City Skyline Neighbourhood Series - Indicus Analytics
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City Skyline of India – Neighbourhood Series 2008- 09 – Top cities City Skyline of India Neighbourhood Series 2008-09 Top cities - neighbourhood profiles
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For the top cities of India “Income profile, expenditure profile, neighbourhood profile, market profile, consumer profile at neighbourhood levels” The City Skyline of India – Neighbourhood Series divides the cities into neighbourhoods which are as small as a few square kms. It brings out information on consumer demographics, disposable income, consumption expenditure (aggregated as well as separately on major heads) and savings of households. How does the profile of consumers in Uttam Nagar compare with that of Kondli, in Delhi? How does Greater Kailash 1 compare with Vasant Vihar? Or how do Koramangla in B’lore, Goregaon Dindoshi in Mumbai and Saket in Delhi compare with each other? The City Skyline of India – Neighbourhood Series, is designed to help marketers and strategists dissect the cities of India at extremely granular levels.
Transcript of City Skyline Neighbourhood Series - Indicus Analytics
Cit
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City Skyline of India Neighbourhood Series
2008-09
Top cities - neighbourhood profiles
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How does the profile of consumers in Uttam Nagar compare with that of Kondli, in Delhi?
How does Greater Kailash 1 compare with Vasant Vihar?
How do Koramangla in B’lore, Goregaon Dindoshi in Mumbai and Saket in Delhi compare with each other?
Target customers across geographies
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For the top cities of IndiaIt divides the top cities into 100+ neighbourhoods
each. Once identified, it provides consumer profiles for each of these Demography
Number of Households in 6 Annual Income Categories
Population in each of the above 6 Annual Income Categories
Consumer markets Annual aggregate disposable incomes of
Households Annual aggregate expenditures of
Households Annual aggregate savings of Households Annual Household Expenditure on 5 major
categories
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For every Neighbourhood
Households in Income Category Rs. <75,000
Household in Income Category Group Rs. 75,000-1,49,999
Household in Income Category Group Rs. 1,50,000-2,99,999
Household in Income Category Group Rs. 3,00,000 - 4,99,999
Household in Income Category Group Rs. 5,00,000-9,99,999
Household in Income Category Group Rs. 10,00,000 and above
Total number of Households
Population in households with Annual Income of < Rs. 75,000
Population in households with Annual Income of Rs. 75,000 to Rs.1,49,999
Population in households with Annual Income of Rs. 1,50,000-2,99,999
Population in households with Annual Income Rs. 3,00,000 - 4,99,999
Population in households with Annual Income Rs. 5,00,000- 9,99,999
Population in households with Annual Income Rs. 10,00,000 and above
Total Population
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For every NeighbourhoodAnnual Disposable Income of Households with Annual Income of <Rs. 75,000
Annual Disposable Income of Households with Annual Income of Rs. 75,000 - 1,49,999
Annual Disposable Income of Households with Annual Income of Rs. 1,50,000 - 2,99,999
Annual Disposable Income of Households with Annual Income of Rs. 3,00,000 - 4,99,999
Annual Disposable Income of Households with Annual Income of Rs. 5,00,000 - 9,99,999
Annual Disposable Income of Households with Annual Income of Above Rs. 10,00,000
Total Annual Household Income of Households
Annual Total estimated Consumption Expenditure of Households with Annual Income of < Rs. 75,000
Annual Total estimated Consumption Expenditure of Households with Annual Income of Rs. 75,000 to Rs.1,49,999
Annual Total estimated Consumption Expenditure of Households with Annual Income of Rs. 1,50,000 to Rs.2,99,999
Annual Total estimated Consumption Expenditure of Households with Annual Income of Rs. 3,00,000 - 4,99,999
Annual Total estimated Consumption Expenditure of Households with Annual Income of Rs. 5,00,000- 9,99,999
Annual Total estimated Consumption Expenditure of Households with Annual Income of > Rs.1,00,000
Annual Total estimated Consumption Expenditure of Households
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For every NeighbourhoodAnnual Total Household estimated Savings of Households with Annual Income of < Rs. 75,000
Annual Total Household estimated Savings of Households with Annual Income of Rs. 75,000 to Rs.1,49,999
Annual Total Household estimated Savings of Households with Annual Income of Rs. 1,50,000-2,99,999
Annual Total Household estimated Savings of Households with Annual Income Rs. 3,00,000 - 4,99,999
Annual Total Household estimated Savings of Households with Annual Income Rs. 5,00,000- 9,99,999
Annual Total Household estimated Savings of Households with Annual Income Rs. 10,00,000 and above
Annual Total Household estimated Savings of Households
Annual Household Expenditure on food
Annual Household Expenditure on fmcg
Annual Household Expenditure on durables
Annual Household Expenditure on Misc goods & services
Annual Household Expenditure on Clothing & Footwear
Total Market Size
Annual Per Capita Income of Households
Annual Per Capita Savings of Households
Annual Per Capita Consumption Expenditure of Households
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