CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL … · CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL May 10,...

CITRUS COUNTY

TOURIST DEVELOPMENT COUNCIL MEETING

MAY 10, 2017

CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL May 10, 2017 – 9:00 am

Lecanto Government Building Room 166 3600 W. Sovereign Path

Lecanto, FL 34461 AGENDA

NOTE: If any person decides to appeal any decision made by the Tourist Development Council with respect to any matter considered at this public meeting or hearing, he or she will need to ensure that a verbatim record of the proceedings is made which record shall include the testimony and evidence upon which the appeal is to be based. Any person requiring reasonable accommodation at this meeting because of a disability or physical impairment should contact the County Administrator's Office,3600 W. Sovereign Path, Lecanto, FL, (352) 527-546, at least two days before the meeting. If you are hearing or speech impaired, use the TDD telephone: (352) 341-6580.

Commissioner Ronald E. Kitchen, Jr. Councilmember Jacquie Hepfer Mike Shoemaker Vice-Chairman Michael Mancke Dr. Paresh Desai Daryl Seaton Councilmember Mike Gudis Karlene Feliciano Gene McGee

Our Mission

Discover Crystal River Florida is the official destination marketing/management organization that promotes and develops the Citrus County visitor experience to enhance community economic growth and resident

quality of life.

I. CALL TO ORDER: Invocation (Jacquie Hepfer), Pledge of Allegiance, and Roll Call

II. SWEARING IN: GENE MCGEE, REAPPOINTED BOARD MEMBER

III. ADOPTION OF THE AGENDA

IV. OPEN TO THE PUBLIC Persons wishing to address the Council are requested to sign in and will be limited to three (3) minutes.

V. APPROVE MINUTES OF MEETING / EXCUSED ABSENCES A. Approve April 12th TDC Minutes as presented (Chairman Kitchen) B. Excused Absences (Chairman Kitchen)

VI. UNFINISHED BUSINESS A. Akers Media: FY 2017-18 Renewal of Agreement and Discussion (Adam Thomas, Director, VCB)

VII. NEW BUSINESS A. FY 2017/2018 DRAFT BUDGET REVIEW (Adam Thomas, Director, VCB)

VIII. DIRECTORS/MEDIA REPORT A. Destination Update (Adam Thomas, Director, VCB) B. March 2017 Digital Update (Adam Thomas & Kathy Fordham-EVOK) C. Citrus Being Social Update (Veronica Davis, Industry Relations) D. FAM Tours

IX. OTHER BUSINESS BY COUNCIL MEMBERS A. City of Inverness Update (Councilmember, Jacquie Hepfer) B. City of Crystal River Update (Councilmember, Mike Gudis)

X. OPEN TO THE PUBLIC

XI. ADJOURNMENT Next TDC meeting: Wednesday, June 14, 2017, 9:00 A.M.

Lecanto Government Building, Room 166, 3600 W. Sovereign Path Lecanto, FL 34461

Materials due May 19, 2017

Directors Notes: 4/12/17 TDC Meeting 2017

I. UNFINISHED BUSINESS A. Akers Media: FY 2017/18 Renewal of Agreement and Discussion: In the TDC packet

is the Akers Contract that is coming up on its second year of the three one year extensions. As Akers continues to produce a high quality publication that is used to sell the destination and is distributed in our top markets, I’m concerned about the advertising sales revenue. At the moment we have not met our annual goal of $50K or greater to reduce the VCB cost of printing. I feel confident in Akers ability to creatively produce the magazine and feel we should continue our contract for the second year of the three year term. However, we as a TDC/VCB should look at ways to support Akers sales initiatives by sub-contracting with a local sales-person to stay in-front of business.

II. NEW BUSINESS

A. FY 2017/2018 Draft Budget Review:

The VCB’s Budget is comprised of five separate expenditure groups and is funded completely through the Tourist Development Tax. Administrative funds are used to support staff’s salaries, benefits, casual labor and overtime. The Marketing/Promotional funds account for the majority of the VCB’s expenditures that increase visibility and keeps us competitive in today’s Tourism Marketplace. The Destination Guide is built within the Marketing/Promotional financials, but has a separate account. The Operations portion of the budget allows staff to function day-to-day with office supplies, computer software, building rental, maintenance and grounds keeping. Through our Professional Services, the VCB contracts with Research Data Service and EVOK

REVENUE FY 2017 (Adopted) FY 2017 (Projected) FY 18 (Proposed)

Tourist Tax 840,000 1,102,821 1,575,458

SBA Interest 1,000 3,000 2500

Advertising Revenue 59,000 7,500 7500

5% Reserves (45,000) - (79,273)

Cash Carry Forward 1,078,377 1,078,377 990,582

TOTAL REVENUE 1,933,377 2,191,697 2,496,767

EXPENDITURES

Administration 212,214 217,660 302,599

Marketing/Promotional 840,340 734,347 841,537

Operations 146,131 137,755 177,061

Professional Services 111,354 111,354 114,554

Capital Projects 112,622 70,905 385,997

Reserve Cash Forward 510,716 621,960 704,233

TOTAL BUDGET 1,933,377 1,893,981 2,525,981


Advertising & Design to account for media acquisition, marketing plan construction, the destination’s visitor profile study and the economic impact through tourism.

On January 24th, 2017 the County levied the additional percentages (4th & 6th) to enhance the VCB’s personnel, marketing and capital projects for product development. With the increase of the 4th percentile, the destination receives $315,091.64 to be included in:

1. Administration (New Positions) a. Marketing and Sales Manager - $36,358 + ($12,823: FICA, Retirement, Ins, W/C) b. Customer Services Representative - $23,130 + ($10,815: FICA, Retirement, Ins, W/C)

2. Marketing/Promotional (Increase Media Buys) a. Print Marketing - $7,500 b. Online/Digital Marketing - $96,000 PPC, Mobile, Banner Ads, In-Banner Videos, Email Campaigns, eNewsletter

c. Marketing - $46,000 CCA Star Tournament & Banquet, Bass 2 Billfish, Flats Class TV, Suncoast Grand

Prix and Broadcast/TV/Radio d. Promotional Activities - $22,400 FAM Tours, ITB/WTM PR Campaigns, Novelty & Tradeshow Items, EVOK

Promotions e. Trade Show Promotions & Travel Per Diem - $31,900 Hershey, PA America’s Largest RV Show, Anderson Brochures, C&L Marketing

Consumer Shows and Two (2) Outdoor Travel & Adventure Consumer Shows in (PA & IL)

f. Special Projects - $60,000 Interactive Kiosk: Five Locations (Homosassa Wildlife Park, Welcome Center, 3

Sisters or Trolley Location, Down Town Inverness and Floral City) 3. Operations a. Simpleview - $18,600 (Customer Relationship Manager offers a single, cloud-based,

integrated system to replace legacy databases and accompanying technologies for meeting sales, client services, stakeholder management, media relations and more)

b. $41,250 - Increase to line-item budgets of Communications, Postage, Computer Software/Accessories, Office Supplies/Janitorial, Training and Dues/Books/Memberships


DIRECTORS/MEDIA REPORT

March 2017 Digital Update – March was the sixth full month of EVOK’s digital marketing campaign for the base fiscal budget, including social media, Pay-Per-Click ads and digital media. The Discover Crystal River website received 35,617 visits this past month, an increase of almost a third. Mirroring the improvement in traffic, Quality Visits went up for the second month in a row, rising from 5,689 to 6,747.

Session Users Pageviews Pages/ Sessions Session Duration

35,617 25,572 60,529 1.7 1:29

Bounce Rate % New Sessions

Top Landing Page Top Referral Source

72.30% 67.82% Home Page Threesistersspringvisitor.org Monthly Highlights Included: 1) Search visits and Quality Visits were both higher this month, up 48% and 43%,

respectively. 2) Other than the Home Page, the top pages for Search Quality Visits were /play/meet-

a-manatee/,/specials/homosassa-springs-wildlife-state-park/, /stay/campgrounds-rv-parks/, /visitors-guide/, and /play/shopping/. Visitors landing on these pages are staying more than one minute and viewing multiple pages.

3) The best sources of Referral traffic were threesistersspringsvisitor.org, authenticflorida.com, beingamom.life, citrusbocc.com, and crystalriverfl.org. Those sites drive large numbers of visitors that are likely to be engaged.

4) More than half of the site's visitors were on mobile devices this past month. They stayed at least a minute and viewed multiple pages 17.1% of the time, a little lower than the site's desktop users (21.3%). Over the last six months, only 44% of the site's traffic has been mobile, on average.

Paid Digital Media

In March, EVOK continued the paid media portion of Discover Crystal River's campaign. The campaign was targeted to the Southeast with a heavy focus on Florida, Georgia and Alabama. EVOK also targeted the Midwest and parts of the Northeast. For all geographic areas we’re reaching those interested in Florida travel and looking for new adventures.

The campaign generated almost 4.9 million impressions, almost 5,000 clicks with an above average click through rate.

The pre-roll video also continued in March. EVOK added a second video into rotation. Both videos generated over 190,000 impressions and over 400 clicks each.

The video completion rate (VCR) was over 76.7%, above EVOK’s target of 75%.


Tourist Tax Collection – The destination saw another loss in TDT revenue of -$5,905.46 ($105,398.80) in comparison with the same time period as March’s revenue ($111,304.26) in 2016, which is a -5.31% decrease. This brings our year-to-date revenue at $466794.14 which is an overall increase of $11,298.39 for Fiscal Year 2016/17.

The County’s RISE Agreement has been signed by both County and State. I’ve put the request in to back track the registration files from January – March 2017. The earliest updated distribution totals should be on Monday for the prior month’s periods. If there are related adjustments they will be applied in this month’s distribution cycle.

STR Report – March’s Smith Travel Report showed another 5.8% increase in occupancy from 76.1% in 2016 to 80.5% in 2017 (This is the first time in the destination history we’ve seen our monthly occupancy hit 8o% or Higher). The destination raised its ADR by 1.8% bringing February’s monthly room rate up to $108.63 from $106.73 which increases the destinations REVPAR growth 7.7% for the month of February from $81.22to $87.49.

Please See Backup Materials for the Latest:

Industry Relations Update (Veronica Davis) I. Destination Partnerships

Content & Media Report (Miles Saunders) I. FAM Trips

II. Story Pitch Ideas III. Social Media Update

CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL April 12, 2017, 9:00 am


Lecanto, FL 34461

MEETING MINUTES

Page 1 NOTE: If any person decides to appeal any decision made by the Tourist Development Council with respect to any matter considered at this public meeting or hearing, he or she will need to ensure that a verbatim record of the proceedings is made which record shall include the testimony and evidence upon which the appeal is to be based. Any person requiring reasonable accommodation at this meeting because of a disability or physical impairment should contact the County Administrator's Office, 110 N. Apopka Ave, Inverness, FL 34450, (352) 341-6560, at least two days before the meeting. If you are hearing or speech impaired, use the TDD telephone: (352) 341-6580.

Chairman, Ronald E. Kitchen, Jr. Councilmember Jacquie Hepfer Mike Shoemaker Vice-Chairman Michael Mancke Dr. Paresh Desai Daryl Seaton Councilmember Mike Gudis Karlene Feliciano Gene McGee Council Members Present: Council Members Absent: Chairman Ronald E. Kitchen Gene McGee Vice Chair Michael Mancke Councilmember Mike Gudis Mike Shoemaker Councilmember Jacquie Hepfer Karlene Feliciano Dr. Paresh Desai Daryl Seaton County Staff Present: Adam Thomas, Marti Spewock, Veronica Davis, Jeff Rogers, Beth Antrim Public in Attendance: Kathy Fordham, Max Schulman, Tom Craig, Leslie Bollin, Meredith Bleakley, Scott Baggerly, Mike Bates, Mike Engiles Call to Order: The meeting was called to order at 9:00 am followed by the invocation and pledge of allegiance. Marti Spewock called the roll. There were eight members present for a quorum. Chairman Kitchen mentioned that he spoke with Mr. McGee who, though absent again, is doing good things for the County in Tallahassee and will be back at the May meeting. He gets one more excused absence. Swearing in of new member: Jacquie Hepfer, appointed by the Inverness City Council Adoption of Agenda A motion was made to adopt the agenda as presented: Result: Unanimous Mover: Mike Gudis Seconder: Jacquie Hepfer Ayes: Kitchen, Seaton, Hepfer, Mancke, Gudis, Shoemaker, Feliciano, Desai OPEN TO THE PUBLIC Scott Baggerly, Faith Haven Christian Retreat Center, addressed the board regarding the refusal of his grant funding application citing improper wording. He would like to be allowed to speak for the grant request anyway. He provided the board with back up documents to support his request. They are the only facility in the world that



Lecanto, FL 34461

MEETING MINUTES


has equine growth and learning certification, a high ropes course, a low ropes course and mobile courses. He would like to be allowed to address the board. Meredith Bleakley, PR Consultant, addressed the board on behalf of Rock Crusher Canyon, and shared information from Joe Capucilli about the Craig Morgan show which was a sell-out. They sold 1,200 tickets and of those, 800 were sold on-line (42% were from out of county). In December, the RV Park was sold out. Room stays were generated at RV Parks and even the Plantation. The next concert will be on May 13th. These concerts are doing something to bring people to the area and would like to consider partnering in the future. Chairman Kitchen provided that the applications for funding go through the legal department and they made the determination that the Faith Haven application did not fit the criteria for funding. With that said, Mr. Kitchen stipulated that board could still hear the presentation, keeping in mind the criteria has not been met. Daryl Seaton felt that the board should listen to the proposal and possibly send back to the attorney for future consideration, if appropriate. The Assistant County Attorney and the Assistant County Administrator were present at the meeting. The board will allow Mr. Baggerly to move forward with his presentation, realizing it has been rejected by legal. PRESENTATIONS Special Project/Events Grant Request: Crystal River Kings Bay Pirate Festival: Leslie Bollin addressed the board regarding the grant application submitted by the City and provided additional details on the event, along with historical data on the previous festival. Last year’s event provided for a $10,000 check to Citrus County Blessings. Chairman Kitchen provided that this is a reimbursement grant and they will be required to supply back up documentation to show advertising, rooms, etc., before a check is presented. Michael Mancke asked about their target area for marketing outside the County: Leslie provided they would be reaching out to Tampa, Cedar Key, Orlando, Ocala and Tampa Bay via social media and print. The “Pirate” community is a close knit group and once you get them to say it’s a good event, you can get a larger attendance. Daryl Seaton feels that the room estimations are grossly understated. He encourages her to keep track of the rooms and RV sites to help justify this going forward. Mike Gudis commented that he heard positive feedback from Tampa residents last year after the festival. He feels that anything we do for one part of the county, it helps the entire county and is in favor of this application. Jacquie Hepfer supports this event because it helps the entire county. Grant Request for Kings Bay Pirate Festival A motion was made to award up to $2,500 to the City of Crystal River for the Pirate Festival, subject to documentation provided. Result: Unanimous Mover: Karlene Feliciano



Lecanto, FL 34461

MEETING MINUTES


Seconder: Jacquie Hepfer Ayes: Kitchen, Seaton, Hepfer, Mancke, Gudis, Shoemaker, Feliciano, Desai Collateral Materials Grant Request Treasures of the Trails – Citrus County: Max Schulman and Tom Craig addressed the board regarding the grant application submitted on the Treasures of the Trails mapping booklet and provided additional details along with plans for future editions. Mr. Schulman worked in conjunction with the County GIS department to ensure accuracy of the mapping areas. This type of mapping book helps the County compete for State funding of trails. They plan to expand into paddling trails and potentially equestrian trails. Grant Request for Treasures of the Trails A motion was made to award $1,000 to Treasures of the Trails, Max Schulman Result: Unanimous Mover: Karlene Feliciano Seconder: Jacquie Hepfer Ayes: Kitchen, Seaton, Hepfer, Mancke, Gudis, Shoemaker, Feliciano, Desai Adam Thomas feels this is a great project. The partners would like to get them as soon as possible, and Adam sees possibly giving this out at trade shows. Adam would like a digital copy for the website that people can download. Jacquie Hepfer feels this is a win, win, win for everyone in the County. Mike Gudis commented that the City of Crystal River had a presentation on Monday on trails and he wants to make sure the Mr. Schulman is working with the CTA, Rails to Trails, and other trail organizations. He thinks it is important that everyone understands that we have an advertising company and there are other trail publications, and does not want a duplication of effort. He asked if our PR consultants felt this was a good product. Kathy Fordham feels this is a great project. Daryl Seaton feels that this is a great idea and a good project for us. He feels that the trails and paddling brings people that stay overnight. Michael Mancke questioned the printing of only 300 copies. This is a product that is well needed. Max is trying to keep the price point at $17.00 with a CD in it. The distribution would be in bike shops, dive shops, art galleries, campgrounds, etc. Mr. Mancke further asked what charity the proceeds would benefit once non-profit status has been granted. Chairman Kitchen asked if the reach would expand with this additional funding. Mr. Schulman provided that the RV park locations on Rt 75, Orlando, Sarasota, and Gainesville could be distribution points. Chairman Kitchen further asked how this will be monitored to show our money is being well spent. Dr. Desai asked why they couldn’t just get the CDs and not the book. Mr. Craig provided that this was a glove box gazetteer and in order to walk the trails, you need to have the map in hand. The copy contains GPS mapping



