8/14/2019 City Profile San Francisco California 1924 by Harry B. Allen President of San Francisco Real Estate Board

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The Real,t?t hLeBook af Cavlontia 311San Francisco

B? HAR,RYB. AI,LENr rFs tdrn( o l san Fran. rs .o n-a l c6 la le aroardAN FRANCISCO and the bay rgioD,ss the metropolitaD apitalof t}Ie glat valleys of central and nodhem Califorifa, is feeling,in many diversified lines, the reflex action coming fmm the devel-opment of ihis great inlancl empire. We believe that history w.ill dis-clos hat San Fr:anciscoand its tributary terr-itory is passingthroughoneof, he greatestepicsof expansion nd gro{th everrecorded ere.And the part of the realtor in this awa}ened consciousness f theopportunities to be had here has been one of the greatest factors inbringing about this condition. Several years ago the San FranciscoReal Estate Board dedicated itseu to a program of community ealuca-tior as to t}Ie resources and advantages,not only of San Fratcisco butof all central and northeh California. This efor+ was known as the"BB CampaigL"Five-minute speake$ were put in the clubs and the theaters, con-tests were conducted n the schoolsanal he support of all g?oupswasenlisted ill rekindling the pioneer spirit of accomp]ishment whichmade the rebuilding of San Francisco after the fire possible.The movement was a direct challenge to all San Franciscans,individually atrd collectively, and the seedfell on fertile soit. Thiswas evidenced n countless ways as each group took up in its oyrnindividual ,way,such work as it considered of the utmost impo*anceto this part of California as a 'whole.Not content to stop with the conversion of San Francisco, squad-mns of business and professional men wre organizeal ss missionarybands to joumey into the back country with this messageof optimism,co-operation and accomplislment. Wherever these groups yrent theenthusiasm of the "BB Campaign" was kindled.One of the first reults $as the organization of CaliforniansIncorporated, a body of San Franciscans pledgedto promote the wel-fare andladvancement of all central and northern Califomia throuEha national campaignof advertising and publicity. In addition, oldbarriers existing betreeenthe communities of northern and centralCalifornia were bmken down and replaced by a co-operative spirit ofmutual helpfulness.Now the fiIst material gains from this mental awakening arebecoming apparnt. San Fra.ncisco,a pod of all flags oII an oceanofworld conmerce, ranking sixth among the financial centers of theUnited States, certainly is sharing in the business expansion that iscirculating millions of dollaN of new capital in commercialenterprrses.While quoting from the Fedelal ReserveBank's statistics hatCalifornia bank deposils at the end of 1923amounteal o nearly thteebillions of dollars, the reBourcesof the sa.mebanks totalled 93,193,-9?9,437. This sum is a gain of 9349,6?9,400over the resources of1922.The tremendous volume of business, domestic and foreign,

8/14/2019 City Profile San Francisco California 1924 by Harry B. Allen President of San Francisco Real Estate Board

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372 The Reoltg Blue Book of Catifornitlhandled n San Francisco s reflectedn the bark clearingsas com_gli3g!v tlt" clearins HouseAssocierion.H*" ;";;d-if,;i;*i;sdiii,ti3 lo."'"""tn"" Jumped o s8'049 83000 an increaseof. The United Staics Co\em,nent in off icial I .c(ordsshows ihatrmports and expofts through the San FrAncis.orastomsdistr ict forrne year amounlecto $327.209,118, gain ol 9 ,295,7?5.,, In connpclton-sf l th he IoreigT and domestic rade of lhis oort.rr rs norFw_or1.hy.thaturing the past year l3,b?3 ships arr jved andi;%1Ti"i,:Tl"",j:*^rsins and akinson cargo dd;nsmorewearth

. . A compilat ion evealshat gZ4new.manutaclurjng oncelqswereaoced to l 'an !ranct lcos roster lasl year. Thp totai of new enter_prlses ror the twctve-month period. enumerat ing induslr jal. com_mer. lar and prolessronal ndeavor.s l istedas B,?03., With lhe 924 new manufactuling firrns, t}le s+ajisti.al recordsnows.san .rancisco ow has 12lg industr ie!,These ndusir ial DIantsaronFnc\c bz.JlJt lpn^ployaswith 2n annUcl ,avrol l ul $75.522.412.I,anrtal vpl lpd .1 thene arlo"res s computednr 9228,000,000.hi lprna valupot the an-lrurl utpul is placedar g4b3,8g?,400., A mur.thlough .e city and its env;rons s a revelat ion. In rheqor^nrolvndtstt . td. gt.eatskyscraper!, pared during the pas( rwelvemonrhs,arp proofsof the conndencehal San Frrn. iscans have n the. Throughout the residential alistr.icts, stretchi[g far alown theppnr,nsuta.re many magnif icenlstru. lurps and hundredsoI lessDre_renlrous_Outtectdpdly.omfor'1ableomesere(tedLomeel the reouire_ments of npw.omersand ihosc who have buun ong"" d"ni in"d"; i lTt is.o,f . inlerasl o nore rhat in t923 Ihe rpal estaie ransaclionsnumopred 4,y4U, hF argcst n lhehisloryof thF.i ly. Tbevalue waspla.ed ai $156.188.198,n increasp t $21t.960.960r"; lh; i l ; ; ; ; ;

, . . , s " . p i n * p a a e . w i t h . i h i s h r s po f o u r c i r t s d e v p t o p m e n is i h eDul|orng onslructton- ln thc year t923, {he cit izpnsof San Fran-.rscoexpendpd. 46.676.0?9or indus|l" ial.ommpr. ial ana esia"nf .afstructures. This is further evidence.t it " p"""p..iiy p."""ifi.g i"this district

San DiegoBy G. c. RowAN

San DiegoCalifor.niaCtubWAY ba.ckn 1769Falher Junpero erraplantedn San Diesornecorner loneol (rvit izaliononthe pacif i.coasi-Besides Lrng ne olrrhplcce I western ivi l izaron,nd a ser ng for muchg,f .le romance f.California's outh,San O;"g" ;. ,"i,I""'r"-l"i"g b";'rnc begrnntngndendof theUnitedSlates- he firsaand ast;f ihe

8/14/2019 City Profile San Francisco California 1924 by Harry B. Allen President of San Francisco Real Estate Board

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