CITROËN OUR LIVES INSIDE OUR CARSmedia.citroen.it/file/54/9/sondaggio.pdf · 2018-04-30 · OGY...
Transcript of CITROËN OUR LIVES INSIDE OUR CARSmedia.citroen.it/file/54/9/sondaggio.pdf · 2018-04-30 · OGY...
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EUROPEAN SURVEY - AUGUST 2016 – ITALY RESULTS
CITROËN OUR LIVES INSIDE OUR CARS
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THE
PURP
OSE
CSA Research / Citroën – Our lives inside our cars – August 2016
CARS ... There has always been much talk about their performance, their engines, their beauty, their body shapes or even their technological innovations, which are constantly becoming more sophisticated. But have we ever truly been interested in what is happening inside a car? What we do in it, what we experience in it, how we live in it. Not really. This is why Citroën, a brand imprinted in the heart of millions of motorists, recognised for the comfort it offers to its clients and committed within the PSA group in defining tomorrow’s motoring, wanted to mark its difference on the subject. Citroën has therefore conducted an exclusive study with CSA Research in seven European countries* on the relationship between Europeans and cars: how much time do we spend in a car? How many times do we make love in it? How many times do we have to repeat "we’ll be there soon"? How many times do we argue in it? How many times do we clear our mind in it? How many times do we laugh histerically? Etc. Citroën lets you discover in this file everything Italians do in a car over the course of their life! *Study carried out July-August 2016 on samples of around 500 people aged 15 years and above in seven countries in Europe: France, Germany, Italy, Poland, Portugal, Spain, United Kingdom.
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MET
HO
DO
LOG
Y
CSA Research / Citroën – Our lives inside our cars – August 2016
A SAMPLE OF ABOUT 500 PEOPLE AGED 15 AND UP IN EACH OF THE 7 EUROPEAN COUNTRIES SELECTED FOR THE SURVEY
THE RESULTS COUNTRY
BY COUNTRY
THE "EUROPE" RESULTS,
obtained using the results of each country, weighted in terms of its population..
UNITED KINGDOM
POLAND GERMANY
ITALY
FRANCE
SPAIN
PORTUGAL
Questionnaire self-administered online in a sample
and Poland
18 28 July 2016 July 2016
23 25 August 2016 August 2016
501
501
501
503 501
501
500
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HEL
P FO
R TH
E RE
AD
ER
CSA Research / Citroën – Our lives inside our cars – August 2016
ITALIAN RESULTS OVERALL : DRIVERS AND PASSENGERS
ITALIAN RESULTS OF PEOPLE WHO OWN CARS
ITALIAN RESULTS OF PEOPLE WHO DRIVE EVERYDAY OR NEARLY EVERYDAY
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THE
EURO
PEA
N K
EY F
IGU
RE
CSA Research / Citroën – Our lives inside our cars – August 2016
4 YEARS AND 1 MONTH IS THE AMOUNT OF TIME THAT EUROPEANS SPEND IN A CAR DURING THEIR LIFE. Find the Italy results in the following description
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THE
ITA
LY F
IGU
RES
OVER THE COURSE OF THEIR LIFETIME, ITALIANS SPEND AN AVERAGE OF 5 YEARS AND 5 MONTHS INSIDE A CAR
CSA Research / Citroën – Our lives inside our cars – August 2016
ON AVERAGE, THE NUMBER OF YEARS IN A LIFETIME... … SPENT
DRIVING
EQUATING TO MORE THAN 3 YEARS AND 5 MONTHS
… SPENT IN A CAR WITH FAMILY OR FRIENDS
… SPENT AS A PASSENGER
… SPENT IN A CAR AT NIGHT
31 410 hours
36 096 hours EQUATING TO MORE THAN 4 YEARS AND 1 MONTH
40 016 hours EQUATING TO MORE THAN 4 YEARS AND 5 MONTHS
17 904 hours
19 024 hours
18 948 hours
hours EQUATING TO MORE THAN 2 YEARS
26 588 hours EQUATING TO MORE THAN 3 YEARS
27 801 hours 5 068 hours EQUATING TO MORE THAN 3 YEARS AND 1 MONTH
EQUATING TO MORE THAN 5 MONTHS 4 848 hours
hours EQUATING TO MORE THAN 7 MONTHS 4 200 hours
EQUATING TO MORE THAN 5 MONTHS
5 YEARS AND 5 MONTHS
INSIDE A CAR
OWNS A CAR
ITALY
DRIVES EVERYDAY
EQUATING TO MORE THAN 2 YEARS
EQUATING TO MORE THAN 2 YEARS AND 1 MONTH
EQUATING TO MORE THAN 2 YEARS AND 4 MONTHS
23 780
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THE
NU
MBE
R O
F TI
MES
IN A
LIF
ETIM
E (1
/3)
LISTENING TO LOUD MUSIC, SINGING AND KISSING SOMEONE ARE THE THREE THINGS WE DO THE MOST IN CARS
CSA Research / Citroën – Our lives inside our cars – August 2016
OWNS A CAR
EUROPE
DRIVES EVERYDAY
LISTEN TO LOUD MUSIC
SING
GREET SOMEONE WHILE YOU ARE IN THE CAR, WHETHER THEY ARE A PEDESTRIAN OR ANOTHER DRIVER
QUENCH YOUR THIRST (WITH WATER, SODA, FRUIT JUICE, ETC.)
