CITY OF PEMBROKE Pembroke CIP - August 9 2016 … · between the City of Ottawa and the City of...

CITY OF PEMBROKECOMMUNITY IMPROVEMENT PLAN

FINAL

AUGUST 9, 2016

PREPARED FOR:

PREPARED BY:

City of Pembroke1 Pembroke Street EastPembroke, ON K8A 3J5(613) 735-6821

MMM Group Limited1145 Hunt Club Road, Suite 300Ottawa, ONK1V 0Y3(613) 736-7200

Community Improvement Plan | August 9, 2016

a

Page i

Mayor’s Address

Dear Ratepayers: This Community Improvement Plan is a valuable tool that will help Pembroke attract, retain and expand local businesses. This plan will aid the City in being aggressive to seek out industrial and commercial growth. The plan will target areas in need of redevelopment and stimulate private sector investments. The City will continue to build a healthy business community that maximizes its strengths. Pembroke actively strives to provide a business friendly environment. Appropriate incentives are needed to attract new business entrepreneurs to make significant investment in our community. This Community Improvement Plan will also permit the City to support existing businesses to expand. The City must grow its assessment base to help maintain and increase service levels, while keeping property taxes as low as possible. We believe this Community Improvement Plan will help the City achieve that goal and encourage those that require additional information to contact us directly. Yours truly,

Michael LeMay Mayor, City of Pembroke


a

Page ii

Acknowledgements

The Community Improvement Plan (CIP) for the City of Pembroke was initiated by City Council and was supported by City Staff, the Pembroke Economic Development Advisory Committee (PEDAC), and by a dedicated CIP Working Group, all of whom expressed a keen interest, passion, excitement, and graciously volunteered their time to develop this plan for their community. A plan that provides opportunities for community beautification and economic prosperity for all residents now and in the future.


a

Page iii

Executive Summary

The City of Pembroke, strategically located within the Ottawa Valley, possesses a storied history, superb natural beauty, and a bright future. With Pembroke’s recent economic and demographic growth anticipated to continue, the City has issued this Community Improvement Plan (CIP) to encourage redevelopment, private sector investment, community beautification, and assist in directing new development.

A CIP is a planning and economic development tool that sets out a framework to assist in community revitalization and achieving economic, community planning and urban development goals. This CIP covers the legislative context, community engagement, goals and vision, City-initiated projects, financial incentive programs, marketing strategies, design guidelines, and a monitoring program.

A CIP Working Group was established to guide the project. This group consisted of members of City Council, City staff, developers, business owners and other community members. In addition, members of the public and local businesses were invited to contribute through surveys and open house events. Through consultation with the Working Group and the public, a vision statement and goals were developed. The final CIP will be refined through further engagement with the public and the Working Group.

This CIP proposes several City-initiated projects. Waterfront redevelopment may be initiated through public private partnerships. Capital improvements should be implemented on Paul Martin Drive in addition to other local roads. The City should also complete the waterfront trail system envisioned in the original waterfront plan.

Various financial incentives have been developed to encourage redevelopment. These incentives include grants for improving accessibility, creating affordable living accommodation, creating downtown housing, brownfield redevelopment, planning and building permit fees, and façade improvements. Property improvements, redevelopment and infill are also encouraged through tax increments. These financial incentives are tailored to promote specific types of development and thus steer development towards the City’s overarching goals and objectives. To facilitate implementation of the incentives, design guidelines were also created.

The marketing strategy proposed in the CIP consists of a few key components: emphasizing the City’s website and social media presence; production of printed materials explaining the CIP and the incentives; promotional webinars to provide further education on the CIP and how property owners can make use of it; annual reporting on key metrics of the CIP; and, celebrating successes.

The ultimate success of the CIP will require implementing a progressive marketing strategy, annual review and reporting on the uptake, identifying lessons learned, and acknowledging realistic priorities and changes in market and economic conditions that may fluctuate year to year.


a

Page iv

Table of Contents 1 Introduction ..................................................................................................................................................................... 1

1.1 What is a Community Improvement Plan? ................................................................................................ 2

1.1.1 What is Affordable Housing? ................................................................................................................. 3

1.1.2 What are Brownfields? ............................................................................................................................. 3

1.2 Project Area ............................................................................................................................................................ 3

2 Planning Context and Policy Review ...................................................................................................................... 5

2.1 Planning Act ............................................................................................................................................................ 5

2.2 Municipal Act ......................................................................................................................................................... 6

2.3 Ontario Heritage Act ........................................................................................................................................... 8

2.4 Development Charges Act ................................................................................................................................. 8

2.4.1 Development Charges By-law ............................................................................................................... 8

2.5 Accessibility for Ontarians with Disabilities Act ..................................................................................... 9

2.6 Provincial Policy Statement ............................................................................................................................. 9

2.7 City of Pembroke Official Plan (2016) ....................................................................................................... 10

2.8 Pembroke Waterfront Development Study (1990) ............................................................................. 15

2.9 Zoning By-law ...................................................................................................................................................... 15

2.10 Municipal Plan Overview ................................................................................................................................ 18

2.10.1 City of Pembroke Downtown Heritage Façade Improvement Plan ..................................... 18

2.10.2 Accessibility Policy and Plan (2015) ................................................................................................ 18

2.10.3 Strategic Plan 2016-2019 ...................................................................................................................... 18

2.10.4 A Cultural Framework for the City of Pembroke and the County of Renfrew (2012) . 19

3 Community Engagement ........................................................................................................................................... 20

3.1 CIP Working Group ............................................................................................................................................ 20

3.2 Community Survey ............................................................................................................................................ 20

3.3 Business Survey .................................................................................................................................................. 21

4 Vision & Goals of the CIP ........................................................................................................................................... 22

4.1 Vision Statement ................................................................................................................................................. 22

4.2 Goals ........................................................................................................................................................................ 22

5 City-Initiated Projects ................................................................................................................................................ 23

5.1 Public Lands and Buildings ............................................................................................................................ 23

5.2 Infrastructure ...................................................................................................................................................... 23

5.3 Gateway Signage ................................................................................................................................................. 23

5.4 Waterfront Improvement Program ............................................................................................................ 24


a

Page v

5.5 Trails and Pathways .......................................................................................................................................... 24

6 Financial Incentive Programs ................................................................................................................................. 25

6.1 General Program Requirements .................................................................................................................. 25

6.2 Accessibility Grant ............................................................................................................................................. 27

6.3 Affordable Housing Study Grant .................................................................................................................. 28

6.4 Brownfield Property Tax Assistance Program ....................................................................................... 29

6.5 Downtown Housing Grant .............................................................................................................................. 32

6.6 Environmental Site Assessment (ESA) Grant ......................................................................................... 34

6.7 Façade Improvement Grant ........................................................................................................................... 35

6.8 Planning and Building Permit Fee Grant .................................................................................................. 36

6.9 Project Feasibility Study Rebate .................................................................................................................. 37

6.10 Tax Increment Equivalent Grant .................................................................................................................. 38

6.11 Concept Renderings .......................................................................................................................................... 41

6.12 Application Process for Financial Incentives .......................................................................................... 45

7 Design Guidelines ......................................................................................................................................................... 48

7.1 Streetscape Guidelines ..................................................................................................................................... 48

7.2 Built Form Guidelines ....................................................................................................................................... 49

7.3 Façade Improvement Guidelines ................................................................................................................. 49

7.4 Parking and Driveways Guidelines ............................................................................................................. 50

7.5 Directional Signage ............................................................................................................................................ 50

8 Marketing Strategy ...................................................................................................................................................... 51

9 Monitoring and Evaluation Report ....................................................................................................................... 52

10 Amendments/Adjustments to the CIP ................................................................................................................. 55

11 Conclusion ....................................................................................................................................................................... 56

Glossary of Terms .................................................................................................................................................................. 57

Appendices

Appendix A: Community Engagement Results


a

Page 1

1 Introduction The City of Pembroke, with a population of 16,200 and growing, is the largest full-service centre between the City of Ottawa and the City of North Bay. Its strategic location along the Ottawa River in the County of Renfrew, in close proximity to the Province of Quebec, provides unique opportunities for economic growth and prosperity. The City is at the intersection of the TransCanada Highway 17 and Provincial Highway 41, which ultimately connects to the major Provincial Highway 401 corridor, providing easy and accessible transportation connections to major markets. Figure 1-1 illustrates Pembroke’s location within the Ottawa Valley context.

Figure 1-1: Context map showing Pembroke relative to nearby cities and highways.

A community once based on a strong logging industry has developed over time and in recent years has seen a thrust of major developments including the new Algonquin College Waterfront Campus, and a new headquarters for the Ontario Provincial Police. The City has undertaken major improvements along its waterfront including a boardwalk, a new amphitheatre, gazebos and other park and open space amenities.

The City retained MMM Group Limited, a WSP company in December 2015 to assist in completing of the CIP on its behalf. This Community Improvement Plan (CIP) consists of the following sections:

Planning and Policy Context (Section 2); Community Engagement (Section 3); Vision and Goals of the CIP (Section 4); City-Initiated Projects (Section 5);


a

Page 2

Financial Incentive Programs (Section 6); Design Guidelines (Section 7); Marketing Strategy (Section 8); Monitoring and Evaluation Report (Section 9); and, Amendments/Adjustments to the CIP (Section 10).

1.1 What is a Community Improvement Plan?

A Community Improvement Plan (CIP) is a planning and economic tool legislated under Section 28 of the Ontario Planning Act and under Section 365.1 of the Municipal Act. CIPs set out a framework to assist in community revitalization and often serve as a catalyst for achieving economic, community planning and urban development goals. Municipalities establish policies in their Official Plans to define CIP project areas which can include large areas of a municipality or targeted areas.

Typically, CIPs include a wide range of financial incentive programs and policies that encourage revitalization and redevelopment, private investment, and support strategic municipal initiatives. CIPs provide several community benefits:

Stimulate private sector investment in targeted areas through grants and loans from the City;

Promote revitalization and place-making to attract tourism, business investment and economic development opportunities;

Develop affordable housing; Promote brownfield cleanup and redevelopment; Enhance streetscapes and building façades; and Effectively use community infrastructure.

Generally, CIPs are not used to promote greenfield development, but rather to improve conditions in existing urban areas. For example, the City of Pembroke has an existing Improvement Program which provides grants for façade improvements made to buildings in the downtown area. The new CIP will complement the existing Improvement Program, which will remain in effect.

The most common use of a CIP is to enable grants to assist property owners in making improvements to private property, including improvements to façade, signage, landscaping and to assist in the costs of improving historic properties. In some cases, CIPs are used to promote the remediation and redevelopment of brownfield sites (defined in Section 1.1.2), as well as the revitalization of commercial, industrial, institutional and even rural areas. Under a CIP, a municipality may issue grants and loans to assist with redevelopment and infill development projects, by incentivizing taxation increases (tax increment equivalent grants), providing grants for planning and application fees, or providing direct grants or loans to help finance redevelopment and intensification projects.

A key component of a CIP is the eligibility criteria that stipulate the conditions and goals by which an application for a financial incentive will be evaluated. For example, to be eligible for a façade improvement grant, a CIP may require consistency with urban design guidelines or criteria. By applying eligibility criteria to the financial incentive programs, the CIP can advance a wide range of planning, urban design and economic development objectives. The success of a CIP will require a strong marketing strategy, a monitoring program, and periodic reviews of the incentive programs to determine the relevancy to current economic conditions, forecasts, and trends.


a

Page 3

1.1.1 What is Affordable Housing? According to the City’s Official Plan policies in Section 4.2 – Residential, the City shall provide for a range of housing types and densities to meet the current and future needs of residents. The Official Plan contains policies that define “affordable” to be:

“in the case of ownership housing, housing for which the purchase price is at least 10 percent below the average purchase price of a resale unit in the regional market area” and

“in the case of rental housing, a unit for which the rent is at or below the average market rent of a unit in the regional market area” (Section 4.2.2.1, Policy 7 (c) (d)).

It is Council’s policy to establish a minimum target of 25% of new units to be affordable. Any plans for development of affordable housing should consider the County of Renfrew 10 Year Housing and Homelessness Plan, 2013 which includes the City of Pembroke.

1.1.2 What are Brownfields? The term “brownfield” is used to describe undeveloped or previously developed properties that may be contaminated. They are usually, but not exclusively, former industrial or commercial properties that may be underutilized, derelict, or vacant. Examples of brownfield sites include former gas stations, dry-cleaning establishments, industrial sites, which often have some form of contamination. These sites are often located at strategic locations with good transportation access and visibility, municipal servicing, thus providing prime candidate areas for redevelopment.

1.2 Project Area

In the City’s Official Plan, Policy 7.2.3 establishes the entire City as a Community Improvement Policy Area. The study area for this CIP is in keeping with the Official Plan policy and is illustrated in Figure 1-2.

The City encompasses approximately 15.43 square kilometers (1,543 hectares or 3,813 acres). Located approximately 150 kilometres west of Ottawa, the City is a regional service provider, economic and commercial hub for nearby population centres. Its location along the Ottawa River also provides the City with extensive waterfront lands. The City is also located roughly 40 kilometres east of Algonquin Park.

The City is situated along Highway 17 which continues westward to North Bay and eastward to Arnprior where it transitions to Highway 417 and continues to Ottawa. Pembroke possesses several industrial parks situated near this transportation corridor, concentrated on Paul Martin Drive, Boundary Road East and Upper Valley Road. A Canadian National rail line and a Canadian Pacific rail line, both inactive, traverse the City from east to west.

