CIVILCIVILWicked -deals Wicked -deals

sales sales presentationpresentation By:AlexStang

All content is intellectual property of Clear Channel Media and Entertainment.

Sales/Business GoalSales/Business Goal

•Over the years Civil has dominated the snowboard and skateboard retail industry in Southern Rhode Island

•Civil opened a new location in Providence on October 20th . Thus, giving the business an opportunity for a new market of customers

• In what way will our business increase

sales with men 15-30 increase by 10%

• In what way will our service make Civil rank #1 in the winter sports retail industry on consumer reports

Business Background

All content is intellectual property of Clear Channel Media and Entertainment.

SolutionSolution

• Clear Channel Wicked Deals Program– Every week, Wicked Deals are heavily promoted

both on-air and on our websites telling listeners what they can buy for half price. Every Friday morning at 9am, items go on sale to listeners at www.wicked-deals.com.

What you Get!– We write your script using the “ Wicked Dealah”– We produce the commercial from start to finish,running your spot the week leading up to the deal– Along with weekly email blast to 90,000 listeners

Wicked-deals.com has over 13,000 monthly visitors

All content is intellectual property of Clear Channel Media and Entertainment.

ScheduleSchedule

• As a wicked-deals participant you have four options of what station you want your spot air.– 94WHJY: (30) 30 second commercials

• Ranks #1 with adults 25-54 • Air Monday-Sunday 6 a.m.- midnight

– Coast93.3: (40) 30 second commercials• Rank #3 with women 25-44• Air Monday-Sunday 6 a.m.- midnight

– 920WHJJ : (50) 30 second commercials• Air Monday-Sunday 6 a.m.- midnight

B101: (35) 30 second commercials • Air Monday-Sunday 6 a.m.- midnight

All content is intellectual property of Clear Channel Media and Entertainment.

Cost of CampaignCost of Campaign

• (60) $50 dollar gift certificates– The cost of the campaign drops immensely

with consumer behavior factors• With the winter season coming most products

cost much more than $50 dollars.– Customers will spend much more than the $50

dollar gift certificate in the store on bindings, snowboards, jackets, snow pants, etc…

– “$2 Billion worth of gift cards were unredeemed in 20011”-Brad Tuttle

All content is intellectual property of Clear Channel Media and Entertainment.

Action TimelineAction Timeline

• If you accept our offer we will begin working on the scheduling of spots immediately

• Perfect for the Holidays– With the holiday season approaching this is the

perfect time to advertise– Among those who buy daily deals, 31% of

customers have not heard of the company before the deal

• Wicked- deals will give your business the competitive advantage you need. The Time to Act is Now!

All content is intellectual property of Clear Channel Media and Entertainment.

AppendixAppendix

• Wearecivil.com• Radioexchange.clearchannel.com• Avg. Persons M-SU 6a-12 (May’ 11pm)• Cume Persons M-Su 6a-12 (May ‘11ppm)• Marketing Daily (June 23, 2011)

• Tuttle, Brad. "Billions Wasted: Do Gift Cards Make Sense When So Many Go Unused?" TIME.com. TIME Magazine, 09 Jan. 2012. Web. 05 Nov. 2012. <http://business.time.com/2012/01/09/billions-wasted-do-gift-cards-make-sense-when-so-many-go-unused/>.