“Citizens Serving Communities” What Is News? Julie DeBardelaben NHQ Deputy Director Public...

“Citizens Serving Communities”

What Is News?What Is News?

Julie DeBardelabenJulie DeBardelaben

NHQ Deputy DirectorNHQ Deputy Director

Public AffairsPublic Affairs


What you will learnWhat you will learn

““All the news that’s fit to print”All the news that’s fit to print” What CAP news is most attractive to mediaWhat CAP news is most attractive to media The importance of getting the word out to The importance of getting the word out to

external media via radio, TV, magazines and external media via radio, TV, magazines and newspapersnewspapers

Why relationship building is importantWhy relationship building is important How to get your news to CAP’s internal How to get your news to CAP’s internal

constituenciesconstituencies


National MediaNational Media

When you do PR When you do PR at this level, at this level, there’s no ordinary there’s no ordinary venuevenue

Member gets a Member gets a “Try CAP” type of “Try CAP” type of article into national article into national magazine magazine FlyingFlying


Millions Watch TVMillions Watch TV

TV stations chomp at TV stations chomp at the bit for great video the bit for great video footage and footage and fascinating stories to fascinating stories to accompany themaccompany them

Members can market Members can market these stories to TV these stories to TV representativesrepresentatives

Civil Air Patrol Trains Despite the Heat

Cadets Put Their Skills to Test at Westover

CAP Youths Filmed by Teen Kid News


Newspapers Still NiftyNewspapers Still Nifty

Myers Wins Top National Award For His Work With Squadron Youth

Civil Air Patrol squadron receives national citation

Rookies of the YearBy Lindsay Kite

Matter of honor - Sprucing up area at courthouse means something to CAP cadets

Mt. Airy Composite Squadron's Stapf appreciates CAP's leadership opportunities


Other venuesOther venues

Military publicationsMilitary publications

Pipeline Protection from CAP May 17, 2007

ANCHORAGE, Alaska – Alaska Shield’s mission of teamwork among federal agencies reached out to nearly every emergency responder in the 49th state … even a volunteer group of citizen pilots.


The “R” Word?The “R” Word?

Relationships: Getting news Relationships: Getting news on TV and radio and in on TV and radio and in newspapersnewspapers Call media members. Check Call media members. Check

Web sites for contact info or go Web sites for contact info or go directly to stations and papers to directly to stations and papers to set up one-on-one meetings.set up one-on-one meetings.

Tell the media what CAP doesTell the media what CAP does Get news releases to them prior Get news releases to them prior

to significant CAP eventsto significant CAP events


News ReleasesNews Releases

A vital tool to communicate A vital tool to communicate CAP’s impact on the community CAP’s impact on the community prior to an eventprior to an event Write release and send to the Write release and send to the

media one week prior to an event. media one week prior to an event. They need time to assign They need time to assign reporters, videographers and reporters, videographers and photographers to cover the event.photographers to cover the event.

Call the media to ensure they Call the media to ensure they received your release and ask how received your release and ask how you can help facilitate their you can help facilitate their coverage of your story.coverage of your story.


Why publicity?Why publicity?

Quotes to remember: Quotes to remember: ““News is whatever a good editor chooses to News is whatever a good editor chooses to

print.” -- Arthur McEwanprint.” -- Arthur McEwan "The only thing worse than being talked about "The only thing worse than being talked about

is not being talked about." -- Oscar Wildeis not being talked about." -- Oscar Wilde "Without publicity there can be no public "Without publicity there can be no public

support, and without public support every support, and without public support every nation must decay." -- Benjamin Disraeli nation must decay." -- Benjamin Disraeli


““What is CAP?”What is CAP?” Answering the common Answering the common

question question CAP is performing exciting CAP is performing exciting

missions in American missions in American communitiescommunities

Publicity helps inform the public Publicity helps inform the public of the positive work we doof the positive work we do

This publicity improves CAP’s This publicity improves CAP’s public image and helps recruit public image and helps recruit new members into the new members into the organizationorganization


What is newsworthy?What is newsworthy?

News – a unique story that News – a unique story that people will want to read people will want to read and talk aboutand talk about

You do not necessarily You do not necessarily have to hunt for something have to hunt for something newsworthy. It’s often newsworthy. It’s often there, right under your there, right under your nose, waiting to be nose, waiting to be developed and marketed to developed and marketed to appropriate venues.appropriate venues.

Good news stories promote Good news stories promote CAP’s missionsCAP’s missions

CAP and Oregon Air National Guard members


What makes the news?What makes the news?