Lecanto, FL 34461

MEETING MINUTES


locations, descriptions, etc. One cannot carry around a CD while hiking. They are talking to Adam about access for out of state inquiries. Capital Improvement Grant Request - Presentation Faith Haven Christian Retreat Center: Scott Baggerly addressed the board regarding the grant application submitted on the Faith Haven Christian Retreat Center grant request and provided additional details along with plans for future upgrades. He would like to get with the Assistant County Attorney to clarify what the objections were to the application because he feels he matches the qualifications 100%. He further provided that there is a shortfall in funds to finish the retreat center itself. The Treetop Adventures sustains itself but does not make enough to complete the retreat center. They plan to bring in groups for riding, kayaking, etc., and then have them do other things within the county. He is asking for funds to fill in the furnishings, siding, and complete the overnight unit. He again asked the board and the Assistant County Attorney what part of the application did not meet the criteria. They need to finish the project, the unit and also get marketing out to make it operational. Chairman Kitchen applauds the project, and feels it is a great concept and wish you much success, You will have to open your books and answer any questions the governmental agency has regarding how and where you spend your money. As a faith based business you may want to think about that since it would restrict you going forward. You have to explain to the board what the difference is between this request and someone like the Rotary coming and asking for money for a building or a hotel wanting to add rooms? There are a lot of questions that would need to be answered. Beth Antrim, Assistant County Attorney, provided that it appears from the information submitted with the application, the funding would be used exclusively for filling beds at Faith Haven and she does not believe it is what the board intended for use of Capital Projects funding grants. They are seeking funding to provide the retrofitting of portables to provide bedding, beds and amenities to be used exclusively by Faith Haven. Mike Gudis needs more information. This was not on the agenda and is a little out of the ordinary. He would like to see the budget and how the money is being used. Chairman Kitchen commented that we want to fill the beds but not build them. We all appreciate what you do but cannot move forward on this request. Mr. Baggerly provided that they are not a church but work with Christian values. They would be collecting the bed tax, even though not obligated to do so. Chairman Kitchen wished you well and would like to see you come back once you are collecting all the tax to see if there is a fit for other grants. Approval of Minutes A motion was made to approve the minutes of the March 22, 2017 meeting. Result: Unanimous Mover: Michael Mancke Seconder: Dr. Desai Ayes: Kitchen, Seaton, Hepfer, Mancke, Gudis, Shoemaker, Feliciano, Desai



Lecanto, FL 34461

MEETING MINUTES


Approval of Excused Absences Excused absences from last month – Gene McGee NEW BUSINESS Chairman Kitchen addressed the board regarding Fort Island Bike Trail and provided that he feels the County will be making a major push to complete that project: design a stand-alone multi use path off of Fort Island Trail that could eventually connect with the Sun Trail and thereby be available for funding of the project. Capital funds can be used for construction of paths and trails since it would be considered a cultural center. He is not advocating that the TDC pay for the building of it but we could possibly leverage funding of the project. Sunshine Grand Prix – Inverness Airport: Adam addressed the board and provided video regarding the Sun Shine Grand Prix that was held in Inverness on Friday, April 7th, and the possibility of being involved going forward. This is a great event with a great turnout of about 150 athletes. It is scheduled for May 2018 and will be a three or four day event with kick off at the airport, a race on Saturday in downtown Inverness and it will close out with a 10 mile laid out course. Plans are to partner with Inverness on this event. Other micro events will be held such as bike build offs, etc. There will be various categories of rider skill covered (youth up to professionals). A video of the Floral City Heritage Museum with Frank Peters and Laura Hennings was shown to the board that showcased the historic aspects of Floral City. DIRECTORS REPORT / MEDIA REPORT Destination Update: the STR report shows a 7.9% growth in occupancy for Feb 2107 over Feb 2016; a 3.0% growth in ADR and an 11.1% growth in RevPAR. The YTD results show a 9.2% growth in Occupancy, a 2.1% growth in ADR and an 11.5% growth in RevPAR for the fiscal year comparison. Tourist Development Tax Collection – We show a downfall of $10,927 from Feb 2016 to 2017, or an 11.28% downfall. YTD, however, shows a 5.0% growth or $17,202 for the Fiscal Year. According to the Department of Revenue, there are several late returns that account for the downfall and will be included in next month’s numbers, along with the fines collected. Leads: a total of 485 leads were generated in March with an additional 231 emails added to our listing. We are looking at ways to get our magazine out using Evok. Citrus Being Social Update:

• Facebook has shown significant growth (114,000 to date). Our native content is ideal. We are trying to drive some of the traffic to our website.

• Instagram showed a 28% growth over three weeks to get to 3,327 (737 are new followers) • Twitter showed a growth of 9.3% to get to 1,704 (145 new followers). Key contributors were

#ManateeAppreciationDay and #FLTravel Chat, 4,000 impressions in one hour Familiarization Tours:

• Thiago Correa, Visit FL Brazilian Travel Influencer • Cortney Fries, Chicago Parent Magazine – manatees, wildlife park and family activities



Lecanto, FL 34461

MEETING MINUTES


• Visit FL, UK Media Writers (5) through Gosh PR – 3 day stay in Citrus County

Upcoming Familiarization Tours: • Experience Local FL – DCRF Hosting • Media & Int’l tour operators at IPW Washington • Visit FL – German journalists

Adam received an email from our Parks & Rec Department regarding an Extreme Triathlon (coast to coast) that would be starting at Ft Island Gulf Beach and going all the way to Space Coast. This event kicks off September 10, 2017and Adam will get more information and how the VCB can participate in this event. The Chamber Luncheon on May 12, 2017 will host Ken Lawson, the new CEO and President of Visit FL, and will be held at Black Diamond starting at 11:00 am and goes until 1:00 pm. Everyone is invited to the event. Chairman Kitchen was in Tallahassee and all indications are that Visit FL will survive in some fashion with a modified budget and will be under extreme scrutiny. OTHER BUSINESS BY COUNCIL MEMBERS Jacquie Hepfer provided that The Taste concluded this weekend. There was a historic meeting last night between Citrus County BoCC and the Inverness City Council to iron out some old and new issues. Mike Gudis provided that the boardwalk in Crystal River is slowly but surely moving along. The landward side is being adjusted a little bit and they hope to have it finished by manatee season this fall. The water side will take a little longer, but is also moving along nicely. On Saturday an Easter egg hunt was held at Hunter Springs Park with a lot of kids and parents in attendance. Before that event, they held a Dog Pooch Easter parade that had nine entrants for the first year and they hope that will increase next year. Chairman Kitchen asked Jeff Rogers about the status of the boat ramp at Ft Island Trail and was told that it was in process and they are pressing to get it done, a lot depends on the contractor. OPEN TO THE PUBLIC NA ADJOURNMENT: Chairman Kitchen called for adjournment at 11:44 AM. The next meeting is Wednesday, May 10th, 9:00 am in the same location.

Tourist Development Council Meeting Attendance 2017

11-Jan 15-Feb 22-Mar 12-Apr 10-May 14-Jun 12-Jul 9-Aug 12-Sep 11-Oct 8-Nov 13-DecChairman KitchenGene McGee X * X* X* XDr. DesaiMike GudisKarlene FelicianoVC Michael ManckeDaryl SeatonMichael Shoemaker 1st MtgJacquie Hepfter 1st Mtg

