Stor-­‐Göteborg  May-­‐2014     IDC  Consult  

Market  analysis  May-­‐2014  Stor-­‐Göteborg,  IDC  Consult   1  

Guest experience in Göteborg

Sverige

May-2014

 

Stor-­‐Göteborg  May-­‐2014     IDC  Consult  

Market  analysis  May-­‐2014  Stor-­‐Göteborg,  IDC  Consult   2  

0.00   1.00   2.00   3.00   4.00   5.00   6.00   7.00   8.00   9.00   10.00  

Overall  Rating  

Room  Rating  

Value  Rating  

Service  Rating  

Location  Rating  

Food  Rating  

Facilities  Rating  

Ambiance  Rating  

Cleanliness  Rating  

7.90  

7.62  

7.64  

8.20  

8.51  

8.27  

7.10  

0.00  

8.36  

Guest experience in Stor-Göteborg, May-2014 City Guest Experience Index City average reviewer rating Total number of reviews

69.79 7.90 2 977

Destination ranking by Component

Top 15 Hotel Ranking, Stor-Göteborg May-2014 Name   GEI   Overall   Count  

Avalon Hotel   90.84   9   63  Hotel Pigalle   89.65   8.89   139  

Radisson Blu Riverside Hotel   88.88   9.32   90  Novotel Goteborg   88.16   9.14   52  

Rica Hotel Goteborg   87.58   8.84   78  Hotell Liseberg Barken Viking   85.98   8.7   63  

Elite Plaza Hotel Goteborg   85.79   8.44   67  Hotel Riverton   85.16   8.25   64  

Elite Park Avenue Hotel   84.96   8.37   155  First Hotel G   84.72   8.3   126  

Hotel Gothia Towers   84.6   8.55   232  Radisson Blu Scandinavia Hotel   84.13   8.49   188  

Radisson Blu Plaza Hotel   84.02   8.33   277  Spar Hotel Majorna   83.32   7.89   61  

Radisson Blu Scandinavia Hotel   80.87   8.22   105  

Stor-­‐Göteborg  May-­‐2014     IDC  Consult  

Market  analysis  May-­‐2014  Stor-­‐Göteborg,  IDC  Consult   3  

Ch    1%  

De  2%   Dk    

6%  

Fi  1%   Fr  

1%  Gb  4%  

It  1%  

No  23%  

Ru  1%  

Se  58%  

Us  2%  

Business  25%  

Couples  16%  

Families  11%  

Friends  10%  

Other  36%  

Solo  2%  

Sample by nationality Travel composition

Top reasons to visit per travel type Composition Museum Sightseeing Food Shopping City Trip

Solo 10 20 20 30 20

Couple 10 10 30 20 30

Family 15 30 15 30 10

Business 10 15 30 20 25

Top reasons to visit per age group Composition Museum Sightseeing Food Shopping City Trip

21< 20 10 30 20 20

22-39 20 15 20 25 20

40-60 30 15 30 15 10

61> 10 30 20 15 25

Top reasons to visit per nationality Composition Museum Sightseeing Food Shopping City Trip

Norway 30 20 15 15 20

Germany 20 30 20 10 20

USA 30 10 20 25 15

UK 20 25 25 15 15

Stor-­‐Göteborg  May-­‐2014     IDC  Consult  

Market  analysis  May-­‐2014  Stor-­‐Göteborg,  IDC  Consult   4  

0.00   1.00   2.00   3.00   4.00   5.00   6.00   7.00   8.00   9.00   10.00  

Ch    De  Dk    Fi  Fr  Gb  Ge  It  No  Ru  Se  Us  

8.01  8.54  

7.94  8.01  

8.37  8.33  

0.00  8.14  8.31  

8.80  7.99  

7.67  

0.00   1.00   2.00   3.00   4.00   5.00   6.00   7.00   8.00   9.00   10.00  

Expedia  Rating  

Holiday_check  Rating  

Hotels_com  Rating  

Trip_advisor  Rating  

8.03  

8.54  

8.20  

7.77  

Positive  Sentiment  66%  

Negative  Sentiment  

7%  

Neutral  Sentiment  27%  

Destination ranking by Source

-Satisfaction Index-

Götebog May-2014

Destination ranking by nationality