Brand Book

The new wordmark for city of Vancouver used Gotham medium lowercase as its base. The “city of “ is Gotham light.

The left stroke of the “v” was extended. The “a” and “u” were re-shaped more rounded. The “e” and “n” are inverted “a” and “u”.

WORDMARK Formal version

Informal version

The primary typeface is Gotham Medium manufactured by the Hoefler Type Foundry.

The secondary typeface is Din Pro manufactured by FSI Fonts und Software GmbH.

TYPOGRAPHY Primary typeface

Secondary typeface

GOTHAM mediumA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

DIN PRO lightA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

COLOURSCMYK = 0 / 70/ 51/ 0RGB = 237/ 86 /86

CMYK = 0 /45/ 89/0RGB = 239/134 /34

CMYK = 3 /12 / 83 /0RGB = 244 / 206 /47

CMYK = 3 0 / 0 / 70 /0RGB = 176/ 214 /88

CMYK = 41/1 /11/0RGB = 131/ 201/218

CMYK = 70 /2 /40 /0RGB = 55 /170 /153

CMYK = 80 /62/13 /1RGB = 55 / 81/140

BookmarkThe four bookmarks were designed to represent four seasons. The four elements that used in the design are cherry blossom, crocus, maple and hemlock.

APPLICATIONS Spring / Cherry blossom Summer / Crocus Autumn / Maple Winter / Hemlock

PostcardsThe postcards offer two series. One is Spring + Summer, and the other one is Autumn + Winter. Each series offers three different styles.

APPLICATIONS Spring + Summer Autumn + Winter

Brand VideoThe video offers two versions. One represents Spring + Summer, and the other one represents Autumn + Winter.

APPLICATIONS Spring + Summer Autumn + Winter

iPhone CasesThe four iPhone cases also followed the theme of four seasons. The Vancouver wordmark was shortened to “van“ in this design.

APPLICATIONS Spring / Cherry blossom Summer / Crocus Autumn / Maple Winter / Hemlock

Designed by Lois Wang | Complex Typography COMD 314-s001 | Re-branding Vancouver