Frank Peters Last MtgLinda Bega Last Mtg

* Excused** Non-Excused

2122 VISITOR & CONV BUREAU

Account Account Title Last Year Actual

Prior Year Budget

Y-T-D Actual

Department Requested

Recommended

Personnel Services

51200 REGULAR SALARIES & WAGES 125,295 149,054 81,076 215,575 215,575

51306 CASUAL LABOR 1,448 7,000 0 7,000 7,000

51400 OVERTIME 0 3,000 0 1,000 1,000

52100 FICA TAXES 9,465 11,403 6,158 16,492 16,492

52200 RETIREMENT CONTRIBUTIONS 9,321 12,735 6,933 18,589 18,589

52300 LIFE & HEALTH INSURANCE 24,200 28,590 18,432 43,162 43,162

52400 WORKERS' COMPENSATION 388 432 235 781 781

Subtotal 170,118 212,214 112,833 302,599 302,599

Operating Expenses

53100 PROFESSIONAL SERVICES 22,200 25,000 23,200 28,000 28,000

53400 OTHER CONTRACTUAL SERV 62,985 86,354 82,323 86,554 86,554

54000 TRAVEL & PER DIEM 16,810 29,300 13,011 36,300 36,300

54100 COMMUNICATIONS SERVICES 4,781 6,372 2,195 7,886 7,886

54201 POSTAGE 4,261 2,500 2,298 5,500 5,500

54300 UTILITY SERVICES 5,199 9,912 9,912 9,912 9,912

54408 BUILDING RENTAL 23,612 24,345 16,230 24,345 24,345

54550 GENERAL LIABILITY CLAIMS 210 541 0 541 541

54600 REPAIR & MAINTENANCE 600 1,824 1,824 1,824 1,824

54603 VEHICLE MAINTENANCE 1,115 525 134 525 525

54604 MAINTENANCE - BUILDINGS 2,023 5,342 1,962 4,958 4,958

54605 EQUIPMENT MAINTENANCE 6,269 7,020 7,020 7,020 7,020

54615 SOFTWARE MAINT/SUPPORT 974 1,004 1,027 7,731 7,731

54700 PRINTING & BINDING 7,277 29,000 3,801 22,000 22,000

54800 PROMOTIONAL ACTIVITIES 92,637 85,500 80,430 112,000 112,000

54807 MARKETING 77,030 12,500 81,000 132,000 132,000

54809 TRADE SHOW PROMOTION 15,356 24,300 18,376 52,700 52,700

54825 PRINT MARKETING 48,732 67,500 67,430 75,000 75,000

54830 ONLINE MARKETING 128,507 112,000 294,122 208,000 208,000

54921 ADVERTISING 1,363 3,000 623 3,000 3,000

55100 OFFICE SUPPLIES 1,784 3,500 327 3,500 3,500

55200 OPERATING SUPPLIES 205 700 161 700 700

55208 FUEL & LUBES 1,151 2,500 569 1,800 1,800

55211 JANITORIAL SUPPLIES 362 800 237 800 800

55221 MEALS 2,361 2,500 1,370 3,000 3,000

55270 COMPUTER ACCESSORIES 1,473 1,660 1,946 1,790 1,790

55275 COMPUTER SOFTWARE 80 1,700 0 20,488 20,488

55400 DUES BKS SUBSCR MEM PUBL 6,926 7,500 2,922 10,505 10,505

Account Account Title Last Year Actual

Prior Year Budget

Y-T-D Actual

Department Requested

Recommended

55500 TRAINING 6,661 7,500 3,195 9,700 9,700

Subtotal 542,946 562,199 717,644 878,079 878,079

Capital Outlay

56400 MACHINERY & EQUIPMENT 0 90,342 4,449 5,350 5,350

Subtotal 0 90,342 4,449 5,350 5,350

Non-Operating Expenses

58221 SPECIAL PROJECTS 2,200 156,070 21,700 115,187 115,187

Subtotal 2,200 156,070 21,700 115,187 115,187

Non-Operating Expenses

59100 TRANSFERS 9,335 998 998 998 998

59123 TRANSFER - INDIRECT COST 51,188 51,188 51,188 51,188 51,188

60080 RES FOR CAPITAL PROJECTS 0 0 0 356,809 356,809

61000 RESERVE CASH FORWARD 0 510,716 0 704,207 704,207

Subtotal 60,523 562,902 52,186 1,113,202 1,113,202

VISITOR & CONV BUREAU 775,787 1,583,727 908,812 2,414,417 2,414,417

Fiscal Year 18 Expenditure Detail

2122 VISITOR & CONV BUREAU

Account Account Title Description Total Cost

51306 CASUAL LABOR BOAT RAMP CASUAL LABOR 5,000

CASUAL LABOR 2,000

7,000

51400 OVERTIME OVERTIME 1,000

1,000

53100 PROFESSIONAL SERVICES RESEARCH DATA SERVICES 28,000

28,000

53400 OTHER CONTRACTUAL SERV ARCHIVE SOCIAL 3,000

EVOK ADVERTISING 78,554

STR REPORT 3,500

WEBSITE HOSTING 1,500

86,554

54000 TRAVEL & PER DIEM DESTINATION MARKETING ASSN INT'L [DMAI] (1) 3,500

DIVE EQUIPMENT & MARKETING [DEMA] -ORLANDO (1) 1,500

FL ASSN DESTINATION MARKETING ORGANIZATION [FADMO] 3,000

FL HUDDLE - FT LAUDERDALE, FL (1) 1,200

GOVERNOR CONFERENCE (2) 1,200

HERSHEY RV SHOW, HERSHEY, PA (1) 1,600

INT'L POW WOW - DENVER, CO (1) 3,000

ITB GERMANY (2) 7,500

OUTDOOR TRAVEL & ADVENTURE SHOW (PA & IL) (1) 4,000

TAMPA RV SUPER RALLY (1) 1,500

TOURISM DAY TALLAHASSEE (2) 800

WORLD TRAVEL MARKET - LONDON (2) 7,500

36,300

54100 COMMUNICATIONS SERVICES CELL & DATA SERVICE 2,500

DOMAIN NAMES (URLS) 546

SPECTRUM 2,200

WELCOME CENTER WI-FI 2,640

7,886

54201 POSTAGE CONEX EXHIBITION SERVICES (ITB, WTM, IPW) 3,000

FED EX 1,000

POSTAGE 1,500

5,500

54300 UTILITY SERVICES OZELLO WATER 1,080

RECYCLING DUMPSTER 192

SEWER 1,080

TRASH DUMPSTER 360

UTILITIES SERVICES 7,200

9,912

54408 BUILDING RENTAL WELCOME CENTER CRYSTAL RIVER 24,345



24,345

54550 GENERAL LIABILITY CLAIMS AUTO CLAIMS 114

GL CLAIMS 374

W/C CLAIMS 53

541

54600 REPAIR & MAINTENANCE GROUNDS MAINTENANCE 1,584

LAWN SPRAYING 240

1,824

54603 VEHICLE MAINTENANCE VEHICLE MAINTENANCE CHARGES 525

525

54604 MAINTENANCE - BUILDINGS ALARM MONITORING 240

BLDG EMERGENCY CONT FUND 2,160

JANITORIAL SERVICES 2,000

PEST CONTROL 150

WINDOW CLEANING 408

4,958

54605 EQUIPMENT MAINTENANCE BROAD BAND RIVER CAM 4,020

KONICA COPIER 3,000

7,020

54615 SOFTWARE MAINT/SUPPORT SIMPLEVIEW CRM ANNUAL LICENSING FEE 6,000

ZEN WORKS, SYMANTEC, MS WINDOW 1,731

7,731

54700 PRINTING & BINDING COLLATERAL MATERIAL 7,500

RACK CARDS 1,500

REPRINT BROCHURES 6,000

TEAR AWAY MAPS 3,000

TRAIL & KAYAKING MAPS 4,000

22,000

54800 PROMOTIONAL ACTIVITIES EVOK PROMOTIONAL ACTIVITIES 40,000

FAM TOURS 15,000

ITB - PR CAMPAIGN 15,000

NOVELTY & TRADESHOW ITEMS 12,000

PR CAMPAIGNS 15,000

WTM - PR CAMPAIGN 15,000

112,000

54807 MARKETING BASS 2 BILLFISH 25,000

BROADCAST/RADIO/TV 12,000

CCA STAR TOURNAMENT 25,000

FLATS CLASS TV 40,000

PHOTO LIBRARY 5,000

SUNCOAST GRAND PRIX 5,000

TIA-BAGGAGE CLAIM MONITORS 20,000



132,000

54809 TRADE SHOW PROMOTION ANDERSON BROCHURES/RV SHOWS 2,600

C&L MARKETING - 5 CONSUMER SHOWS 1,800

DIVE EQUIPMENT & MARKETING [DEMA] - ORLANDO 3,000

FL HUDDLE COOP 4,500

HERSHEY RV SHOW, PA (1) 1,800

INT'L POW WOW - DENVER, CO 6,000

ITB BERLIN - GERMANY 12,000

OUTDOOR TRAVEL & ADVENTURE (PA & IL) 7,500

TAMPA RV SUPER RALLY 1,500

WORLD TRAVEL MART - LONDON 12,000

52,700

54825 PRINT MARKETING PRINT ADS AND COOP CAMPAIGN 75,000

75,000

54830 ONLINE MARKETING ON-LINE ADS 200,000

SOCIAL MEDIA BOOSTS 8,000

208,000

54921 ADVERTISING ADVERTISING 3,000

3,000

55100 OFFICE SUPPLIES OFFICE SUPPLIES 3,500

3,500

55200 OPERATING SUPPLIES OPERATING SUPPLIES 700

700

55208 FUEL & LUBES FUEL AND LUBES 1,800

1,800

55211 JANITORIAL SUPPLIES JANITORIAL SUPPLIES 800

800

55221 MEALS INDUSTRY RELATED ENTERTAINMENT 3,000

3,000

55270 COMPUTER ACCESSORIES COMPUTER & MONITORS 1,790

1,790

55275 COMPUTER SOFTWARE ADOBE CLOUD, ANTIVIRUS 5,332

SIMPLEVIEW CRM SETUP AND CONFIGURATION SVCS 12,300

VIDEO PHOTO BUNDLE 2,856

20,488

55400 DUES BKS SUBSCR MEM PUBL DESTINATION MARKETING ASSOC INTNL (DMAI) 2,755

FADMO 1,400

FL ATTRACTIONS ASSOCIATION 250

FL OUTDOOR WRITERS ASSOCIATION 175

FL PADDLING ASSOCIATION 75

FL SPORTS FOUNDATION 1,000

FLORIDA LODGING AND RESTAURANT ASSN 500



55400 DUES BKS SUBSCR MEM PUBL FRIENDS OF FL STATE PARKS 1,000

TRAIL OF FL INDIAN HERITAGE 250

US TRAVEL ASSOCIATION 1,200

VISIT FLORIDA 1,900

10,505

55500 TRAINING DESTINATION MARKETING ASSOC INTERNATIONAL (DMAI) 6,000

FADMO MTG SUMMIT 1,900

GOVERNORS CONFERENCE 1,500

TOURISM DAY 300

9,700

56400 MACHINERY & EQUIPMENT DELL COMPUTER 7810 5,350

5,350

58221 SPECIAL PROJECTS EXCESS FUND BALANCE FOR SPECIAL PROJECTS 834

INTERACTIVE KIOSKS (5) 60,000

SPECIAL PROJECTS 54,353

115,187

59100 TRANSFERS AUTO PREMIUM 177

GL, CRIME, CYBER, POL PREMIUMS 821

998

59123 TRANSFER - INDIRECT COST TRANSFER INDIRECT COST 51,188

51,188

60080 RES FOR CAPITAL PROJECTS RESERVE CAPITAL PROJECTS 315,092

RESERVE CAPITAL PROJECTS (BALANCE FROM FY 16) 41,717

356,809

61000 RESERVE CASH FORWARD RESERVE CASH FORWARD 704,207

704,207

2,119,818

SIMPLEGUIDE

Built for the way destination marketing works

Lowering operational costs, maximizing business productivity while meeting

rising expectations from members and partners is an ongoing challenge for

destination marketing organizations around the world.

This is something we know well and with Simpleview’s customer relationship

management system - Simpleview CRM - your sales, marketing

services team can quickly increase their productivity and give your DMO a

competitive advantage.

A: ABSOLUTELY! AND YOUR TEAM WILL BE MORE PRODUCTIVE THAN EVER.

Simpleview CRM replaces legacy software

and integrates overlapping, incomplete and

fragmented databases. It’s why more than 350

DMOs around the world use it as their sole

collaboration system.

Combining relationship management with sales,

reporting, forecasting and more, it’s also the

industry’s only CRM solution seamlessly tied

to a powerful content management system:

Simpleview CMS.

Q: CAN ONE SYSTEM REPLACE ALL THE TOOLS & DATABASES I USE TODAY?

SimpleviewCRM

Organize your

contacts, distribute

announcements

and report your

wins.

MEMBERS

& PARTNERS

Give direct access

to reporting

tools and show

members your

value.

Capture travelers’

information

and target your

marketing efforts.

Oversee service

requests and

prioritize leads—

then track your

progress.

LEISURE

TRAVEL

MEETING

SALES

PUBLIC

RELATIONS

CRM KEY FEATURES

PRODUCTIVITYON-THE-GO Access your data anytime, anywhere and on any device.

MAKE SMARTER DECISIONS WITH DASHBOARDS

BUILD ACCURATE SALES FORECASTS

FREE UPGRADES & UPDATES Receive regular enhancements to yoursystem at no additional cost.

DEDICATED TRAINING & HELPGet answers quickly with our UserForum, Webinars and KnowledgeBase.

Integrate Simpleview CRM with your favorite products

Simpleview CRM offers a single, cloud-based, integrated system to replace legacy databases and

accompanying technologies for meeting sales, client services, stakeholder management, media relations

and more. While it streamlines work with members/partners, meeting planners, tour operators, and other

key contacts, “customer relationship management” is just the beginning. Simpleview CRM integrates

all the features you expect in an enterprise-grade relationship management system with sales force

automation, forecasting, reporting and business analysis, combining all these functions with direct tie-

ins to our content management system, Simpleview CMS, and/or an available API for integration with a

3rd party website and/or other systems.

Key Features and Benefits:• Easy-to-use text box and drop-down forms throughout

• Animated dashboards with real-time metrics and information

• Advanced search and filter functions

• Customizable displays with variable fonts, themes and time zones

• Traces and alerts for sales, workflow and leads, referrals and more

• Built-in tools for distributing leads by email and extranet

• Schedule and manage your team based on prioritised leads/tasks, easily track progress and measure

performance

• Automatic tracking of all updates for detailed account histories

• Complete communication histories

• Inkind and expense tracking and reporting by member, event, etc.

• Parent > child structure for flexible data management; associate multiple leads with a single account

• Unlimited field additions and customizations

• Hierarchical organizational structure for assigning, sharing and monitoring tasks

• Standard and custom reports, plus scheduled and automated report generation and distribution

• Password-protected access and granular permission levels through user roles

• Sophisticated import, export and de-duplicate functions

• Powerful report-builder

• Outlook integration

Simpleview CRM

Lead Detail

MyCalendar

SimplePace Report

The following inherent modules comprise the core of Simpleview CRM.

Member/Partner Management

Centralized location for all information and history related to your members and partners. Capture and

manage listing descriptions, amenity and meeting facility specifications, images and logos, and more.

Track and report all member communications and engagement. Manage member dues, sponsorships/

advertising and invoicing. Automatically track and report the value your bureau is generating for

members.

Member/Partner Extranet

Designated member contacts can access their accounts via a secure online portal. Depending on

permissions you grant, members can access a variety of functions including account/contact record

updates, lead retrieval/responses, reports, bulletins, dues payment and more.

Meeting/Convention Sales

Streamline the sales and services process for meetings, conventions, incentives and exhibitions. Manage

every aspect of your sales operations including client relations, prospecting, lead generation and

distribution, workflow management, bid preparation, event servicing, economic impact reporting and

much more. Online lead distribution and response collection through secure member portal. Automated

reporting, sales forecasting and dashboards. Import profiles from the MINT and ICCA databases.

Client Services

The client services components are incorporated into the convention sales module (and integrated

with other modules in the system). A service lead can be associated with a meeting lead/booking, FAM,

site inspection or other event, incentive group, or stand alone. Client services components also include the

ability to create referral lists, track expenses/inkind, commitments, functions and more.

Event Management

Organize and manage member events, familiarization trips, site inspections, seminars, sales missions

and more. Create invitation lists and track event participation. Link FAMs, Site Inspections and other

events to leads and contacts for ROI reporting. Generate detailed itineraries. Offer online registration

and payment.

Group Tour/Travel Trade Sales

Similar in structure to the convention sales module, the Travel Trade module is configured for the tour,

travel and incentive sales departments.

Media & Public Relations

Manage records for media outlets and contacts, track media coverage of your destination and members,

and distribute media leads. Report media exposure generated for your destination and members. Track

press releases, communications, familiarisation tour participation and more.

Simpleview CRM: Core Modules Overview

Inventory Management Module

This module allows bureaus to manage inventories for brochures and other collateral,

client gifts, supplies, promotional items, etc. Inventory can be tracked at multiple

locations such as an in-office storeroom, visitor center or offsite warehouse. The

system can notify designated staff contacts when inventory falls below an established

threshold for any item. Throughout the system, users with permission may generate

orders, which are fulfilled (print labels, etc.) within the inventory module.

Co-op Marketing & Advertising Module

Manage campaigns and promotions, co-op programs, print guide ad sales,

and more. View email campaign tracking from within this module via our

optional integration with the Distribion email marketing platform.

Visitor Services/Consumer Module

This module tracks visitor inquiries and consumer records from all sources – website forms,

phone, walk-in, reader-response, consumer shows, etc. Fulfill brochure requests, manage

enewsletter subscriber lists, direct mail lists, profile/segment/target your visitors, etc.

Simpleview CRM: Core Modules Overview

The following modules and integrations are available on an elective basis.

APIs for Member Listings

Member website listing content (business information, descriptions, amenities/facilities, photos, logos,

offers, etc.) is stored within the Simpleview CRM system, and available for publication on the bureau

website (or apps, kiosks, etc.) via the API.

Member Twitter Mentions Tracking

This add-on allows for tracking and reporting of member Twitter exposure. If your bureau tweets about

a member (or retweets a member’s tweet), the CRM system will capture the tweet within the member’s

CRM account record, and track the total number of followers and tweet reach – allowing you to report

the exposure generated on behalf of the member.

Convention Center Availability & Booking Tool

This tool allows sales teams responsible for booking events/conventions into convention centers or

other meeting venues to view availability and reserve/block space within the venue.

MeetingMax Group Housing Software & Integration

MeetingMax group housing software allows the convention sales team to offer hotel room blocks

for reservation. The integration with Simpleview CRM allows for room block reservations and pickup

(actualisation/consumption) data to be pulled back into the CRM system for reporting.

Distribion Email Marketing (EDM) Platform & CRM Integration

The Distribion Email Marketing Platform is a robust solution tightly integrated with Simpleview CRM.

Email lists can be created/managed within Simpleview CRM, and synchronised with the Distribion

platform. Email analytics are pulled in to the CRM for tracking. The Distribion platform offers today’s

most desired email marketing tools and technologies, ranging from delivery optimization to variable

personalized content.

Distribion Electronic Bid Book Generator Platform & CRM Integration

This solution includes a set of web-based tools for the creation of high-impact, brochure-quality sales

proposals and bid books. The integration with Simpleview CRM allows for meeting lead and hotel

response info (such as room charts with rates and availability) to automatically feed into the bid document.

Simpleview CRM: Elective Modules and Add-ons

A: OF COURSE!

And for any website that is built on a system

other than Simpleview CMS, we offer an API

that allows you to integrate your website with

Simpleview CRM.

Q: CAN SIMPLEVIEW CRM INTEGRATE WITH MY WEBSITE?

A: YES!

Although Simpleview CRM works best with

newer browsers, such as recent versions of

Internet Explorer, Safari, Firefox and Chrome.

Q: DOES SIMPLEVIEW CRM WORK WITH ALL BROWSERS?

Q: DOES SIMPLEVIEW CRM SUPPORT MULTIPLE LANGUAGES?

A: YES. OUI. SÍ

We service more than 350+ destinations around

the world, including the United States, Canada,

Malaysia, Iceland, Norway and the Czech Republic,

we have built our system to accommodate foreign

offices and diverse workforces.

Questions?Contact !

[email protected]

OR

Schedule a Demo:

SIMPLEVIEWINC.COM/CONTACT-US/SCHEDULE-A-DEMO

“I regularly and

intensely use

Simpleview CRM,

which makes me

feel like I am driving a

sophisticated race car! Its ability to

keep me productive and working at

an efficient pace makes it something

I truly enjoy using each day. And

it’s simple to keep traces and other

information updated.”

- Jeff Holcomb, Senior Convention Sales

Manager at the Greater Madison CVB

SIMPLEVIEW CRM BASIC TIER IMPLEMENTATION ONE-TIME FEES ANNUAL FEES NUMBER OF USERSSimpleview CRM "Basic" Tier implementation ($5,000 flat + $1,200 per user) $9,800 - 4System setup, initial configuration Included -Data migration $2,500 -Standard Reports Included -16 Hours of Training (conducted virtually via GoToMeeting or similar) Included -Project management and administration Included -SIMPLEVIEW CRM BASIC TIER LICENSING, HOSTING, MAINTENANCE & SUPPORT ONE-TIME FEES ANNUAL FEESSimpleview CRM "Basic" Tier Annual Licensing Fee - $6,000Hosting - IncludedPoint updates - IncludedVersion upgrades - Included120 hours of free support over 3 year term - IncludedProject management and Client Portal Access Codes (Ticketing System, Knowledgebase, Webinars, Users Forum) - IncludedSIMPLEVIEW CRM BASIC TIER SYSTEM MODULES AND INTEGRATIONS ONE-TIME FEES ANNUAL FEESIndustry Partner Management Module Included IncludedIndustry Partner Extranet/Portal Included IncludedConsumer/Visitor Services Module Included IncludedCo-op Marketing and Advertising Module Included IncludedClient Services & Referrals Components Included IncludedInkind/Expense tracking Components Included IncludedFAMs / Site Inspections Module Included IncludedEvent Management Module (Member events, annual meetings, seminars, sales missions, tradeshows, etc.) Included IncludedMedia/PR Module Included IncludedInventory Management Module Included IncludedReport Builder Included IncludedForm Builder Included IncludedMicrosoft Outlook / Gmail Integration Included IncludedMINT Integration Included IncludedMeetingBroker Integration Included IncludedProject management and Client Portal Access Codes (Ticketing System, Knowledgebase, Webinars, Users Forum) Included IncludedOne-time Fees: $12,300Recurring Annual Fees: $6,000

PAYMENT SCHEDULE We have proposed our standard payment schedule below. Other arrangements, such as monthly or quarterly payments, can be discussed.

