City Twist Media Kit
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Transcript of City Twist Media Kit
Future Innovator Award
FINALIST
© 2009 CityTwist. All Rights Reserved.
www.citytwist.com - 866.798.CITY (2489) - 111 SE. 1st Street - Boca Raton, FL 33432
GEO -TARGETEDEMAIL ADVERTISINGONDEMAND
Media Kit
© 2009 CityTwist. All Rights Reserved. 2www.citytwist.com - 866.798.CITY (2489) - 111 SE. 1st Street - Boca Raton, FL 33432
Our ExpertiseCityTwist was developed by a team of computer scientists, data architects, and programmers with long histories in delivering permission based email advertisements to local consumers
Born from direct mail and email marketing careers, we Born from direct mail and email marketing careers, we believed there was a better way for businesses to get their advertising message out to consumers in their relevant market areas
It is from this sentiment, and many years of investment and work that CityTwist’s product offerings have been delivered to the marketplace
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© 2009 CityTwist. All Rights Reserved.
www.citytwist.com - 866.798.CITY (2489) - 111 SE. 1st Street - Boca Raton, FL 33432
Our DataCityTwist maintains a dynamic database of 125 million unique subscribers, representing 57% of the U.S. internet community
Each subscriber has requested offers, specials and promo-tions from businesses in their communities
CityTwist knows where each of these subscribers lives - when a consumer opts-in to receiving email advertisements, they provide their
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full name
current postal address (updated regularly for new movers)
email address (often multiple)
date and time stamp when the consumer opts-into becoming a subscriber
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© 2009 CityTwist. All Rights Reserved.
www.citytwist.com - 866.798.CITY (2489) - 111 SE. 1st Street - Boca Raton, FL 33432
Our TechnologyCityTwist’s distributed supercomputing technology ensures delivery of email advertisements to the consumer’s inbox
Our proprietary email delivery technology is so powerful that it is the backend outsourced delivery engine for many of our competitors
This enabling technology, coupled with our huge database This enabling technology, coupled with our huge database of 125 million subscribers, puts the power of email market-ing in the hands of all businesses
CityTwist has created a unique value proposition for busi-nesses wanting to advertise on a local or national level, or wanting to stay in touch with their current customer base
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© 2009 CityTwist. All Rights Reserved.
www.citytwist.com - 866.798.CITY (2489) - 111 SE. 1st Street - Boca Raton, FL 33432
Product Offerings
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Customer Acquisition Customer Retention
CityTwist – automated list generation and DIY/DFY geo-targeted conquest email platform
CitySpotlight – Email flyers (cooperative advertising) to geo-targeted consumers
Custom Prospect – lifestyle targeting to particular types of consumers (over 400 lifestyles to choose from)
For more information about these services, please visit ourwebsite at www.citytwist.com/services.html
Email Append – provision of email for electronic communi-cation to business’ current customers
ECOA – Updating of business’ email database to correct bouncing email addresses
NCOA - License holder with U.S. Postal Service to update mover’s physical addresses in business’ customer database
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© 2009 CityTwist. All Rights Reserved.
www.citytwist.com - 866.798.CITY (2489) - 111 SE. 1st Street - Boca Raton, FL 33432
PricingPriceProduct Min. Order
CityTwist
CitySpotlight
Custom Prospect
Email Append
ECOA
NCOA
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$50 CPM
$50 CPM
$80 CPM
$80 CPM
$80 CPM
$10 CPM
None
None
$1,000
$1,000
$1,000
$ 500
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© 2009 CityTwist. All Rights Reserved.
www.citytwist.com - 866.798.CITY (2489) - 111 SE. 1st Street - Boca Raton, FL 33432
In the NewsCityTwist’s rapid gain of market share has created a buzz, resulting in significant attention from the media, including•
To read about and watch what is being said about CityTwist, please visit our website at www.citytwist.com/news.html
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CBS NewsBusiness WeekMotor Trend DM NewsBusiness Journals
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© 2009 CityTwist. All Rights Reserved.
www.citytwist.com - 866.798.CITY (2489) - 111 SE. 1st Street - Boca Raton, FL 33432
Our Clients
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© 2009 CityTwist. All Rights Reserved.
www.citytwist.com - 866.798.CITY (2489) - 111 SE. 1st Street - Boca Raton, FL 33432
Executive TeamLou Nobilé - Founder Lou provides Visionamics with more than 20 years of executive and technology experience. Prior to establishing Visionamics in 2003, Lou was Vice President of Technology responsible for Equifax’s email marketing platforms. Prior to Equifax, his technological innovations at Naviant as Chief Technology Officer, led to increased revenue and expanded product lines raising the company’s valuation from $20 million to $135 million with the sale to Equifax.
Lou began his career in marketing in direct mail fulfillment, providing a firm base for his migraLou began his career in marketing in direct mail fulfillment, providing a firm base for his migra-tion to email marketing. In 1998 he had the vision to fully migrate from direct mail to email, building one of the first email advertising delivery engines in the world. As a technological pioneer in the email industry, Lou provides an unequaled wealth of experience and expertise in a market that is now reaching universal acceptance.
Ken Schwartz - Chief Executive Officer Ken leads Visionamics having spent the last 10 years scaling internet companies with Ken leads Visionamics having spent the last 10 years scaling internet companies with enabling technologies to highly profitable organizations. Before Visionamics, Ken was the Executive Vice President and General Counsel of Seisint, a data and technology company purchased by LexisNexis in 2004 for $775 million. The Seisint transaction was the largest dollar acquisition of a private company in 2004 and was named Fortune Magazine’s “Deal of the Year”. Following the Lexis transaction, Ken ran business development for the LexisNexis Public Records division.
Ken began his career as an attorney specializing in regulatory law and commercial transacKen began his career as an attorney specializing in regulatory law and commercial transac-tions. Ken opened his own practice directly following graduation from law school, and within 5 years grew it to a multi-million dollar business. Ken’s business and legal experience provide a unique blend of knowledge and experience perfectly situated to navigate Visionamics’ growth.
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