THANK ANOTHER DRIVER ON THE ROAD
EAT A MEAL
TALK TO YOURSELF BEHIND THE WHEEL
APPLY MAKE-UP, DO YOUR HAIR OR SHAVE
CLEAR YOUR MIND, THAT IS CLOSING YOUR EYES AND TAKING A DEEP BREATH TO RELAX
KISS SOMEONE (ON THE MOUTH OR THE CHEEK)
4797
4305
4132
3797
3642
3628
3396
2342
2303
1284
5190
4606
3946
4058
3843
3884
3608
2611
2388
1357
5762
4955
4048
4595
3808
4153
3256
2967
2294
1402
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THE
NU
MBE
R O
F TI
MES
IN A
LIF
ETIM
E (2
/3)
OWNS A CAR
ITALY
DRIVES EVERYDAY
CSA Research / Citroën – Our lives inside our cars – August 2016
LOOKING FOR SOMETHING UNDER THE SEAT, SAY « OH NO! DO I HAVE TO FILL UP AGAIN? » AND LAUGHING ARE THE THREE THINGS WE DO THE MOST IN CARS
1442
1157
338
320
293
279
220
218
202
37
1535
1325
308
341
345
275
251
186
179
39
1677
1425
355
376
254
298
273
178
219
38
LOOK FOR SOMETHING UNDER THE SEAT (GLASSES, KEYS, WALLET, ETC.)
SAY: "OH NO! DO I HAVE TO FILL UP AGAIN
LAUGH HYSTERICALLY
SAY "WE’LL BE THERE SOON" TO SOMEONE WHO ASKED "ARE WE THERE YET?"
SPILL A DRINK (WATER, SODA, FRUIT JUICE, ETC.)
SEE SOMETHING SURPRISING (A SCENE, LANDSCAPE, ETC.)
CAR POOLING WITH SOMEONE
HAVE AN ARGUMENT
BRAKE ABRUPTLY TO AVOID AN ACCIDENT
THINK TO YOURSELF THAT ALL CARS LOOK ALIKE
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THE
NU
MBE
R O
F TI
MES
IN A
LIF
ETIM
E (3
/3)
OWNS A CAR
ITALY
DRIVES EVERYDAY
CSA Research / Citroën – Our lives inside our cars – August 2016
LENDING OUR CAR, FORGETING WHERE WE PARKED AND ASKING SOMEONE FOR DIRECTION ARE THE THREE THINGS WE DO THE MOST IN CARS
LEND YOUR CAR
FORGET WHERE YOU PARKED THE CAR
ASK SOMEONE FOR DIRECTION
ARGUE WITH ANOTHER DRIVER
DOZE OFF
REGRET HAVING PARKED IN THE WRONG SPOT (TICKET, SCRATCH, ETC.)
CRY
PLAY A GAME WITH OTHER PASSENGERS (20 QUESTIONS, TRUTH OR DARE, ETC.)
MAKE UP WITH SOMEONE AFTER AN ARGUMENT
135
132
128
114
94
91
84
66
62
165
140
136
132
96
104
85
66
68
142
152
140
144
93
107
95
67
74
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THE
NO
TABL
E SI
TUAT
ION
S
IN A CAR, THE NUMBER OF TIMES ON AVERAGE OVER THE COURSE OF A LIFETIME…
CSA Research / Citroën – Our lives inside our cars – August 2016
MAKE LOVE
SPOT A WILD ANIMAL
WANT TO TELL YOUR MECHANIC WHAT YOU REALLY THINK (DUE TO A FAULTY REPAIR OR TOO-COSTLY SERVICE)
SAY OR THINK: "A SMALLER CAR WOULD BE EASIER TO PARK"
SAY OR THINK: "WOULDN’T IT BE NICE IF CARS COULD DRIVE THEMSELVES"
SAY OR THINK: "I WISH WE HAD MORE SPACE"
SAY OR THINK: "THIS WILL NEVER FIT! WE NEED A BIGGER BOOT"
SAY OR THINK: "IT WOULD BE NICE TO HAVE A CONVERTIBLE CAR TO TAKE ON HOLIDAY"
SLEEP FOR A WHOLE NIGHT
HAVE A LIFE-CHANGING CONVERSATION: "WE NEED TO TALK!" (MARRIAGE PROPOSAL, PREGNANCY ANNOUNCEMENT,COMING OUT, BREAK UP, ETC.)