ONE-TIME FEES PAYMENT SCHEDULE COSTPAYMENT 1.) PROJECT DEPOSIT (50% OF ONE-TIME FEES) DUE UPON CONTRACT EXECUTION $6,150.00PAYMENT 2.) BALANCE OF ONE-TIME FEES DUE UPON LAUNCH $6,150.00

SIMPLEVIEW CRM DESTINATION MANAGEMENT SYSTEM PRICING

RECURRING FEES PAYMENT SCHEDULE COSTFIRST YEAR ANNUAL FEE DUE UPON LAUNCH $6,000.00SUBSEQUENT YEARS ANNUAL FEES DUE UPON ANNIVERSARY OF LAUNCH DATE $6,000.00

ADDITIONAL ELECTIVES FOR CONSIDERATION One-Time Fee Recurring CostMeeting/Convention Sales Module $2,500 $1,200/yearGroup Tour/Travel Trade Module $2,500 $1,200/yearSimpleview CRM Listings and Special Offers API (for optional integration of member listings and offers data with 3rd party website) $3,000 $2,500/yearSimpleview CRM Forms API (for optional integration of website forms with 3rd party website - e.g. brochure request forms, etc.) $2,000 $1,000/yearMembership Dues & Invoicing Components (includes Online Dues Renewal and Payment) $2,500 $1,500/yearCalendar of Events Module & API (for optional management of community events and integration with 3rd party website) $7,500 $2,500/yearOnline RFP Builder Form for Meetings; Integrated with simplview CRM Meeting Sales Module $5,000 $1,500/yearOnline Event Registration and Payment - integrated with CRM DMO Hosted Events Management Module $7,500 $2,500/yearDistribion Email Marketing Platform Integration (packages start at $500 + $3,600/year - includes 300,000 emails per year) $500 $3,600/yearDistribion Electronic Bid Book and Collateral Generator Platform - Integrated with CRM $8,500 $6,600/yearDMAI Events and Sports Impact Calculator Integration $0 $1,500/yearConvention Center Availability and Booking Tool $7,500 $2,500Meetingmax Group Housing Licensing & Integration $5000 onetime + $1000 annual (plus per room fee - MMX determined) $5,000 $1,000Member/Partner Twitter Mentions Tracking $0 $1,500Destination Dashboards (Business Intelligence / Data Visualization Solution) http://www.simpleviewinc.com/your-solutions/destination- $4,750 $6,000Additional Support Hours Bundles (Premium Bundle: 100 hours for $10,000 | Discount Bundle: 50 hours for $6,000) $6,000 - $10,000Customizations (can be quoted following proper scoping and addressed via work order or support hours); TBDStandard Hourly Rate: $125/hour $125/hourAdditional Users: $1,200/year per additional user $1,200/yearOn-site Training - $2,000/day per training (travel and expenses billed separately) $2,000/day

EMAIL MARKETING PLATFORM PACKAGE OPTIONSDistribion Email Marketing Platform Packages:300,000 emails/year - $500 initial + $3,600/year750,000 emails/year - $3,500 initial + $6,600/year1,000,000 emails/year - $7,000 initial + $11,880/year3,000,000 emails/year - $9,450 initial + $17,820/year

2015-16 $1,932,122.00 October 17,703 Facebook Fans 11,733,233 Online 66,602 Visits 3,677 Intl' 57.60% Occ1st Quarter $1,831,164.67 November 1,008 Social Media 3,100,556 Print 125,623 Pageview 1,455 Domestic $89.60 ADR

$2,223,932.33 December 58,843 E-newsletter Sub. 7,306 Leads 62.90% New 2,174 Instate $51.60 REVPAR$5,987,219.00 TOTAL 77,554 TOTAL 14,841,095 TOTAL 37.10% Returning 7,306 TOTAL

2015-16 $2,257,655.67 January 41,437 Facebook Fans 12,851,292 Online 102,904 Visits 1,315 Intl' 69.30% Occ2nd Quarter $3,228,175.00 February 2,100 Social Media 3,100,556 Print 207,039 Pageview 3,958 Domestic $99.70 ADR

$3,710,142.00 March 59,156 E-newsletter Sub. 6,320 Leads 67.50% New 1,047 Instate $69.65 REVPAR$9,195,972.67 TOTAL 102,693 TOTAL 15,958,168 TOTAL 32.50% Returning 6320 TOTAL

2015-16 $3,861,582.00 April 51,046 Facebook Fans 7,447,425 Online 99,877 Visits 371 Intl' 65.00% Occ3rd Quarter $2,479,634.30 May 2,316 Social Media 1,637,639 Print 185,510 Pageview 6,876 Domestic $97.30 ADR

$2,322,904.70 June 65,886 E-newsletter Sub. 8,573 Leads 64.00% New 1,326 Instate $63.30 REVPAR$8,664,121.00 TOTAL 119,248 TOTAL 9,093,637 TOTAL 36.00% Returning 8573 TOTAL

2015-16 $2,626,576.70 July 75,853 Facebook Fans 6,530,350 Online 56,152 Visits 296 Intl' 57.70% Occ4th Quarter $3,707,448.70 August 3,587 Social Media 3,100,556 Print 100,237 Pageview 2,365 Domestic $95.40 ADR

$2,334,965.00 September 81,850 E-newsletter Sub. 3,289 Leads 56.60% New 628 Instate $55.50 REVPAR$8,668,990.40 TOTAL 161,290 TOTAL 9,634,195 TOTAL 43.40% Returning 3289 TOTAL

FY 2016 $32,516,303.07 TOTAL 322,580 TOTAL 49,527,095 TOTAL 325,535 VISITS 25488 TOTAL

2016-17 $2,109,537.30 October 99,162 Facebook Fans 35,955,481 Online 107,933 Visits 2403 Intl'1st Quarter $2,353,375.00 November 2,174 Instagram 42,552 Clicks 150,216 Pageview 2140 Domestic

$2,290,930.30 December 1,615 Twitter/Pinterest Print 76.00% New 374 Instate $88.20 ADR86,780 E-newsletter Sub. 4,917 Leads 24.00% Return 4065 Emails

189,731 TOTAL 36,002,950 TOTAL 81.65% Bounce 8982 TOTAL $52.202016-17 $2,428,730.00 January 113,750 Facebook Fans 10,142,600 Online 35,617 Visits 731 Intl'2nd Quarter $2,863,938.70 February 3,147 Instagram 10,329 Clicks 60,529 Pageview 1863 Domestic

$3,513,293.00 March 1,810 Twitter/Pinterest 1,579,000 Print 67.90% New 895 Instate $101.90 ADR87,102 E-newsletter Sub. 5,751 Leads 32.10% Return 2262 Emails

205,809 TOTAL 11,737,680 TOTAL 72.30% Bounce 5751 TOTAL2016-17 April Facebook Fans Online Visits Intl'3rd Quarter May Instagram Clicks Pageview Domestic

June Twitter/Pinterest 2,227,750 Print New Instate ADRE-newsletter Sub. Leads Return Emails

0 TOTAL 2,227,750 TOTAL Bounce TOTAL2016-17 July Facebook Fans Online Visits Intl'4th Quarter August Instagram Clicks Pageview Domestic

September Social Media 2,658,250 Print New Instate ADRE-newsletter Sub. Leads Return Emails

0 TOTAL 2,658,250 TOTAL Bounce TOTAL

FY 2017 $15,559,804.30 TOTAL 0 TOTAL 52,626,630 TOTAL 143,550 VISITS 14733 TOTAL

July - September

TOTAL$8,805,961.70

$0.00 TOTAL

TOTAL$0.00

April - June

October - December

January - March

$6,753,842.60 TOTAL

QUARTER

October - December

January - March

April - June

July - September

Accommodation

Gross Room Revenue from Citrus County Lodging

Establishments

Total Connections Through:E-newsletter, Facebook,

Twitter, Instagram & Pinterest Followers

Total Online Impressions, Total Print Circulation &

Generated Leads

Visits to our Website& Total Page Views

("Hits")

Quarterly Distribution of

Magazine & Opt-in Emails

Quarterly STR Averages: Occ, ADR

& REVPAR

Industry Revenue Friends, Fans & Followers Eyes on the Visits & Pageviews Magazine/Emails

Occ

59.20% Occ

REVPAR

74.30% Occ

$76.30 REVPAR

Occ

REVPAR

REVPAR

Beginning Balance 90,342 Approved Increased Budget or Expenditures

10/1/2016 Planned Department Expenditures- not excess Fund Balance (8,700)

Available Balance 81,642

Beginning Balance 156,070 Approved Increased Budget or Expenditures

10/1/2016 Planned Department Expenditures-Collateral & Project Funding (20,000) 11/15/2016 Bass 2 Billfish (22,500) TDC Approved11/15/2016 Flats Class TV (40,000) TDC Approved12/14/2016 TDC Grant - 22nd Withlacoochee Rails to Trails Bike Ride (1,500) TDC Approved12/14/2016 TDC Grant - 42nd Homosassa Seafood Festival (1,200) TDC Approved

2/15/2017 CCA Star Tournament (10,000) TDC Approved3/22/2017 AED (Automated Emergency Defibrillator) (1,499) TDC Approved

3/22/2017 Visit FL-Germany Media Event (3,500) BOCC Approved

3/28/17 3/22/2017 Destination Logo Trademarking Pending4/12/2017 TDC Grant - King's Bay Pirate Festival (2,500) Pending4/12/2017 TDC Grant - Treasures of the Trails: Citrus County Trails Guide (1,000) Pending


Beginning Balance 510,716 Approved Transfers


Non-Operating- Reserve Cash Forward (account # 61000)The County will establish a target fund balance in the Visitors and ConventionBureau of sixty percent (60%) of the Visitors and Convention Bureau operating budget. Allows the Visitors and Convention Bureau remain self‐ sustainable through temporary revenue and/or expenditure fluctuations.

FY 2016/2017 Visitor and Convention Bureau Fund BalanceCapital Outlay Expenditure- Machinery and Equipment (Account #56400)

Should the fund balance of the Visitors and Convention Bureau ever exceed the maximum sixty percent (60%), the excess shall be used for capital (37.5% of the excess) and Special Projects/Contracts (62.5% of the excess). The Board will consider such fund balance surpluses for nonrecurring expenditures.

Special Projects Expenditure (Account #58221)Should the fund balance of the Visitors and Convention Bureau ever exceed the maximum sixty percent (60%), the excess shall be used for capital (37.5% of the excess) and Special Projects/Contracts (62.5% of the excess). The Board will consider such fund balance surpluses for nonrecurring expenditures.

Industry Relations Report

VCB Staff - Veronica Davis

Time Period: May 2017

PERIOD AT A GLANCE ACTIVITIES

Monthly Industry Working Group

Meeting held on 4/27 at Plantation on Crystal River. In attendance: Jeff Buchko, Terry Natwick, Michele McKinney, Tim Parker, Adam Thomas, Veronica Davis. Topics covered: maintaining uniqueness, adapting to the unexpected, potential uses for 1% capital, DOR #s for Jan/Feb.

Industry Newsletter Deliverables (# Emails Delivered, # of Bounces, # of

Open Emails, # of Clicks and # of Unsubscribes)

April Newsletter Statistics: 198 sent. 1 link click-through (1.9%). 0 forwards; 25 bounces; 0 spam reports; 1 unsubscribe; 119 did not open. 54 opened. May Newsletter scheduled for 5/1. Topics covered: new trolley hours, scallop season info, hurricane season update, May TDC meeting, May Chamber Luncheon, Pirate Fest, FAMs (Thiago Correa, Katie Thomson, VISIT FLORIDA UK), CC Tourism Advocates FB, Industry Mixer survey, rack cards!

Develop Destination CTA Citrus Tourism Ambassador

In progress –Advocacy Facebook completed. Awaiting more Industry Mixer survey results. Will attend upcoming Chamber Mixer for insights. Developing “Hitmakers” brochure.

Website Updates (New Tourism Business, Research,

Event Calendar, Info-Graphs, Annual Reports and Marketing Plans)

Photos added to all listings. Listing information for all categories verified as of 4/1. Fixing fishing categories. Updated all dining categories. Adding TripAdvisor & Google Map information to all listings. Meeting with evok to discuss video content.

Volunteer Program Update Volunteer Manual & Related Forms completed and waiting for approval. Need to update form links in digital document to new F Drive.

Industry Engagement March 2017 Newsletter: 31% open rate April 2017 Newsletter: 31.2% open rate Tourism Advocates FB likes: 32 as of 4/28

Industry Surveys Awaiting more feedback on Industry Mixer Survey. Link was sent in May newsletter.

Industry Activities This Period • Creation of Advocacy Facebook • Industry Mixer Survey

Other Assisted Activities • Gave social media briefing at April TDC meeting • Hosted Thiago Correa FAM • Hosted part of VISIT FLORIDA UK FAM

2017 Goal Progress

• Formalized Advocacy Communications Plan: Not yet completed • Tourism Importance & Value Messaging Materials: Infographic on website and

advocacy Facebook page. • Increased Industry & Community Communications Contact: Advocacy Facebook

page created to communicate with locals, industry partners, and interested parties. Regular Industry Working Group Meetings scheduled through December 2017. Newsletter sent to Industry Partners monthly. Bi-annual visitor newsletter in planning process.

• Area Promotional Agency & Community Tourism Partnership Formations: Not yet completed.

Content & Media Report VCB Staff – Miles Saunders Time Period: April 12 to May 10 PERIOD AT A GLANCE ACTIVITIES

FAM Tours (Partners Worked with, Destination Highlights and Timing)

Cortney Fries – Chicago Parent Magazine Lucy Pares – Family Traveler Mag UK John Greene – Sunday Independent Vanessa Gainford – House of Coco Magazine Neel Patel – Flunking Monkey Hannah Mulvey – Gosh PR Meagan Dougherty – Visit Florida

Press Releases

Media Contacts & Coverage

Began generating list of Media Contacts on Meltwater Influencers site. Orlando Attractions: Provided information for Scalloping article. Travel and Living Magazine UK: Wrote a 500 word article and supplied media for upcoming article. Andreas Hamedinger: Redaktion, Germany. Supplied info on best time of year to schedule a press trip. AVIA Reps: Contacts with Brian Han regarding a Nat Geo Traveler China vided shoot here in August. Suzanne Wright, Freelance Journalist: Spoke with Suzanne who is on a drive through tour of Florida regarding restaurants and attractions to cover in Citrus County. GOSH PR: Continued to send story content ideas to GOSH PR for Florida Friday’s campaign.

Earned Media Captured (Media Placement, Advertising Value, Geographical Placement, Distribution/Circulation)

Minerva Productions – Six Community Magazines in UK March/April Issue Florida Today/USA Today Style Section –Article by Robin Draper ran in Florida Today. CBS Sunday Morning – 1:45 segment on Three Sisters Springs +200K Florida Fridays: Vintage on 5th covered as one of the Florida’s top foody-friendly restaurants.

Story Pitch Ideas

Florida Fridays: Vintage on 5th covered as one of the Florida’s top foody-friendly restaurants. Florida Fridays: Florida’s top attractions. Sent an article and content on Ellie Schiller Homosassa Springs Wildlife State Park. Suzanne Wright, Freelance Journalist: Spoke with Suzanne who is on a drive through tour of Florida regarding restaurants and attractions to cover in Citrus County. Andreas Hamedinger: Redaktion, Germany. Supplied info on best time of year to schedule a press trip.

New Content Creation

(Video & Image)

City of Inverness Promotional video Hunter Springs Kayak launch photos Mermaid wedding photo/video Crystal River Segway Tours video Three Sisters Springs New Trolley photos Kings Bay waterfront Panorama First Fruits Market Panorama Liberty Trail Panorama

Content Calendar Update

(What content are we focusing on for upcoming distribution)

Continued meeting scheduling for IPW coordinating with Plantation on Crystal River. Placed order for furnishings for upcoming show. Continued planning on Berlin Press Trip with Visit Florida, LMG and Cindi Guy.

Social Campaign Promotion

Facebook reached 115,250 Followers on May 1, 2017. That’s +100,000 Followers since I took over on August 3, 2015.

