a proper foundation - training is important part of it!
INTRO TO CLICKER TRAINING &
POSITIVE REINFORCEMENT
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USEFULNESS OF TRAINING:
SOCIALIZATION COMFORTABLE BEING TOUCHED
ALL OVER BODYCOMFORTABLE WITH DIFFERENT
ENVIRONMENTS & SURFACESTARGET/ GO TO A MARKOFF-LEASH OBEDIENCEENDURANCE!
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① DISTRACTION
② DISTANCE
③ DURATION
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+MOTIVATION & PATIENCE
TOYS? TREATS? PRAISE?
“With dogs, it’s all about finding their favorite currency. It may be a special treat or a special toy. Find what your dog’s favorite currency is and use that when training them new tricks.” - Zak George
TRAINING COMPLEX BEHAVIORS Complex behaviors are built off of simple behaviors Luring, Shaping, Capturing
WHAT’S YOUR DOG’S REWARD?
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+RESOURCESFREE ONLINE TUTORIAL VIDEOS ON YOUTUBE:
•KIKOPUP•TAB289•NANA BORDERCOLLIE
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TOOLS AND TECHNOLOGY
HOW TO CREATE A POPULAR YOUTUBE VIDEO
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+GETTING STARTED
HAVE A PLAN!
BRAINSTORM A PLOT OR MAKE A DRAWING BOARD TO HASH OUT YOUR IDEAS
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USE GOOD LIGHTING
GET A TRI-POD! (OR A FRIEND WITH A STEADY HAND)
GET A GOOD CAMERA (HD)
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BE CREATIVE AND ENTERTAINING• VARIOUS CAMERA ANGLES• UNIQUENESS• PERSONALIZED TALENT
USING PROPER MUSIC• COPYRIGHTED MUSIC VS.
ROYALTY-FREE MUSIC
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+How to Market Your Video and Establish Your Fan Base
Title and Keywords(Important to help gain views!)
SEO - Search Engine Optimization
Google Insights – http://www.google.com/insights/search
Google Adwords Keyword finder - https://adwords.google.com/select/KeywordToolExternal
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+How to Market Your Video and Establish Your Fan Base
Use your resources Contact related bloggers and forums Post/tag your video on related sites with
large fan bases
YouTube Subscribers/Friends/Insights
Facebook/Twitter
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Animal talent agents
Email your video links to production companies and other media outlets
Online listings/ contests
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CJ & JasmineYouTube: www.youtube.com/MyFavoritePupJasmine
Facebook: www.facebook.com/MyFavoritePupJasmine
Twitter: www.twitter.com/MyFavPupJasmine
Blog: www.myfavoritepup.blogspot.com/
Lauren & PaigeYouTube: www.youtube.com/snuggliepuppy
Facebook: www.facebook.com/PaigetheBorderCollie
Twitter: www.twitter.com/PaigetheBC
Email: [email protected]
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