The City’s population has been increasing since 2006 and is anticipated to grow in the future with ongoing opportunities for development.


a

Page 4

Figure 1-2: CIP Project Area


a

Page 5

2 Planning Context and Policy Review

2.1 Planning Act

The Planning Act outlines the tools, methods and procedures that municipalities can use to plan for and regulate the use of land and buildings in Ontario. The Act also outlines the powers that can be exercised through a Community Improvement Plan.

Section 28 (1) of the Planning Act defines community improvement as:

“…the planning or replanning, design or redesign, resubdivision, clearance, development or redevelopment, construction, reconstruction and rehabilitation, improvement of energy efficiency, or any of them, of a community improvement project area, and the provision of such residential, commercial, industrial, public, recreational, institutional, religious, charitable or other uses, buildings, structures, works, improvements or facilities, or spaces therefore, as may be appropriate or necessary.”

Section 28 of the Planning Act allows municipalities with provisions in their Official Plans related to community improvement to prepare and adopt Community Improvement Plans for designated community improvement project areas (Section 28 (2)).

A community improvement project area is the area to which the Community Improvement Plan applies, and is passed as a by-law by Council (Section 28 (3)).

The City of Pembroke currently has a Downtown Heritage Façade CIP in place which provides grants for façade improvements. The project area of the Downtown Heritage Façade CIP is generally bounded by Mackay Street on the east, Renfrew Street on the south, Christie Street on the west and the Ottawa River on the north.

There are a variety of reasons that an area can be designated as an area for community improvement. The criteria for designation include:

“…age, dilapidation, overcrowding, faulty arrangement, unsuitability of buildings or for any other environmental, social or community economic development reasons.” (Section 28 (1))

The broad nature of the definition provides municipalities with flexibility to address community improvement issues that are local in nature such as downtown revitalization, as well as issues that are more generally present in the municipality at large such as the presence of brownfields.

Where a by-law designating a community improvement project area has been passed, Council may adopt a plan in accordance with selected subsections under Section 17 of the Planning Act. Section 17 outlines the statutory process for adopting the document, including the provision of at least one public meeting to be held 20 days prior to making the Community Improvement Plan publicly available for review.

When a Community Improvement Plan comes into effect, Minister approval is no longer required for acquiring land, provided the Plan provides for the acquisition and improvement of land (Section 28(3)). The Community Improvement Plan may be used by the municipality to:


a

Page 6

“construct, repair, rehabilitate or improve buildings on land acquired or held by it in the community improvement project area in conformity with the Community Improvement Plan, and sell, lease or otherwise dispose of any such buildings and land appurtenant thereto.” (Section 28(6a))

and/or:

“sell, lease or otherwise dispose of any land acquired or held by it in the community improvement project area any person or governmental authority for use in conformity with the community improvement plan.” (Section 28 (6b))

This enables the municipality to directly intervene in making improvements to property, or to build new buildings and facilities, as needed.

Under Section 28(7), the municipality may issue grants and loans to property owners and tenants to assist in paying for eligible costs. Eligible costs is broadly defined to include “costs related to environmental site assessment, environmental remediation, development, redevelopment, construction and reconstruction of lands and buildings for rehabilitation purposes or for the provision of energy efficient uses, buildings, structures, works, improvements or facilities” (Section 28(7.1)). Under no circumstance can the amount of a grant or loan made in respect of particular lands and buildings exceed the eligible cost of the community improvement plan with respect to those lands and buildings (Section 28(7.3).

The Planning Act also contains provisions which allow the municipality to enter into agreements concerning any issued grants or loans, and allow the municipality to register the agreement against the title of the land (Section 28(11)).

Once Council is satisfied that a Community Improvement Plan “has been carried out”, Council may pass a by-law to dissolve the community improvement project area, which renders any previously effected Community Improvement Plans non-applicable(Section 28(13)).

In addition to Section 28, Section 69 of the Planning Act allows municipalities to reduce or waive the amount of a fee in respect of a planning application where it feels payment is unreasonable. Many Community Improvement Plans offer application fee refunds as a financial incentive.

2.2 Municipal Act

The Municipal Act prohibits municipalities from directly or indirectly assisting any manufacturing business or other industrial or commercial enterprise through the granting of bonuses (Section 106(1)). Prohibited actions include (Section 106(2)):

a) giving or lending any property of the municipality, including money; b) guaranteeing borrowing; c) leasing or selling any property of the municipality at below fair market value; or d) giving a total or partial exemption from any levy, charge or fee.


a

Page 7

Section 106(3) of the Municipal Act provides an exception to the above, where a municipality may exercise powers under Section 28(6), (7) or (7.2) of the Planning Act or Section 365.1 of the Municipal Act.

By allowing an exception to the Section 106(1), the Municipal Act provides a municipality with power and tools for community improvement. This includes tools related to the remediation and redevelopment of brownfield properties. Brownfield properties are considered to be properties that are (or are perceived to be) environmentally contaminated as a result of a prior land use (i.e. a phase two environmental site assessment has been conducted and which did not meet the standards specified under Section 168.4(1) of the Environmental Protection Act). Section 365.1 of the Municipal Act allows municipalities to provide property tax assistance to eligible properties to offset all or a portion of remediation costs. The Municipal Act provides municipalities with the authority to cancel or defer the municipal portion of property taxes on eligible properties.

It is noted that this section of the Municipal Act does not specifically address opportunities for providing financial assistance to residential properties. Typically, however, Community Improvement Plans are intended to focus on commercial properties, but there are examples of Community Improvement Plans that provide limited funding opportunities for specified types of residential properties (e.g., funding for historic residential properties or funding to create new residential units).

Municipalities may also apply to the Province to match the municipal tax rebate with the education portion of the property tax through its Brownfields Financial Tax Incentive Program (BFTIP). Under the program, the province can cancel all or a portion of the education property taxes of a property for up to three years. However, applicants to this program must obtain approval from the Minister of Finance. To be able to apply for the BFTIP, a Community Improvement Plan must be in place. It should be noted that the experience with the BFTIP on the part of other municipalities has demonstrated that the application process can be complex and the turnaround time for a decision from the Province can be considerable. However, consideration should be made to enable the program in the Community Improvement Plan. The City may choose to pursue a BFTIP on behalf of a landowner in a “trial run” and, if the process is too onerous, the City may cease to utilize the program.

Section 107 of the Municipal Act outlines the powers a municipality has to make grants, including the power to provide a grant in the form of a loan or by guaranteeing a loan, subject to criteria outlined in Section 106. Additional powers include:

selling or leasing land for nominal consideration or granting land; providing land owned and occupied by the municipality for use by anyone upon terms

established by council; and selling, leasing or disposing of any municipal property at a nominal price, or by way of a

grant, to provide for the use of the property on terms established by council.

Additionally, the Municipal Act also allows municipalities to provide tax relief to owners of eligible heritage properties (Section 365.2). Municipalities may pass a by-law to establish a local program to provide tax reductions or refunds to owners of eligible heritage properties. To be eligible, properties must be designated under Part IV of the Ontario Heritage Act, or part of a Heritage


a

Page 8

Conservation District designated under Part V of the Ontario Heritage Act, or subject to a separate heritage conservation agreement between the owner and the municipality. The application of such a program may be dealt with as a municipal leadership strategy through a Community Improvement Plan.

2.3 Ontario Heritage Act

The Ontario Heritage Act has relevance to the preparation of a Community Improvement Plan, since the CIP may contemplate heritage conservation through financial incentives or municipal leadership programs.

Under Section 39(1) of the Ontario Heritage Act, municipalities may pass by-laws to implement separate grant or loan programs to assist owners of heritage properties designated under Part IV of the Act, in paying for alterations to the property, in line with the terms established by the by-laws. There are 4 designated heritage properties, identified in Table 2-1, which are owned by the City. Currently, the City does not maintain a municipal heritage register or administer any incentive programs for heritage properties.

Table 2-1: City of Pembroke Heritage Designated Properties

Property Name Address Municipal Roll Number By-law Victoria Centre 84 Isabella St. 045-239 91-21

Pembroke Public Library 237 Victoria St. 045-330 91-22

Pembroke City Hall 1 Pembroke St. E. 010-09300 91-50

Victoria Hall 42 Renfrew St. 045-175 91-51

2.4 Development Charges Act

Section 5 of the Development Charges Act allows a municipality to exempt a type or types of development from a development charge. This has been used by some municipalities as the basis for a financial incentive in a CIP. The City has recently adopted a new Development Charges (DC) By-law (By-law 2016-20).

2.4.1 Development Charges By-law The City’s Development Charges By-law (2016-20) imposes charges against land where its development would increase the need for municipal services (e.g. fire services, transportation services, environmental services, recreation and cultural services, and other services such as the Development Charges Background Study) and requires one of the following: passing of a zoning by-law or zoning by-law amendment, approval of a minor variance, conveyance of land, approval of a plan of subdivision, consent, approval of description under Section 50 of the Condominium Act, or the issuance of a permit under the Ontario Building Code. The charges apply to all residential and non-residential uses (meaning purposes other than a dwelling unit including commercial, institutional and industrial) within the City’s limits. The City reserves the right to exempt land, buildings or structures from the charges imposed by the By-law.

For residential uses, the charge depends upon the proposed density. The new DCs per unit are as follows: $3,705.10 for low density, $3,149.33 for medium density and $2,171.95 for high density.


a

Page 9

For non-residential uses, the charge is determined by square footage of the proposed development. The new DC for non-residential is $0.89 per square foot.

An understanding of the Development Charges By-law is relevant because some CIPs incorporate incentive programs to offset the cost of development charges. Such an incentive can help reduce the cost of development and promote a particular type of development or redevelopment in a targeted area.

2.5 Accessibility for Ontarians with Disabilities Act

The Accessibility for Ontarians with Disabilities Act (AODA) establishes the framework for the development of province-wide mandatory standards on accessibility in all areas of daily life. It guides the design of buildings through amendments to the Ontario Building Code, as well as public spaces that are considered to be “new construction” or undergo major changes to existing features. Revitalization and redevelopment efforts supported by the CIP will need to consider AODA standards.

2.6 Provincial Policy Statement

The 2014 Provincial Policy Statement (PPS) outlines the Province’s policies with respect to community planning in Ontario. Though the PPS does not explicitly reference Community Improvement Plans, it generally supports the revitalization of Ontario’s urban areas through specific policies.

Policy 1.1.3.1 promotes the regeneration of settlement areas. Policy 1.1.3.3 states that planning authorities are to identify locations and promote opportunities for intensification and redevelopment including brownfield redevelopment. The PPS defines brownfield sites as:

Undeveloped or previously developed properties that may be contaminated. They are usually, but not exclusively, former industrial or commercial properties that may be underutilized, derelict or vacant.

Healthy, livable and safe communities should be promoted through various means including the improvement of accessibility for persons with disabilities and older persons, by identifying, preventing and removing land use barriers which restrict their full participation (Policy 1.1.1(f)). The long term economic prosperity is promoted by Policy 1.7, which is to be supported by, among other means, the revitalization of downtowns and main streets is promoted by Policy 1.7.1(c), and through the promotion of brownfield site redevelopment (Policy 1.7.1 (e)).

The PPS also promotes the provision of affordable housing. Policy 1.4.3 requires that planning authorities provide an appropriate range and mix of housing types and densities to meet current and future demand by “establishing and implementing minimum targets for the provision of housing which is affordable to low and moderate income households.”

Through Policy 2.6, the PPS requires the conservation of cultural heritage resources. Specifically, Policy 2.6.1 states that “Significant built heritage resources and significant cultural heritage landscapes are to be conserved.”


a

Page 10

Further, the proponent of development and site alteration on lands adjacent to protected heritage resources must demonstrate that the heritage attributes of the protected property will be conserved (Policy 2.6.3).

The PPS therefore supports the maintenance and revitalization of the City of Pembroke, which could include the use of a Community Improvement Plan to:

Promote the economic viability of the downtown core and other potential project areas; Improve the availability of affordable housing; Promote opportunities for intensification and redevelopment, with particular attention to

brownfield sites; and Help conserve and improve cultural heritage resources.

2.7 City of Pembroke Official Plan (2016)

In January 2016, the City of Pembroke adopted a new Official Plan (OP) and received Ministerial approval in May 2016. No appeals were filed, and therefore the OP is in full force and effect. The 2016 OP is a relatively minor update to the 2008 OP and it focuses on second units, wildland fire hazards, natural heritage features and policies regarding the former Canadian Pacific rail line.

The 2016 OP is intended to guide development within the City to the year 2034. Section 2.3 of the OP establishes numerous objectives to direct the City’s development. Several objectives are of particular relevance to the CIP.

Active transportation and sustainable development are encouraged by Objective 4:

To provide for a compact and energy efficient land use pattern that optimizes the use of available infrastructure (roads, water, sewer, waste disposal) and public service facilities (schools, hospitals, recreation and cultural facilities, fire and police services), and which utilizes densities and development standards that are cost effective and supportive of active transportation.

Objective 11 expresses support for housing diversity for City residents:

To provide for a full range of housing types and densities to meet demographic and market requirements of current and future residents of the City while maintaining at all times at least a ten year supply of land designated and available for new residential development and residential intensification.