Content & Media Activities This Period and What’s Coming Up

•

Other Assisted Activities

•

2017 Goal Tracking

•

Citrus County Visitors and Convention BureauTourist Tax Comparison By Fiscal Year

WORKING DRAFT

Month/FY FY 06-07 FY 07-08 FY 08-09 FY 09-10 FY 10-11 FY 11-12 FY 12-13 FY 13-14 $ ChangeOCT $ 43,282.08 $ 34,865.12 $ 34,522.15 $ 50,606.66 $ 33,371.37 $ 33,669.72 $ 39,042.32 $ 42,480.22 $ 3,437.90 NOV $ 31,361.81 $ 44,133.96 $ 37,332.74 $ 56,531.55 $ 36,410.81 37,225.21$ $ 37,010.80 $ 40,844.25 $ 3,833.45 DEC $ 49,015.89 $ 58,523.98 $ 41,610.19 $ 57,351.72 $ 45,238.59 $ 38,760.94 $ 43,753.57 $ 41,797.13 $ (1,956.44)JAN $ 56,250.21 $ 41,633.40 $ 45,203.05 $ 40,935.37 $ 35,448.15 $ 53,399.12 $ 42,435.88 $ 50,954.13 $ 8,518.25 FEB $ 39,844.89 $ 65,168.99 $ 60,382.85 $ 54,316.82 $ 51,616.07 $ 55,586.64 $ 56,024.57 $ 66,191.94 $ 10,167.37 MAR $ 63,414.24 $ 72,063.76 $ 71,374.13 $ 65,498.86 $ 67,587.35 $ 70,685.08 $ 70,893.17 $ 82,115.09 $ 11,221.92 APR $ 84,836.59 $ 78,028.99 $ 78,223.02 $ 72,702.26 $ 65,375.71 $ 73,198.58 $ 70,814.23 $ 90,239.75 $ 19,425.52 MAY $ 52,966.72 $ 48,167.22 $ 57,711.42 $ 50,364.57 $ 45,729.04 $ 43,974.89 $ 49,509.93 $ 61,704.84 $ 12,194.91 JUN $ 45,983.87 $ 49,362.82 $ 41,723.63 $ 43,859.66 $ 44,052.67 $ 43,414.90 $ 47,396.25 $ 55,105.68 $ 7,709.43 JUL $ 48,007.94 $ 42,343.52 $ 45,190.31 $ 42,813.64 $ 39,966.35 $ 42,877.15 $ 43,840.60 $ 57,679.86 $ 13,839.26 AUG $ 50,628.74 $ 56,682.16 $ 57,858.37 $ 57,052.74 $ 59,571.33 $ 65,804.27 $ 74,307.74 $ 89,559.63 $ 15,251.89 SEP $ 44,595.20 $ 40,855.36 $ 44,846.52 $ 41,489.75 $ 42,169.32 $ 49,175.58 $ 54,506.06 $ 67,779.31 $ 13,273.25 FY Total $ 610,188.18 $ 631,829.28 $ 615,978.38 $ 633,523.60 $ 566,536.76 $ 607,772.08 $ 629,535.12 $ 746,451.83 $ 116,916.71 % Change 9.46% 3.55% -2.51% 2.85% -10.57% 7.28% 3.58% 18.57%

Month/FY FY 14-15 FY 15-16 FY 16-17 $ Change % Change 4% Collected 5% CollectedOCT $ 42,416.97 $ 57,963.66 63,286.12 $ 5,322.46 9.18%NOV $ 47,078.64 $ 54,934.94 70,601.25 $ 15,666.31 28.52%DEC $ 53,987.39 $ 66,717.97 68,727.91 $ 2,009.94 3.01%JAN $ 60,746.26 $ 67,729.67 72,861.90 $ 5,132.23 7.58%FEB $ 80,679.20 $ 96,845.25 85,918.16 $ (10,927.09) -11.28%MAR $ 96,115.39 $ 111,304.26 105,398.80 $ (5,905.46) -5.31%APR $ 107,276.28 $ 115,847.46 MAY $ 72,061.57 $ 74,389.03 JUN $ 62,811.42 $ 69,687.14 JUL $ 70,005.34 $ 78,797.30 AUG $ 98,872.74 111,223.46SEP $ 66,191.55 70,048.95FY Total 858,242.75 975,489.09 466,794.14 $ 11,298.39 % Change 14.98% 13.66%

PAGE NUMBER: 1DATE: 05/01/2017 CITRUS COUNTY BOARD STATMN11TIME: 08:21:03 PRINT BALANCE SHEETS BY FUND

SELECTION CRITERIA: genledgr.fund=’160’ACCOUNTING PERIOD: 7/17

FUND − 160 − VISITOR & CONV BUREAU

ACCOUNT − − − − − TITLE − − − − − DEBITS CREDITS

101000 CASH 974,871.17 102000 PETTY CASH 250.00 TOTAL CASH & CASH EQUIVALENTS 975,121.17 .00

TOTAL ASSETS & OTHER DEBITS 975,121.17 .00

TOTAL ASSETS 975,121.17 .00

271000 FUND BALANCE 1,078,375.99 TOTAL EQUITY 2,905,088.72 3,880,209.89

TOTAL EQUITIES 2,905,088.72 3,880,209.89

TOTAL VISITOR & CONV BUREAU 3,880,209.89 3,880,209.89

TOTAL REPORT 3,880,209.89 3,880,209.89

PAGE NUMBER: 1DATE: 05/01/2017 CITRUS COUNTY BOARD REVSTA11TIME: 08:20:15 REVENUE STATUS REPORT

SELECTION CRITERIA: orgn.fund=’160’ACCOUNTING PERIOD: 7/17

SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNTTOTALED ON: FUND,DEPARMTENTPAGE BREAKS ON: FUND

FUND−160 VISITOR & CONV BUREAU FUNCTION−170 OTHER SPECIAL REVENUE ACTIVITY− TITLE NOT FOUND DEPARMTENT− TITLE NOT FOUND PERIOD YEAR TO DATE AVAILABLE YTD/ACCOUNT − − − − − TITLE − − − − − BUDGET RECEIPTS RECEIVABLES RECEIPTS BALANCE BUD

312120 TOURIST TAX 840,000.00 105,398.80 .00 466,794.15 373,205.85 55.57361200 SBA INTEREST 1,000.00 494.54 .00 2,255.06 −1,255.06 225.51369907 ADVERTISING REV−VISIT CI 59,000.00 .00 .00 .00 59,000.00 .00400100 5% RESERVE −45,000.00 .00 .00 .00 −45,000.00 .00400200 CASH CARRY FORWARD 1,078,376.56 .00 .00 .00 1,078,376.56 .00TOTAL TITLE NOT FOUND 1,933,376.56 105,893.34 .00 469,049.21 1,464,327.35 24.26

TOTAL VISITOR & CONV BUREAU 1,933,376.56 105,893.34 .00 469,049.21 1,464,327.35 24.26

TOTAL REPORT 1,933,376.56 105,893.34 .00 469,049.21 1,464,327.35 24.26

PAGE NUMBER: 1DATE: 05/01/2017 CITRUS COUNTY BOARD EXPSTA11TIME: 08:18:50 EXPENDITURE STATUS REPORT

SELECTION CRITERIA: orgn.fund=’160’ and expledgr.key_orgn=’2122’ACCOUNTING PERIOD: 7/17


FUND−160 VISITOR & CONV BUREAU FUNCTION−550 ECONOMIC DEVELOPMENT ACTIVITY−552 INDUSTRY DEVELOPMENT DEPARMTENT−2122 VISITOR & CONV BUREAU PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/ACCOUNT − − − − − TITLE − − − − − BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD51200 REGULAR SALARIES & WAGES 149,054.00 11,338.39 .00 81,075.73 67,978.27 54.3951306 CASUAL LABOR 7,000.00 .00 .00 .00 7,000.00 .0051400 OVERTIME 3,000.00 .00 .00 .00 3,000.00 .0052100 FICA TAXES 11,403.00 860.00 .00 6,157.50 5,245.50 54.0052200 RETIREMENT CONTRIBUTIONS 12,735.00 968.88 .00 6,932.80 5,802.20 54.4452300 LIFE & HEALTH INSURANCE 28,590.00 2,378.42 .00 18,432.17 10,157.83 64.4752400 WORKERS’ COMPENSATION 432.00 32.89 .00 235.13 196.87 54.4353100 PROFESSIONAL SERVICES 25,000.00 1,850.00 12,100.00 11,100.00 1,800.00 92.8053400 OTHER CONTRACTUAL SERV 86,354.00 6,545.33 52,410.00 29,913.32 4,030.68 95.3354000 TRAVEL & PER DIEM 31,500.00 220.14 .00 13,011.12 18,488.88 41.3154100 COMMUNICATIONS SERVICES 6,372.00 138.31 .00 2,195.16 4,176.84 34.4554201 POSTAGE 3,300.00 845.67 .00 2,297.91 1,002.09 69.6354300 UTILITY SERVICES 9,912.00 866.03 7,237.69 2,674.31 .00 100.0054408 BUILDING RENTAL 24,345.00 2,028.69 .00 16,229.52 8,115.48 66.6654550 GENERAL LIABILITY CLAIMS 541.00 .00 .00 .00 541.00 .0054600 REPAIR & MAINTENANCE 1,824.00 60.00 1,274.00 550.00 .00 100.0054603 VEHICLE MAINTENANCE 525.00 .00 .00 134.49 390.51 25.6254604 MAINTENANCE − BUILDINGS 5,342.00 142.93 1,134.41 827.59 3,380.00 36.7354605 EQUIPMENT MAINTENANCE 7,020.00 845.35 3,510.23 3,509.77 .00 100.0054615 SOFTWARE MAINT/SUPPORT 1,028.00 .00 .00 1,027.08 .92 99.9154700 PRINTING & BINDING 24,100.00 .00 .00 3,801.06 20,298.94 15.7754800 PROMOTIONAL ACTIVITIES 90,600.00 .00 56,000.00 24,429.85 10,170.15 88.7754807 MARKETING 86,000.00 .00 29,750.00 51,250.00 5,000.00 94.1954809 TRADE SHOW PROMOTION 25,600.00 .00 .00 18,375.50 7,224.50 71.7854825 PRINT MARKETING 67,500.00 .00 20,888.50 46,541.50 70.00 99.9054830 ONLINE MARKETING 297,186.56 13,787.30 191,448.23 102,673.52 3,064.81 98.9754921 ADVERTISING 3,000.00 495.00 .00 622.80 2,377.20 20.7655100 OFFICE SUPPLIES 3,476.00 .00 .00 326.66 3,149.34 9.4055200 OPERATING SUPPLIES 700.00 .00 .00 161.45 538.55 23.0655208 FUEL & LUBES 2,500.00 101.71 .00 568.90 1,931.10 22.7655211 JANITORIAL SUPPLIES 800.00 .00 .00 236.90 563.10 29.6155221 MEALS 2,500.00 .00 .00 1,369.98 1,130.02 54.8055270 COMPUTER ACCESSORIES 1,660.00 .00 .00 1,945.53 −285.53 117.2055275 COMPUTER SOFTWARE 1,700.00 .00 .00 .00 1,700.00 .0055400 DUES BKS SUBSCR MEM PUBL 7,500.00 .00 .00 2,922.13 4,577.87 38.9655500 TRAINING 7,500.00 .00 .00 3,195.00 4,305.00 42.6056400 MACHINERY & EQUIPMENT 10,099.00 .00 .00 4,448.79 5,650.21 44.0558221 SPECIAL PROJECTS 129,304.00 .00 .00 21,700.00 107,604.00 16.7859100 TRANSFERS 998.00 .00 .00 998.00 .00 100.0059123 TRANSFER − INDIRECT COST 51,188.00 .00 .00 51,188.00 .00 100.0060080 RES FOR CAPITAL PROJECTS 112,622.00 .00 .00 .00 112,622.00 .0061000 RESERVE CASH FORWARD 510,716.00 .00 .00 .00 510,716.00 .00 TOTAL VISITOR & CONV BUREAU 1,852,526.56 43,505.04 375,753.06 533,059.17 943,714.33 49.06

TOTAL VISITOR & CONV BUREAU 1,852,526.56 43,505.04 375,753.06 533,059.17 943,714.33 49.06

PAGE NUMBER: 2DATE: 05/01/2017 CITRUS COUNTY BOARD EXPSTA11TIME: 08:18:50 EXPENDITURE STATUS REPORT

SELECTION CRITERIA: orgn.fund=’160’ and expledgr.key_orgn=’2122’ACCOUNTING PERIOD: 7/17


FUND−160 VISITOR & CONV BUREAU FUNCTION−550 ECONOMIC DEVELOPMENT ACTIVITY−552 INDUSTRY DEVELOPMENT DEPARMTENT−2122 VISITOR & CONV BUREAU PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/ACCOUNT − − − − − TITLE − − − − − BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD

TOTAL REPORT 1,852,526.56 43,505.04 375,753.06 533,059.17 943,714.33 49.06

PAGE NUMBER: 1DATE: 05/01/2017 CITRUS COUNTY BOARD AUDIT21TIME: 08:23:47 EXPENDITURE AUDIT TRAIL

SELECTION CRITERIA: orgn.fund=’160’ACCOUNTING PERIODS: 4/17 THRU 7/17

SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT

TOTALED ON: FUND,DEPARMTENT

PAGE BREAKS ON: FUND

FUND − 160 − VISITOR & CONV BUREAU DEPARTMENT − 2122 − VISITOR & CONV BUREAU

ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE

160−550−552−2122−2122 − VISITOR & CONV BUREAU

51200 REGULAR SALARIES & WAGES 149,054.00 30,370.94 .00 BEGINNING BALANCE 01/05/17 22−4 5,623.77 PAYROLL CHARGES 01/19/17 22−4 5,623.77 PAYROLL CHARGES 02/01/17 22−5 5,623.77 PAYROLL CHARGES 02/17/17 22−5 5,623.77 PAYROLL CHARGES 03/02/17 22−6 5,623.77 PAYROLL CHARGES 03/16/17 22−6 5,623.77 PAYROLL CHARGES 03/29/17 22−6 5,623.78 PAYROLL CHARGES 04/13/17 22−7 5,623.77 PAYROLL CHARGES 04/25/17 19−7 2082 −5,714.62 E/C PAYROLL DUPLICATED 04/25/17 22−7 5,714.62 PAYROLL CHARGES 04/25/17 22−7 5,714.62 PAYROLL CHARGES TOTAL REGULAR SALARIES & WAGES 149,054.00 81,075.73 .00 67,978.27

51306 CASUAL LABOR 7,000.00 .00 .00 BEGINNING BALANCETOTAL CASUAL LABOR 7,000.00 .00 .00 7,000.00

51400 OVERTIME 3,000.00 .00 .00 BEGINNING BALANCETOTAL OVERTIME 3,000.00 .00 .00 3,000.00

52100 FICA TAXES 11,403.00 2,303.07 .00 BEGINNING BALANCE 01/05/17 22−4 426.53 PAYROLL CHARGES−FRINGE 01/19/17 22−4 426.53 PAYROLL CHARGES−FRINGE 02/01/17 22−5 431.58 PAYROLL CHARGES−FRINGE 02/17/17 22−5 426.53 PAYROLL CHARGES−FRINGE 03/02/17 22−6 426.53 PAYROLL CHARGES−FRINGE 03/16/17 22−6 426.53 PAYROLL CHARGES−FRINGE 03/29/17 22−6 430.20 PAYROLL CHARGES−FRINGE 04/13/17 22−7 426.53 PAYROLL CHARGES−FRINGE 04/25/17 19−7 2082 −433.47 E/C PAYROLL DUPLICATED 04/25/17 22−7 433.47 PAYROLL CHARGES−FRINGE 04/25/17 22−7 433.47 PAYROLL CHARGES−FRINGE TOTAL FICA TAXES 11,403.00 6,157.50 .00 5,245.50

* THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION








52200 RETIREMENT CONTRIBUTIONS 12,735.00 2,600.69 .00 BEGINNING BALANCE 01/05/17 22−4 480.46 PAYROLL CHARGES−FRINGE 01/19/17 22−4 480.46 PAYROLL CHARGES−FRINGE 02/01/17 22−5 480.46 PAYROLL CHARGES−FRINGE 02/17/17 22−5 480.46 PAYROLL CHARGES−FRINGE 03/02/17 22−6 480.46 PAYROLL CHARGES−FRINGE 03/16/17 22−6 480.46 PAYROLL CHARGES−FRINGE 03/29/17 22−6 480.47 PAYROLL CHARGES−FRINGE 04/13/17 22−7 480.46 PAYROLL CHARGES−FRINGE 04/25/17 19−7 2082 −488.42 E/C PAYROLL DUPLICATED 04/25/17 22−7 488.42 PAYROLL CHARGES−FRINGE 04/25/17 22−7 488.42 PAYROLL CHARGES−FRINGE TOTAL RETIREMENT CONTRIBUTIONS 12,735.00 6,932.80 .00 5,802.20

