City Branding: Athens of the North (Edinburgh) vs Athens of the Middle Ages (Florence)

City BrandingCity Branding

Athens of the North (Edinburgh) Athens of the North (Edinburgh) vsvs

Athens of the Middle Ages (Florence)Athens of the Middle Ages (Florence)

EdinburghEdinburgh

1437 Old City

1766 New City

University of Edinburg

Athens of the North

EdinburghEdinburghInspiring CapitalInspiring Capital

Through the inspiration provided by the Through the inspiration provided by the city, city’s council is trying to attract people city, city’s council is trying to attract people in order to live, study, visit but also invest in in order to live, study, visit but also invest in Edinburgh.Edinburgh.

First Unesco city of Literature (inspirations First Unesco city of Literature (inspirations for a hundred authors and artists)for a hundred authors and artists)

City as living area of culture and innovationCity as living area of culture and innovation Economic Centre based on tourism, Economic Centre based on tourism,

festivals & researchesfestivals & researches University of Edinburgh is a world leader in University of Edinburgh is a world leader in

many areas of scientific researchmany areas of scientific research

FirenzeFirenze

80 b.c.

Middle Ages

Renaissance

19th Century

1944

FirenzeFirenzeInspira il sognoInspira il sogno

(Florence Inspiring the Dream)(Florence Inspiring the Dream)

Traffic > Air pollution, Noise > Sharing Cars & BikesTraffic > Air pollution, Noise > Sharing Cars & Bikes E-govE-gov Open DataOpen Data [ [visual, geo, linked, dataset mgmt system]visual, geo, linked, dataset mgmt system]

City as an educational polygon” Case of FlorenceCity as an educational polygon” Case of Florence 1. The city of Renaissance and the new European Identity1. The city of Renaissance and the new European Identity

2. Where digital space meets urban place.2. Where digital space meets urban place.3. Location of learning, university campus versus dispersed 3. Location of learning, university campus versus dispersed

patterns.patterns.6. River and the city, at home and in Florence6. River and the city, at home and in Florence

7. Modern museum, sentimental storage of the old things or the 7. Modern museum, sentimental storage of the old things or the interactive event.interactive event.

8. Dynamic perception of urban space.8. Dynamic perception of urban space.

Thank you for your attentionThank you for your attention

Panteion UniversityPanteion UniversityMaster in Cultural ManagementMaster in Cultural Management

Cultural Marketing and Communication Cultural Marketing and Communication Athens Co-Creation Branding ProjectAthens Co-Creation Branding Project

Anastasiadou [email protected]

Krommydas Foivos [email protected]

Mitropoulos [email protected]

Moumouris [email protected]

Politis [email protected]

Zachariadis [email protected]

City Branding: Athens of the North (Edinburgh) vs Athens of the Middle Ages (Florence)

Education

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