Civic sales force training program
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Transcript of Civic sales force training program
C.I.V.I.C Card
Sales force training presentation
What is the PROBLEM?
Expenditure leakage + Float dollars =
Float jobs
Money moving out ofthe neighborhood
C.I.V.I.C. – Coordinated Initiatives adding Value to the Inner-City – a community-based organization positioned to help foster a stronger link between merchants and the communities they serve.
What is the SOLUTION?
The C.I.V.I.C. Debit Card is a community-based discount program, whereparticipating merchants/businesses provide discounts on products and services tocardholders within the local communities they serve.
Members simply take their card to any of the participatingmerchants/businesses to receive discounts ranging from5% to 50% off purchased goods and services.
Increased Traffic Within TheCommunity You Serve
Benefits of C.I.V.I.C Card Merchants
Customized Signage EmphasizingCommunity Tie-In
Customer Outreach & Community-Based Publicity
Customer Tracking & CommunicationsPrograms
Cross Branding WithLocal/Regional/National Businesses
Localized Advertising and Web SiteDevelopment/Integration
Merchants/Businesses Participating in theC.I.V.I.C. Card Program
Participating merchants/businesses areprovided with all the necessary C.i.v.i.c.Card logo material for store-front andin-store display
Supplemental ad placement – to let allC.i.v.i.c. Card holders know that they willget “automatic savings” as a result of theirpatronage.
This will allow these major entertainmentdestinations to tie-in with participatingmerchants/businesses, and greatlyenhance customer identification.
How to Sign Up?