The Plan also supports an active and economically sustainable downtown through Objective 14:

To maintain the well-being of downtown as the community centre for the City and surrounding area by facilitating the further development of the downtown to provide a wide range of activities, including offices for municipal government and branches of the senior governments, the major shopping district for the region, an increased amount and density of housing, tourist and conference facilities and adequate off-street parking.

Objective 17 emphasizes the importance of Pembroke’s waterfront lands:


a

Page 11

To limit the use of lands abutting the Ottawa River waterfront and within and abutting the valleys of the Muskrat and Indian Rivers to uses compatible with open space character of these areas.

More broadly, Objective 19 provides an overarching goal for the City’s environment:

To encourage the development and maintenance of an efficient and pleasant environment for the residents of the City.

The importance of quality of life and ‘human scale’ development are emphasized by Objective 20:

To sustain a high quality of life for residents based on the provision of public services, land use planning that considers the element of ‘human scale’, conservation of the natural environment and open space amenities of the City, and the application of sound environmental standards.

Heritage conservation is addressed by Objective 21:

To conserve the cultural heritage and archaeological resources of the community.

Objective 22 provides further support for sustainability and active transportation in the City:

To support redevelopment and development that is designed to be sustainable, pedestrian-oriented and supportive of public transit service.

The OP establishes general policies for numerous aspects of city planning including: natural and cultural heritage; brownfield sites; energy and air quality; climate change mitigation and adaptation; stormwater management; and, infrastructure.

In terms of land use, the OP contains a diversity of designations including open space, residential, central commercial, shopping centre commercial, highway commercial, industrial, economic enterprise, mixed use area, institutional and hazard lands as illustrated in Figure 2-1.

With respect to CIPs, Section 7.2 of the OP provides a general description of community improvement, “as encompassing all those activities, both public and private, which maintain, rehabilitate and redevelop the existing physical environment to accommodate the social and economic priorities within the community.”

The goal for community improvement as directed by Council is to “upgrade, maintain and rehabilitate the physical environment, in order to ensure the continued social and economic viability of its existing residential neighbourhoods, central business district and industrial park.” (Section 7.2.1).

The goal is to be accomplished through the implementation of a program of continuous community improvements, as legislated in the Planning Act, to achieve the following objectives:

General Objectives

To foster improvements so as to:


a

Page 12

1. Encourage the participation of the private sector in community improvement initiatives involving local merchants, businessmen, residents, and civic leaders.

2. Ensure that the undertaking of specific community improvement projects does not unduly burden the financial capability of the City.

3. Ensure high standards of site development throughout the City.

4. Provide for the rehabilitation of “brownfield” sites (i.e. lands on which industrial or commercial activity took place in the past but which are no longer in use, which may be contaminated) for reuse as viable building sites for various land use activities.

5. Providing for the conservation of natural heritage features, river corridors and shoreline areas.

6. Improve energy efficiency and promote innovative or alternative sources of energy.

Residential Objectives

To foster improvements in residential neighbourhoods by:

1. Striving for an equitable distribution of social amenities among residential neighbourhoods in facilities that are well maintained, well located, and easily accessible.

2. Establishing and maintaining the physical infrastructure necessary and appropriate to the various residential neighbourhoods.

3. Ensuring the maintenance of the existing housing stock and encouraging the rehabilitation, renovation, and repair of older dwellings.

4. Investigating the feasibility of relocating the Canadian National rail line.

5. Encouraging the provision of affordable single and multiple unit residential dwellings for low to middle income residents.

Commercial Objectives

To foster improvements in the Central Business District by:

1. Maintaining a vibrant, attractive downtown through providing the necessary physical conditions to create a pleasant shopping environment.

2. Providing and maintaining incentives to support the downtown core, to foster a healthy local economy for area businesses.

3. Providing and maintaining downtown streets, sidewalks, lighting, benches and parking areas, to ensure that the downtown is accessible to both motorists and pedestrian.

4. Encouraging high standards of site development.


a

Page 13

5. Pursuing the re-use of the former Canadian Pacific rail corridor for multi-use recreation and alternative transportation purposes.

Industrial Objectives

To foster improvements in industrial areas by:

1. Developing and maintaining the industrial park to facilitate the successful operation of the industries that it accommodates.

2. Ensuring that proposed improvements to local industries throughout the City generally enhance the areas in which they are located, and are compatible with adjacent land uses.

3. Ensuring that sewer mains, gas mains, water mains, roads, curbs, sidewalks and street lighting are adequate and are appropriately located to service the industrial uses.

4. Ensuring that development in the industrial park occurs in an efficient sequential manner.

5. Encouraging existing industries that are located in predominantly residential neighbourhoods to relocate to other, more suitable locations.

Waterfront Objectives

To foster improvements in the waterfront area by:

1. Identifying, supporting and encouraging the development of the tourism potential for the waterfront and integrating this area with the downtown.

2. Maintaining public access to the waterfront and encouraging a healthy mix of tourist, commercial, residential and open space uses.

3. Ensuring that water mains, sewer mains, roads and sidewalks are adequately designed, sized and located to service waterfront development.

4. Pursuing the re-use of the former Canadian Pacific rail corridor for multi-use recreation and alternative transportation purposes.

5. Providing for the conservation of natural heritage features and shoreline areas.


Page 14

Figure 2-1: Official Plan Schedule “A” Land Use Plan


a

Page 15

2.8 Pembroke Waterfront Development Study (1990)

This study produced a comprehensive development plan for Pembroke’s waterfront. It aimed to enhance and sustain unique natural environmental features while optimizing tourism-related development along the waterfront. The study provided an array of design and policy recommendations, many of which have since been implemented. The proposed amphitheatre and walking trail from Riverside Park to the Marina have been constructed. Closures of the railway corridor and waterfront snow dump have also been implemented. Algonquin College’s recently constructed waterfront campus conforms to the general recommendations of the study. Extension of the waterfront pathway along Muskrat River to Pansy Patch Park to fulfill the intent of the study remains a Council priority. Council is also committed to continued private sector investment along the waterfront.

2.9 Zoning By-law

The City of Pembroke Zoning By-law was adopted by Council in 2010. It establishes:

How land may be used; Where buildings and other structures can be located; The types of buildings that are permitted and how they may be used; and The lot sizes and dimensions, parking requirements, building heights and setbacks from the

street.

It contains a series of general provisions applying to all lands and specific provisions which only apply to certain zones. Specifically, the By-law identifies four residential zone types (R1, R2, R3, R4), four commercial zone types (C1, C2, C3, C4), Institutional Zones (I), General Industrial Zones (M1), Economic Enterprise Zones (M2), Flood Plain Zones (FP), Hazard Zones (H), and Open Space Zones (OS). Figure 2-2 and Figure 2-3 contain Schedules A and B of the Zoning By-law which show zoning for the whole City and the downtown, respectively.


a

Page 16

Figure 2-2: Zoning By-law Schedule “A”


a

Page 17

Figure 2-3: Zoning By-law Schedule “B”


a

Page 18

2.10 Municipal Plan Overview

2.10.1 City of Pembroke Downtown Heritage Façade Improvement Plan A Downtown Façade Improvement Plan was designed to rehabilitate and improve the façades of buildings within the downtown core area. This CIP was first adopted by Council in November, 1999 and continues to be utilized by many downtown business owners. Properties that are zoned General Commercial located in the downtown generally bounded by Mackay Street on the east, Renfrew Street on the south, Christie Street on the west and the Ottawa River on the north. Property owners may apply for a grant that would cover 50% of the cost to improve a building’s façade to a maximum of $5,000. As of January, 2016, 36 grants totalling $149,661.70 have been approved by the City under this CIP; total construction value as a result of those grants has been $855,084. Figure 2-4 and Figure 2-5 show examples of properties whose façades were improved through grants provided by this plan.

Figure 2-4: 66-74 Pembroke St. W.

Figure 2-5: 169 Pembroke Street W.

2.10.2 Accessibility Policy and Plan (2015) The goal of this policy and plan is to improve opportunities for people with disabilities. To that end, the Accessibility Plan:

Describes a process by which the City will identify, remove and prevent barriers to people with disabilities;

Lists the facilities, policies, programs, practices and services that the City will review to identify barriers to people with disabilities; and,

Describes the measures the City will take to identify, remove and prevent barriers to people with disabilities.

2.10.3 Strategic Plan 2016-2019 The City of Pembroke’s Strategic Plan establishes priorities and objectives to efficiently and effectively allocate municipal resources. Its mission is “to provide an affordable, vibrant community which offers a level of services and amenities that supports a sustainable and healthy lifestyle.” To accomplish this mission, the Plan establishes the following priorities:

1. Economic Development: seek out opportunities to increase tax base; 2. Operational review of City Departments.


a

Page 19

3. Facility Renewal: examine upgrades and/or development of pool, recreation complex, fire hall, skate park;

4. Hard infrastructure: develop comprehensive, long term plan for roads, sewers, transportation, downtown;

5. Shared Services: Initiate conversations with the County of Renfrew and the Township of Laurentian Valley regarding greater fairness in agreements; and,

2.10.4 A Cultural Framework for the City of Pembroke and the County of Renfrew (2012) The Cultural Framework establishes an overarching Cultural Policy for the region. It is intended to facilitate the use of cultural resources in the region to support economic and broader community development objectives. It is guided by three principles: partnerships and collaboration; diversity and access; and, accountability and fiscal responsibility. It lays out a comprehensive vision which sees Pembroke and the Ottawa Valley as a vibrant social, economic hub and tourism destination that contains a diverse and high quality natural, built and cultural environment.


a

Page 20

3 Community Engagement

3.1 CIP Working Group

A CIP Working Group was established in January, 2016 to guide and review the project as it progresses. The Working Group includes the Mayor, two Council members, City staff, developers, business owners and other community members. A Visioning Workshop with the CIP Working Group, facilitated by MMM/WSP, occurred on February 4, 2016 and provided the foundation for the CIP.

Figure 3-1: Working group members engaged in a mapping exercise

Figure 3-2: Working group member presenting a vision for Pembroke

The Working Group confirmed that the CIP Project Area will encompass the entire City of Pembroke. Through visioning and mapping exercises, the Working Group established a vision statement and a series of goals for the CIP. The detailed results of the Visioning Workshop are available in Appendix A.

3.2 Community Survey

A community survey was developed and deployed to obtain input from the Pembroke community. An online version was posted on the City’s website and hard copies were available at City Hall, Pembroke Public Library and the City of Pembroke Recreation Department office at the PMC Arena. A total of 35 community members completed the survey; 34 completed the survey online while one respondent submitted a hardcopy.

The survey provided insight into community members’ priorities for the CIP. The highest priorities were: encouraging and supporting private-sector reinvestment in the downtown and throughout the City, redevelopment of the waterfront, creating innovating incentive programs and enhancing streetscapes. Preserving heritage building features and character, improving building façades in other areas of the City in addition to the downtown area garnered relatively high levels of importance among respondents. Redevelopment for the provision of affordable housing and brownfield redevelopment had a relatively low priority. Table 3-1 shows the numerical breakdown of respondents’ priorities. Full survey results are available in Appendix A.


a

Page 21

Table 3-1: Survey respondent priorities for the CIP

Topic Very Important

Somewhat Important

Least Important

Encouraging and supporting private-sector reinvestment in the downtown and throughout the City

79% 18% 3%

Creating innovating incentive programs 67% 30% 3% Redevelopment of the waterfront 67% 21% 12% Enhancing streetscapes 66% 25% 9% Preserving heritage building features and character 53% 38% 9% Improving building façades in other commercial and retail areas of the City in addition to the downtown area

42% 49% 9%

Redevelopment for the provision of affordable housing 37% 33% 30% Brownfield redevelopment 19% 53% 28%

3.3 Business Survey

In March 2016, a survey was developed to obtain input from the Pembroke business community. Access to an online version was circulated to local businesses and a total of 35 surveys were completed. The purpose of the survey was to ask local business owners why they operate a business in Pembroke and what challenges they face operating in the City. Questions were asked in an open-ended format that allowed respondents to provide any information or context they felt necessary to explain their answers.

Overall, aspects of Pembroke that retain businesses include: Pembroke’s community and atmosphere, client base, affordability of rent, location within the Ottawa Valley, institutional/local government support and inertia. Challenges faced by business owners/operators include: lack of parking downtown, lack of clients and suppliers, high commercial tax rate, shortage of qualified labour, distance to Ottawa and other large municipalities, infrastructure concerns and condition of the downtown.


a

Page 22

4 Vision & Goals of the CIP

4.1 Vision Statement

A Vision Statement is a formal statement that expresses the aspirations and goals of an organization.

At the February 4th workshop, members of the Working Group identified the components of its vision for Pembroke in the future. These elements are combined into a Vision Statement for the community.

The City of Pembroke is a regional service and cultural centre, strategically located in close proximity to Ottawa with a proud and prosperous business community, a vibrant and

attractive waterfront community with a beautiful downtown, a revitalized destination for tourists, and a place to call home.

4.2 Goals

In order to implement the Vision Statement, a series of goals based on key themes from the Visioning Workshop and community survey are identified below, in no particular order of importance:

Goal #1: Improve infrastructure (e.g., roads, high speed Internet) for big business and

overall community economic prosperity.