52300 LIFE & HEALTH INSURANCE 28,590.00 8,898.13 .00 BEGINNING BALANCE 01/05/17 22−4 21.38 PAYROLL CHARGES−FRINGE 01/19/17 22−4 2,250.02 PAYROLL CHARGES−FRINGE 01/19/17 22−4 106.68 PAYROLL CHARGES−FRINGE 02/01/17 22−5 21.38 PAYROLL CHARGES−FRINGE 02/17/17 22−5 2,250.02 PAYROLL CHARGES−FRINGE 02/17/17 22−5 106.68 PAYROLL CHARGES−FRINGE 03/02/17 22−6 21.38 PAYROLL CHARGES−FRINGE 03/16/17 22−6 21.38 PAYROLL CHARGES−FRINGE 03/29/17 22−6 2,250.02 PAYROLL CHARGES−FRINGE 03/29/17 22−6 106.68 PAYROLL CHARGES−FRINGE 04/13/17 22−7 21.38 PAYROLL CHARGES−FRINGE 04/25/17 19−7 2082 −106.68 E/C PAYROLL DUPLICATED 04/25/17 19−7 2082 −2,250.36 E/C PAYROLL DUPLICATED 04/25/17 22−7 2,250.36 PAYROLL CHARGES−FRINGE 04/25/17 22−7 106.68 PAYROLL CHARGES−FRINGE 04/25/17 22−7 2,250.36 PAYROLL CHARGES−FRINGE 04/25/17 22−7 106.68 PAYROLL CHARGES−FRINGE TOTAL LIFE & HEALTH INSURANCE 28,590.00 18,432.17 .00 10,157.83

52400 WORKERS’ COMPENSATION 432.00 88.04 .00 BEGINNING BALANCE 01/05/17 22−4 16.31 PAYROLL CHARGES−WORKERS C









52400 WORKERS’ COMPENSATION (cont’d) 01/19/17 22−4 16.31 PAYROLL CHARGES−WORKERS C 02/01/17 22−5 16.32 PAYROLL CHARGES−WORKERS C 02/17/17 22−5 16.32 PAYROLL CHARGES−WORKERS C 03/02/17 22−6 16.31 PAYROLL CHARGES−WORKERS C 03/16/17 22−6 16.32 PAYROLL CHARGES−WORKERS C 03/29/17 22−6 16.31 PAYROLL CHARGES−WORKERS C 04/13/17 22−7 16.31 PAYROLL CHARGES−WORKERS C 04/25/17 19−7 2082 −16.58 E/C PAYROLL DUPLICATED 04/25/17 22−7 16.58 PAYROLL CHARGES−WORKERS C 04/25/17 22−7 16.58 PAYROLL CHARGES−WORKERS CTOTAL WORKERS’ COMPENSATION 432.00 235.13 .00 196.87

52500 UNEMPLOYMENT COMPENSATION .00 .00 .00 BEGINNING BALANCETOTAL UNEMPLOYMENT COMPENSATION .00 .00 .00 .00

53100 PROFESSIONAL SERVICES 25,000.00 3,700.00 19,500.00 BEGINNING BALANCE 01/10/17 21−4 77825−01 V117632 20525 RESEARCH DATA SE 1,850.00 −1,850.00 16−2825 12/30/16 02/22/17 21−5 77825−01 V118455 20525 RESEARCH DATA SE 1,850.00 −1,850.00 17−2838 2/1/17 03/06/17 21−6 77825−01 V118638 20525 RESEARCH DATA SE 1,850.00 −1,850.00 17−2850 3/1/17 04/10/17 21−7 77825−01 V119188 20525 RESEARCH DATA SE 1,850.00 −1,850.00 17−2864 4/1/17 TOTAL PROFESSIONAL SERVICES 25,000.00 11,100.00 12,100.00 1,800.00

53400 OTHER CONTRACTUAL SERV 86,354.00 9,905.33 19,598.67 BEGINNING BALANCE 01/30/17 19−4 P−CARD 124.00 GUARDIANHOST NETWORKS LLC 01/31/17 17−4 78120−01 22831 EVOK ADVERTISING 52,410.00 AMENDMENT # 3 TO ITB 072− 02/10/17 21−5 77820−01 V118018 22831 EVOK ADVERTISING 6,545.33 −6,545.33 INV−21003 12/30/16 02/28/17 21−5 77820−01 V118344 22831 EVOK ADVERTISING 6,545.33 −6,545.33 INV−21127 2/17/17 03/30/17 19−6 P−CARD 124.00 GUARDIANHOST NETWORKS LLC 03/31/17 19−6 P−CARD 124.00 GUARDIANHOST NETWORKS LLC 04/25/17 21−7 77820−01 V119286 22831 EVOK ADVERTISING 6,545.33 −6,508.01 INV−21289 4/13/17 TOTAL OTHER CONTRACTUAL SERV 86,354.00 29,913.32 52,410.00 4,030.68

53441 ADMINISTRATION .00 .00 .00 BEGINNING BALANCETOTAL ADMINISTRATION .00 .00 .00 .00









54000 TRAVEL & PER DIEM (cont’d)54000 TRAVEL & PER DIEM 29,300.00 8,178.88 .00 BEGINNING BALANCE 01/04/17 21−4 V117534 21504 ADAM THOMAS 30.00 .00 ADV THOMAS MEALS 01/12/17 19−4 980 .12 COR DEC PCARD TRANS 01/30/17 19−4 P−CARD −176.70 OMNI HOTELS 01/30/17 19−4 P−CARD 270.00 DISNEY RESORTS−RESE 02/01/17 22−5 66.00 PAYROLL CHARGES 02/13/17 21−5 V118137 21504 ADAM THOMAS 564.52 .00 ADV MEALS THOMAS 02/14/17 21−5 V118008 18985 VERONICA A DAVIS 42.00 .00 ADV DAVIS MEALS 02/14/17 21−5 V118137 21504 ADAM THOMAS 42.00 .00 ADV THOMAS MEALS 02/14/17 21−5 V118008 18985 VERONICA A DAVIS 44.32 .00 1/9/17 MILEAGE 02/14/17 21−5 V118117 22444 MILES SAUNDERS 564.52 .00 ADV SAUNDERS MEALS 03/29/17 25−6 BT032817 2,200.00 BT032817−7 03/30/17 19−6 P−CARD −30.00 DISNEY RESORTS−GRAN 03/30/17 19−6 P−CARD 20.00 SUNPASS ACC14662560 03/30/17 19−6 P−CARD 1,408.16 DELTA AIR 0062370847857 03/30/17 19−6 P−CARD 1,408.16 DELTA AIR 0062370847859 03/30/17 21−6 V119040 22444 MILES SAUNDERS 339.00 .00 ADV SAUNDERS MEALS 03/31/17 19−6 P−CARD 20.00 SUNPASS ACC14662560 04/25/17 21−7 V119276 18985 VERONICA A DAVIS 28.48 .00 FIN DAVIS MILEAGE 04/25/17 21−7 V119399 21504 ADAM THOMAS 164.83 .00 FIN THOMAS MILEAGE 04/25/17 21−7 V119399 21504 ADAM THOMAS 26.83 .00 FIN THOMAS TRANSPORT TOTAL TRAVEL & PER DIEM 31,500.00 13,011.12 .00 18,488.88

54100 COMMUNICATIONS SERVICES 6,372.00 509.00 .00 BEGINNING BALANCE 01/30/17 19−4 P−CARD 214.42 VZWRLSS MY VZ VB P 01/30/17 19−4 P−CARD 278.00 BRIGHT HOUSE NETWORKS 01/30/17 19−4 P−CARD 104.39 VZWRLSS MY VZ VB P 02/03/17 21−5 V118013 0549.1 DEPARTMENT OF MA 43.00 .00 2K−9758 12/28/16 02/07/17 21−5 V118013 0549.1 DEPARTMENT OF MA 67.23 .00 2K−9759 12/28/16 02/12/17 21−5 V118013 0549.1 DEPARTMENT OF MA 7.76 .00 1G−3009 1/20/17 02/13/17 21−5 459616 17174 CENTURYLINK 48.64 .00 320345045 1/9/17 02/13/17 21−5 V118013 0549.1 DEPARTMENT OF MA 110.23 .00 2L−6917 01/25/2017 02/28/17 21−5 459992 17174 CENTURYLINK 28.56 .00 320345045 2/9/17 03/17/17 21−6 460143 17174 CENTURYLINK 29.20 .00 320345045 3/9/17 03/17/17 21−6 V118691 0549.1 DEPARTMENT OF MA 22.96 .00 2M−2879 2/25/17 03/23/17 21−6 V118887 0549.1 DEPARTMENT OF MA 110.23 .00 2M−2878 2/25/17 03/30/17 19−6 P−CARD 99.97 VZWRLSS MY VZ VB P 03/31/17 19−6 P−CARD 105.26 VZWRLSS MY VZ VB P









54100 COMMUNICATIONS SERVICES (cont’d) 03/31/17 19−6 P−CARD 278.00 BRIGHT HOUSE NETWORKS 04/05/17 21−7 V119098 0549.1 DEPARTMENT OF MA 6.35 .00 2M−9897 3/23/17 04/05/17 21−7 V119098 0549.1 DEPARTMENT OF MA 110.23 .00 2M−9896 3/23/17 04/10/17 24−7 CG000001985 −7.94 10 FN MISC REVENUE 04/25/17 21−7 460757 17174 CENTURYLINK 29.67 .00 320345045 4/9/17 TOTAL COMMUNICATIONS SERVICES 6,372.00 2,195.16 .00 4,176.84

54160 POSTAGE .00 .00 .00 BEGINNING BALANCETOTAL POSTAGE .00 .00 .00 .00

54201 POSTAGE 2,500.00 1,065.07 .00 BEGINNING BALANCE 01/11/17 19−4 POST INT 26.40 December 2016 Postage 01/30/17 19−4 P−CARD 158.84 FEDEX 92382233 01/30/17 19−4 P−CARD 26.23 UPS 1ZH0TG250320015418 01/30/17 19−4 P−CARD 15.43 UPS 1ZHL5T680300019214 02/16/17 19−5 POST INT 88.06 January 2017 Postage 03/15/17 19−6 POST INT 67.13 February 2017 Postage 03/30/17 19−6 P−CARD −9.46 FEDEX 777836083087 03/30/17 19−6 P−CARD −10.37 FEDEX 777836172347 03/30/17 19−6 P−CARD −10.22 FEDEX 777836171329 03/30/17 19−6 P−CARD −10.22 FEDEX 777836171877 03/30/17 19−6 P−CARD −10.36 FEDEX 777836171800 03/30/17 19−6 P−CARD −9.78 FEDEX 777836171502 03/30/17 19−6 P−CARD −10.77 FEDEX 777836083168 03/30/17 19−6 P−CARD −10.36 FEDEX 777836171487 03/30/17 19−6 P−CARD −10.77 FEDEX 777836083054 03/31/17 19−6 P−CARD 17.30 PACK N POSTCRYSTAL RIVER 03/31/17 19−6 P−CARD 80.09 FEDEX 93239801 04/05/17 21−7 V119090 23196 CONEX EXHIBITION 805.00 .00 644 3/24/17 04/13/17 19−7 POST INT 40.67 March 2017 Postage 04/26/17 25−7 BT042517 800.00 BT042517−7 TOTAL POSTAGE 3,300.00 2,297.91 .00 1,002.09

54300 UTILITY SERVICES 9,912.00 857.47 9,054.53 BEGINNING BALANCE 01/26/17 21−4 77809−01 V117775 0356 C C CHAMBER OF C 343.16 −343.16 42558 1/4/17 01/27/17 21−4 77809−01 V117775 0356 C C CHAMBER OF C 9.90 −9.90 42557 1/4/17









54300 UTILITY SERVICES (cont’d) 02/14/17 21−5 77809−01 V117980 0356 C C CHAMBER OF C 13.41 −13.41 42720 1/26/17 02/27/17 21−5 77809−01 V118303 0356 C C CHAMBER OF C 17.83 −17.83 42919 2/14/17 02/27/17 21−5 77809−01 V118303 0356 C C CHAMBER OF C 508.88 −508.88 42921 2/14/17 03/24/17 21−6 77809−01 V118863 0356 C C CHAMBER OF C 29.90 −29.90 43076 3/7/17 03/27/17 21−6 77809−01 V118863 0356 C C CHAMBER OF C 9.90 −9.90 43158 3/20/17 03/27/17 21−6 77809−01 V118863 0356 C C CHAMBER OF C 17.83 −17.83 43156 3/20/17 04/24/17 21−7 77809−01 V119255 0356 C C CHAMBER OF C 9.90 −9.90 43340 4/11/17 04/24/17 21−7 77809−01 V119255 0356 C C CHAMBER OF C 17.83 −17.83 43341 4/11/17 04/24/17 21−7 77809−01 V119255 0356 C C CHAMBER OF C 43.19 −43.19 43330 4/11/17 04/24/17 21−7 77809−01 V119255 0356 C C CHAMBER OF C 396.77 −396.77 43332 4/11/17 04/24/17 21−7 77809−01 V119255 0356 C C CHAMBER OF C 398.34 −398.34 43159 3/20/17 TOTAL UTILITY SERVICES 9,912.00 2,674.31 7,237.69 .00

54400 RENTALS & LEASES .00 .00 .00 BEGINNING BALANCETOTAL RENTALS & LEASES .00 .00 .00 .00

54408 BUILDING RENTAL 24,345.00 8,114.76 .00 BEGINNING BALANCE 01/28/17 21−4 V117867 22252 MAN CAVE LLC 2,028.69 .00 RENT FEB 2017 02/28/17 21−5 V118413 22252 MAN CAVE LLC 2,028.69 .00 RENT MAR 2017 03/17/17 21−6 V118711 22252 MAN CAVE LLC 2,028.69 .00 RENT APRIL 2017 04/25/17 21−7 V119339 22252 MAN CAVE LLC 2,028.69 .00 RENT MAY 2017 TOTAL BUILDING RENTAL 24,345.00 16,229.52 .00 8,115.48

54550 GENERAL LIABILITY CLAIMS 541.00 .00 .00 BEGINNING BALANCETOTAL GENERAL LIABILITY CLAIMS 541.00 .00 .00 541.00

54600 REPAIR & MAINTENANCE 1,824.00 310.00 1,514.00 BEGINNING BALANCE 02/16/17 21−5 77809−03 V118303 0356 C C CHAMBER OF C 60.00 −60.00 42719 1/26/17 02/27/17 21−5 77809−03 V118303 0356 C C CHAMBER OF C 60.00 −60.00 42920 2/14/17 03/27/17 21−6 77809−03 V118863 0356 C C CHAMBER OF C 60.00 −60.00 43155 3/20/17 04/03/17 18−7 77809−03 0356 C C CHAMBER OF C .00 CHANGE ORDER − 1 04/24/17 21−7 77809−03 V119255 0356 C C CHAMBER OF C 60.00 −60.00 43342 4/11/17 TOTAL REPAIR & MAINTENANCE 1,824.00 550.00 1,274.00 .00

54603 VEHICLE MAINTENANCE 525.00 44.49 .00 BEGINNING BALANCE









54603 VEHICLE MAINTENANCE (cont’d) 02/22/17 19−5 VM 1/17 90.00 VEH MAINT INTERFACE TOTAL VEHICLE MAINTENANCE 525.00 134.49 .00 390.51

54604 MAINTENANCE − BUILDINGS 5,342.00 415.86 766.14 BEGINNING BALANCE 02/16/17 21−5 77809−02 V118303 0356 C C CHAMBER OF C 130.00 −130.00 42718 1/26/17 02/27/17 21−5 77809−02 V118303 0356 C C CHAMBER OF C 130.00 −130.00 42922 2/14/17 03/27/17 21−6 77809−02 V118863 0356 C C CHAMBER OF C 8.80 −8.80 43154 3/20/17 04/03/17 18−7 77809−02 0356 C C CHAMBER OF C 780.00 CHANGE ORDER − 1 04/04/17 21−7 77809−02 V119068 0356 C C CHAMBER OF C 130.00 −130.00 43157 3/20/17 04/24/17 21−7 77809−02 V119255 0356 C C CHAMBER OF C 12.93 −12.93 43312 4/5/17 TOTAL MAINTENANCE − BUILDINGS 5,342.00 827.59 1,134.41 3,380.00

