CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a...
Transcript of CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a...
![Page 1: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/1.jpg)
CITY OF GEORGETOWNTARGET INDUSTRY & WORKFORCE ANALYSIS
Presentation of Findings to Georgetown City Council
AUGUST 22, 2017
![Page 2: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/2.jpg)
Opening Remarks
Michaela Dollar,Director of Economic Development City of Georgetown
![Page 3: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/3.jpg)
Agenda
Project Background
Workforce Analysis
Target Industry Analysis
Conclusion
![Page 4: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/4.jpg)
About the Project
How can Georgetown leverage local talent while growing and diversifying the industry base?
April – August 2017
Target Industry & Workforce Analysis
• Overview of existing business climate• Workforce characteristics• Target industries and rationales
![Page 5: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/5.jpg)
• National economic development strategists
• Serving 100+ communities since 2005
• Headquartered in in Austin, Texas
• 50+ years of combined experience
Services
o Economic development strategies
o Customized research
o Marketing and branding services
o Organizational assessments
o HeadlightTM data portals
About
![Page 6: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/6.jpg)
Project Process
• Project Review with City Staff
• Information Review
DELIVERABLES: PROJECT MANAGEMENT AGENDA
PHASE A: PROJECT INITIATION
• Economic & Demographic Trend Analysis
• Stakeholder Input
• Workforce Profile
• SWOT ANALYSIS
DELIVERABLES: WORKFORCE ANALYSIS REPORT DRAFT
PHASE B: WORKFORCE ANALYSIS
• Target Industry Performance Evaluation
• Target Industry Preliminary Selection
• Target Industry Profiles
DELIVERABLES: TARGET INDUSTRY ANALYSIS REPORT DRAFT
PHASE C: TARGET INDUSTRY ANALYSIS
STAK
EHO
LDER EN
GA
GEM
ENT
• Review of Final Reports
• Presentation to GEDCO
• Presentation to City Council
DELIVERABLES: FINAL REPORTS
PHASE D: PROJECT COMPLETION & PRESENTATIONS
![Page 7: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/7.jpg)
Stakeholder Engagement
The process is as important as the end result.
• Seven focus groups covering manufacturing, business climate, leadership, workforce development, education, and more
• Interviews with community leaders, employers, and educators
![Page 8: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/8.jpg)
Agenda
Project Background
Workforce Analysis
Target Industry Analysis
Conclusion
![Page 9: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/9.jpg)
ECONOMIC DYNAMICS
DEMOGRAPHIC DYNAMICS
SWOT ANALYSIS
WORKFORCE PROFILES
LABOR SHED IDENTIFICATION
Workforce Analysis Report
![Page 10: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/10.jpg)
9
Labor Shed IdentificationGeorgetown has two overlapping labor sheds – Northern and Southern – with distinctly different profiles.
GEORGETOWN
AUSTIN
TEMPLE
![Page 11: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/11.jpg)
Economic DynamicsGeorgetown is creating jobs at a rapid pace – but 75% of jobs are filled by non-residents and 75% of working residents commute out.
SOURCE: AVALANCHE CONSULTING / EMSISOURCE: AVALANCHE CONSULTING / EMSI
CITY OF GEORGETOWN TOTAL EMPLOYMENT2006 – 2016
20.7%
19.2%
20.0%
12.6%
8.8%
Georgetown
Labor Shed
Austin MSA
Texas
USA
EMPLOYMENT GROWTH2011 – 2016
19.6K21.7K 22.1K
21.3K 21.2K23.1K
23.9K25.2K 25.7K
27.2K 27.9K
![Page 12: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/12.jpg)
Demographic DynamicsGeorgetown’s population is growing faster than jobs, and the city continues to have more highly-educated residents than jobs.