Goal #2: Strengthen Pembroke’s waterfront through attractive and economically viable

redevelopment that effectively serves both residents and visitors.

Goal #3: Encourage the development of a thriving and active downtown.

Goal #4: Enhance the visual appearance and aesthetics of priority streets.

Goal #5: Encourage the development of affordable housing in appropriate locations.

Goal #6: Promote the cleanup and redevelopment of brownfields.


a

Page 23

5 City-Initiated Projects

The City has a leadership role in promoting the CIP through improvements to public lands, infrastructure, as well as trails and pathways.

5.1 Public Lands and Buildings

The City has a beautiful waterfront area with major landmarks and public amenities for all to enjoy. Any new development should include the consideration of maintaining public access to the waterfront and that sufficient areas are provided for recreation and leisure needs of the community.

Any sites that are owned by the City that are situated at strategic locations with high visibility and good transportation access should be considered as potentially public-private partnership (P3) projects to help with redevelopment. In addition, the City could establish P3 projects with private landowners to assist with the provision of affordable housing projects, energy-retrofit buildings, etc. as a means to foster collaboration and partnerships aimed at improving and further beautification of Pembroke.

Furthermore, the City can demonstrate municipal leadership by improving existing municipally-owned buildings and through land acquisition to enable improvements to an area.

5.2 Infrastructure

Improvements to Paul Martin Drive

In April 2016, the Province of Ontario announced that the City of Pembroke will receive $3 million through its Connecting Links program which provides funding for the design, construction, renewal, rehabilitation and replacement of connecting link infrastructure. This project includes reconstruction of 1.7 kilometres of Paul Martin Drive from International Drive to Town Line Road and repairs to the Olympic Bridge on the City’s Highway 41 connecting link.

Improvements to Local Streets

Based on the results of the community engagement events to date, several streets were identified as potential candidates for streetscaping improvements. The suggested streets included Nelson Street for streetscaping, and repaving on Lake Street, Mary Street, Angus Campbell Drive, and Pembroke Street. When these streets are being considered for road work construction, the City should consider implementing streetscape improvements in conjunction with the construction such planting street trees, installation of street furniture, and banners.

5.3 Gateway Signage

Explore opportunities to increase and implement Tourist-Oriented Directional Signage along Highway 17 with the Ministry of Tourism, Culture and Sport and Canadian TODS Limited, a private, third-party company that operates, manages, maintains and finances this program on behalf of the Ministry. Signage along Highway 17 would be intended to provide wayfinding for visitors and to encourage through traffic to stop in Pembroke. Consideration could be for additional signage to the City’s downtown and waterfront areas. The City could consider undertaking a signage study that


a

Page 24

would assist in developing an overall theme, the types of signs, size, colour and other design elements in creating a consistent look and feel for signage in the City.

Figure 5-1: Tourism-Oriented Directional Signing designed through the Ministry of Tourism Culture

and Sport TODS program1

5.4 Waterfront Improvement Program

Pembroke’s waterfront is an extremely important community asset. As the City’s best public access to the water, there exists an opportunity to revitalize the waterfront as a City destination, and even to promote the location as a tourist attraction. The existing potential for recreational boating is a significant asset that can help draw tourists and transform Pembroke into a vibrant, historic waterfront community.

The City may undertake the following improvements to its waterfront areas, including the:

1. Operation of waterfront user facilities, including change rooms, rest rooms and other facilities for use by visitors and boaters;

2. Marina to better support a recreational boating industry;

3. Pedestrian realm and automobile connections to the waterfront area to support daily use of the waterfront area by residents, and general walkability improvements; and,

4. Wayfinding signage, to indicate directions to the waterfront area.

5.5 Trails and Pathways

The City should continue through its partnerships to establish and confirm a direction with respect to repurposing the CN/CP abandoned railway corridors for multi-use recreation and alternative transportation projects.

The pathway along Muskrat River to Pansy Patch Park is a Council priority and the City should continue to pursue its development.

1 https://www.hamilton.ca/sites/default/files/media/browser/2015-07-17/tod-city-sign1.png


a

Page 25

6 Financial Incentive Programs A comprehensive set of financial incentive programs have been established to achieve the goals of this CIP. The incentive programs listed in this section were developed based on discussions with community members, City Staff, and City Council, as well as a review of best practices used by other municipalities.

The financial incentive programs have been created to encourage private sector redevelopment in Pembroke. Applicants may use individual incentive programs, or combine multiple programs for a single site or development. This section outlines the purpose, description, and eligibility requirements for each financial incentive program. Eligible projects may also be augmented with other federal and provincial funding programs.

All programs are subject to funding allocated by City Council on an annual basis.

This section presents potential options and does not represent the final recommended Financial Incentive Programs.

6.1 General Program Requirements

All of the financial incentive programs contained in this CIP are subject to the following general requirements, as well as the individual requirements specified under each program. The general and program-specific requirements contained in this CIP are not necessarily exhaustive and the City reserves the right to include other requirements and conditions as deemed necessary:

a. An application for any financial incentive program contained in this CIP must be submitted to the City prior to the commencement of any works to which the financial incentive program applies and prior to an application for a building permit;

b. If the applicant is not the owner of the property (e.g. tenant), the applicant must provide written consent from the owner of the property to make the application;

c. An application for any financial incentive program contained in this CIP must include plans, estimates, contracts, reports and other details, as required by the City, to satisfy the City with respect to project costs and conformity to this CIP, as well as all municipal by-laws, policies, procedures, standards and guidelines, including Official Plan, Zoning By-law, and Site Plan requirements and approvals;

d. City Staff will review applications and supporting materials for CIP programs. Applications will be reviewed by a committee of City staff, as determined by the City. The committee will evaluate applications against program eligibility requirements and make a recommendation to City Council or Council’s designate. The application is subject to approval by City Council or Council’s designate;

e. As a condition of application approval, the applicant may be required to enter into an agreement with the City. The Agreement will specify the terms, duration, and default provisions of the incentive to be provided;

f. Where other sources of government and/or non-profit organization funding (Federal, Provincial, etc.) that can be applied against the eligible costs are anticipated or have been


a

Page 26

secured, these must be declared as part of the application. Accordingly, the grant may be reduced on a pro-rated basis;

g. The City reserves the right to audit the cost of any and all works that have been approved under any of the financial incentive programs, at the expense of the applicant;

h. The City is not responsible for any costs incurred by an applicant in relation to any of the programs, including and without limitation, costs incurred in anticipation of a tax assistance and/or grant payment;

i. If the applicant is in default of any of the general or program specific requirements, or any other requirements of the City, the City may delay, reduce or cancel the approved tax assistance and/or grant payment and require repayment of the approved tax assistance and/or grant;

j. The City may discontinue any of the programs contained in this CIP at any time, but applicants with approved tax assistance and/or grant payments will still receive said payment, subject to meeting the general and program specific requirements;

k. City staff, officials, and/or agents of the City may inspect any property that is the subject of an application for any of the financial incentive programs offered by the City;

l. Eligible applicants can apply for one, more, or all of the incentive programs contained in this CIP, with the exception of the Tax Increment Equivalent Grant which cannot be combined with any other grant in this plan. No two programs may be used to pay for the same eligible cost. Also, the total of all tax assistance and grants provided in respect of the subject property for which an applicant is making application under the programs contained in this CIP shall not exceed the eligible cost of the improvements to that property; and

m. The subject property shall not be in arrears of any municipal taxes, area rates or other charges;

n. All expenses that are eligible for the incentive programs contained herein must be paid in full and the amount of the incentive will be reimbursed as a grant to the applicant. Grants will only be paid out when the work has been completed and paid invoices are submitted to the City;

o. Outstanding work orders from the City’s Fire Department or the Building Department must be addressed prior to grant approval;

p. The subject property must be located in the CIP Project Area; and,

q. Applications for financial incentives shall be in accordance with the eligibility criteria indicated for each individual incentive program (Sections 6.2 – 6.10) as well as the general policies and requirements for submitting applications as outlined in Section 6.12 of this Plan.


a

Page 27

6.2 Accessibility Grant

Purpose

To improve the accessibility to existing buildings in accordance with the Accessibility for Ontarians with Disabilities Act, 2005.

Eligible Costs

1. Installation of new automatic doors.

2. Installation of new wheelchair access ramps.

3. Widening of public entryways.

4. Leveling or repairs to pathways/accesses and stairs.

5. Any combination of the above improvements.

6. Any other improvements designed to improve accessibility, subject to approval by the City’s Review Committee.

Program Details

1. A grant of 50% to a maximum of $2,500 is available to assist property owners, tenants, or assignees to encourage the provision of accessibility to the existing buildings.

2. The grant will be payable upon completion of the works.

Eligibility Criteria

1. All General Program Requirements outlined in Section 6.1 shall apply.

2. Only the commercial area of a property shall be eligible for this grant.

3. Applications shall be in accordance with the application submission requirements under Section 6.12.

4. Improvements shall generally comply with the design guidelines outlined in Section 7.

5. Accessibility improvements shall be above and beyond the requirements of the Ontario Building Code, as applicable to the property.


a

Page 28

6.3 Affordable Housing Study Grant

Purpose

The Affordable Housing Study Grant promotes the development of new affordable living in Pembroke through the funding of background studies. The grant applies to studies for new projects, though funding for conversions may also be considered on a case-by-case basis, if the units are accessible. The Affordable Housing Study Grant is targeted to projects that provide housing for a broad range of demographics, including retirees, young professionals, and first-time homebuyers.

Eligible Costs

1. Studies to support an affordable housing development of 4 or more units in the CIP project area. Examples of studies could include hydrogeological and terrain analyses, environmental reports, architectural drawings including site plan/landscape drawings, and Business Plans.

Program Details

A grant of 50% to a maximum of $5,000 of eligible project costs.



2. Eligible projects feature housing that is affordable to those households earning the median income in Pembroke or less per year, as defined by Statistics Canada.



a

Page 29

6.4 Brownfield Property Tax Assistance Program

Purpose

The purpose of the Brownfield Property Tax Assistance Program (TAP) is to encourage the remediation and rehabilitation of brownfield sites by providing a cancellation of part or all of the property tax increase on a property that is undergoing or has undergone remediation and development to assist with payment of the cost of environmental remediation.

Eligible Costs

1. Environmental remediation costs, including any action taken to reduce the concentration of contaminants on, in or under the property to permit a Record of Site Condition (RSC) to be filed in the Environmental Site Registry under Section 168.4 of the Environmental Protection Act;

2. Placing clean fill and related grading; and,

3. Environmental insurance premiums.

Program Details

1. Municipal Tax Assistance:

a. The City may pass bylaws to provide a deferral or cancellation of all or a part of the municipal taxes on a brownfield site during the Rehabilitation Period and Development Period, as defined in Section 365.1(1) of the Municipal Act.

b. The total value of the tax assistance will not exceed the total eligible costs, which are defined in the eligibility requirements above. The level and duration of the tax assistance will be considered on a case-by-case basis.

c. Prior to passing the by-law approving the tax assistance, the City will be required to notify the Ministry of Finance. Within 30 days of passing the by-law, the City will also be required to notify the Minister of Municipal Affairs and Housing and the Minister of Finance.

2. Provincial Tax Assistance:

a. The City may apply for provincial Brownfields Financial Tax Incentive Program, on behalf of the owner, to cancel or freeze all or a portion of the education component of property taxes.

b. The application will need to be approved by the Minister of Finance, and may be subject to a different timeline than the approved Municipal Tax Assistance.

c. The City must be offering municipal tax assistance in order for the owner to be eligible for Provincial tax assistance.

Payment Details

1. Municipal Tax Assistance:

a. The municipal portion of the property tax assistance is limited to the Rehabilitation Period and Development Period of the project.


a

Page 30

b. The municipal portion of the property tax assistance will be undertaken in accordance with the provisions of Section 365.1 (1) of the Municipal Act.

c. The municipal portion of the property tax assistance may start at the beginning of the Rehabilitation Period and run for a period specified by Council in a by-law, but shall not extend beyond the time periods outlined in Section 365.1(1) of the Municipal Act, which is the earlier of a) eighteen months, b) the date a Record of Site condition is filed, or c) when the total amount of tax assistance is equal to the eligible remediation costs (as defined above).

d. The Development Period begins when the Rehabilitation Period ends, and concludes on the earlier of a) the end date specified in the by-law or b) when the tax assistance is equal to the eligible remediation costs.

e. The duration of tax assistance may consist of both the Rehabilitation Period and Development Period, subject to the limitations for each period as described above.

f. The implementing by-law is to specify whether the tax assistance will occur during the Rehabilitation Period, the Development Period, or both.

2. Provincial Tax Assistance:

a. The exemption may commence at the start of the Rehabilitation Period, and continue through the Development Period, for a maximum time period as defined in the implementing bylaw, and subject to program and termination requirements established by Section 365.1(1) of the Municipal Act.

b. The education portion of the property tax assistance may be delivered on a different timetable from the municipal portion of the property tax assistance for the given property.

c. The conditions imposed by the Minister of Finance for the education portion of the property tax assistance under Section 365.1 of the Municipal Act may differ from those outlined in this Plan.




3. The Brownfield Property Tax Assistance Program may not be combined with the Tax Increment Equivalent Grant.

4. Successful applicants may also be eligible for other financial incentive programs, provided that the total value of incentives does not exceed the total eligible cost of rehabilitating the land and buildings.

