Citibank UAE Social Media Analysis Q4 2015
-
Upload
unmetric -
Category
Social Media
-
view
247 -
download
1
Transcript of Citibank UAE Social Media Analysis Q4 2015
Citibank UAEon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Citibank FB
Citibank: Social Media Report
This report looks at how
Citibank UAEperformed on social media between
October 1st – December 31st, 2015
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now
Analysis of
Citibank UAEFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
33,002 94 .29%
United
Arab
Emirates
Mostly Young, Male and
Attached.
Citibank UAE
Engagement Score
279
Total Posts
6
Total Likes
184
Total Comments
23
Total Shares
51
Most Engaging Content Type
Brand News
Least Engaging Content Type
New Promotions
Most Prolific Content Type
Customer Loyalty
Programs
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
33K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
33,002
New Fans
94
Engagement
0
250
500
750
1,000
Citibank UAE had an average engagement score of 279 and a highest of 724.
Community Analysis
Citibank UAE fans are mostly Young, Male and Attached. Citibank UAE fans are largely from United Arab Emirates followed by India.
Fan Demographics Distribution of Fans
78%
22%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5K 10K 15K 20K 25K 30K
United Arab Emirates
India
Pakistan
Philippines
Egypt
Bangladesh
United States
Saudi Arabia
Nepal
Argentina
0
0
0
1
1
1
1
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
credit 4
East 2
Citi’s Consumer
Banking Head
2
Cards Product 2
Dinesh Sharma 2
Most Engaging Brand Posts
11-NOV-15, WED 6:47AM
Citi UAE announced the launch of its new Citi Prestige® Credit Card: http://spr.ly/6188BupnC
The la ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
724 110 10 37 Positive
22-OCT-15, THU 10:34AM
A YouGov survey launched in a joint effort by Al Etihad Credit Bureau and Citibank UAE has revealed ..
10-DEC-15, THU 9:55AM
Enjoy discounts of up to 50% on select luxury brands. Use your Citi Card to make the most of this ex ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
256 42 2 7 Negative
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
173 8 6 4 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5 6 7
0 50 100 150 200 250 300
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Citibank UAE posts were around 'Customer Loyalty Programs', and posts around 'Brand News' received the highest engagement.
Content Intel
0 1 2 3 4
0 100 200 300 400 500 600
Banking Plans
Brand News
Others
Events…
Careers
Contest/Sweepstakes
Corporate Social…
Ad Campaigns
New Promotions
Question to fans
Facebook App
Like This/Engagement…
Customer Loyalty…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Citibank UAETwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
844 29 3.56% UAE
Citibank UAE@Citibank_UAE
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
844
New Followers
29
0 1
0 1 2 3 4 5
#uae*
#citibankuae*
#warehousesale*
#creditcards*
#mydubai*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
2
4
6
8
10
12
14
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
1
2
3
4
5
6
7
8
9
10
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Mentions: 37
-1
0
1
2
3
4
5
6
7
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
ABF#1 2,564 3
compareit4me.com 1,409 1
Gulf News GN Focus 581 1
expotradeglobal 556 1
Jarl Ballin' 411 1
TOP 5 INFLUENCERS
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your FreeSocial Media Report Now