34%
17%
9%
4%
Georgetown
Austin
Texas
US
POPULATION GROWTH2010 – 2015
SOURCE: AVALANCHE CONSULTING / US CENSUS BUREAU POPULATION ESTIMATES SOURCE: AVALANCHE CONSULTING / US CENSUS BUREAU
EMPLOYMENT TO POPULATION RATIO,2015
46.3%
65.4%
65.8%
59.8%
58.0%
Georgetown
Labor Shed
Austin
Texas
US
![Page 13: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/13.jpg)
Workforce ProfilesThe Northern and Southern Labor Sheds offer different compositions of occupations and lifestyles.
GEORGETOWN’S SOUTHERN LABOR SHED MAJOR INDUSTRY CLUSTERS, 2016
0
1
2
3
-10% 0% 10% 20% 30% 40%
Strong, Declining
Strong, Growing
LOCA
TIO
N Q
UOTI
ENT,
2016
LOCAL GROWTH, 2011 - 2016
Weak, Declining
GEORGETOWN’S NORTHERN LABOR SHED MAJOR INDUSTRY CLUSTERS, 2016
0
1
2
-10% 0% 10% 20% 30%
Strong, Declining
Strong, Growing
LOCA
TIO
N Q
UOTI
ENT,
2016
LOCAL GROWTH, 2011 - 2016
Weak, Declining
Weak, Growing Weak, Growing
![Page 14: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/14.jpg)
13
SWOT AnalysisGeorgetown is an increasingly attractivebusiness destination withinthe Austin Metro.
Key Strengths relate to:
• Pro-business attitude• Large workforce and retiree population• Large manufacturing sector• Relative affordability• Availability of land• High quality of life• Regional education assets
![Page 15: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/15.jpg)
Agenda
Project Background
Workforce Analysis
Target Industry Analysis
Conclusion
![Page 16: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/16.jpg)
15
Target Industry Analysis Report
TARGET INDUSTRY PROFILES
TARGET INDUSTRY RECOMMENDATIONS
![Page 17: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/17.jpg)
Target Industry Identification
Filtering questions:
1. Is the industry growing and projected to grow withinGeorgetown, the Austin Metro, Texas, and the US?
2. Does the industry already have a presence in Georgetown?
3. Does the industry match Georgetown’s assets?
4. Does the industry align with Georgetown’s goals and vision?
![Page 18: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/18.jpg)
Target Industry Recommendations
RESEARCH & DEVELOPMENT
AdvancedManufacturing
Life Sciences
Professional Services
Aerospace & AviationClean Energy TechnologyElectronics & Component Manufacturing
Creative DesignEngineering ServicesSoftware & Information Technology
Healthcare ServicesMedical TechnologyPharmaceuticals
TARGET INDUSTRY NICHE SECTORS
![Page 19: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/19.jpg)
Target Industry Profiles
Profiles serve as a reference for City staff, leadership, and partner organizations.
Sections include:• Industry Overview• Global Forces• Niche Sectors• Local Sales Messages• Local Workforce
• Both labor sheds• Number of workers & wages
![Page 20: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/20.jpg)
Target Industry Alignment
GEORGETOWN TARGET OPPORTUNITY AUSTIN TARGET
TEXAS TARGET
Advanced Manufacturing
Advanced Manufacturing Advanced Technology & Manufacturing
Clean Energy & Power Technology Energy
Space Technology Aerospace, Aviation, & Defense
Life Sciences Life Sciences Biotechnology & Life Sciences
Professional Services Creative & Digital Media Technology Information & Computer Technology
![Page 21: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/21.jpg)
Agenda
Project Background
Workforce Analysis
Target Industry Analysis
Conclusion
![Page 22: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/22.jpg)
Questions?
Thank you for your time!
![Page 23: CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE …Target Industry Profiles. Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include: •](https://reader034.fdocuments.in/reader034/viewer/2022042802/5f3aa37ed383c532c47c5222/html5/thumbnails/23.jpg)
CITY OF GEORGETOWNTARGET INDUSTRY & WORKFORCE ANALYSIS
THANK YOU!
AUGUST 22, 2017