5. The City may require preparation of a business plan or feasibility study as a condition of approving tax assistance.

6. Application of Provincial tax assistance shall be at the sole discretion of the City. Initially, the City may wish to seek Provincial tax assistance on behalf of the owner on a pilot project basis only, and discontinue such applications in the future. Should the City choose not to


a

Page 31

apply for Provincial tax assistance, such a decision shall not require an amendment to this Plan.

7. The applicant must demonstrate that the subject property is a brownfield site, which is determined through an Environmental Site Assessment (ESA). The City has the discretion to determine whether the subject property would be considered as a brownfield site.


a

Page 32

6.5 Downtown Housing Grant

Purpose

The Downtown Housing Grant is intended to encourage the creation of new residential units in Downtown Pembroke and to improve the condition of existing upper-storey residential units.

Eligible Costs

1. Creation of new residential units in the upper storey(s) of a mixed-use building in the Pembroke Business Improvement Area (PBIA); and/or

2. Significant improvement in the quality of one or more existing residential units in the PBIA which improve the quality of life for the occupants, increase the value of the unit(s), or make the unit(s) habitable where the unit(s) are currently considered to be inhabitable, or make the unit attractive to a wider range of income groups. This may include projects which are related to the health and safety of the residential unit, and required to bring the building or unit into compliance with the current Ontario Building Code, will be eligible for the grant. This may include, but is not limited to, improvements to electrical systems and wiring, structural improvements or other health and safety related improvements.

Program Details

Grants for the rehabilitation of residential space or the conversion of non-residential space to residential space will be available to eligible applicants in order to provide improvements to existing residential units. Grants will be equal to 1/2 (50%) of the construction cost of each unit to a maximum of $5,000 per unit, to a maximum of two (2) units per eligible address. In no case will the total grant exceed 50% of the total construction cost.

Eligibility Requirements


2. Existing or proposed ground floor/at grade residential space within the designated Community Improvement Project Area will not be eligible for the grants through this program. For clarity, upper storey and rear residential units in mixed-use buildings are eligible for this program.


4. At the discretion of Council in consultation with the City’s Review Committee, priority may be given to the conversion of upper storey space to new residential unit(s) and for the rehabilitation of affordable housing and rental units over other housing projects.


6. This Grant will apply only to the Pembroke Business Improvement Area (PBIA) boundary (see Figure 6-1), which is the same boundary as the City’s exising Downtown Façade Improvement Project Area.


a

Page 33

Figure 6-1: Pembroke Business Improvement Area (PBIA)


a

Page 34

6.6 Environmental Site Assessment (ESA) Grant

Purpose

To promote the undertaking of environmental studies to better understand the type of contamination of potential remediation costs for brownfield sites.

Eligible Costs

1. Confirming and describing contamination at the site (partial or complete Phase II ESA);

2. Surveying designated substances and hazardous materials at the site (Designated Substance and Hazardous Materials Survey); and,

3. Developing a plan to remove, treat or otherwise manage contamination found on the site (Remedial Work Plan/Risk Assessment).

Program Details

The City may provide a grant equivalent to a maximum 50% the cost of undertaking an eligible study to a maximum of:

1. $3,000 per study;

2. Two studies per property/project; and,

3. $6,000 per property/project.

The grant will be payable upon completion of the study. If the grant is being provided for two studies, it will be payable after both studies are complete.




3. Applicants must complete and submit to the City or review a Phase I ESA that demonstrates that site contamination is likely.

4. Applications will include:

a. A detailed study work plan;

b. A cost estimate for the study; and,

c. Description of the planned redevelopment, including any planning applications that have been submitted/approved.

5. All environmental studies should be completed by a “qualified person” as defined by Ontario Regulation 153/04.


a

Page 35

6.7 Façade Improvement Grant

Purpose

Encourage aesthetic improvements to buildings and properties, and support continued maintenance and upkeep of the building stock. This Grant is for properties that are not located within the Pembroke Business Improvement Area (PBIA) as illustrated in Figure 6-1. Landowners within the PBIA can apply for a grant through the City’s Downtown Heritage Façade Improvement Plan which is a separate document and can be found on the City’s website or by contacting the City directly.

Eligible Costs

1. The following is a list of eligible improvements that apply only to front or exterior façades that front onto a public street:

a. façade restoration of brickwork, wood, masonry and metal cladding; b. replace or repair of entablature, eaves, parapets and other architectural details; c. window and door repair or replacement; d. signage in accordance with the City of Pembroke by-law respecting signs and the

Ontario Building Code and Regulations; e. exterior lighting; f. repair, replacement or addition of awnings, marquees, and canopies; g. replacement of façade elements originally in place during initial construction of the

building; h. redesigned shop fronts; i. such other improvements/repairs as may be considered and approved by Council in

consultation with the City’s Review Committee; and j. professional fees.

Program Details

1. Grants for improvements to front or exterior façades that front onto a public street, and other improvements to a commercial, mixed-use, or industrial building or property, may be provided to eligible applicants for a total of 1/2 (50%) of the construction costs to a maximum of $5,000.

2. The grant will be payable upon completion of the works.

3. An applicant cannot apply for both a grant from the Downtown Heritage Façade Improvement Plan and from the Façade Improvement Grant. Only one (1) façade grant can be applied for by an applicant.






a

Page 36

6.8 Planning and Building Permit Fee Grant

Purpose

Application and permit fees imposed by the City may present barriers to investment and redevelopment in the City. This program is intended to encourage sensitive, attractive and desirable infill development and redevelopment by reducing the costs involved with making improvements to private property. This Grant is not intended for greenfield development or development through Consent to Sever applications.

Eligible Costs

1. Development of a vacant property for commercial, office or a mix of uses;

2. Redevelopment of a property for commercial, office or a mix of uses;

3. Major additions to a commercial or mixed use property, involving an increase of at least 25% of the existing gross floor area;

4. Infrastructure work including the improvement or reconstruction of existing on-site public infrastructure (water services, sanitary and storm sewers);

5. Conversion of upper-storey space in a mixed-use or commercial building to residential units;

6. Professional services by an engineer, architect, or professional planner;

7. Any combination of the above; and

8. In general, any projects which are eligible for other incentives outlined in this Plan will also be eligible for the Planning and Building Fee Grant if the applicant is required to obtain planning approvals and/or a building permit.

Program Details

1. Planning Fee Grant: A grant to a maximum of $2,500 is available to cover the cost of minor variance applications, zoning by-law amendment applications or site plan applications. The grant may equal 100% of the City’s fees, provided it does not exceed $2,500.

2. Building Permit Fee Grant: A grant to a maximum of $2,500 is available to cover the cost of building permit fees or demolition permit fees. The grant may equal 100% of the City’s fees, provided it does not exceed $2,500.





a

Page 37

6.9 Project Feasibility Study Rebate

Purpose

To encourage potential business owners to explore the feasibility of building reuse, rehabilitation, or development/redevelopment of land. This Rebate is not intended for greenfield development.

Eligible Costs

1. Large and small-scale development studies;

2. Redevelopment studies;

3. Study examining the construction and reconstruction of lands and buildings for rehabilitation purposes or for the provision of energy efficient uses;

4. Studies examining new buildings, structures or works;

5. Facility improvement studies; and,

6. Any other study that the City’s Review Committee deems appropriate.

Program Details

The City may provide a rebate equivalent to 50% of the cost of undertaking an eligible study to a maximum of $5,000.

Rebates will be awarded, as per the City’s approval, once a lease is signed, or upon the issuance of a building permit.





a

Page 38

6.10 Tax Increment Equivalent Grant

Purpose

The Tax Increment Equivalent Grant is intended to encourage desirable and attractive infill development and redevelopment in the City. The Tax Increment Equivalent Grant cannot be combined with any other grant in this Plan. To ensure that the development or redevelopment proposal is in the City’s best interests, the design of the project will need to comply with the Plan’s design principles, as described in the eligibility criteria. This Grant is not intended for greenfield development.

Eligible Costs

1. Development of a vacant property for commercial, retail, office, industrial, or a mix of uses;

2. Redevelopment of a property for commercial, retail, office, industrial, or a mix of uses;

3. Adaptive reuse of a property to suit a new commercial, retail, office, industrial, or mix of uses;

4. Major additions to a commercial or mixed-use property, involving an increase of at least 25% of the existing gross floor area;

5. Conversion of upper-storey space in a mixed-use or commercial building to residential units, or major renovations or improvements to upper storey residential space;

6. Streetscaping improvements required as part of a proposed development;

7. Professional services by an engineer, architect, or professional planner; or

8. Any combination of the above.

Program Details

1. The Tax Increment Equivalent Grant is offered to eligible property owners only where the property assessment increases as a result of development, redevelopment or major improvement, and there is a subsequent increase in municipal property taxes. Municipal property tax is the municipal portion of the taxes only and does not include education or any other special charges. Large scale or major projects are defined as those community improvement projects which involve improvement of more than 25% of the existing gross floor area, or are considered to be a new development. Projects which result in an increase in the assessed value of the property by more than 10% will also be considered eligible.

2. Grants will be equal to a percentage of the municipal tax increase resulting from the improvements of under $50,000 of eligible costs, and will be paid to the owner each year for a maximum of 5 years at the sole discretion of the City. In year one, the amount of the grant will equal up to 80% of the tax increment. In subsequent years, the amount shall decrease until it reaches 0%. The amount of the grant will decrease by 20% per year. However, the rate of decrease of the value of the grant will be at the sole discretion of the City and outlined in the financial incentive program agreement. The total amount of all tax increment equivalent grants shall not exceed 50% of the total eligible costs of the improvements.

3. Grants will be equal to a percentage of the municipal tax increase resulting from the improvements of over $50,001 of eligible costs, and will be paid to the owner each year for a maximum of 10 years at the sole discretion of the City. In year one, the amount of the


a

Page 39

grant will equal up to 90% of the tax increment. In subsequent years, the amount shall decrease until it reaches 0%. The amount of the grant will decrease by 10% per year. However, the rate of decrease of the value of the grant will be at the sole discretion of the City and outlined in the financial incentive program agreement. The total amount of all tax increment equivalent grants shall not exceed 50% of the total eligible costs of the improvements.

4. The tax increment equivalent grant will not be paid and will not accumulate for any year when taxes remain unpaid as of April 30th of the year after the last property tax payment was due. Any failure to pay taxes in two consecutive years shall disqualify the owner for further grant payments.





4. At its sole discretion, the City may require the applicant to submit a business plan, prepared to the satisfaction of the City, in relation to an application for the Tax Increment Equivalent Grant.

5. To be eligible for Tax Increment Equivalent Grant, the property shall be improved such that the amount of work undertaken is sufficient to result in an increase in the assessed value of the property.

6. In order to determine the suitability of the Tax Increment Equivalent Grant, prior to submitting an application for the program, eligible applicants may be required to estimate the total potential value of the tax increment, based on current assessment values and anticipated investment.

7. If the total value of the Tax Increment Equivalent Grant is significantly less than the applicant’s estimated value, at the sole discretion of the City, the applicant may be given the opportunity to withdraw their application for the Tax Increment Equivalent Grant program, and submit an application for one or more of the other incentive programs in this Plan as may be applicable to the project.

8. Should an eligible applicant be approved for the Tax Increment Equivalent Grant, and if the subject property is sold, in whole or in part, before the original grant period lapses, the original owner may not be entitled to receive the remaining grant payments, in accordance with the terms of the program agreement. The payments are also non-transferrable to the new owner unless specifically stipulated as part of the Financial Incentive Program Agreement executed between the owner and the City.

9. If the property is sold, in whole or in part, before the original grant period lapses, the original owner is not entitled to receive the remaining grant payments under the original agreement. The new owner is not entitled to receive any of the remaining grant. The grant is non-transferrable.


a

Page 40

10. The Tax Increment Equivalent Grant will only be available where the property improvements undertaken result in an increase in the assessed value of the property by more than 10% or the improvement involves more than 25% of the existing gross floor area or are considered to be a new development.

11. The Tax Increment Equivalent Grant cannot be combined with any other grant or rebate in this Plan.

Payment

1. Grants will be provided upon successful completion of the work as approved by Council

and payment in full of the property taxes including the taxes for the incremental

assessment increase. The amount of the grant in the first year cannot be calculated until

the incremental assessment has been determined by the Municipal Property Assessment

Corporation (MPAC) and provided to the municipality, which may take up to two years.

Grants for subsequent years will be paid annually to property owners within 3 months of

payment of the full property tax.


a

Page 41

6.11 Concept Renderings

The following concept renderings in Figures 6-1 through 6-8 illustrate potential improvements through the implementation of some of the financial incentives.

Pembroke Street West

Figure 6-1: Existing

Figure 6-2: After improvements funded in part by the following grant:

Façade Improvement Grant


a

Page 42

252-272 Pembroke Street West


Figure 6-4: After improvements funded in part by the following grants:

Downtown Housing Grant Planning and Building Permit Fee Grant

Project Feasibility Study Rebate


a

Page 43

Former Petro-Canada Station at 631 Pembroke Street East


Figure 6-6: After improvements funded in part by the following grants:

Brownfield Property Tax Assistance Program Environmental Site Assessment Grant

Planning and Building Permit Fee Grant


a

Page 44

Former Centre Theatre


Figure 6-8: After improvements funded in part by the following grant:

Façade Improvement Grant


a

Page 45

6.12 Application Process for Financial Incentives

Step 1: Submission and acceptance of application

1. Applicants shall arrange and participate in a pre-application consultation meeting with the Administrator to discuss their proposed community improvement project, and to confirm application and eligibility requirements. Other members of the City’s Review Committee may participate in the meeting.