54605 EQUIPMENT MAINTENANCE 7,020.00 1,351.50 5,668.50 BEGINNING BALANCE 01/28/17 21−4 77810−01 V117857 17052 KONICA MINOLTA 172.82 −172.82 243301297 12/31/16 02/10/17 21−5 77813−01 V118114 18958 ROYAL "T" SYSTEM 335.00 −335.00 4426 1/1/17 02/14/17 21−5 77810−01 V118056 17052 KONICA MINOLTA 249.68 −249.68 243795755 1/31/17 03/03/17 21−6 77813−01 V118643 18958 ROYAL "T" SYSTEM 335.00 −335.00 4465 2/1/17 03/17/17 21−6 77810−01 V118708 17052 KONICA MINOLTA 220.42 −220.42 244233891 2/28/17 04/04/17 21−7 77813−01 V119194 18958 ROYAL "T" SYSTEM 335.00 −335.00 4507 3/1/17 04/07/17 21−7 77813−01 V119194 18958 ROYAL "T" SYSTEM 335.00 −335.00 4531 4/1/17 04/24/17 21−7 77810−01 V119333 17052 KONICA MINOLTA 175.35 −175.35 244738748 3/31/17 TOTAL EQUIPMENT MAINTENANCE 7,020.00 3,509.77 3,510.23 .00

54615 SOFTWARE MAINT/SUPPORT 1,004.00 1,027.08 .00 BEGINNING BALANCE 01/11/17 25−4 BT011017 24.00 BT011017−5 TOTAL SOFTWARE MAINT/SUPPORT 1,028.00 1,027.08 .00 .92

54700 PRINTING & BINDING 29,000.00 126.97 .00 BEGINNING BALANCE 02/08/17 17−5 78132−01 22924 ABBOTT PRINTING 3,001.74 REPRINT OF THE VISITORS B 02/28/17 25−5 BT022817 −600.00 BT022817−4 03/06/17 21−6 78132−01 V118515 22924 ABBOTT PRINTING 3,001.74 −3,001.74 76014011 2/17/17 03/15/17 25−6 BT031417 −3,500.00 BT031417−1 03/30/17 19−6 P−CARD 191.00 HOMOSASSA PRINTING 03/30/17 19−6 P−CARD 114.60 HOMOSASSA PRINTING 03/31/17 19−6 P−CARD 366.75 MOO.COM









54700 PRINTING & BINDING (cont’d) 04/26/17 25−7 BT042517 −800.00 BT042517−7 TOTAL PRINTING & BINDING 24,100.00 3,801.06 .00 20,298.94

54800 PROMOTIONAL ACTIVITIES 85,500.00 6,708.92 .00 BEGINNING BALANCE 01/19/17 21−4 459411 20518.2 MARTI SPEWOCK 220.00 .00 12/29/16 Petty Cash 01/19/17 17−4 78091−03 22831 EVOK ADVERTISING 65,000.00 MEDIA/MARKETING/PR PLAN F 01/30/17 19−4 P−CARD 792.55 PLANTATION ON CRY RIVER 01/30/17 19−4 P−CARD 80.00 MOTOR CITY PASTA CO 01/30/17 19−4 P−CARD 45.02 4IMPRINT 01/30/17 19−4 P−CARD 50.00 CRACKERS BAR GRILL 01/30/17 19−4 P−CARD 60.00 TAVERNA MANOS 01/30/17 19−4 P−CARD 20.00 BREAKFAST STATION 9 01/30/17 19−4 P−CARD 50.00 PLANTATION CRYSTAL FB 01/30/17 19−4 P−CARD −14.82 PLANTATION CRYSTAL FB 01/30/17 19−4 P−CARD 20.00 CRACKERS BAR GRILL 01/30/17 19−4 P−CARD 24.00 MCLEOD HOUSE BISTRO 01/30/17 19−4 P−CARD 50.00 CODYS CRYSTAL RIVER 01/30/17 19−4 P−CARD 46.20 TEAHOUSE 650 01/30/17 19−4 P−CARD 180.00 PLANTATION CRYSTAL FB 01/30/17 19−4 P−CARD 98.32 PLANTATION CRYSTAL FB 01/30/17 19−4 P−CARD 45.00 PLANTATION CRYSTAL FB 01/30/17 19−4 P−CARD 90.00 PLANTATION CRYSTAL FB 01/30/17 19−4 P−CARD 93.43 VINTAGE ON 5TH 01/30/17 19−4 P−CARD 20.00 TEAHOUSE 650 01/30/17 19−4 P−CARD 36.39 THE HIGHLANDER CAFE 01/30/17 19−4 P−CARD 143.10 PLANTATION CRYSTAL FB 01/30/17 19−4 P−CARD 67.18 SEAGRASS WATERFRONT AND T 02/14/17 21−5 459631 20518.2 MARTI SPEWOCK 225.00 .00 PETTY CASH 2/7/17 02/17/17 24−5 NP000000529 −474.00 PIEMB −PROMOTIONAL ACT 02/28/17 25−5 BT022817 600.00 BT022817−4 02/28/17 21−5 78091−03 V118344 22831 EVOK ADVERTISING 4,500.00 −4,500.00 INV−21567 2/17/17 02/28/17 21−5 78091−03 V118344 22831 EVOK ADVERTISING 4,500.00 −4,500.00 INV−21552 2/17/17 03/15/17 25−6 BT031417 3,500.00 BT031417−1 03/30/17 19−6 P−CARD 58.65 THE GREEN HOUSE BISTRO 03/30/17 19−6 P−CARD 500.00 PLANTATION CRYSTAL FB 03/30/17 19−6 P−CARD 356.38 ANGELOS PIZZERIA 03/30/17 19−6 P−CARD 166.81 THE GREEN HOUSE BISTRO 03/30/17 19−6 P−CARD 312.00 PLANTATION CRYSTAL FB









54800 PROMOTIONAL ACTIVITIES (cont’d) 03/30/17 19−6 P−CARD 212.91 PLANTATION CRYSTAL FB 03/30/17 19−6 P−CARD 273.70 THE GREEN HOUSE BISTRO 03/30/17 19−6 P−CARD 345.00 SQ MELLOW MANGROVE CHART 03/30/17 19−6 P−CARD 87.75 HOMOSASSA RIVERSIDE RESOR 03/30/17 19−6 P−CARD 474.00 PLANTATION ON CRY RIVER 03/30/17 19−6 P−CARD 22.98 HOMOSASSA RIVERSIDE RESOR 03/30/17 19−6 P−CARD 125.00 PAYPAL DSCHRICHTE 03/30/17 19−6 P−CARD 14.95 SQ ALL ABOUT NATUR 03/30/17 19−6 P−CARD 183.06 TRAVEL INSURANCE POLICY 03/30/17 19−6 P−CARD 720.00 LANYARD LAB 03/30/17 19−6 P−CARD 136.85 PLANTATION CRYSTAL FB 03/30/17 19−6 P−CARD 155.45 PAW SPA BLEU AT PLANTA 03/30/17 19−6 P−CARD 140.00 PLANTATION CRYSTAL FB 03/30/17 19−6 P−CARD 131.00 VINTAGE ON 5TH 03/30/17 19−6 P−CARD 45.62 PLANTATION CRYSTAL FB 03/30/17 19−6 P−CARD −140.00 PLANTATION CRYSTAL FB 03/30/17 19−6 P−CARD 45.00 PLANTATION CRYSTAL FB 03/31/17 19−6 P−CARD 111.92 PLANTATION CRYSTAL FB 03/31/17 19−6 P−CARD 65.00 PLANTATION CRYSTAL FB 03/31/17 19−6 P−CARD 27.34 PLANTATION CRYSTAL FB 03/31/17 19−6 P−CARD 59.80 PLANTATION CRYSTAL FB 03/31/17 19−6 P−CARD 8.10 TEAHOUSE 650 03/31/17 19−6 P−CARD 27.70 HOMOSASSA RIVERSIDE RESOR 03/31/17 19−6 P−CARD 29.00 THE GREEN HOUSE BISTRO 03/31/17 19−6 P−CARD 874.61 AD−WEAR SPECIALTY OF TE 03/31/17 19−6 P−CARD 11.50 TEAHOUSE 650 03/31/17 19−6 P−CARD 28.70 TEAHOUSE 650 03/31/17 19−6 P−CARD 1,142.78 4IMPRINT 04/11/17 25−7 BT041117 1,000.00 BT041117−4 TOTAL PROMOTIONAL ACTIVITIES 90,600.00 24,429.85 56,000.00 10,170.15

54804 CHAMBERS OF COMMERCE .00 .00 .00 BEGINNING BALANCETOTAL CHAMBERS OF COMMERCE .00 .00 .00 .00

54806 INQUIRY RESPONSE .00 .00 .00 BEGINNING BALANCETOTAL INQUIRY RESPONSE .00 .00 .00 .00









54807 MARKETING (cont’d)54807 MARKETING 13,500.00 .00 1,000.00 BEGINNING BALANCE 01/11/17 25−4 BT011017 106,500.00 BT011017−4 01/11/17 25−4 BT0110CR −66,500.00 BT011017−CORR 01/13/17 17−4 78085−01 22808 FLATS CLASS MULT 40,000.00 APPROVED MARKETING SPONSO 01/19/17 17−4 78091−04 22831 EVOK ADVERTISING 7,500.00 MEDIA/MARKETING/PR PLAN F 01/24/17 25−4 BT0124 22,500.00 BT012417−5 02/03/17 17−5 78126−01 23361 BASS2BILLFISH LL 22,500.00 CAMPAIGN PROGRAM BETWEEN 02/23/17 21−5 78126−01 V118279 23361 BASS2BILLFISH LL 11,250.00 −11,250.00 2017 PARTNERSHIP 03/14/17 21−6 78085−01 V118570 22808 FLATS CLASS MULT 40,000.00 −40,000.00 CITRUSCO−2017−1 2/27/1 03/15/17 25−6 BT031417 10,000.00 BT031417−3 03/22/17 17−6 78195−01 22517 COASTAL CONSERVA 10,000.00 SPONSORSHIP WITH CCA FLORTOTAL MARKETING 86,000.00 51,250.00 29,750.00 5,000.00

54809 TRADE SHOW PROMOTION 24,300.00 8,873.00 .00 BEGINNING BALANCE 01/24/17 24−4 CG000001701 −1,600.00 FL HUDDLE REIMB 01/30/17 19−4 P−CARD 500.00 VISIT FLORIDA SERVICE CEN 01/30/17 19−4 P−CARD 6,515.00 US TRAVEL ASSOCIATION IPW 01/30/17 19−4 P−CARD 5,300.00 VISIT FLORIDA SERVICE CEN 02/21/17 19−5 1427 −5,300.00 E/C PCARD CHARGE 02/21/17 19−5 1428 −2,790.00 E/C PCARD CHARGE 03/01/17 19−6 1513 5,300.00 E/C PCARD CHARGE 03/29/17 25−6 BT032817 1,300.00 BT032817−7 03/30/17 19−6 P−CARD 1,577.50 IN GOBEN CONVENTION SERVTOTAL TRADE SHOW PROMOTION 25,600.00 18,375.50 .00 7,224.50

54820 VISIT CITRUS MAGAZINE .00 735.00 .00 BEGINNING BALANCE 01/27/17 19−4 1102 −735.00 E/C DEPARTMENT 04/07/17 21−7 V119091 23464 COOLWATERPHOTO.C 130.00 .00 INV−16112101 11/21/17 04/12/17 19−7 1902 −130.00 TRANS TO CORRECT DEPT TOTAL VISIT CITRUS MAGAZINE .00 .00 .00 .00

54825 PRINT MARKETING 67,500.00 .00 4,930.00 BEGINNING BALANCE 01/19/17 17−4 78091−02 22831 EVOK ADVERTISING 62,500.00 MEDIA/MARKETING/PR PLAN F 01/30/17 21−4 78049−01 V117828 20929 GRAFT INC 2,465.00 −2,465.00 64429 1/1/17 02/28/17 21−5 78091−02 V118344 22831 EVOK ADVERTISING 5,000.00 −5,000.00 INV−21021 2/17/17 02/28/17 21−5 78091−02 V118344 22831 EVOK ADVERTISING 825.00 −825.00 INV−21572 2/17/17









54825 PRINT MARKETING (cont’d) 02/28/17 21−5 78091−02 V118344 22831 EVOK ADVERTISING 825.00 −825.00 INV−21578 2/20/17 02/28/17 21−5 78091−02 V118344 22831 EVOK ADVERTISING 1,058.00 −1,058.00 INV−21241 2/17/17 02/28/17 21−5 78091−02 V118344 22831 EVOK ADVERTISING 1,058.00 −1,058.00 INV−21573 2/17/17 02/28/17 21−5 78091−02 V118344 22831 EVOK ADVERTISING 1,360.00 −1,360.00 INV−21495 2/17/17 02/28/17 21−5 78091−02 V118344 22831 EVOK ADVERTISING 1,883.00 −1,883.00 INV−21240 2/17/17 02/28/17 21−5 78091−02 V118344 22831 EVOK ADVERTISING 4,969.00 −4,969.00 INV−21369 2/17/17 02/28/17 21−5 78091−02 V118344 22831 EVOK ADVERTISING 5,000.00 −5,000.00 INV−21496 2/17/17 02/28/17 21−5 78091−02 V118344 22831 EVOK ADVERTISING 5,000.00 −5,000.00 INV−21242 2/17/17 02/28/17 21−5 78091−02 V118344 22831 EVOK ADVERTISING 16,273.50 −16,273.50 INV−21370 2/17/17 03/27/17 21−6 78091−02 V118897 22831 EVOK ADVERTISING 825.00 −825.00 INV−21753 3/20/17 TOTAL PRINT MARKETING 67,500.00 46,541.50 20,888.50 70.00

54830 ONLINE MARKETING 297,186.56 42,392.14 153,253.25 BEGINNING BALANCE 01/19/17 17−4 78091−01 22831 EVOK ADVERTISING 98,000.00 MEDIA/MARKETING/PR PLAN F 01/30/17 19−4 P−CARD 78.97 FACEBK 5RYT4AJ9A2 01/30/17 19−4 P−CARD 45.46 FACEBK TKLQGBEKH2 01/30/17 19−4 P−CARD 8.71 FACEBK 7RYT4AJ9A2 01/30/17 19−4 P−CARD .94 FACEBK UMHB3CNJH2 01/30/17 19−4 P−CARD 2.66 FACEBK VMHB3CNJH2 01/30/17 19−4 P−CARD 2.67 FACEBK 9GN54BWJH2 01/30/17 19−4 P−CARD 22.44 FACEBK 8GN54BWJH2 01/30/17 19−4 P−CARD 40.00 CTC CONSTANTCONTACT.COM 02/28/17 21−5 77383−01 V118344 22831 EVOK ADVERTISING 2,754.29 −2,754.29 INV−21380 1/25/17 02/28/17 21−5 77383−01 V118344 22831 EVOK ADVERTISING 3,900.00 −3,900.00 INV−21173 12/1/16 02/28/17 21−5 77383−01 V118344 22831 EVOK ADVERTISING 13,282.55 −13,282.55 INV−21382 1/25/17 02/28/17 21−5 77383−01 V118344 22831 EVOK ADVERTISING 19,020.84 −19,020.84 INV−21381 1/25/17 02/28/17 21−5 77383−01 V118344 22831 EVOK ADVERTISING 2,756.70 −2,756.70 INV−21446 2/17/17 02/28/17 21−5 78091−01 V118344 22831 EVOK ADVERTISING 1,416.67 −1,416.67 INV−21568 2/17/17 02/28/17 21−5 78091−01 V118344 22831 EVOK ADVERTISING 1,470.00 −1,470.00 INV−21056 11/7/16 03/27/17 21−6 78091−01 V118897 22831 EVOK ADVERTISING 1,416.67 −1,416.67 INV−21752 3/20/17 03/30/17 19−6 P−CARD 12.69 FACEBK C3KCPAS9A2 03/30/17 19−6 P−CARD 75.76 FACEBK A3KCPAS9A2 03/30/17 19−6 P−CARD 13.46 FACEBK UAVCDBWJH2 03/30/17 19−6 P−CARD 20.54 FACEBK TAVCDBWJH2 03/30/17 19−6 P−CARD 40.00 CTC CONSTANTCONTACT.COM 03/31/17 19−6 P−CARD 40.00 CTC CONSTANTCONTACT.COM 03/31/17 19−6 P−CARD 1.84 FACEBK U6TKRAS8A2 03/31/17 19−6 P−CARD 35.22 FACEBK T6TKRAS8A2









