Company overview, 2017

WHO IS CITRUS

Citrus is an electronic retailer, leading Ukrainian provider of technology products and services

The company offers innovative assortment and expert service to the consumers, who visit our stores, use citrus.ua or Citrus app

http://www.citrus.ua/

Our company have 16 years story of success and rapid growth

• Citrus was founded in 2001 • Headquarter is located in Odessa, Ukraine

More than

people visited Citrus stores to buy gadgets in 2016

7 500 000

More than

people visited citrus.ua in 2016

32 000 000

More than

customers we have served in 2016

850 000

Citrus named Retailer of the year in the segment of household appliances and electronics by Ukrainian Association of retailers

2016

35%

65%

Market

Citrus

by GFK, September 2016Y

Citrus market share in smartphones >$400 is 35%

Our key product categories:• Smartphones and tablets • Audio• Photo, Video• Laptops• TV • Entertainment (Gaming consoles, VR)• Electric transport• Fitness and Health gadgets• Smart house Home gadgets• Robotics• 3D Printing• Accessories• Services

CITRUS STORES

Nationwide, Citrus has 48 storesin Ukraine, including large-format and mobile brand stores

Kiev, Odessa, Dnipro, Kharkov, Zaporozhe, Nikolaev, Izmail, Chernomorsk, Kramatorsk

Our stores located in major cities, in most walkable places

Shop format

150-1000m²

Ocean Plaza Mall, Kiev

Dream Town Mall, Kiev

Karavan Mall, Dnipro

Lavina Mall, Kiev

Citrus employs more than

people

2 000

Held monthly training and education from the best coaches in Ukraine

Our staff is one of the most competent and professional on the market

CITRUS MARKETING

One of the strongest Citrus competences is marketing

We have 3 years of experience in the development of new brands in Ukrainian market

Popularity of core chines brands in Ukraine (by Google Trends, last 90 days)

Citrus has the best advertising media

• more than 170 pcs of billboards• more than 10 pcs of the biggest brandmauers

Kharkov

Kharkov

Kiev

Kiev

Dnipro

Citrus is the best place for new products launch

Our promo-campaigns arethe most exciting and effective in Ukraine

iPhone 7 launch (night pre-sales in Odessa city)

iPhone 7 launch (night pre-sales in Kiev city)

iPhone 7 launch (night pre-sales in Dnipro city)

Citrus New Year party in Lavina Mall, Kiev

Bought gadget, got the car, December 2016

Woman’s day, concert in Citrus store

We know how to build strong brands with great sales

Citrus is the official Meizu partner in Ukraine, and we are the best Meizu distributor (outside of China)

Ramon Kwok, Meizu General Overseas Manager, visited Citrus, 2016

Citrus is ideal place for meeting with gadgets

https://www.youtube.com/watch?v=Ak5zBtWlDYY

Thank you