2. Applicants shall submit a completed application form and all supporting materials as confirmed at the pre-application consultation meeting. The supporting materials may include but shall not be limited to:

a. Photographs of the existing building or property condition;

b. Historical photographs or documentation;

c. Professional or conceptual drawings and/or plans, including drawings or plans prepared by a professional architect, planner, engineer or landscape architect licensed in the Province of Ontario;

d. A site plan or landscape plan;

e. Specifications of the proposed works, including a work plan for the improvements;

f. Two (2) cost estimates for eligible work and/or materials; and/or

g. Any other materials as may be required for specific programs, as indicated in Section 6.

3. Upon receipt of the application and supporting materials, the Administrator and/or City’s Review Committee shall complete a preliminary screening of the application to determine whether the application is complete. The application will be rejected if the application is not considered complete, or if the application clearly does not comply with the eligibility criteria.

4. The Administrator may visit the subject property.

5. The City will communicate their decision to accept or reject the application to the applicant.

6. The Administrator will enter the accepted application into the City’s database of financial incentive programs as described in the Monitoring and Evaluation Report (Section 9).

Step 2: Evaluation and consideration of an accepted application

7. The application will be evaluated against the program eligibility requirements by the Administrator and/or City’s Review Committee.

8. Members of the City’s Review Committee may visit the property.

9. The Administrator and/or City’s Review Committee will prepare a recommendation for approval or rejection which will be forwarded to the City Treasurer.

10. If the Approval Authority recommends unanimous approval, the Treasurer will provide approval to the application and will execute the Financial Incentive Program Agreement in consultation with other City staff.


a

Page 46

11. If the Approval Authority does not recommend unanimous approval, the applicant will be provided with an opportunity for Council to reconsider the application. If the applicant agrees, a report to Council will be prepared for Council to reconsider the application.

Step 3: Approval of the accepted application and execution of a Financial Incentive Program Agreement

12. If Council or the Treasurer has approved an application, the Agreement will be executed by signing and dating the Agreement. Both the City and the applicant will be required to sign and date the agreement.

13. A copy of the signed and dated agreement will be provided to the applicant.

Step 4: Completion of Community Improvement Works and Payment of the Incentive

14. Upon approval of the incentive and execution of the Financial Incentive Program Agreement, the applicant may begin the community improvement works.

15. Payment of the financial incentive, in accordance with the Financial Incentive Program Agreement, will be provided upon successful completion of the approved work, to the satisfaction of the City.

16. Prior to issuance of the financial incentive, the applicant may be required to provide the Administrator and/or City’s Review Committee with final supporting documentation, which may include but is not limited to:

a. photographic evidence of the completed works satisfactory to the City;

b. other documentation proving successful completion of the project according to program specific eligibility criteria;

c. original invoices for all eligible work done, indicating the total amount paid for eligible works; and,

d. proof of payment to contractors in full.

17. The City’s Review Committee and/or Administrator may complete a final site visit and inspection of the building/property, as necessary, to ensure that the project has been completed in accordance with the Financial Incentive Program Agreement.

18. Prior to issuance of the financial incentive payment, the City’s Review Committee and/or Administrator will ensure that all program requirements and details of the agreement have been met.

19. The City’s Review Committee and/or Administrator will take appropriate remedies as specified in the agreement if the applicant defaults on the agreement.

20. If all program requirements and Financial Incentive Program Agreement requirements have been met to the City’s Review Committee and/or Administrator’s satisfaction, the City’s Review Committee and/or Administrator will issue payment of the approved grant in accordance with the general and specific program eligibility requirements, and the agreement.


a

Page 47

Table 6-1: Financial Incentive Program Application Process

Step 1 Pre-application consultation and Application Submission

Step 2 Application Review and Evaluation

Step 3 Application Approval

Step 4 Payment of Funds

Applicant presents project to City staff. Staff provides comments regarding project eligibility and required application submission materials. Applicant submits complete application.

Staff reviews application in relation to CIP objectives. Staff prepares report to Council’s designate for review and to determine appropriateness of the project to access program funding.

Application is approved by Council’s designate and an agreement is executed between the City and the applicant.

Applicant demonstrates to Staff that work has been completed, as outlined in agreement Funds are distributed to application, or tax incentives are applied, or fees waived.

Application Process


a

Page 48

7 Design Guidelines Design guidelines aim to enhance the desired character of existing neighborhoods and improve the aesthetic and functional quality of new development projects. These Guidelines are meant to be used by all participants in the planning and design process and to advance the goals and objectives of the CIP, and help translate them into desired outcomes for the design of streets, parks, open spaces and buildings. All new developments and improvements to existing properties and buildings shall comply with these Design Guidelines, wherever possible.

These guidelines apply to the entire CIP project area except where stated otherwise.

7.1 Streetscape Guidelines

Objective: to create active, safe, accessible, aesthetically pleasing and, pedestrian-friendly streets.

1. Sidewalks, crossings, and ground floor building entries should be universally accessible (barrier-free).

2. Hanging baskets and seasonal planters are encouraged. 3. Public and wayfinding signage should be complementary to the overall theme of the

streetscape and architectural character 4. Streetscape elements, such as furniture, litter containers, and newspaper boxes, should be

clustered. 5. Existing street trees should be retained where possible. 6. Design all sidewalks to a minimum width of 2 metres. 7. Differentiate paving materials and textures throughout main streets and popular

commercial settings (pavers, coloured asphalt). 8. Install decorative lighting and upgrade existing light fixtures to improve experience at night 9. Feature public art, permanent or temporary installations.

Figure 7-1: Tiled pavers and hanging

baskets for commercial streets.2

Figure 7-2: Street trees and street furniture.3

2 http://www.shieldsgardens.com/Blogs/Garden/Carmel_Main_Street_0027_m.jpg 3 http://www.sehinc.com/sites/default/files/styles/900x500-crop-center/public/portfolios/slider/188a.jpg?itok=ozX_13i1


a

Page 49

7.2 Built Form Guidelines

Objective: to create a built environment that encourages pedestrian activity and respects Pembroke’s historic character.

1. Building heights should be compatible with surrounding buildings and provide appropriate transitions.

2. Primary entryways should face onto the street. 3. In the downtown, building façades should be continuous and uninterrupted

Figure 7-3: Uninterrupted building façades.4

Figure 7-4: Uninterrupted building

façades.5

7.3 Façade Improvement Guidelines

Objective: to improve visual harmony, to respect Pembroke’s historic character, and create a welcoming, lively feel for residents and visitors.

1. Repair and revitalize existing façades. Preserve original masonry where possible. 2. Storefront signage should be in proportion to the building. 3. Hanging signage is encouraged. 4. Back-lit signs are discouraged. Lettering on signs should be embossed and painted with

lighting pointed towards the signs. 5. Incorporate and balance natural shading (trees) with artificial shading (awnings).

4 http://downtowngh.com/wp-content/uploads/2011/09/Downtown_Streetscape_Photos_0011.jpg 5 http://3.bp.blogspot.com/-enZukH5Uwlc/TvjU_kM6DyI/AAAAAAAABL0/XbfOFIdT60I/s1600/DSC01545.JPG


a

Page 50

7.4 Parking and Driveways Guidelines

Objective: retain the functionality of parking areas and driveways while reducing their visual impact

1. New front yard parking is not permitted. 2. Rear yard parking is preferred. 3. Side yard parking is discouraged but may be considered where there are significant site

development constraints. When side yard parking is necessary, there should be landscaping between the parking and the sidewalk to reduce the visual impact of the parking area on the streetscape.

4. The width of driveways to parking areas should be minimized. 5. Driveways and access should be designed with no turning radius (or minimal, where there

is truck traffic or other justification).

Figure 7-5: Planting strip between a parking lot and the sidewalk. 6

7.5 Directional Signage

Objective: improve Pembroke’s accessibility and wayfinding for both residents and visitors to the downtown.

1. Ensure that sign colour, size and font are legible. Designers should consult the City's Sign By-law for further information and specific requirements.

2. Sign design should consider and mitigate the effects of snow and nearby vegetation on sign legibility.

3. Signs should possess a high degree of visual interest, clarity and visibility.

4. Sign design should reflect their surrounding community character.

6 http://www.osoyoostimes.com/wp-content/uploads/2014/09/Sept.-17-Parking-Lot.jpg 7 http://unbounce.wpengine.netdna-cdn.com/photos/wayfinding-post.jpg

Figure 7-6: Directional Signage7


a

Page 51

8 Marketing Strategy Communicating this CIP is fundamental to a Marketing Strategy that is targeted to investors and business owners both locally and further afield. The Marketing Strategy should be prepared by the City immediately following Council adoption of this CIP. The following paragraphs provide some suggestions or ideas that the City may wish to consider in the development of the CIP Marketing Strategy.

City’s Website + Social Media

The City should prepare a short video, maximum 2 minutes in length, highlighting the key features of the City, such as its strategic location, natural environment, key services, etc., followed by an explanation of the CIP, the vision, and the financial incentive programs that are available for private sector reinvestment. This video can be linked to other partner websites, such as the Chamber of Commerce, and through social media feeds such as Facebook, Twitter and YouTube.

Printed Material

Newsletters and/or brochures that will provide an overview of this CIP and the incentive programs that are available should be developed by the City and be circulated to all property owners and tenants within the designated Community Improvement Project Area. Brochures and newsletters may also be displayed and provided by the City at its municipal office, on the City’s website, Chamber of Commerce, and at any other locations as deemed appropriate by City staff.

Annual Reporting

The results of the Monitoring and Evaluation Program could be communicated through newsletters and information sheets to promote the achievements of this Plan and to highlight case studies.

Launch Party

The City will conduct a physical or virtual launch party leading up to the launch of available funding through the CIP. Included in this will be a social media presence and the availability of City staff and elected officials to answer questions related to the CIP.

Stakeholder Meetings

The City staff and elected may wish to offer meetings and presentations to stakeholders on the available programs through the CIP.

Celebrate Success

Recognition of successful projects should be celebrated and used in promotional material.


a

Page 52

9 Monitoring and Evaluation Report This CIP has been developed and designed to be flexible as a planning and economic development tool to provide incentives and opportunities for investment to redevelop and beautify land, buildings, and streets in the City of Pembroke.

This CIP will remain in effect for ten (10) years, but it may be reviewed by City Council after five (5) years from Council’s adoption, to review the degree of uptake and the overall success of the programs. Amendments or adjustments to this CIP can be made as described herein.

To ensure that the implementation of this CIP is effective in achieving the desired results and remains current with respect to local and global market conditions, the City will be responsible for monitoring and evaluating this Plan’s performance. In order to inform decision-making regarding the City’s budget for implementation and to ensure that the incentive programs are relevant and working as they are intended to, the uptake of the programs should be monitored, evaluated and, if necessary, revised on a regular basis. In addition, feedback from the applicants of the incentive programs should be surveyed to obtain input on the incentive programs, process, etc.

The Monitoring and Evaluation Report should include quantitative and qualitative elements that are measured against a baseline conditions inventory; housing outcomes from redevelopment including the number of residential units created in upper storeys above ground floor retail and commercial units. Following Council adoption of the CIP, the Plan’s Administrator should undertake the following steps to establish the baseline conditions and the necessary elements that are recommended for inclusion in the Monitoring and Evaluation Report.

Step 1: Establish Baseline Conditions Inventory

Immediately following Council adoption of the CIP, the Plan’s Administrator should gather baseline conditions for the Community Improvement Project Area, where the information is available. The Plan Administrator should develop an inventory of baseline conditions upon which to monitor the number, types and success of the financial incentive applications and municipal leadership programs.

The information in the inventory should include:

The City’s information from the existing Downtown Heritage Façade Improvement Plan. Number, size and location of vacant lands and vacant buildings by land use category (e.g.

residential, commercial, institutional, industrial). A map illustrating the vacant lands and buildings is recommended for internal and external use.

Vacancy rate of residential, commercial, institutional and industrial uses. Number of streetscaping elements (e.g. light posts, trees, benches, bicycle racks etc.); Length of trails/bicycle paths and number of trail/pathway connections to sidewalks and

roads; Number of bicycle and commercial parking spaces; and Statistics related to number of visitors, employees, etc., where it is possible to obtain the

data.

Step 2: Application Data Collection

The Administrator should record all pre-application consultations related to potential application submissions, even if the consultations do not result in a submitted CIP application. As applications


a

Page 53

are received, they should be listed by the incentive program type in the inventory. In addition, municipal leadership programs that are related to the CIP should be entered as a separate category within the data collection set.

Performance indicators will need to be identified and monitored. The selection of indicators will provide guidance as to the success of the CIP and its individual programs. For each received financial incentive application, the City will record and monitor on an on-going basis the:

Date of the pre-application consultation meeting; Property’s tax assessment prior to the project’s approval; Total construction value of the project; Requested grant value, by program and in total; Details and purpose of the project, including the amount of affected square footage of

commercial space, residential space or land, etc. as may be appropriate; Appearance of the property prior to project initiation (before photos); and Proposed concept plans for the property and/or streetscape.