54830 ONLINE MARKETING (cont’d) 03/31/17 19−6 P−CARD 10.60 FACEBK HWU8WBAKH2 03/31/17 19−6 P−CARD 24.40 FACEBK EWU8WBAKH2 04/05/17 21−7 77383−01 V119103 22831 EVOK ADVERTISING 5,601.56 −5,601.56 INV−21756 3/20/17 04/05/17 21−7 77383−01 V119103 22831 EVOK ADVERTISING 8,185.74 −8,185.74 INV−21757 3/20/17 TOTAL ONLINE MARKETING 297,186.56 102,673.52 191,448.23 3,064.81

54921 ADVERTISING 3,000.00 39.80 .00 BEGINNING BALANCE 01/30/17 19−4 P−CARD 19.90 CITRUS PUBLISHING 02/13/17 21−5 V117992 0377.1 CITRUS COUNTY CH 28.30 .00 12877076 1/11/17 03/30/17 19−6 P−CARD 19.90 CITRUS PUBLISHING 03/31/17 19−6 P−CARD 19.90 CITRUS PUBLISHING 04/10/17 21−7 460514 23462 STRATEGIC VALUE 495.00 .00 7025411 3/21/17 TOTAL ADVERTISING 3,000.00 622.80 .00 2,377.20

55100 OFFICE SUPPLIES 3,500.00 123.53 .00 BEGINNING BALANCE 01/11/17 25−4 BT011017 −24.00 BT011017−5 03/30/17 19−6 P−CARD 44.96 OFFICEMAX/OFFICE DEPOT664 03/30/17 19−6 P−CARD 40.33 OFFICE DEPOT #1165 03/30/17 19−6 P−CARD 37.98 OFFICEMAX/OFFICEDEPOT6806 03/30/17 19−6 P−CARD 5.00 OFFICE DEPOT #1165 03/30/17 19−6 P−CARD 21.80 Taylor Rental 03/30/17 19−6 P−CARD 35.25 SQ KUSTOM GLASS LL 03/31/17 19−6 P−CARD 3.00 Taylor Rental 03/31/17 19−6 P−CARD 3.84 OFFICE DEPOT #1165 03/31/17 19−6 P−CARD 10.97 OFFICE DEPOT #1165 TOTAL OFFICE SUPPLIES 3,476.00 326.66 .00 3,149.34

55120 OFFICE/NON−CAP EQUIPMENT .00 .00 .00 BEGINNING BALANCETOTAL OFFICE/NON−CAP EQUIPMENT .00 .00 .00 .00

55200 OPERATING SUPPLIES 700.00 .00 .00 BEGINNING BALANCE 01/30/17 19−4 P−CARD 161.45 WAL−MART #1029 TOTAL OPERATING SUPPLIES 700.00 161.45 .00 538.55

55208 FUEL & LUBES 2,500.00 125.35 .00 BEGINNING BALANCE









55208 FUEL & LUBES (cont’d) 01/11/17 19−4 WEXPRESS .35 Wright Express 01/26/17 19−4 VM 12/16 34.77 VEH MAINT INTERFACE 02/15/17 19−5 WEXPRESS 160.52 Wright Express 02/23/17 19−5 1413 35.23 JAN FUEL CHARGES 03/15/17 19−6 WEXPRESS 110.97 Wright Express 04/13/17 19−7 WEXPRESS 89.55 Wright Express 04/18/17 19−7 1998 12.16 MARCH FUEL CHARGES TOTAL FUEL & LUBES 2,500.00 568.90 .00 1,931.10

55211 JANITORIAL SUPPLIES 800.00 236.90 .00 BEGINNING BALANCETOTAL JANITORIAL SUPPLIES 800.00 236.90 .00 563.10

55216 SAFETY & ROAD SIGN .00 .00 .00 BEGINNING BALANCETOTAL SAFETY & ROAD SIGN .00 .00 .00 .00

55221 MEALS 2,500.00 774.08 .00 BEGINNING BALANCE 01/30/17 19−4 P−CARD 19.98 DUNKIN #346009 Q35 01/30/17 19−4 P−CARD 62.04 THE HIGHLANDER CAFE 01/30/17 19−4 P−CARD 174.75 THE RIVER RANCH BAR AND G 01/30/17 19−4 P−CARD 30.75 LOLLYGAGGERS SPORTS PUB & 03/30/17 19−6 P−CARD 66.67 CLAWDADDYS RAW BAR AND GR 03/30/17 19−6 P−CARD 19.98 DUNKIN #346009 Q35 03/30/17 19−6 P−CARD 18.00 CITRUS COUNTY CHAMBER 03/30/17 19−6 P−CARD 54.00 CITRUS COUNTY CHAMBER 03/31/17 19−6 P−CARD 21.75 OLIVE TREE RESTURANT 03/31/17 19−6 P−CARD 19.98 DUNKIN #346009 Q35 03/31/17 19−6 P−CARD 54.00 CITRUS COUNTY CHAMBER 03/31/17 19−6 P−CARD 36.00 CITRUS COUNTY CHAMBER 03/31/17 19−6 P−CARD 18.00 CITRUS COUNTY CHAMBER TOTAL MEALS 2,500.00 1,369.98 .00 1,130.02

55270 COMPUTER ACCESSORIES 1,660.00 .00 .00 BEGINNING BALANCE 01/30/17 19−4 P−CARD 598.99 B&H PHOTO, 800−606−6969 01/30/17 19−4 P−CARD 301.34 DMI DELL HIGHER EDUC 01/30/17 19−4 P−CARD 633.21 DMI DELL HIGHER EDUC









55270 COMPUTER ACCESSORIES (cont’d) 03/30/17 19−6 P−CARD 411.99 WWW.NEWEGG.COM TOTAL COMPUTER ACCESSORIES 1,660.00 1,945.53 .00 −285.53

55275 COMPUTER SOFTWARE 1,700.00 .00 .00 BEGINNING BALANCETOTAL COMPUTER SOFTWARE 1,700.00 .00 .00 1,700.00

55400 DUES BKS SUBSCR MEM PUBL 7,500.00 1,777.13 .00 BEGINNING BALANCE 01/30/17 19−4 P−CARD 175.00 FL OUTDOOR WRITERS ASSOC 01/30/17 19−4 P−CARD 970.00 US TRAVEL ASSOC TOTAL DUES BKS SUBSCR MEM PUBL 7,500.00 2,922.13 .00 4,577.87

55417 TRAINING .00 .00 .00 BEGINNING BALANCETOTAL TRAINING .00 .00 .00 .00

55500 TRAINING 7,500.00 .00 .00 BEGINNING BALANCE 02/21/17 19−5 1428 2,790.00 E/C PCARD CHARGE 02/21/17 19−5 1427 5,300.00 E/C PCARD CHARGE 03/01/17 19−6 1513 −5,300.00 E/C PCARD CHARGE 03/30/17 19−6 P−CARD 110.00 VISIT FLORIDA SERVICE CEN 03/31/17 19−6 P−CARD 295.00 FACVB.ORG TOTAL TRAINING 7,500.00 3,195.00 .00 4,305.00

56000 CAPITAL OUTLAY .00 .00 .00 BEGINNING BALANCETOTAL CAPITAL OUTLAY .00 .00 .00 .00

56400 MACHINERY & EQUIPMENT 90,342.00 5,424.08 .00 BEGINNING BALANCE 01/30/17 19−4 P−CARD −58.89 B&H PHOTO MOTO 01/30/17 19−4 P−CARD −69.89 B&H PHOTO, 800−606−6969 01/30/17 19−4 P−CARD −1,273.02 B&H PHOTO MOTO 01/30/17 19−4 P−CARD 2,297.34 B&H PHOTO, 800−606−6969 01/30/17 19−4 P−CARD −538.02 B&H PHOTO MOTO 01/30/17 19−4 P−CARD −1,481.98 GADGET CIRCUIT 01/30/17 19−4 P−CARD 74.89 B&H PHOTO, 800−606−6969









56400 MACHINERY & EQUIPMENT (cont’d) 01/30/17 19−4 P−CARD 52.06 B&H PHOTO, 800−606−6969 03/31/17 19−6 P−CARD 22.22 B&H PHOTO, 800−606−6969 04/11/17 13−7 −81,642.00 FB041117 04/26/17 25−7 BT042517 1,399.00 BT042517−7 TOTAL MACHINERY & EQUIPMENT 10,099.00 4,448.79 .00 5,650.21

58221 SPECIAL PROJECTS 156,070.00 21,700.00 .00 BEGINNING BALANCE 01/11/17 25−4 BT011017 −106,500.00 BT011017−4 01/11/17 25−4 BT0110CR 66,500.00 BT011017−CORR 01/24/17 25−4 BT0124 −22,500.00 BT012417−5 03/15/17 25−6 BT031417 −10,000.00 BT031417−3 03/29/17 25−6 BT032817 −3,500.00 BT032817−7 04/11/17 25−7 BT041117 −1,000.00 BT041117−4 04/11/17 13−7 51,633.00 FB041117 04/26/17 25−7 BT042517 −1,399.00 BT042517−7 TOTAL SPECIAL PROJECTS 129,304.00 21,700.00 .00 107,604.00

59100 TRANSFERS 998.00 998.00 .00 BEGINNING BALANCETOTAL TRANSFERS 998.00 998.00 .00 .00

59123 TRANSFER − INDIRECT COST 51,188.00 51,188.00 .00 BEGINNING BALANCETOTAL TRANSFER − INDIRECT COST 51,188.00 51,188.00 .00 .00

59159 TRANS FLEET VEH TRUST .00 .00 .00 BEGINNING BALANCETOTAL TRANS FLEET VEH TRUST .00 .00 .00 .00

60050 RESERVE FOR CONTINGENCIES .00 .00 .00 BEGINNING BALANCETOTAL RESERVE FOR CONTINGENCIES .00 .00 .00 .00

60080 RES FOR CAPITAL PROJECTS .00 .00 .00 BEGINNING BALANCE 03/14/17 11−6 .00 04/11/17 13−7 112,622.00 FB041117 TOTAL RES FOR CAPITAL PROJECTS 112,622.00 .00 .00 112,622.00









61000 RESERVE CASH FORWARD 510,716.00 .00 .00 BEGINNING BALANCETOTAL RESERVE CASH FORWARD 510,716.00 .00 .00 510,716.00

TOTAL DEPARMTENT − VISITOR & CONV BUREAU 1,852,526.56 533,059.17 375,753.06 943,714.33

160−550−552−2123−2123 − VISIT CITRUS MAGAZINE

54201 POSTAGE 30,000.00 1,502.93 18,497.07 BEGINNING BALANCE 01/10/17 21−4 78000−01 V117578 7364 EARNEST MAIL CON 1,383.60 −1,383.60 2015.0365 12/27/16 02/24/17 21−5 78000−01 V118339 7364 EARNEST MAIL CON 1,462.53 −1,462.53 2017 0015 2/7/17 03/27/17 21−6 78000−01 V118892 7364 EARNEST MAIL CON 888.07 −888.07 2017 0040 3/6/17 TOTAL POSTAGE 30,000.00 5,237.13 14,762.87 10,000.00

54820 VISIT CITRUS MAGAZINE 50,850.00 4,800.00 36,000.00 BEGINNING BALANCE 01/27/17 19−4 1102 735.00 E/C DEPARTMENT 01/31/17 21−4 77872−01 459466 22642 AKERS MEDIA GROU 27,107.80 −27,107.80 9213 1/16/17 02/28/17 21−5 459917 20669 OCEANGRANT IMAG 1,000.00 .00 1070 1/10/17 03/31/17 19−6 P−CARD 150.48 UHI U−HAUL−TOTAL−RENTAL # 03/31/17 19−6 P−CARD 84.45 UHI U−HAUL−TOTAL−RENTAL # 04/12/17 19−7 1902 130.00 TRANS TO CORRECT DEPT TOTAL VISIT CITRUS MAGAZINE 50,850.00 34,007.73 8,892.20 7,950.07

TOTAL DEPARMTENT − VISIT CITRUS MAGAZINE 80,850.00 39,244.86 23,655.07 17,950.07

TOTAL FUND − VISITOR & CONV BUREAU 1,933,376.56 572,304.03 399,408.13 961,664.40

TOTAL REPORT 1,933,376.56 572,304.03 399,408.13 961,664.40



SELECTION CRITERIA: orgn.fund=’160’ and expledgr.key_orgn=’2123’ACCOUNTING PERIODS: 1/17 THRU 7/17




FUND − 160 − VISITOR & CONV BUREAU DEPARTMENT − 2123 − VISIT CITRUS MAGAZINE


160−550−552−2123−2123 − VISIT CITRUS MAGAZINE

54201 POSTAGE .00 .00 .00 BEGINNING BALANCE 10/01/16 11−1 30,000.00 POSTED FROM BUDGET SYSTEM 11/22/16 17−2 78000−01 7364 EARNEST MAIL CON 20,000.00 BULK MAIL SERVICES FOR TH 12/08/16 21−3 78000−01 V117139 7364 EARNEST MAIL CON 1,502.93 −1,502.93 2015.0353 / 12/1/16 01/10/17 21−4 78000−01 V117578 7364 EARNEST MAIL CON 1,383.60 −1,383.60 2015.0365 12/27/16 02/24/17 21−5 78000−01 V118339 7364 EARNEST MAIL CON 1,462.53 −1,462.53 2017 0015 2/7/17 03/27/17 21−6 78000−01 V118892 7364 EARNEST MAIL CON 888.07 −888.07 2017 0040 3/6/17 TOTAL POSTAGE 30,000.00 5,237.13 14,762.87 10,000.00

54820 VISIT CITRUS MAGAZINE .00 .00 .00 BEGINNING BALANCE 10/01/16 11−1 50,850.00 POSTED FROM BUDGET SYSTEM 10/12/16 17−1 77814−01 23168 TRAVLINMAD COM L 1,500.00 WRITING SERVICES FOR ARTI 10/20/16 17−1 77872−01 22642 AKERS MEDIA GROU 35,000.00 PUBLICATION SERVICES FOR 10/31/16 21−1 77814−01 458526 23168 TRAVLINMAD COM L 500.00 −500.00 0023 / 9/14/16 11/30/16 19−2 P−CARD 400.00 PAYPAL 11/30/16 19−2 P−CARD 500.00 PAYPAL MELI415 11/30/16 19−2 P−CARD 500.00 PAYPAL MANEP730 11/30/16 19−2 P−CARD 500.00 SQ DIANE M. BEDARD 11/30/16 19−2 P−CARD 550.00 PAYPAL ROBIN 11/30/16 19−2 P−CARD 550.00 SQ DIANE M. BEDARD 11/30/16 19−2 P−CARD 1,300.00 PAYPAL CHRISTOPHER 01/27/17 19−4 1102 735.00 E/C DEPARTMENT 01/31/17 21−4 77872−01 459466 22642 AKERS MEDIA GROU 27,107.80 −27,107.80 9213 1/16/17 02/28/17 21−5 459917 20669 OCEANGRANT IMAG 1,000.00 .00 1070 1/10/17 03/31/17 19−6 P−CARD 150.48 UHI U−HAUL−TOTAL−RENTAL # 03/31/17 19−6 P−CARD 84.45 UHI U−HAUL−TOTAL−RENTAL # 04/12/17 19−7 1902 130.00 TRANS TO CORRECT DEPT TOTAL VISIT CITRUS MAGAZINE 50,850.00 34,007.73 8,892.20 7,950.07

TOTAL DEPARMTENT − VISIT CITRUS MAGAZINE 80,850.00 39,244.86 23,655.07 17,950.07

TOTAL FUND − VISITOR & CONV BUREAU 80,850.00 39,244.86 23,655.07 17,950.07

TOTAL REPORT 80,850.00 39,244.86 23,655.07 17,950.07


CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL … · CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL May 10,...

Documents

Transcript of CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL … · CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL May 10,...