2,9
5,7
5,6
4,9
2,7
7,6
4,4
2,7
0,7
0,4
3,1
4,8
5,5
5,0
2,8
8,1
4,7
2,6
0,7
0,4
3,1
5,1
5,0
4,6
3,1
7,6
5,4
2,9
0,7
0,4
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THE
FREN
CH’S
DRE
AM
PA
SSEN
GER
CO
MPA
RTM
ENT
CSA Research / Citroën – Our lives inside our cars – August 2016
QUESTION: IF YOU COULD INVENT OR ADD SOMETHING TO THE CABIN OF A VEHICLE, WHAT IT WOULD BE?
OPEN QUESTION TO FRENCH MOTORISTS
A REFRIGERATOR 5% A DRINK DISPENSER 1%
A TELEVISION 2% BETTER SPEAKERS 1% CONNECTORS (USB SOCKET, MOBILE PHONE CHARGER) 1% OTHER
SLEEPING EQUIPMENT 4% (A BED, BLANKETS, PILLOWS) COMFORT OF THE SEATS 4% (MORE COMFORTABLE SEATS, A MASSAGING SEAT, REMOVABLE SEATS) AIR CONDITIONING / HEATING 3% (THE AIR CONDITIONING, A RADIATOR, A SMART HEATING SYSTEM) OTHER (BLINDS, SUN VISORS, MORE STORAGE, A PERFUME DIFFUSER, MORE COMFORT,MORE SPACE, A BETTER AMBIANCE...)
NO
NE
25%,
DO
N’T
KN
OW
35%
A SELF-CLEANING SYSTEM 1% VARIOUS SECURITY EQUIPMENT 1% A MOBILE PHONE HOLDER 1% AN SUNROOF 1%
EQUIPMENT FOR
REFRESHMENTS
6% 18%
6% MEDIA
EQUIPMENT FOR COMFORT
4% OTHER
EQUIPMENT 7% DRIVING
ASSISTANCE
A BUILT-IN CAMERA 1% AN AUTO-PILOT MODE 1%
A GPS 1% BETTER VISIBILITY 1%
SELF-PARKING 1% AN AUTOMATIC GEARBOX 1%
OTHER
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THE
IDEA
L CA
R O
F TO
MO
RRO
W B
Y TH
E FR
ENCH
CSA Research / Citroën – Our lives inside our cars – August 2016
QUESTION: WHAT IS YOUR IDEAL CAR OF THE FUTURE LIKE? DESCRIBE IT TO US, IF YOU WOULD.
OPEN QUESTION TO FRENCH MOTORISTS
WELL-CONSIDERED CONSUMPTION
21%
32% DRIVING ASSISTANCE 11%
EQUIPMENT FOR COMFORT
11% PERFORMANCE
7% OTHER
EQUIPMENT
14% OTHER ATTRIBUTES
3% MEDIA
8% SIZE
2% CARRIES A BRAND
MORE COMFORT 6% SILENT 2%
POSSIBILITY TO SLEEP 1% MORE ADAPTED AIR-CONDITIONING 1%
MORE STORAGE 1% ABILITY TO ADJUST THE INTERIOR 1%
OTHER 1%
EQUIVALENT TO THAT OF GOOGLE 1% OTHER BRANDS 1%
ENVIRONMENTALLY FRIENDLY, RUNS ON CLEAN ENERGY 12%
ECONOMIC, USES LITTLE FUEL 7% AN ELECTRIC CAR 5%
HYBRID 1%
ABILITY TO FLY 4% BEAUTIFUL 4% AN ATTRACTIVE PRICE 3% GOOD / ENJOYABLE 2% JUST LIKE CURRENT CARS 2%
SPACIOUS 4% COMPACT 4%
CONNECTED 2% OTHER 1%
SAFE 6% RELIABLE 2% NEVER BREAKS DOWN 2% POWERFUL 1% FAST, SPORTY 1%
AUTO-PILOT 21% AVOIDS ACCIDENTS AND COLLISIONS 4% SELF-PARKING 4% EASY TO DRIVE 2% AUTOMATIC GEARBOX 2% ABILITY TO CONTINUE TO STEER IT YOURSELF IF YOU WISH 2% ADAPTED SPEED (REGULATOR, RESPECTS SPEED LIMITS) 1% EQUIPPED WITH A GOOD GPS 1% OTHER 1%
WELL-EQUIPPED 4% WITHOUT TOO MUCH ELECTRONIC EQUIPMENT 1% VOICE CONTROL 1%
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Citroën Press Contact : Nathalie Roussel / [email protected] / +33 (0) 1 58 79 78 15 / +33 (0) 6 87 77 41 82 CSA Research Press Contact : Léda Bontosoglou / [email protected] / +33 (0) 1 57 00 58 50