In addition, it is important to record and monitor sites where 1 or more applications have been submitted according to the incentive programs. For example, an applicant could apply for a Planning and Building Permit Fee Grant and a Downtown Housing Grant.

The City should monitor on an on-going basis the:

Number of unsuccessful applications: and Reason(s) for the application’s denial.

For each approved financial incentive application, the City will monitor on an on-going basis the:

Approved value of grants, in total and by program; Timing of completion of the project and payment of the grant; Property tax assessment after the completion of the project, if relevant; and Appearance of the completed project (“after” photos).

As an outcome of a decision on a financial incentive application, the City may survey the applicant to obtain feedback on the financial incentives process. With regard to each municipal leadership programs, the City will monitor the progress of each project on an annual basis. This may require annual communication with each department or individual responsible for advancing the program.

From a housing perspective, the City should monitor the:

Number of residential units created in upper storeys above ground floor retail and commercial units; and

Average market rent data to ensure the City’s housing affordable housing objectives are being met.

This information should be recorded and monitored as it will provide valuable information in the Monitoring and Evaluation Report that will be presented to Council on an annual basis.


a

Page 54

Step 3: Prepare Annual Monitoring and Evaluation Report

On an annual basis, subject to staffing resources, the City will prepare a Monitoring and Evaluation Report that demonstrates the performance of the CIP to Council. The Monitoring and Evaluation Report will provide a summary of the baseline conditions inventory and updates to this inventory based on the successful applicants and constructed improvements in any given year. The Report shall also include the details of the information collected in Step 2.

In addition, the Report that shall also include, if necessary, and recommendations regarding the:

funding of the incentive programs for Council’s consideration in budget deliberations or the funding or timing of any City-Initiated Projects as described herein or others that come after the adoption of this CIP;

potential for revisions to the CIP Project Area, which may be passed by by-law; consideration of amendments or adjustments to the CIP as described in Section 10 of this

CIP; and administration of the Community Improvement Plan.

Furthermore, the annual Report should include a review, summary and analysis of potential funding opportunity from the Federal and Provincial governments or other sources.

The Monitoring and Evaluation Report should be made available on the City’s website for public review.


a

Page 55

10 Amendments/Adjustments to the CIP Over time, it may be necessary to amend or adjust this CIP as the community revitalizes. Revisions may also be necessary to address issues with the incentive programs, which may become evident as the programs are implemented. Necessary adjustments to this Plan will generally come about as a recommendation from the monitoring and evaluation report. This CIP permits adjustments; however, certain adjustments may require an amendment to this CIP in accordance with Section 28(5) of the Planning Act.

The following adjustments to the CIP require an amendment under Section 28(5):

Change to the Community Improvement Project Area; o This requires a by-law passed by Council.

Extension of the Plan beyond the intended 10 year planning horizon; Addition of a new financial incentive program or complete removal of a financial incentive

program; Changes to the types of eligible projects or addition of a new eligible project; Changes to eligibility criteria; and Changes to value or calculation of grant.

Minor administrative changes may be permitted without an amendment.

The following adjustments do not require an amendment under Section 28(5):

Dissolution of the Community Improvement Project Area (i.e., Plan becomes inoperative); o Requires a by-law passed by Council, once Council is satisfied this Plan has been

carried out. Changes to the amount of annual funding provided for incentive programs (total or program

specific); Changes to the funding or prioritization of the City-initiated programs; Discontinuation of funding for one or more incentive programs; and, Delegation of administration/approval of the financial incentives to a committee or an

individual or a return of the responsibilities to Council. o Delegation generally requires a by-law, subject to Section 23.1 of the Municipal Act.


a

Page 56

11 Conclusion The City of Pembroke Community Improvement Plan (CIP) is a strategic planning and economic development tool that was developed by a strategic, energetic, and dedicated Working Group with broad input from residents and the business community. This CIP sets out a framework with a clear vision statement and goals to foster revitalization and economic prosperity.

The financial incentives have been designed to implement the vision and goals of improving infrastructure for big business, strengthen Pembroke’s waterfront through attractive and economically viable redevelopment, encourage an active downtown, enhance the aesthetics of streets, encourage the development of affordable housing, and promote cleanup of brownfield sites.

The ultimate success of this CIP will require the implementation of the Marketing Strategy, annual review and reporting on the uptake, identifying lessons learned, and acknowledging realistic priorities and changes in market and economic conditions that may fluctuate year to year. The momentum of this CIP preparation needs to continue and be in the minds of the community, City administration, and Council to find ways of working collaboratively in achieving the vision.


a

Page 57

Glossary of Terms

Administrator, means the City’s Manager - Planning and Building Departments, and/or the City’s Economic Development Officer, and/or a Council designate. Affordable housing means

a) in the case of ownership housing, the least expensive of: 1. housing for which the purchase price results in annual accommodation costs which

do not exceed 30 percent of gross annual household income for low and moderate income households; or

2. housing for which the purchase price is at least 10 percent below the average purchase price of a resale unit in the regional market area;

b) in the case of rental housing, the least expensive of: 1. a unit for which the rent does not exceed 30 percent of gross annual household

income for low and moderate income households; or 2. a unit for which the rent is at or below the average market rent of a unit in the

regional market area.

Applicant, unless otherwise indicated, means a registered owner, assessed owner or tenant of lands and buildings within the community improvement project area, and any person to whom a registered owner, assessed owner or tenant of lands and buildings within the community improvement project area has assigned the right to receive a grant or rebate. Applicants may also be referred to as property owners, landowners or tenants throughout this Plan.

Brownfield site means undeveloped or previously developed properties that may be contaminated. They are usually, but not exclusively, former industrial or commercial properties that may be underutilized, derelict or vacant.

City means the Corporation of the City of Pembroke.

Commercial means land predominately used for the buying and selling of goods and services.

Council means the Council of the City of Pembroke.

Eligible Applicant means an applicant (as defined above) who meets all of the general and program specific requirements of the Financial Incentive Programs, and prepares and submits an application for a grant or rebate that is in accordance with the specific requirements of the program, as outlined in this Plan. The City’s Review Committee reserves the right to determine whether or not an applicant is eligible for the Financial Incentive Programs. Eligible Applicants may also be referred to as “eligible property owners” throughout this Plan. Not-for profit organizations are not eligible applicants.

Community Improvement, unless otherwise specified, is as defined in accordance with its definition under Section 28 of the Planning Act.

Community Improvement Plan, unless otherwise specified, is as defined in accordance with its meaning under Section 28 of the Planning Act.


a

Page 58

Community Improvement Project Area, unless otherwise specified, is as defined in accordance with its meaning under Section 28 of the Planning Act.

Greenfield means a large area of land that has not been developed previously, or that has the potential to be redeveloped.

Institutional means public service land uses and facilities including programs and services delivered by a public body or government authority.

Mixed-Use means development which combines two or more land uses (e.g. commercial retail, office or residential) either in a single building horizontally or vertically, or in multiple buildings on a site.

Plan or this Plan means the Pembroke Community Improvement Plan, unless otherwise specified.

Redevelopment means the creation of new units, uses or lots on previously developed land in existing communities, including brownfield sites.

Review Committee means the people designated to administer and monitor the Community Improvement Plan and its Financial Incentive Programs. The Review Committee consists of several staff members of the Corporation of the City of Pembroke. Council may choose to delegate the authority to approve financial incentive applications to the Review Committee.

Appendix ACommunity Engagement Results


a

Page 59

Appendix A: Community Engagement

The Pembroke Community Improvement Plan (CIP) was prepared in consultation with members of the community and the Pembroke CIP Working Group (WG). The project started in January, 2016. A CIP Working Group was established shortly afterwards to guide and review the project as it progresses. The Working Group includes the Mayor, two Council members, City staff, developers, business owners and other community members. The following organizations are represented on the WG:

Algonquin College City Council EGM Insurance KI Canada Pembroke Business Improvement Association Pembroke Department of Recreation, Tourism and Culture Pembroke Economic Development Advisory Committee Pembroke Planning Advisory & Adjustment Committee SRB Technologies

On February 4, 2016, the City and MMM Group hosted a half-day workshop for the WG at Pembroke City Hall. The workshop included the following activities:

Mapping Exercise

Members of the WG were invited to brainstorm ideas for the CIP. Breakout groups discussed the CIP boundary and placed coloured stickers on aerial maps to indicate areas that could be improved. The WG confirmed that the CIP should apply to the entire City with specific areas and streets identified as targeted areas.

Group 1 Mapping Exercise – key areas and issues identified

Declining housing stock adjacent to the downtown to the south and west Commonwealth plywood as a redevelopment site Gateway from the highway Industrial parks near the highway New subdivision near the highway Brownfields such as former gas station east of downtown

Group 2 Mapping Exercise – key areas and issues identified

Brownfield properties (former bank – Pembroke St & McKay, former gas station – Pembroke St & Belmont)

Pembroke St W near Algonquin – the actual street near the old courthouse Property between Subway and vogue cleaners on Pembroke St near Agnes St Potential affordable housing development by Algonquin College Movie theatre of Pembroke St Affordable housing potential in existing downtown buildings Supples Landing near McCan house for affordable housing or older age home


a

Page 60

Old McMillan MBI Plan that makes cardboard boxes Behind former tourist bureau – land behind Muskrat River that the city owns is good for

development

Visioning and Goal-Setting

A facilitated session also gathered input on a vision for the community, as well as specific goals to realize the vision. Participants wrote descriptive words on cue cards that summarized their sense of Pembroke today, as well as words that described what they wished the City to be in the future. Several prominent themes emerged from the activity:

Pembroke Today

Theme Submitted Words Algonquin College Algonquin College Centre Service centre, urban centre in a rural setting Community Community, safe community, exciting

community, small community, diverse community, versatility, quaint, friendly

History Historic, history friendly, historic downtown, forestry heritage

Hockey Hockey town, hockey Negative Too humble, depressed, poor, broken, bad roads Quality of Life Quality of life, Pembroke is alive and well, great

life style, recreation/outdoors Taxes High taxes, taxes Transition Transitioning, evolving, unrealized potential Waterfront Ottawa River, beautiful waterfront, river parks,

beautiful parks

Pembroke in the Future

Theme Submitted Words Affordable Affordable, affordable community Alive Energy, active, alive, thriving community Attractive Beautiful, attractive, civilized Destination A jewel on three rivers, a destination,

tourist/shopping/sports destination Downtown Downtown vibrant retail, vibrant downtown,

bustling, busy, lots of people downtown Friendly A home for all, welcoming, friendly, friendly

community Growing Growing, larger Prosperous Prosperity, economic boom, plenty of jobs,

economic hub, economically secure Revitalized Revitalized


a

Page 61

Vibrant Vibrant [other uncategorized] Leader in the county, self-reliant, self-sufficient,

proud

Following the cue card exercise, participants formed breakout groups to brainstorm ideas for an overall vision for Pembroke, as well as some specific goals.

Group 1

A prosperous, revitalization destination To realize the full potential of Pembroke’s people & it’s resources,

transforming/transitioning it into a prosperous, revitalized designation Stimulate private investment grants/loans to assist Increase the tax base Allow gradual phasing in of tax increases Stronger marketing campaign inside the city and outside the city Emphasize the City’s role as a regional service centre Retain regional services as they draw people to Pembroke Build on existing potential Collect community information in an information package to show potential investors Consider commerce along the boardwalk/waterfront Draw outside boaters to the marina

Group 2

Vibrant Quality of life Proud/pride project onto other people. Maximize what we have to be proud of Waterfront/rivers (Ottawa, Muskrat, Indian). Muskrat and Indian border on residential and are navigable during high water Pansy Patch Park a hidden jewel Attractive, affordable, prosperous Easy access to urban advantages (e.g. National Arts Centre in Ottawa) Life style Easy access to Algonquin Park Easy access to golf and ski hill Safe Eastern Ontario attitude of friendly and safe Good community feeling Productivity (more time to work, no time for community) Vision: An encouraging civic engagement process designed to help Pembroke become more

prosperous, vibrant & welcoming. Quality of life schools/education, pre-kindergarten to college Vision: A vibrant, attractive, safe, waterfront community with an affordable quality of life

and proud citizens/residents Parking lot topics: Bruce to provide heritage info (urban design guidelines). Heritage

Canada (150th celebration grant) Heritage organizing dept. grant


a

Page 62

Goals: Seek out funding grants (e.g. Heritage Canada grant) Pioneer, City of “firsts” Available workforce with varying skills Attract skilled trade

Group 1 + 2 together Collaborative visioning and key ideas

An encouraging civic engagement process designed to help Pembroke become more prosperous, vibrant and welcoming.

A vibrant, attractive, safe waterfront community with an affordable quality of life and proud citizens/residents.

To realize the full potential of Pembroke’s people and its resources, transforming it into a prosperous, revitalized destination.

Proudly promote Superior quality of life Providing incentives for growth Proximity to Ottawa/National Capital/National Capital Region/strategically located Best of both worlds Regional service and cultural centre (Excellent medical facilities) Between two provinces Family friendly Connected Pembroke reaches its full potential as a vibrant, attractive, safe, friendly/open/inclusive,

waterfront community, proud of its history and boldly prepared for its future. Connecting past and future Small urban – neither rural nor large urban (best of both)

* The highlighted text was emphasized by the Working Group as key words to be considered for the Vision Statement.


a

Page 63

Community Survey

The City of Pembroke has retained MMM Group Limited, a WSP company to assist the City with the preparation of a Community Improvement Plan (CIP). A CIP is a tool that allows the City to encourage and stimulate economic development and community revitalization through financial incentives. The project area of this CIP will be the entire City of Pembroke.