Unique member activitiesUnique member activities i.e. Cadet helps get i.e. Cadet helps get

legislation passedlegislation passed Search and rescue Search and rescue

missions, especially if missions, especially if they result in a life savedthey result in a life saved CAP team helps find CAP team helps find

missing toddlermissing toddler


More possibilitiesMore possibilities MissionsMissions

CAP aircrews perform reconnaissance flights near CAP aircrews perform reconnaissance flights near wildfire at request of local, federal agencieswildfire at request of local, federal agencies

People doing exceptional People doing exceptional things in CAPthings in CAP

• Grandmother, 80, learns to Grandmother, 80, learns to fly through CAPfly through CAP• CAP member saves life CAP member saves life using techniques learned at using techniques learned at CAPCAPCongressman praises CAP


The magazine’s missionThe magazine’s mission

““Civil Air Patrol Volunteer” is Civil Air Patrol Volunteer” is tailored to educate CAP’s tailored to educate CAP’s external constituenciesexternal constituencies

Includes members of Includes members of Congress, the governor of Congress, the governor of every state, state and local every state, state and local emergency management emergency management agencies, aviation interests and agencies, aviation interests and other organizations, public and other organizations, public and private private

5,000 issues are available for 5,000 issues are available for distribution at local events in distribution at local events in which CAP participates – air which CAP participates – air shows, volunteer expos, etcshows, volunteer expos, etc


What stories What stories make the magazine?make the magazine?

Cadets Cadets MissionsMissions Senior membersSenior members FeaturesFeatures Chaplain servicesChaplain services

Above all, look for some Above all, look for some interesting angle that interesting angle that hasn’t been recently hasn’t been recently featured in the magazine!featured in the magazine! Alaska Wing ELT mission


CadetsCadets

Tales of high-achieving Tales of high-achieving youthyouth

Cadet helps get legislation Cadet helps get legislation rollingrolling

Cadet’s CAP experience Cadet’s CAP experience leads to Air Force Academy leads to Air Force Academy appointmentappointment

New programs making New programs making difference in lives of youthdifference in lives of youth

New SEP changes at-risk New SEP changes at-risk students into achieversstudents into achievers

Scholarship program honors Scholarship program honors life of man, boosts cadets’ life of man, boosts cadets’ aviation ambitionsaviation ambitions


MissionsMissions

Emergency servicesEmergency services Wing flies damage-Wing flies damage-

assessment missions in assessment missions in immediate wake of stormimmediate wake of storm

Search and rescueSearch and rescue CAP searchers find CAP searchers find

crash survivorscrash survivors Homeland securityHomeland security

CAP flies security detail CAP flies security detail for new frigatesfor new frigates


Senior membersSenior members

Awards/external praiseAwards/external praise CAP member gets CAP member gets

presidential commendationpresidential commendation

Unique story on what Unique story on what attracted them to CAPattracted them to CAP CAP member found by CAP member found by

CAP search team as a CAP search team as a youthyouth


FeaturesFeatures Former cadets doing great things Former cadets doing great things

Ex-cadet now governor of South Ex-cadet now governor of South DakotaDakota

Unique stories/innovative Unique stories/innovative programsprograms CAP featured in CAP featured in Teen Kids NewsTeen Kids News Iowan one of CAP’s first female Iowan one of CAP’s first female

pilotspilots Teen first to participate in CAP Teen first to participate in CAP

independent study programindependent study programGov. Mike Rounds, former CAP cadet


AE/DDR/Chaplain servicesAE/DDR/Chaplain services

Aerospace EducationAerospace Education Couple’s innovative AE Couple’s innovative AE

programs inspire programs inspire studentsstudents

Drug Demand ReductionDrug Demand Reduction Chaplain servicesChaplain services


What makes What makes CAP News Online?CAP News Online?

Items of interest to CAP membersItems of interest to CAP members Change of commandChange of command Major air show supportMajor air show support Multi-wing/region encampmentsMulti-wing/region encampments Cadet officer promotionsCadet officer promotions Military academy appointmentsMilitary academy appointments Search and rescue exercises (major, multi-state, Search and rescue exercises (major, multi-state,

multi-emergency service organizations multi-emergency service organizations participating)participating)


Changes on the horizonChanges on the horizon

The long-awaited CAP Online Newsletter The long-awaited CAP Online Newsletter will take off once a new content will take off once a new content management system is established for management system is established for www.cap.govwww.cap.gov In addition to a newsletter design, online news In addition to a newsletter design, online news

will feature new items of interest to members will feature new items of interest to members


New in PANew in PA

Media PolicyMedia Policy Good media relations Good media relations

benefits the U.S. Civil benefits the U.S. Civil Air Patrol Air Patrol

New plan recently New plan recently finalized finalized

See http://www.cap.gov/visitors/news/media_center/cap_media_policy


Keep up the Great Work!Keep up the Great Work!

11stst Air Force relationship excellent! Air Force relationship excellent! Maj. Gen. Antonio J. Pineda, attending the 1st Air Maj. Gen. Antonio J. Pineda, attending the 1st Air

Force Commander’s Conference at Tyndall AFB, Force Commander’s Conference at Tyndall AFB, Florida, reported that high-level Air Force officials Florida, reported that high-level Air Force officials consider CAP a vital part of the Air Force teamconsider CAP a vital part of the Air Force team

It is our job in public affairs to continue to increase It is our job in public affairs to continue to increase CAP’s visibility and positive imageCAP’s visibility and positive image


THANK YOUTHANK YOU

I look forward to assisting you with any I look forward to assisting you with any questions you have and listening to your questions you have and listening to your suggestions. Feel free to reach me at:suggestions. Feel free to reach me at: [email protected]@capnhq.gov Work Phone: 334-953-7593Work Phone: 334-953-7593 Cell Phone: 334-462-5305 Cell Phone: 334-462-5305

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