Civic Games Deck 4.1.13
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Transcript of Civic Games Deck 4.1.13
TABLE OF CONTENTS
I. Team II. The Learning Process III. The Market Opportunity IV. Product V. Competitive Advantage VI. Go to Market Strategy VII. Revenue Model VIII. Seed/Series-A Funding Goals
KEY ADVISORS
Toni Maraviglia Co-Founder & CEO
MPrep
Peter Stearns Provost, George
Mason University
David McCool CEO & President
Muzzy Lane Software
Alisha Outridge Director Social &
Engagement Clear Channel
THE EFFECTIVENESS OF OUR EDUCATION SYSTEM DEPENDS ON STUDENT ENGAGEMENT AND
PERFORMANCE MEASUREMENT
Student Engages in Interactive Learning
Performance is Measured
Measurement Informs Next
Steps
Activities are Customized to
Student
E D U C AT I O N T E C H N O L O G Y
E N G A G E M E N T T E C H N O L O G Y
REGARDING ENGAGEMENT, LEARNING TECHNOLOGY CANNOT COMPETE WITH ENTERTAINMENT MEDIA &
TECHNOLOGY
OUR WORLD TODAY FACES MASSIVE CHALLENGES:
(1) STUDENTS, EMPLOYEES AND CITIZENS LACK THE MOTIVATION, KNOWLEDGE AND SKILLS TO
TACKLE MAJOR GLOBAL ISSUES
(2) ORGANIZATIONS AND TEACHERS LACK A TECHNOLOGY THAT ENGAGES LEARNERS AND SIMULTANEOUSLY EMPOWERS INSTRUCTORS
THE EDUCATIONAL MARKETPLACE DEMANDS TWO NEW OFFERINGS:
(1) AN ENGINE THAT CAN POWER GAME-BASED, PERSONALIZED LEARNING EXPERIENCES, AND
(2) SPECIFIC OFFERINGS THAT USE THIS ENGINE
TO TEACH REAL WORLD PROBLEM SOLVING AND CIVIC LEADERSHIP
WHAT DO WE DO? We build fun, meaningful games, and the technology and curriculum to incorporate them into a larger learning program.
THE ASSESSMENT ENGINE AND ANALYTICS PLATFORM
² An assessment engine that allows games to measure student learning
² An analytics dashboard so instructors can use these games to improve classroom learning
ONLINE MINI-GAMES
² Story-based adventures that orient learners to real world problems
² Drill and practice activities to improve knowledge and skill mastery
² Mobile optimized for anytime, anywhere learning
² Desktop and card games for simulations and in-person, social learning
² Highly effective instructional plans and templates that leverage games, technology and inquiry to personalize rigorous instruction
² Standards aligned and research-based
INSTRUCTIONAL TOOLS AND RESOURCES (CUSTOM FOR PARTICULAR COURSES)
Global History Curriculumby Joseph Ballou
UNIT
#
Time Period Essential
Question
Content Communication and Critical Thinking Skills
State
Standards
Teaching
Strategies
Materials Assessments
Week 1-2 1
Pre-history;
modern age
What iscivilization?
Rise of man; forms of
government; definitions of
culture; sociological aspects
of groups: economic, social
and demographic
ELAC: WtL: Revising
and organizing ideas,
respond to a nonfiction
prompt; PW: Position
Essay Pre-writing
2.2, 2.3,2.4, 3.1, 4.1
KWL charts;
reciprocal
teaching;
discussion; film
viewing; mind-
mapping
Worksheets on evolution and great migration; documentary Journey of Man; documents on Rwandan genocide; video of traditional dance from Africa/Asia; position essay pre-writing worksheet; syllabus; class rules worksheet
Pre-writing notes;
MC/short answer
quiz.
Week 3-4 1
N/A
How do youstudy civilization?
Note-taking; group work;
primary and secondary
sources; research; citation
of sources (MLA);
presentation (speaking and
listening); visual literacy;
quick writes; questioning;
types of social scientists
(see "content")
2.4, 3.2,4.2, 5.4
Jigsaw, peer-
editing, TWPS,
DEJ, rubrics,
lists, computer
research
Sample notebook; rubrics for group work and presentations; sample MLA citations; MLA worksheets; quick write prompts; diagram of social sciences
Note-book w/ DEJ
and TWPS.
Citation quiz.
Year 1: What determines the fate of civilizations?
² Scalable online and in-person trainings available
² Friendly and knowledgeable customer service
² Custom product packages and consulting for premium and large institutional clients
TRAINING, PROFESSIONAL DEVELOPMENT & CONSULTING
OUR COMPETITIVE ADVANTAGE Key Competition Ed Games § iCivics § Civilization § Atlantis Revisited § Lure of the Labyrinth § BrainPop
Adaptive Engines § Dreambox § Knewton § SkillsTutor § MagnaHigh (Prodigi)
Big 3+ § Pearson § McGraw-Hill § Houghton Mifflin § Scholastic
Response Ed Games § Instructor interface § Standards Alignment § Bridging short and long-form play
Adaptive Engines § Engaging student activities § Focus on real-world problems and
relevance Big 3+ § Speed of development § Focus on emerging opportunities § Relationship-based marketing
GO TO MARKET STRATEGY: 1) Target teachers, administrators and parents with targeted
campaigns and via distribution partners 2) Release games as stand alone learning products in app
stores; create media buzz and produce virality with social game play
3) Build sticky relationships with schools based on multitude of product offerings and compatibility with existing IT infrastructure
4) Build enduring credibility and list of titles through RFPs, grants and custom development for larger institutional clients
Source 1: Paid Tiers of LMS Free tier: diagnostic testing, basic analytics Tier 1 ($10-20/mo): access to advanced features, learning content Tier 2 (~$100/mo): access to browser games for students
Source 2: Monetization of Games In app purchases: Avatar upgrades, level unlocks, multi-player Paid apps: special school additions Ad based revenue
Source 3: Supplementary Resources and Services Lessons, unit plans, assessments ($5-$50 each) Professional Training ($10-$300 each) Customized development services ($2,000-$250,000)
Source 4: Affiliate Relationships/Partnerships Third party resources, plug-ins; referrals to partners (% commission)
REVENUE MODEL
SEED INVESTMENT USE OF FUNDS OVER 12 MONTHS
Product Engineering and Design: 60% $450,000 Sales and Marketing: 13% $100,000 General and Administrative: 27% $200,000
Goals • Development of multi-player and social
capabilities • Concept development in 3D environment • Enhancement of adaptive learning
algorithms and recommendation engine • Expansion into new K-12 content areas • Expansion of user customization features • Development of strategic distribution
partnerships
[email protected] www.facebook.com/civicgames.co @Civic_Games
INTERESTED INVESTORS OR PARTNERS SHOULD EMAIL US IMMEDIATELY FOR MORE INFORMATION. FOR GENERAL NEWS AND UPDATES YOU CAN ALSO FOLLOW US ON FACEBOOK AND TWITTER.