A critical part of developing a CIP is obtaining community input. This survey is the first opportunity for the public to provide input and help guide the CIP process. We appreciate your contributions to this project.

A Vision for Pembroke

1. Describe in 1 or 2 words what you think of when you hear the word “Pembroke.”

2. Describe in 1 or 2 words what you would like Pembroke to be in the future.

Community Improvement Plan (CIP)

3. A CIP is a tool that allows the City to encourage and stimulate economic development and

community revitalization through financial incentives. CIPs provide many community

benefits such as:

a. Stimulating private sector investment in targeted areas through grants and loans

from the City.

b. Promoting revitalization and place-making to attract tourism, business investment,

and economic development opportunities.

c. Develop affordable housing.

d. Promoting brownfield cleanup and redevelopment.

e. Enhancing streetscapes and building façades.

f. Effective use of community infrastructure.

The City of Pembroke has an existing and successful Façade CIP which provides grants for building façade improvements in the downtown. The CIP process that is currently underway will complement the existing CIP and will cover all of the topics below.

4. How would you rank these from most important to least important (1=most important,

2=somewhat important, 3=least important)?

a. Preserving heritage building features and character

b. Redevelopment of the Waterfront area

c. Redevelopment for the provision of affordable housing

d. Brownfield redevelopment

e. Encouraging and supporting private-sector reinvestment in the downtown and

through the City

f. Enhancing streetscapes

g. Improving building façades in other areas of the City in addition to the downtown

area

h. Developing urban design guidelines

i. Creating innovative incentive programs


a

Page 64

Please provide specific site addresses or locations for the following questions.

5. Which sites or locations along the Waterfront would be desirable for redevelopment?

6. Which sites or locations would be desirable for affordable housing?

7. Which sites or locations should be the focus of brownfield redevelopment?

8. Which downtown buildings would be desirable for conversion into residential?

Commercial? Or Mixed-use (i.e. residential and commercial)?

9. What streets would benefit from improved streetscaping (e.g. new or improved lighting,

sidewalks, etc.)?

10. Additional information:

a. Are you a resident of Pembroke?

b. If yes, how long have you been a resident of Pembroke?

c. Do you have any other questions, comments or concerns?


a

Page 65

Survey Results

Summary of Question 1: Describe in 1 or 2 words what you think of when you hear the word “Pembroke.”

Summary of Question 2: Describe in 1 or 2 words what you would like Pembroke to be in the future.


a

Page 66

Summary of Question 3: How would you rank the importance of these topics?

Very Important 53%

Somewhat Important

38%

Least important 9%

Preserving heritage building features and

character

Very Important 67%

Somewhat Important

21%

Least important 12%

Redevelopment of the Waterfront area


a

Page 67

Very Important 37%

Somewhat Important

33%

Least important 30%

Redevelopment for the provision of

affordable housing

Very Important 19%

Somewhat Important

53%

Least important 28%

Brownfield redevelopment


a

Page 68

Very Important 79%

Somewhat Important

18%

Least important 3%

Encouraging and supporting private-

sector reinvestment in the downtown and

through the City

Very Important 42%

Somewhat Important

49%

Least important 9%

Improving building façades in other areas

of the City in addition to the downtown


a

Page 69

Very Important 67%

Somewhat Important

30%

Least important 3%

Creating innovative incentive programs

Very Important 66%

Somewhat Important

25%

Least important 9%

Enhancing streetscapes


a

Page 70

Summary of Question 4: Which sites or locations along the Waterfront would be desirable for redevelopment?

Riverside Park, marina, areas where public can access waterfront Soccer Fields Bike paths low income housing in between Ottawa River and Metro ALL OF IT!! All of it. It’s such a sad waterfront. New camping sites at Riverside Park marina Riverside Park Riverside Park section between marina and Jeanne Lajoie school Area between College & Miramichi? Undecided None leave it to nature Marina to Riverside The boating area should be cleaned up and made environmentally friendly. Less

motorboats. More paddle based and wind based boating and water transportation. Keep the waterfront open and enjoyable for all. Open greenspace is a currency best never spent. More trees are always good.

Leave it alone. In fact, it's a bit overdone as it stands. All of Nelson Street could be redeveloped as commercial property. It has the potential for a

great view of the Ottawa River from above. Although I think guidelines will be required for the size (mainly height) of any new building.

Anywhere along waterfront between marina and Riverside Park have food vendors and rental locations for sporting equipment

Expand the entire trail network as far as the City can utilizing the CP/CN tracks that still run across. The fact that the tracks were elevated cuts the waterfront off from the downtown, perhaps lower the embankments.

Between Algonquin College and Miramichi Lodge. vacant lands between Miramichi Lodge and the marina The wharf area could be redeveloped as a visiting centre for in-depth Pembroke/Ottawa

Valley history and aboriginal cultures. Less motorized boating would be a plus. More actual sail boats, canoes and kayaking would be desirable. A partnership with Algonquin College with outdoor environmentally friendly recreation and activities would be desirable. Participation from the Champlain Trail Museum at the waterfront is an idea worth exploring. The existing green space is a treasure and should be left for many future generations to enjoy. More trees being planted are always great.

All of Lake Street should be reviewed and considered for the main street or new growth. Government offices should be moved to allow for commercial tenants, restaurants etc... Main Street is too far of a walk to get the drop in traffic.

Marina Marina area


a

Page 71

Summary of Question 5: Which sites or locations would be desirable for affordable housing?

Downtown, area close to Algonquin college, areas close to major shopping West End West end of Pembroke Near HGS so the people using the housing can work. Keep them out of site. Anywhere in Pembroke Downtown area, possibly Water Street (there used to be houses there long ago) Not along waterfront but somewhere in commercial core so residents can access services Outer edge lands, NOT retail centres. Affordable housing should be everywhere. Not sure. Focus should be on attracting more residents with middle to upper class spending habits.

Affordable housing will not boost the cities tax accounts and put more pressure on the residents already paying.

Not sure. Vacant lands along Forced Road. Areas near shopping centres. Not waterfront properties. Sites for affordable housing should be everywhere in the city. West end. somewhere outside the downtown and waterfront areas New subdivision off Boundary Rd

Summary of Question 6: Which sites or locations should be the focus of brownfield redevelopment?

Building Across from Post Office Bank site across from post office Gentrification. Downtown! What is Brownfield redevelopment? I'm not sure what brownfield redevelopment means? What is Brownfield? I don't know enough about this area. I think it is deserving of an in-depth public discussion

to clarify the matter for all. Not sure. Building on corner of McKay and Pembroke St. Commonwealth Plywood Any of the knocked down shops in the core. Green space or parking is always nice. The old

movie theatre would also be a great gateway into the downtown. Old industrial park Not aware of any I do not know enough about this particular subject but I feel that it could use city council

attention. River Road


a

Page 72

Summary of Question 7: Which downtown buildings would be desirable for conversion into residential? Commercial? Or Mixed-use (i.e. residential and commercial)?

Old theatre; any empty buildings, oils Santa Fe building.... Old Mulvihill DrugMart Residential movie theatre, Mulvahill Drug Store, methadone clinic, former site of TD bank, former

Lemke Shoe Store All downtown should be used as a mixture of residence and businesses Bottom floors are stores upstairs are apartments. That works. The old court house the City just bought could be one area the City could consider for

development into commercial. Any of the vacant shops downtown would be beneficial to convert into residential despite the current "no residential properties at street level" bylaw - it would attract more money into the downtown core and when the downtown core becomes revitalized this type of residential offering will be heavily sought out, especially since there is no public transportation system. People who do not operate or own a vehicle prefer to live in the downtown core as all of your needs are met.

Old theatre Any area 1 block off Main St I think an archeological survey of downtown would be in good order to determine cultural

and historical value of all buildings. City council really needs to get this right. The downtown core has been neglected since at least the late 1970s. Hopefully this City council will roll up its sleeves and really do their homework and think creatively and smartly. Be present with your own private buying power downtown. Let others see you consistently being in the core spending and supporting. Look to other model communities. Perth, Ontario has itself together. Talk to their people and learn.

Not sure. Any vacant building downtown should be ground level commercial and top level residential No opinion. Former Centre Theatre-commercial -Former Provincial Court House-commercial -Former

Mulvihill Drug Mart-commercial City council should first commit to achieving success and leading the way by making

downtown Pembroke a place that people and longterm quality businesses really want to be. The yoga school in the old courtyard is an excellent start. I would like to see City Council consistently spending their own dollars downtown. Set the example. Be visible and accessible and use social media to let voters know about it. Please consult with the good people at City Hall in Almonte, Ontario. They have their vision together. They can help you.

The government buildings should become commercial. Move service businesses out of downtown and let stores and coffeehouses and tourist type attractions move in.

Summary of Question 8: What streets would benefit from improved streetscaping (e.g. new/improved lighting, sidewalks)?

Nelson street, Boundary Rd Rosewood Ave (Sidewalks) Lake St (Repaving) Pembroke St. , Renfrew St., Mary St., Isabella St, Lake St and Hinks St The streets bringing in traffic from Hwy 17. The long and winding entrance into the city

core needs to be enhanced greatly.


a

Page 73

All main streets need to be beautified. Maple, Irving, Mckay Personally I believe all streets within city limits of Pembroke should have improved lighting

and sidewalks. Nelson Street Up to 2-3 blocks off main Broad view, Nelson Just about everywhere. So much to be done here. It's really hard to suggest specific streets.

All are deserving and really need a fix up. Plant trees downtown. It looks like Baghdad in the summer. Everett Street needs a sidewalk. Very high traffic and many students walking to Bishop HS.

With the additions of snowbanks in the winter and heavy bus traffic in the morning and afternoon, it has become very dangerous to our young residents to be walking on this road.

Paul Martin Dr. Pembroke St. Pembroke Street, Mary Street (being the second thruway across town) Pembroke Street. Most downtown streets 1. Angus Campbell Dr - Alfred Street to Pembroke Street East 2. Albert St into Marina 3.

Pembroke Street East and West Take your pick. Lots of work to be done everywhere in Pembroke on this subject. Lake Street - give up on fighting the absentee landlords on main street- maybe they will

have a change of heart when they are no longer holding us hostage. Lake Street, Pembroke Street Victoria, Albert, Prince and Frank Nighbor


a

Page 74

Summary of Question 9a/9b: Are you a resident of Pembroke? If yes, how long have you been a resident of Pembroke?

Median number of years as a Pembroke resident: 27

Average number of years as a Pembroke resident: 26

Comments received as part of question 10.

Bringing in new businesses to the area is imperative as many residential taxes are higher than in many big cities. Develop the waterfront and student housing - look at improving for the long term not just short sited goals because that is the way it has always been done. Think outside the box! Pembroke is going to disappear if we don't!

Maintaining heritage and honouring City of Pembroke Mission Statement is crucial. No. But looking to move outside city as taxes, etc. are too high now that I'm retired. :( I believe that we can change Pembroke for the better. Despite the fact that many of our

industries have left, I am hopeful we can re-birth Pembroke into an accepting, hip, and trendy area which will attract new citizens, encourage new development and inspire new business.

Take info and decision makers and GO and see results of development in similar towns, small cities identical to Pembroke. If it works, borrow the good. If it was a fail, do NOT copy!

You really need to be smart and get this right. Please think long term and environmentally. Pembroke used to be an amazing city. You have a chance to do something positive. Make good business and people want to settle in Pembroke.

Taxes must be lowered for downtown businesses. I know of several creative enterprises that have had to move out of downtown for reasons that would never have happened had

Yes 82%

No 18%

Are you a resident of Pembroke?


a

Page 75

they been in Ottawa or Toronto. This is very bad news because a semi abandoned but affordable downtown is what initially brings in artists and entrepreneurial risk takers, which in turn begins the process of economic rebirth. Downtown Pembroke can't even begin this process because the taxes are too high, even given the low prices of the buildings.

What about the concept of making Pembroke Street and possibly Nelson/Lake Street both one-way streets. This would provide an increase in parking for the downtown sector and could make the downtown more appealing to new businesses, or current businesses that are looking for a new location.

Pembroke is a beautiful community. The new Algonquin College campus has significantly improved the downtown, but the work must continue. Too many absentee landlords remain. If abandoned buildings downtown can be improved and occupied, the entire community attitude will change to the good. Street repair must also be a priority.

The waterfront is a nice area in the summer. Continued focus should be placed on entertainment, business and active lifestyle in this area. The asphalt trails have started deterioration with stumps etc. under the asphalt causing early deterioration to the asphalt. If this trail is left to fall apart, we will lose the attractiveness of the waterfront as well. Any promotion of Pembroke as an area for economic growth is well received.

No. Let's survey the almost 1000 students that the college has to see what businesses they

would shop at. Let's make this town a place that students are proud to be in and want to come to as opposed to them just being here to study.

Don't take too long, we need help now.

CITY OF PEMBROKE Pembroke CIP - August 9 2016 … · between the City of Ottawa and the City of...

Documents

Transcript of CITY OF PEMBROKE Pembroke CIP - August 9 2016 … · between the City of Ottawa and the City of...